Building Business Acumen and Data Analytics for Gaming
Building Business Acumen & Data Analytics
*Discounted rate is available for groups of 3+. Please email cfwreg@okstate.edu for more information.
Registration includes: breakfast, lunch, refreshments, a gift and a group photo.
Program Information
- Session Descriptions
Data Analytics in the Gaming Industry
Presented by: Dr. Goutam Chakraborty, Spears School of Business, OSU
Plan to attend this hands-on workshop that will have you work with data which you can model when you return to your own casino business. Casino business intelligence applications are becoming more important and historical data can help us predict analytics which assist in daily business decisions and help you foresee future behavior. Questions such as… how do you segment a market? How can you make a financial forecast based on in-house data? How do you measure a lifetime value of a guest/player? A major component is the number of customers who come on-site and the subsequent outcomes, i.e. propensity to buy additional services/products. The ability to sift through data and draw it into usable information is important for future advertising/marketing campaigns and the success of a business.
What you will learn:
- Demonstrate: basic forecasting
- Short-term—weekly, monthly, quarterly
- Long-term--annual forecast
- Sales forecasting
- Comparison of properties
- Segmentation—utilizing data
- Lifetime value strategy of guests—frequency, recency
- Predictive model—guests/players attending property
- How do I test? Player behavior data
Strategic Business Management via Business Simulation
Presented by: Dr. Goutam Chakraborty, Spears School of Business, OSU
Decision making and teamwork are essential leadership skills. The simulation will broaden your understanding of target market selection and positioning of brands in that market, value creation in product design, cash flow planning, profitability analysis, and strategic planning and management. The overall experience will stimulate you to consider the effects of your decisions on the organization. A spirit of team dynamics, competition and integration of concepts learned are skills you can take back with you and apply immediately to your organizational setting.
- Agenda
Monday, Oct. 7, 2024 Time Session 8:30-10:30 a.m. TBD 10:30-10:45 a.m. Break 10:45 a.m.-12:30 p.m. Data Analytics 12:30-1:30 p.m. Lunch 1:30-3:30 p.m. Data Analytics 3:30-3:45 p.m. Break 3:45-6 p.m. Data Analytics Tuesday, Oct. 8, 2024 Time Session 8:30 a.m.-10:30 a.m. Business Simulation 10:30-10:45 a.m. Break 10:45 a.m.-12:30 p.m. Business Simulation 12:30-1:30 p.m. Lunch 1:30-3:30 p.m. Business Simulation 3:30-3:45 p.m. Break 3:45-5:45 p.m. Business Simulation Wednesday, Oct. 9, 2024 Time Session 8:30-10:30 a.m. Business Simulation 10:30-10:45 a.m. Break 10:45 a.m.-12:45 p.m. Business Simulation 12:45-1:15 p.m. Lunch-box-working 1:15-2:45 p.m. Business Simulation 2:45-3 p.m. Closing Ceremony - Hotel Information
Choctaw Casino Resort- Durant, OK- reservations must be made by Monday, September 23, 2024
$107/night plus tax and resort fees
Guests are responsible for incidental expenses and all guests will be required to leave a valid credit card or a cash deposit in the amount of one hundred fifty dollars ($150) with Hotel at the the time of check in.
Guests can contact Choctaw Casino Resort reservation department- open 24 hours a day by calling 1-800-788-2464
press #1 and giving the agent the offer code OSU BUSINESS for the group rate. If you would like to book your reservations online, please use the link below. - Policies
Review the CFW program policies. All programs presented by the Center for the Future of Work are subject to these policies.
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