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Oklahoma State University
center for executive and professional development

Spears School of Business at Oklahoma State University

SAS Analytics Day

The 2018 SAS Analytics Day will be on May 10, 2018. Please check back for more information.

By invitation only | Friday, May 5, 2017

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Oklahoma State University
ConocoPhillips OSU Alumni Center
Stillwater, Oklahoma

Program sponsored by SAS and the OSU School of Marketing and International Business

Since 2004, OSU has partnered with SAS, a leading provider of business analytics software, to offer very successful analytics and data mining programs. SAS Analytics Day brings national and regional speakers to share their expertise and knowledge to the Oklahoma business and analytics community. A primary goal of this conference is to link OSU’s MS in Business Analytics’ students with members of the local and regional business community to allow students and businesses to grow their professional network.

Benefits of Attending This Conference

  • Learn about OSU’s MS in Business Analytics as well as certificate programs in data mining and marketing analytics via on-campus and online options
  • Explore hiring of OSU’s analytics students as full-time employees, summer interns, or as a co-op for a full semester
  • Learn from national and regional speakers who will share their analytics expertise
  • View OSU’s analytics students’ research projects poster presentations and engage with them
  • Explore possibilities of collaborative projects between OSU’s analytics students and local businesses
  • Speak with representatives from SAS about how companies are leveraging SAS analytics tools to create value

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OSU’s Analytics program is ranked in the top 15 schools as the Best Value Big Data Analytics Graduate Programs of 2016

Conference Agenda

Time Event
8:00-8:30 a.m. Registration and Continental Breakfast
8:30-8:45 a.m.

Welcome and an Overview of M.S. in Business Analytics

Dr. Goutam Chakraborty, Ralph A. and Peggy A. Brenneman Professor, Director of M.S. in Business Analytics, School of Marketing and International Business, Spears School of Business, Oklahoma State University

8:45-9:30 a.m.

A Hadoop Journey Alongside the SAS-Paved Road

Dmitriy Khots, Vice President, West Corp Center for Data Science, Omaha, NE

9:30-10:15 a.m.

Data Driven: The Power of Data in Corporate Evolution

Mark Nance, Vice President, Chief Data Officer, American Fidelity, Oklahoma City, OK

10:15-11:45 a.m. Student Posters: Networking Break
11:45-11:50 a.m.

Welcome from OSU Spears School of Business

Dr. Ramesh Sharda, Vice Dean, Watson Graduate School of Management, Watson/ConocoPhillips Chair and Regents Professor of MSIS, Spears School of Business, Oklahoma State University

11:50 a.m.-12:50 p.m.

Analytical Trends: Tackling Challenges and Focusing on Results

Keynote Speaker: John Brocklebank, Senior Vice President, SAS Solutions OnDemand, SAS Institute, Cary, NC

12:50-1:00 p.m. Best Student Awards
1:00-2:00 p.m. Lunch
2:00-3:30 p.m.

A View from the Trenches: What to Expect as an Analytics Professional
Panel Discussion with OSU Graduates

Moderator: Yog Domlur, Data Scientist, Data and Analytics Department, Walmart, Inc., Bentonville, AR
Nandan Moza, Risk Analyst II, Direct Mail Division of Risk, Elevate Credit, Inc., Fort Worth, TX
Soumil Mukherjee, Data Analyst, IT Business Intelligence Team, Koch Ag & Energy Solutions, LLC, Wichita, KS
Sai Vijay Kishore Movva, Marketing Modeling Analyst II, Insights and Research—Advanced Analytics, American Automobile Association, Tampa, FL
Lynn Xiang, Data Analyst, Oklahoma State Department of Education, Oklahoma City, OK

3:30 p.m. Conclusion

John Brocklebank, Ph.D.,is the senior vice president of SAS® Solutions OnDemand, where he applies more than 35 years of SAS programming and statistical experience to his roles as director of the SAS Advanced Analytics Lab, as well as leader of the SAS Analytics Lab for State and Local Government. The latter consists of SAS experts who devise technological solutions to address societal issues, such as fraud, waste, and abuse; public safety; and education. John holds a Ph.D. in statistics and mathematics, an M.S. in biostatistics, a B.A. in mathematics, and 14 patents. He co-authored The SAS System for Forecasting Time Series, and in 2009, he received the SAS CEO Award of Excellence.

Dr. Goutam Chakraborty is the Ralph A. and Peggy A. Brenneman Professor of Marketing and Director of M.S. in Business Analytics at the Spears School of Business at Oklahoma State University. He has held managerial positions with a subsidiary of Union Carbide, USA, and with a subsidiary of British American Tobacco, UK. Dr. Chakraborty has presented numerous programs and workshops to executives, educators, and research professionals in the U.S., Europe, Asia, Australia and the Middle East. He has published in many scholarly journals such as the Journal of Interactive Marketing, Journal of Advertising Research, Journal of Advertising, Journal of Business Research, and Industrial Marketing Management. He coauthored books Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS® and Contemporary Database Marketing: Concepts and Applications. He has chaired several national conferences including the Direct Marketing Educator’s Conference and the M2007 Data Mining Conference. He earned his B. Tech (Honors) in Mechanical Engineering from the Indian Institute of Technology, Kharagpur, PGCGM from the Indian Institute of Management, Calcutta, M.S. in Statistics and a Ph.D. in Marketing from the University of Iowa.

