School of Marketing and International Business faculty researchers
Connecting the market
School of Marketing and International Business (SMIB) faculty members conduct scholarly
research on a variety of important topics and regularly publish their research in
high quality academic journals. Many SMIB faculty members do research on marketing
management and strategy issues, including several working in the area of organizational
frontline research, which examines the interfaces and interactions that occur at the
point of connection between buyers and sellers. Other SMIB faculty members perform
research about consumers, including a healthy dose of societal marketing and public
policy topics. Research faculty are passionate about research that addresses important
business and societal issues.