Faculty in the School of Marketing and International Business (SMIB) conduct rigorous, theory-driven research across two core domains: consumer behavior and quantitative & strategic marketing. Research in consumer behavior examines how individuals and groups make decisions, with emphasis on judgment and decision-making, consumer welfare, societal impact, and public policy. Work in quantitative and strategic marketing focuses on data-driven questions in marketing strategy, pricing, and firm decision-making, leveraging advanced empirical methods to address problems of central importance to managers and organizations. Across both domains, SMIB faculty regularly publish in leading academic journals and pursue research that advances theory while delivering meaningful business and societal impact.