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Connecting the market

School of Marketing and International Business (SMIB) faculty members conduct scholarly research on a variety of important topics and regularly publish their research in high quality academic journals. Many SMIB faculty members do research on marketing management and strategy issues, including several working in the area of organizational frontline research, which examines the interfaces and interactions that occur at the point of connection between buyers and sellers. Other SMIB faculty members perform research about consumers, including a healthy dose of societal marketing and public policy topics. Research faculty are passionate about research that addresses important business and societal issues.
View the School of Marketing and International Business's complete compilation of faculty research for the 2020-2021 school year in the Research Abstract Report 2021. 

Consumer research

Zachary Arens

Judgment and decision making, substitution, perception

Xiang Fang

Branding, cross-culture, AI 

Aditi Grover

Body image research, branding, bias

Public policy, consumers

Political ideology, social issues, consumer welfare, consumer vulnerability, marketplace inclusion

Values-based choices, emotions and consumption, sports marketing

Marketing management

Todd Arnold

Frontline marketing management, product innovation

Tom Brown

Frontline marketing management, corporate reputation

Goutam Chakraborty

Marketing analytics, marketing data science

Karen Flaherty

Sales management, leadership, networks

Multichannel strategy, B2B marketing, sales management

Social and public health analytics, human trafficking, business, marketing analytics

Alliances, brand alliances, measurement, scale development

 

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