Spears School of Business

Jerry Rackley, longtime marketing faculty member in OSU’s Spears School of Business, has been named assistant head and assistant professor of professional practice in the School of Marketing and International Business.

 

He has taught business marketing, services marketing, digital marketing, marketing analytics, and consulting in marketing analytics courses at OSU since 2007. Rackley has more than 30 years of professional and consulting experience in the marketing world. He is the author of “Marketing Analytics Roadmap: Metrics, Methods, and Tools” and co-author of “Modern Marketing Principles.”

 

In addition to handling administrative responsibilities, he will continue to manage and develop the undergraduate marketing analytics program, said Dr. Tom Brown, head of the School of Marketing and International Business.

 

“I’ve enjoyed a long association with the Spears School,” said Rackley. “I’m delighted to continue serving in this new role by becoming a more integral part of our mission.”