Amjad Ayoubi
Senior Associate Dean
Amjad Ayoubi is a visionary leader in higher education who has consistently integrated marketing principles, business strategies, technology, and engineering into his work, driving transformative success at both Oklahoma State University and Tulane University. A three-time graduate of Oklahoma State University, Dr. Ayoubi earned his Ph.D. in Applied Behavioral Studies (1998), a Master of Science in Counseling and Student Personnel (1990), and a Bachelor of Science in General Engineering and Technology (1985). He attributes much of his success from applying key marketing lessons learned at OSU which he has woven into many aspects of his career in higher education. At OSU, he created the highly successful "Hire OSU Grads" brand, which was emulated by many universities across the U.S. He firmly believes that the primary role of career services in universities is to market students to employers and vice versa. This mindset fueled the extraordinary growth of Career Services at OSU. Dr. Ayoubi was also instrumental in building community and pride on campus as the co-founder of the "Celebrate State" and "Young Guns" initiatives. At Tulane University, Dr. Ayoubi continued to champion the integration of marketing strategies into student services, reshaping the university’s approach to career development and student success. As Senior Associate Dean at Newcomb-Tulane College, he led the design and construction of a centralized student services facility that rebranded Tulane’s academic and career services. His work at Tulane saved the school millions in operational costs and improved efficiency and effectiveness of its services. Dr. Ayoubi has shared his insights on the intersection of marketing and higher education through national presentations, webinars, and as Chair of Salesforce.org’s Higher Education Advisory Council.