Skip Navigation
Oklahoma State University

BRUCE BARRINGER

BRUCE BARRINGER

School of Entrepreneurship
Student Ventures Chair
Head, School of Entrepreneurship
N. Malone Mitchell, Jr. Chair
Professor

428A BUSINESS BUILDING
STILLWATER, OK 74078
Phone: 405-744-9702

bruce.barringer@okstate.edu

Biography

Bruce Barringer a Professor and the N. Malone Mitchell, Jr. Chair at Oklahoma State University. He is also the Head of the School of Entrepreneurship. Dr. Barringer's research interests are in the areas of feasibility analysis, business planning, and the business startup process. Previously, he served on the faculty of the University of Central Florida. He obtained his PhD from the University of Missouri and his MBA from Iowa State University.

Dr. Barringer's research has been published in Strategic Management Journal, Journal of Management, Journal of Business Venturing, Journal of Small Business Management, Journal of Developmental Entrepreneurship, and in several other outlets. Dr. Barringer is the author or co-author of five books, including Entrepreneurship: Successfully Launching New Ventures, Preparing Effective Business Plans, The Truth About Starting a Business, What's Stopping You? Shatter the 9 Most Common Myths Keeping You From Starting Your Own Business, and Launching a Business: The First 100 Days.

Education

  • Ph D, University of Missouri, Management, 1995
  • MBA, Iowa State University, 1991
  • BS, Iowa State University, Agricultural Business, 1978

Publications

  • Bruce Barringer. "The Wall Street Journal Entrepreneurship Weekly Review". Dow Jones, Inc.
  • Bruce Barringer and R.D. Ireland. (2019). "Entrepreneurship: Successfully Launching New Ventures, 5th Edition". Upper Saddle River, N.J.: Prentice-Hall.
  • Bruce Barringer and R.D. Ireland. (2016). "Entrepreneurship: Successfully Launching New Ventures". Upper Saddle River, N.J.: Prentice-Hall. 4th ed.,
  • Bruce Barringer. (2013). "Launching a Business The First 100 Days ". Business Expert Press.
  • Bruce Barringer. (2013). "Preparing Effective Business Plans: An Entrepreneurial Approach". Upper Saddle River, N.J.: Prentice-Hall. 2nd ed.,
  • Bruce Barringer and Duane Ireland. (2011). "Entrepreneurship: Successfully Launching New Ventures". . 4,
  • J.L. Barbero Navarro and Bruce Barringer. (2011). "Forms of Growth: How SMEs Combine Forms of Growth to Achieve High Growth". Journal of Management and Organization.
  • Z. Zhang and Bruce Barringer. (2010). "Alliance Experience and Service Quality". Journal of Business and Policy Research. (5), 2, 100-118.
  • Bruce Barringer. (2009). "The Truth About Starting a Business ". Financial Times.
  • Bruce Barringer. (2009). "The Truths About Starting a Business". Upper Saddle River NJ: Financial Times.
  • Z. Zang, Bruce Barringer, and D. Tzabbar. (2008). "Alliances and Customer Dissatisfaction". Journal of Applied Management and Entrepreneurship. (13), 3, 35-46.
  • Bruce Barringer and A. Gresock. (2008). "Formalizing the Front-End of the Entrepreneurial Process Using the Stage-Gate Model as a Guide: An Opportunity to Improve Education and Practice". Journal of Small Business and Enterprise Development. (15), 2, 289-303.
  • Bruce Barringer. (2008). "Preparing Effective Business Plans: An Entrepreneurial Approach". Upper Saddle River NJ: Financial Times.
  • Bruce Barringer and D. Ireland. (2008). "What's Stopping You? Shatter the Nine Most Common Myths Keeping You from Starting Your Own Business". Upper Saddle River NJ: Financial Times.
  • Bruce Barringer. (2007). "Business Feasibility Analysis Pro". Eugene OR: Palo Alo Software, Inc..
  • Bruce Barringer, R. Jones, and D.O. Neubaum. (2005). "A Quantitative Content Analysis of the Characteristics of Rapid-Growth Firms and their Founders". Journal of Business Venturing. (20), 5, 663-687.
  • Bruce Barringer and F.F. Jones. (2003). "Achieving Rapid Growth: Revisiting the Managerial Capacity Problem". Journal of Developmental Entrepreneurship. (9), 1, 73-86.
  • Bruce Barringer. (1999). "“The Wall Street Journal Entrepreneurship Weekly Review,” Dow Jones, Inc.". .

