Why MS BAnDS?
Certified to succeed
1000+certificates in 15 years
making it the largest joint certificate program in partnership with SAS®.
90%of 2017-2019 graduates
received offers within three months of graduation
History in the makingSpears Business developed and offered one of the first analytics certificate programs in the nation. We are constantly evolving and innovating in this space to satisfy changing demands from the marketplace with various programs over many years.
MSIS and Marketing departments at the Spears School of Business in OSU partnered with SAS®, a leading provider of data analysis and data mining software, to offer on-campus MS in MIS students to earn a jointly awarded “SAS® and OSU Data Mining Certificate.”
The “Graduate Certificate in Business Data Mining” started for working professionals (via online delivery of classes) with technical background who may not want to pursue a full master’s degree yet want to acquire data mining or, analytics or data science skills by taking a series of courses online.
Another new joint certificate titled “SAS® and OSU Marketing Analytics” was launched for on-campus MBA and other graduate students with non-technical backgrounds who want to learn analytics for making better decisions without doing any programming.
The “Graduate Certificate in Marketing Analytics” was started for working professionals (via online delivery of classes) with non-technical background who may not want to pursue a full master’s degree yet want to acquire analytics skills by taking a series of courses online without doing any programming.
The data mining certificate was expanded to 3 certificates: the data mining (basic level), the predictive analytics (advanced level) and the marketing data science (expert level) certificate with increasing course and certification credential requirements. Open source programming in R and Python was introduced to students.
A new degree program “MS in Business Analytics” was started for both on-campus students and working professionals (via online delivery of classes) with technical background. The curriculum was carefully designed to be interdisciplinary and multi-platform with emphasis on both technical skills (programming and statistics) and non-technical (soft skills) using commercial as well as open-source software. At the same time MS in MIS degree program started with a specialization option in Data Science for both full-time students and working professionals.
OSU opted to create one common program. MS in Business Analytics was merged with MS in MIS with the Data Science option for both full-time students and working professionals under the name of “MS in Business Analytics and Data Science.”
This program incorporates the best options from both degree programs by including an integrated core set of data science experiences along with advanced analytics and soft skills training, while allowing the students to specialize in areas such as marketing analytics, health analytics, among others. Software used in training increases rapidly to include Alteryx, AWS, Google Tensor Flow, Power BI, Python, R, SQL, SAS and Tableau.
MS BAnDS partnered with Industrial Engineering, Mechanical Engineering, College of Arts and Sciences and Business school to create Four + one programs such that selected undergraduate students become eligible to begin their MS BAnDS graduate program starting in their senior year.
MS BAnDS started dual degree program where students can get two MS degrees by partnering with Industrial Engineering, Accounting and UPAEEP. Graduate students enrolled in the 3 programs can earn both degrees with a reduced course load.
SAS certificate names (data mining, predictive analytics and marketing data science) changed to various tiers of SAS Specializations.