Marketing is an exciting, always-changing, business discipline that plays a vital
role in the success of any organization. Marketing professionals are responsible for
identifying customer needs through marketing research, developing new products and
services to satisfy customer needs. Marketing builds brands and communicates with
potential customers through advertising and promotions using research and analytics
to gauge customer behaviors with products and services. OSU’s online marketing program
was ranked the No. 1 Best Online Marketing program for 2018-2019.
The Spears School of Business offers online programs as an alternative way to earn
a degree. We believe that students should have access to high-quality, affordable
education regardless of their schedule or location. Online courses are available 24/7
and are designed with multimedia content and virtual activities to promote student
collaboration.
Career Paths
Students studying marketing gain the skills necessary to pursue a career in:
Professional sales
Services marketing
Event marketing
Market research
Admissions
Prospective online undergrad students apply through the application portal. Completing
the application accurately and taking time to answer the essay questions will maximize
your opportunities at OSU. The online application also serves as your application
for eligible scholarships at OSU.
If you have questions about the application process call the OSU Office of Undergraduate
Admissions at 405-744-5358. We will help guide you through the process if something is confusing or unclear.
Cost
OSU offers undergrad online degree programs at a block rate tuition structure which means students taking 12-18 hours will be charged the same block rate whether
they take 12 to 18 hours in a semester. This helps students shorten the time to earn
their degrees and assists with financial budgeting. Additionally, OSU accepts transfer credit and all undergraduate students are eligible for scholarships awarded through the
university and college. Cost estimates below are calculated based on 2022-2023 rates. Additional cost details and OSU’s tuition and fee estimator are available
on the Bursar website.
2022-2023 Estimated Cost
Resident
Non-Resident
Total cost per credit hour
$432.40
$949.75
Total cost per 3-credit hour course
$1,297.20
$2,849.25
Semester Block Rate Tuition and Fees based on 15 hours
$6,486.00
$14,246.25
* This is only an estimate of cost, based on currently approved 2022-2023 rates. Cost estimates do not include textbooks, exams, or course expenses, nor do they
factor in individual transfer credits or scholarship information. Cost will vary if
not enrolled in a fully online degree program. Active-duty military may qualify for resident tuition rate. Tuition and fees are subject to change at any time without prior notice. Full disclaimer