The triple bottom line
Sustainable enterprise is doing business in a way that makes profits while avoiding
harm to society and reducing impact on the environment. The challenges of avoiding
harm to society and environment can be seen as business opportunities that serve a
triple bottom line of profits, society and the environment. Sustainable businesses
pursue market solutions that push them ahead of the competition or help them to enter
new markets with products better suited to long term growth.
The Spears School of Business offers graduate certificates in
business sustainability and
nonprofit management. Students and working professionals pursuing these certificates will learn strategies
that help companies pursue financial profitability, ecological integrity and social
equity.