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Spears School of Business

May 17-23, 2025

Gain insight into sports marketing by experience in two major sports markets: Chicago and Milwaukee. Attend Chicago Cubs and Milwaukee Brewers games while learning about sports marketing and fan engagement. In Milwaukee, visit major sports franchises like the NBA Milwaukee Bucks, MLB Brewers and sponsors like Harley Davidson. The program includes a day trip to Green Bay for a Lambeau Field tour and meetings with Green Bay Packers professionals, offering insights into the business side of sports. Conclude in Chicago with time to explore the “Windy City” and its vibrant sports industry!

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The basics

Instructor: Maribeth Kuzmeski, School of Marketing and International Business

Travel Dates: May 17-23, 2025

Program Fee:$2,350 total program and tuition cost + airfare

Course Options:3 credit hours from one of the following: MKTG 4550, BADM 5200

On-Campus Meeting Dates: TBA

The details

  • Available courses

    MKTG 4550

    Sports Marketing Immersion

    BADM 5200

    Doing Business in Chicago and Milwaukee

  • Airfare
    • It is your responsibility to purchase your own ticket

    • The Industry Immersion Domestic Program Coordinator could assist in organizing your air travel

    • All accepted students will receive the faculty and/or staff’s flight information as soon as the faculty’s flight is booked

    • It is suggested that you DO NOT book your flight until you receive this information so you are able to arrive with or around the same time as the faculty and staff for transportation reasons

    Earlier arrival or later departure:

    • If you choose to arrive before the program start date or leave after the program end date you will be on your own for transportation to and from the airport as well as for additional accommodation arrangement and costs

    • Installment will be charged to your bursar account as shown in the Payment Schedule

  • Payment schedule
    DescriptionDue DateAmount
    Application feeUpon submission$50
    First InstallmentFeb. 9, 2025$875
    Second InstallmentMarch 9, 2025$875
    TuitionMay 12, 2025$550
  • Included in payment
    • Tuition - 3 credit hours

    • Lodging (Shared with single beds)

    • Group transportation

    • Select group meals

    • Entry fees to all required group tours and business visits

  • Not included in payment
    • Valid Driver License or Real ID

    • Airfare

    • Airport transportation to and from hotel

    • Additional meals

    • Personal expenses