Why marketing?
Expect the unexpected
The marketing world is a fast-paced, exciting industry that evolves quickly to match the new technology, theories and practices. Marketing means different things to different people. You can find jobs in sales, communications, public relations, market research and brand management. The Spears School of Business equips graduates with a robust understanding of marketing in any field.
Explore the options
Tailor your degree program to your desired career path.
Communications Management option
Potential jobs include: social media coordinator, communication specialist, chief marketing officer, marketing and promotions manager.
Overview Course Catalog Finish in 4Research and Analytics option
Potential jobs include: account manager, project manager, market research analyst, data analyst.
Overview Course Catalog Finish in 4Professional Selling and Sales Management option
Potential jobs include: sales account executive, inside sales associate, sales manager, account manager, sales operations, customer success/service manager, business development representative, technology/medical sales.
Overview Course Catalog Finish in 4Sports Marketing and Revenue Generation option
Potential jobs include: social media manager, content development specialist, service and fan experience associate, Name Image and Likeness (NIL) director, revenue generation specialist, marketing manager.
Overview Course Catalog Finish in 4