WILLIE TAO

School of Hospitality and Tourism Management
Assistant Professor
STILLWATER, OK 74078
Phone: 405-744-6712
willie.tao@okstate.edu
Education
- Ph D, Kansas State University, Hospitality Management, 2017
- MS, Nation Kaohsiung University of Hospitality and Tourism, Hospitality Management, 2013
- MA, The Manchester Metropolitan University, International Hospitality Management (Distinction), 2012
- BA, National Taiwan University, Political Science, 2007
Publications
- Kyong Sung, Chen-Wei Tao, and Elisaveta Slevitch. "Do strategy and content matter? Restaurant firms’ corporate social responsibility communication on Twitter: A social network theory perspective". Tourism and Hospitality Research (Forthcoming).
- Kiyan Shafieizadeh, Salman Alotaibi, and Chen-Wei Tao. (2021). "How do authenticity and quality perceptions affect dining experiences and recommendations of food trucks? The moderating role of perceived risk". International Journal of Hospitality Management.
- K.-S. Lee and Chen-Wei Tao. (2021). "Secretless pastry chefs on Instagram: The disclosure of culinary secrets on social media". International Journal of Contemporary Hospitality Management.
- N Garcia, Chen-Wei Tao, and X Xu. "Back-of-house employees’ daily motivations and intention to reduce food waste". The Service Industries Journal (Forthcoming).
- Y Cao, Chen-Wei Tao, and Li Miao. "Consumer responses to leftover food in restaurants". The Service Industries Journal (Forthcoming).
- Kai Sean Lee and Chen-Wei Tao. (2021). "Secretless pastry chefs on Instagram: The disclosure of culinary secrets on social media". International Journal of Contemporary Hospitality Management. (33), 2, 650-669.
- Kiyan Shafieizadeh and Chen-Wei Tao. (2020). "How does a menu’s information about local food affect restaurant selection? The roles of corporate social responsibility, transparency, and trust.". Journal of Hospitality and Tourism Management. (43), 232-240.
- H Wen, E Park, Chen-Wei Tao, B Chae, X Li, and J Kwon. (2020). "Exploring user-generated content related to dining experiences of consumers with food allergies.". International Journal of Hospitality Management. (85),
- K. S. Sung, Chen-Wei Tao, and Elisaveta Slevitch. (2020). "Restaurant chain’s corporate social responsibility messages on social networking sites: The role of social distance.". International Journal of Hospitality Management. (85),
- Chen-Wei Tao and J Kwon. (2019). "Exploring restaurant service sabotage behaviors in the U.S.". Journal of Foodservice Management and Education. (13), 1, 20-27.
- Chen-Wei Tao, J Jang, and J Kwon. (2019). "Understanding the role of emotional intelligence and work status in service sabotage: Developing and testing a three-way interaction model. ". Journal of Hospitality and Tourism Management. (41), 51-59.
Presentations
- Big Data Research
Big Data Research Webinar
Saudi Tourism Society
Online - March 2021 - Authentic dining experience in a peer-to-peer meal-sharing context: Conceptualization
and scale development
Foodservice Systems Management Education Council 2021 Virtual Conference
Online - March 2021 - Customers’ responses to local food content on restaurant menus: An eye-tracking approach
25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
Las Vegas, NV - January 2020 - Evaluating the performance of a university restaurant using the institutional DINESERV
25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
Las Vegas, NV - January 2020 - Exploring consumer’s electronic word of mouth for ethnically themed green restaurants
25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
Las Vegas, NV - January 2020 - How do customers respond to different types of corporate social responsibility activities
and communication strategies on Twitter? Evidence from the U.S. restaurant firms
25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
Las Vegas, NV - January 2020 - Exploring gender impact on career identity formation and expression in social media
of female chefs
2019 APacCHRIE & EuroCHRIE Joint Conference
Hong Kong, China - May 2019 - Exploring tourists’ perceptions of Native American food: Evidence from a multi-tribal
festival
2019 APacCHRIE & EuroCHRIE Joint Conference
Hong Kong, China - May 2019 - Exploring user-generated content related to dining experiences of consumers with food
allergies
2019 APacCHRIE & EuroCHRIE Joint Conference
Hong Kong, China - May 2019 - Exploring gender impact on career identity formation and expression in social media
of female chefs
Joint Conference
APacCHRIE & EuroCHRIE
Hong Kong, China - May 2019 - Exploring Tourists' Perceptions Native American Food: Evidence from a Multi-Tribal
Festival
Joint Conference
APacCHRIE & EuroCHRIE
Hong Kong, China - May 2019 - Restaurant service sabotage behaviors: Trends, challenges, and research
Foodservice Systems Management Education Council 2019 Conference
Savannah, GA - March 2019 - Can menu information about local food enhance customers’ trust in a restaurant? Investigating
the mediating effect of corporate social responsibility
24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
Houston, TX - January 2019 - How does online CSR message on social media affect brand equity? The role of social
distance
24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
Houston, TX - January 2019 - Can menu information about local food enhance customers' trust in a restaurant? Investigating
the mediating effect of corporate social responsibility
Annual Conference
Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
Houston, TX - January 2019 - How does online CSR message on social media affect brand equity? The role of social
distance
Annual Conference
Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
Houston, TX - January 2019 - How does autonomy in the class affect hospitality students’ self-esteem and occupational
identity? The flow theory perspective
4th Hospitality Teaching & Learning Conference
Denton, TX - November 2018 - Understanding the value of culinary courses in hospitality and tourism curriculums:
A collaborative Autoethnography
4th Hospitality Teaching & Learning Conference
Denton, TX - November 2018 - How does autonomy in the class affect hospitality students' self-esteem and occupational
identity? The flow theory perspective
Conference
Hospitality Teaching & Learning Confrence
Denton, TX - November 2018 - Understanding the value of culinary courses in hospitality and tourism curriculums:
a collaborative
Autoethnography
Conference
Hospitality Teaching & Learning Confrence
Denton, TX - November 2018 - Exploring restaurant service sabotage behaviors in the U.S.