Dmitriy Khots is the vice president of West Corp Center for Data Science where he oversees corporate data strategy, governance, engineering, management, BI services, and advanced analytics. He is an advanced analytics executive with fifteen years of experience across a broad spectrum of industries including communications, finance, health care, entertainment, government, oil and gas, and power generation. Dmitriy holds a Ph.D. in mathematics from the University of Iowa, is a prolific writer with three patents and more than 40 publications in theoretic and applied fields of math, data mining and stats. He is a member of AMS and INFORMS.

Mark Nance is a vice president and chief data officer for American Fidelity. As CDO, he has primary responsibility for ensuring that data is leveraged as an asset, delivering both business value and competitive advantage. Focusing on grassroots data initiatives centered on colleague engagement, actionable insight and using data to fuel the journey he has championed successful legacy data conversions and data governance implementations as well as business intelligence and big data initiatives. Mark is a founding member of the International Society of Chief Data Officers, a member of the Gartner CDO Advisory Board and the Oklahoma State University MADM Advisory Board.

Yog Domlur is a data scientist in the data and analytics department at Walmart, Inc. His projects involve developing scalable machine learning approaches for assortment and operations at Sam’s Club, which requires him to bring new ideas to fruition to ensure the right products are in the stores at the right time. Yog received his bachelor’s degree in electronics and communication engineering from VTU, India. He earned his master’s degree in management information systems from Oklahoma State University with a primary focus on SAS and OSU data mining certification. While at OSU Yog completed numerous SAS certifications and presented several papers at SAS conferences.

Soumil Mukherjee is a data analyst on the IT business intelligence team for Koch Ag & Energy Solutions, LLC. He uses emerging technologies like R and Hadoop to discover innovative insights and to support decision making processes within the business. Soumil has a master’s degree in business analytics from Oklahoma State University.

Nandan Moza is a Risk Analyst II in the direct mail division of risk at Elevate Credit, Inc. His role focuses on accomplishing direct mail campaigns for Elevate’s installment loan product. Over the past 3 years, he has acquired extensive knowledge about financial behavior of customers in the sub-prime and near prime space. Nandan has used his analytical skills to help grow Elevate’s installment loan portfolio. He graduated from Oklahoma State University with a master’s degree in management information science with a data mining track.

Sai Vijay Kishore Movva is a marketing modeling analyst on the insights and research—advanced analytics team for the American Automobile Association (AAA). He performs statistical analysis and develops predictive models across various lines of business such as membership, insurance, travel and financial services. Sai provides insights to help the brand team develop marketing strategy. He recently was involved in developing a needs based segmentation scheme for the Auto Club Group footprint. His areas of focus include campaign analysis, membership retention, membership growth and acquisition. Sai has several publications at SAS Conferences. He has a master’s degree in management information systems from Oklahoma State University.

Lynn Xiang is a data analyst in the Oklahoma State Department of Education. She works under the direction of Deputy Superintendent of Educator Effectiveness and Policy Research to perform complex analysis with statewide education data and provides insights for Oklahoma state government leaderships. Lynn won the 2015 SAS Analytics Poster Competition and published a paper in the 2016 SAS Global Forum. Previously Lynn worked in various sectors including the gas industry, healthcare analytics, biotechnology and medicine. She has a master’s degree in business analytics from Oklahoma State University, a master’s degree in Physiology from University of Illinois at Urbana-Champaign and an M.D. equivalent degree from China.

  • Location: ConocoPhillips Alumni Center (Map) at Oklahoma State University, Stillwater, Oklahoma
  • Price: By invitation only. There is no fee to attend the conference. Enroll Now.
  • Cancellations: To aid us in guarantee requirements for catering, please contact the OSU Center for Executive and Professional Development at 866.678.3933, if you need to cancel prior to the program.
  • Hotel: Contact the Atherton Hotel at Oklahoma State University (405-744-6838) before April 17 and mention SAS Analytics to receive the conference rate.
  • Accommodations: Please let us know if you have any special dietary needs.
  • For additional information or to sponsor:
    Krysta Gilbert, Program Coordinator, Center for Executive and Professional Development
    Oklahoma State University, 215 Business Building
    Stillwater, OK 74078-4011 USA
    Telephone: 405-744-5208

2nd Year M.S. Business Analytics Student Research Posters

MBA with Marketing Analytics 1st and 2nd Year Student Research Posters

Title Presenters
Animal Shelter (Finding Homes for Dogs & Cats) Hind Manou
Trang Nguyen
Imran Selim
Brand Equity by Market Perceptions Ricky Boyer
Duygu Phillips
Customer Segmentation Based on RFM and Predicting Defaulters Shravan Ahuja
Madhav Sharma
Crime Report Project Nicholas Perez
Gabriel Bahr