Presentations

  • Launching a Business: The First 100 Days
    Inspire Conference
    Tulsa, OK - April 2014
  • Launching a Business: The First 100 Days
    Bootcamp for Entrepreneurs
    Enid, OK - September 2013
  • Pain and No Gain: The Impact of Strategic Alliances on Service Quality in the Airline Industry
    Southern Management Association Annual Meeting
    Ft. Lauderdale, FL - 2012
  • Contrasting the Creation and Discovery Theories of Entrepreneurial Action: A Comparative Case Study
    Foundation Research Conference
    Babson College
    Lausanne, Switzerland - 2010
  • How Much Pre-Launch and Post-Launch Planning Takes Place and How Much Difference Does it Make
    Foundation Research Conference
    Babson College
    Lausanne, Switzerland - 2010
  • Understanding Individual Factors that Contribute to Pre-Launch Planning
    Entrepreneurial Research Conference
    Babson College
    Chapel Hill NC - June 2008
  • Keynote Address, "Growing Entrepreneurial Firms"
    Redempyme Congress
    EOI Business School
    Madrid and Sevilla Spain - November 13 2007
  • Formalizing the Front End of the Entrepreneurial Process Using the Stage-Gate Model
    Annual Meeting
    Academy of Management
    Philadelphia PA - August 2007
  • Does Participating in Alliances Benefit the Customer of the Local Firm? An Empirical Investigation of Alliance Effects on Customer Satisfaction in the Airline Industry
    Annual Meeting
    Southwest Academy of Management
    San Diego CA - March 2007
  • Achieving Rapid Growth: How Rapid-Growth Firms Lessen the Managerial Capacity Problem
    Annual Meeting
    Academy of Management
    Seattle WA - August 2003
  • Opportunity or Threat: The Role of Strategic Alliances in Enhancing the Performance of Entrepreneurial Firms
    Entrepreneurial Research Conference
    Babson College
    Babson Park MA - June 2003
  • Organizational Citizenship Behaviors in Rapid and Nonrapid Growth Firms
    Entrepreneurial Research Conference
    Babson College
    Babson Park MA - June 2003
  • A Qualitative Study of the Managerially Controlled Attributes of Rapid-Growth Firms
    United States Association of Small Business and Entrepreneurship
    Reno NV - January 2002

Editorial and Review Activities

  • Academy of Management Executive
    Ad Hoc Reviewer
  • Academy of Management Journal
    Ad Hoc Reviewer
  • Journal of Business Venturing
    Ad Hoc Reviewer
  • Journal of Developmental Entrepreneurship
    Ad Hoc Reviewer
  • Small Business Economics
    Ad Hoc Reviewer
  • “The Wall Street Journal Entrepreneurship Weekly Review,” Dow Jones, Inc.
    Editor or Co-Editor
    1999

Awards and Honors

  • Best Paper Award in the Strategic Management Track (2007)

Contracts, Grants, and Sponsored Research

  • Phase 1 HIBAR Proposal
    OSU Vice President for Research
    January 01 2019 - September 01 2019
  • National Science Foundation I-Corps Grant
    National Science Foundation
    February 15 2018 - February 15 2019
  • National Science Foundation I-Corps Grant
    National Science Foundation
    February 15 2017 - February 15 2018
  • National Science Foundation I-Corps Grant
    National Science Foundation
    February 15 2016 - February 15 2017
  • Entrepreneurship Bootcamp for Vets with Disabilities
    US Small Business Administration
    June 1 2015 - May 31 2016
  • Virtual Entrepreneurship Center Web Site Project
    Florida I4 Corridor
    2006
  • Self Vacuum Storage Bag E-Team
    Lemelson Foundation
    2002

Academic, Military, and Professional Positions

  • Oklahoma State University, Student Ventures Chair, March 2015
  • Oklahoma State University, Head, School of Entrepreneurship, 2014
  • Oklahoma State University, N. Malone Mitchell, Jr. Chair, September 2013
  • Oklahoma State University, Professor, August 2009
  • University of Central Florida, Associate Professor, College of Business, 2001 - 2009
  • University of Central Florida, Assistant Professor, College of Business, 1995 - 2001

Courses Taught

  • EEE 4333 (4 Semesters)
  • EEE 5333 (19 Semesters)
  • EEE 4223 (1 Semester)
  • EEE 5223 (2 Semesters)
  • EEE 3333 (7 Semesters)
  • EEE 2023 (15 Semesters)
  • EEE 5610 (12 Semesters)
  • MBA 5010 (1 Semester)
  • EEE 4010 (4 Semesters)
  • EEE 4610 (1 Semester)
  • BADM 6000 (5 Semesters)
  • BHON 4990 (2 Semesters)
  • EEE 3263 (1 Semester)
  • BADM 6100 (2 Semesters)
  • EEE 3023 (5 Semesters)
  • EEE 3020 (2 Semesters)
  • EEE 5200 (1 Semester)
  • EEE 4513 (2 Semesters)
  • EEE 5113 (1 Semester)

Non-Credit Instruction Taught

  • Autry Technology Center: Making the Most Out of Your Business Plan, October 2 2018
  • Autry Technology Center: The First 100 Days, October 3 2017
  • Disabled Veterans Program, Offered Through School of Entrepreneurship, Oklahoma State University , 2016
  • Disabled Veterans Program, Offered Through School of Entrepreneurship, Oklahoma State University , 2015
  • Disabled Veterans Program, Offered Through School of Entrepreneurship, Oklahoma State University , 2014
  • Enid Entrepreneurs Inspire Bootcamp, Offered Through School of Entrepreneurship, Oklahoma State University, 2010 - 2014
  • Disabled Veterans Program, Offered Through School of Entrepreneurship, Oklahoma State University , 2013
  • Disabled Veterans Program, Offered Through School of Entrepreneurship, Oklahoma State University , 2012
  • University of Michigan-Flint: Launching a Business: The First 100 Days, October 2012
  • Disabled Veterans Program, Offered Through School of Entrepreneurship, Oklahoma State University , 2011
  • Women’s Inspire Conference, Program Offered Through the OSU Rita Center , 2010
  • ESAN Graduate School of Business, January 2010
  • Cowboy Entrepreneurial Bootcamp, Seminar Offered Through the OSU Rita Center , 2009
  • Six Week Course Offered by the UCF Small Business Development Center, 2003 - 2008
  • UCF Technology Incubator, 2002 - 2008
  • Central Florida Postal Credit Union, April 2004
  • Central Florida Postal Credit Union, October 2003
  • State Farm Insurance, 2002