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The Riata Startup Experience (RSX) is a two-phase program for OSU students, faculty and staff entrepreneurs interested in pursuing a business concept or growing a pre-existing venture. Each phase is designed to develop a business via learning opportunities, one-on-one coaching and university and nationwide competitions. Phases one and two are each 12 weeks during the fall and spring semesters. Following the completion of phase one and two, participants are eligible to apply for the Summer Greiner Accelerator Program.

Spring 2025 program dates

Applications open

Jan. 13

Applications close

Jan. 29

RSX program dates

Feb. 3 - April 25

Throughout the RSX ProgramParticipants will demonstrate the following

Market validation & venture development

Successfully perform a feasibility analysis to understand problem-solution, customer, industry and market validation. Venture-specific development includes financials, entity formation, etc.

Pitching and presenting skills

Learn how to speak about your venture by developing a pitch deck using fact-based and data-driven evidence to educate others on your concept.

Professional skills and networking

Develop professional skills as it pertains to working with mentors, OSU professors and other key members of the venture development ecosystem.


Meet Riata's Entrepreneur in Residence

Kristen Hadley is a seasoned entrepreneur with over thirty years of experience, started and managed more than twenty businesses and serves as a CEO, COO, inventor, founder, business advisor, and startup coach, specializing in simplifying the startup process. Kristen's passion for the early stages of small businesses and her hands-on approach make her an invaluable mentor.

Kristen Hadley headshot


Our current members

  • Carson McLain

    Sodaville is a mobile soda lounge that offers a unique twist on the classic soda experience with “dirty sodas”. Whether you’re craving a cola with a kick or a fruity, fizzy creation, we’ve got a perfect mix for everyone. Coming soon you’ll be able to find us around town or book us for your next event for a completely customized beverage experience.

  • Kevin Kuteesa
    Prograte Capital Ventures provides micro-investments of $15-$500 to women entrepreneurs in Uganda's informal sector.
  • Laramie Freeny
    Automatic Wheel aims to address the challenge of safely transporting various items—from children to furniture—up and down stairs by utilizing a conventional wheel design. This solution overcomes the limitations posed by the disproportionate sizes and shapes of wheels currently available on the market.
  • Maija Knudson

    Request Relief  is an app that empowers you to “Be The We.”  Request Relief simplifies the process for neighbors in need to request clothing and other items, while also making it easier for donors to support their fellow citizens. This app streamlines the donation process for both sides.

  • Marian Gutierrez

    The 405 would be a college nightclub in Stillwater, Oklahoma, known for its vibrant atmosphere. It features the best music, modern experiences and exciting lighting and special effects.

  • Michelle Brooks

    Neon Ignite Candle Company offers 100% soy wax luxury candles that combine sustainability with striking, one-of-a-kind designs. Each candle is meticulously crafted to provide a clean burn and bold scent, perfect for those seeking both style and eco-consciousness. The brand stands out with its vibrant, modern aesthetic, delivering a sensory experience that is both unique and indulgent.

  • Olivia Tregellas

    GaurdU enhances safety for outdoor enthusiasts and ride-share users by tracking location and time. Users can set a route or area, and if they go outside these boundaries or exceed a preset time without responding, their emergency contacts are alerted. The app has two modes: one for outdoor activities like running or walking, and another for monitoring ride-share trips. This solution offers peace of mind by ensuring users' whereabouts are monitored for safety.

  • Sean Fernandes

    StillyKicks leverages the dynamics of supply and demand in the limited-edition footwear market. By targeting shoes with low production volumes, often released only once or at infrequent intervals, we strategically buy and sell based on current market conditions. This approach allows us to capitalize on events and sales, thereby expanding our capital and growing our business.

  • Steven Azzaro

    AzTech is revolutionizing sporting equipment, such as golf clubs, baseball/softball bats, tennis rackets, pickleball paddles and hockey sticks. By reimagining the way that the equipment handles interact with your natural anatomy and physiology, AzTech products provide comfortable and simple swing stabilizers to enhance your game at any level. 

  • Trevor Sagehorn
    UCoach is like Tinder, but instead of swiping for dates, you're swiping for sports coaches. The app connects local athletes looking for affordable, personalized training with coaches (usually college athletes, ex-athletes, or skilled hobbyists).
 
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