BRUCE BARRINGER

School of Entrepreneurship
Head, School of Entrepreneurship
N. Malone Mitchell, Jr. Chair
Professor

428A BUSINESS BUILDING
STILLWATER, OK 74078
Phone: 405-744-9702

bruce.barringer@okstate.edu

Biography

Bruce Barringer a Professor and the N. Malone Mitchell, Jr. Chair at Oklahoma State University. He is also the Head of the School of Entrepreneurship. Dr. Barringer's research interests are in the areas of feasibility analysis, business planning, and the business startup process. Previously, he served on the faculty of the University of Central Florida. He obtained his PhD from the University of Missouri and his MBA from Iowa State University.

Dr. Barringer's research has been published in Strategic Management Journal, Journal of Management, Journal of Business Venturing, Journal of Small Business Management, Journal of Developmental Entrepreneurship, and in several other outlets. Dr. Barringer is the author or co-author of five books, including Entrepreneurship: Successfully Launching New Ventures, Preparing Effective Business Plans, The Truth About Starting a Business, What's Stopping You? Shatter the 9 Most Common Myths Keeping You From Starting Your Own Business, and Launching a Business: The First 100 Days.

Education

• Ph D, University of Missouri, Management, 1995
• MBA, Iowa State University, 1991
• BS, Iowa State University, Agricultural Business, 1978

Publications

• Bruce Barringer. "The Wall Street Journal Entrepreneurship Weekly Review". Dow Jones, Inc.
• Bruce Barringer. (2024). "Entrepreneurship Successfully Launching New Ventures". New York, New York: Pearson. Seventh , 600. 10: 0-13-472953-6.
• Bruce Barringer and R.D. Ireland. (2019). "Entrepreneurship: Successfully Launching New Ventures, 5th Edition". Upper Saddle River, N.J.: Prentice-Hall.
• Bruce Barringer and R.D. Ireland. (2016). "Entrepreneurship: Successfully Launching New Ventures". Upper Saddle River, N.J.: Prentice-Hall. 4th ed.,
• Bruce Barringer. (2013). "Launching a Business The First 100 Days ". Business Expert Press.
• Bruce Barringer. (2013). "Preparing Effective Business Plans: An Entrepreneurial Approach". Upper Saddle River, N.J.: Prentice-Hall. 2nd ed.,
• Bruce Barringer and Duane Ireland. (2011). "Entrepreneurship: Successfully Launching New Ventures". . 4,
• J.L. Barbero Navarro and Bruce Barringer. (2011). "Forms of Growth: How SMEs Combine Forms of Growth to Achieve High Growth". Journal of Management and Organization.
• Z. Zhang and Bruce Barringer. (2010). "Alliance Experience and Service Quality". Journal of Business and Policy Research. (5), 2, 100-118.
• Bruce Barringer. (2009). "The Truth About Starting a Business ". Financial Times.
• Bruce Barringer. (2009). "The Truths About Starting a Business". Upper Saddle River NJ: Financial Times.
• Z. Zang, Bruce Barringer, and D. Tzabbar. (2008). "Alliances and Customer Dissatisfaction". Journal of Applied Management and Entrepreneurship. (13), 3, 35-46.
• Bruce Barringer and A. Gresock. (2008). "Formalizing the Front-End of the Entrepreneurial Process Using the Stage-Gate Model as a Guide: An Opportunity to Improve Education and Practice". Journal of Small Business and Enterprise Development. (15), 2, 289-303.
• Bruce Barringer. (2008). "Preparing Effective Business Plans: An Entrepreneurial Approach". Upper Saddle River NJ: Financial Times.
• Bruce Barringer and D. Ireland. (2008). "What's Stopping You? Shatter the Nine Most Common Myths Keeping You from Starting Your Own Business". Upper Saddle River NJ: Financial Times.
• Bruce Barringer. (2007). "Business Feasibility Analysis Pro". Eugene OR: Palo Alo Software, Inc..
• Bruce Barringer, R. Jones, and D.O. Neubaum. (2005). "A Quantitative Content Analysis of the Characteristics of Rapid-Growth Firms and their Founders". Journal of Business Venturing. (20), 5, 663-687.
• Bruce Barringer and F.F. Jones. (2003). "Achieving Rapid Growth: Revisiting the Managerial Capacity Problem". Journal of Developmental Entrepreneurship. (9), 1, 73-86.
• Bruce Barringer. (1999). "“The Wall Street Journal Entrepreneurship Weekly Review,” Dow Jones, Inc.". .

Presentations

• History of Land Grant Universities
  Fort Dodge IA Kiwanis Club
  Fort Dodge IA Kiwanis Club
  Virtual - October 15 2020
• Launching a Business: The First 100 Days
  Inspire Conference
  Tulsa, OK - April 2014
• Launching a Business: The First 100 Days
  Bootcamp for Entrepreneurs
  Enid, OK - September 2013
• Pain and No Gain: The Impact of Strategic Alliances on Service Quality in the Airline Industry
  Southern Management Association Annual Meeting
  Ft. Lauderdale, FL - 2012
• Contrasting the Creation and Discovery Theories of Entrepreneurial Action: A Comparative Case Study
  Foundation Research Conference
  Babson College
  Lausanne, Switzerland - 2010
• How Much Pre-Launch and Post-Launch Planning Takes Place and How Much Difference Does it Make
  Foundation Research Conference
  Babson College
  Lausanne, Switzerland - 2010
• Understanding Individual Factors that Contribute to Pre-Launch Planning
  Entrepreneurial Research Conference
  Babson College
  Chapel Hill NC - June 2008
• Keynote Address, "Growing Entrepreneurial Firms"
  Redempyme Congress
  EOI Business School
  Madrid and Sevilla Spain - November 13 2007
• Formalizing the Front End of the Entrepreneurial Process Using the Stage-Gate Model
  Annual Meeting
  Academy of Management
  Philadelphia PA - August 2007
• Does Participating in Alliances Benefit the Customer of the Local Firm? An Empirical Investigation of Alliance Effects on Customer Satisfaction in the Airline Industry
  Annual Meeting
  Southwest Academy of Management
  San Diego CA - March 2007
• Achieving Rapid Growth: How Rapid-Growth Firms Lessen the Managerial Capacity Problem
  Annual Meeting
  Academy of Management
  Seattle WA - August 2003
• Opportunity or Threat: The Role of Strategic Alliances in Enhancing the Performance of Entrepreneurial Firms
  Entrepreneurial Research Conference
  Babson College
  Babson Park MA - June 2003
• Organizational Citizenship Behaviors in Rapid and Nonrapid Growth Firms
  Entrepreneurial Research Conference
  Babson College
  Babson Park MA - June 2003
• A Qualitative Study of the Managerially Controlled Attributes of Rapid-Growth Firms
  United States Association of Small Business and Entrepreneurship
  Reno NV - January 2002