16th Asia Pacific CHRIE Conference
Guangzhou, China - June 2018 - The impact of menu information regarding local food on restaurant selection: Effects
of corporate social responsibility, trust, and environmental consciousness
16th Asia Pacific CHRIE Conference
Guangzhou, China - June 2018 - Exploring restaurant service sabotage behaviors in the U.S.
Conference
Asia Pacific CHRIE
Guangzhou, China - June 2018 - The impact of menu information regarding local food on restaurant selection: Effects
of corporate social responsibility, trust, and environmental consciousness
Conference
Asia Pacific CHRIE
Guangzhou, China - June 2018 - How to market craft breweries on social networking sites? A case study of Sierra Nevada’s
Tweets
2018 Kathleen Briggs Human Sciences Undergraduate Scholars Forum
Stillwater, OK - May 2018 - The extension of Kano model by the concept of over-service
20th International Conference on Hospitality Leadership and Hospitality Strategy
Rome, Italy - May 2018 - The extension of Kano model by the concept of over-service
International Conference
Hospitality Leadership and Hospitality Strategy
Rome, Italy - May 2018 - How to market craft breweries on social networking sites? A case study of Sierra Nevada's
Tweets.
Scholars Forum
Kathleen Briggs Human Sciences Undergraduate Scholars Forum
Stillwater, OK - May 2018 - How does CSR message on social media affect brand equity? The moderating effect of
psychological and social distance
23nd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
Fort Worth, TX - January 2018 - Antecedents and behaviors of service sabotage in Taiwan: The full-time foodservice
employee's perspective
23rd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
Fort Worth, TX - January 2018 - Antecedents and behaviors of service sabotage in Taiwan: The full-time foodservice
employee's perspective
Annual Conference
Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
Forth Worth, TX - January 2018 - How does CSR message on social media affect brand equity? The moderating effect of
psychological and social distance
Annual Conference
Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
Forth Worth, TX - January 2018 - How does service climate affect negative and positive outcomes of service encounters?
The moderating effect of restaurant frontline
employee's self-efficacy
Conference
Central Federation CHRIE
Stillwater, OK - March 2017 - Exploring antecedents of over-service in the restaurant industry: A manager's perspective
Annual Conference
Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
Houston, TX - January 2017 - Insights from consumer reviews: A combined methods approach for social media analytics
in the hospitality industry
Annual Conference
Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
Houston, TX - January 2017 - What attracts older adults when dining out? An application of the Kano model
Annual Conference
Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
Houston, TX - January 2017 - Exploration of social media content related to dining experience of consumers with
food allergies
Annual Conference
ICHRIE
Dallas, TX - July 2016 - Effects of aging on older adults' dining behaviors: An Exploratory Study in the U.S.
Conference
Global Tourism and Hospitality
Hong Kong, China - May 2016 - Big data analytics in hospitality research: An example of Chinese restaurant reviews
from Yelp.com
Conference
Central Federation CHRIE
Olathe, KS - April 2016 - Customer mistreatment and service sabotage: Assessing the mediating role of job stress
and the moderating role of emotional intelligence
Annual Conference
Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
Philadelphia, PA - January 2016 - Investigating dining experiences at Chinese restaurants using user-generated content
and topic modeling
Annual Conference
Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
Philadelphia, PA - January 2016 - The mistreated service saboteur: Plausible solutions in the restaurant context
Poster Session
Research and the State Graduate Student Poster Session
Manhattan, KS - October 2015 - Factors affecting older adults' dining behaviors and preferences in the U.S.: An exploratory
study
Annual Conference
Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
Tampa, FL - January 2015
Awards and Honors
- Award for Engagement with Practice (2021)
- Faculty Summer Research Stipend (2020)
- Best Conference Paper Award Finalist (2019)
- Best Conference Paper Award (2018)
- Best Conference Paper Award (2016)
Contracts, Grants, and Sponsored Research
- The Hakka Cookbook: Food, culture, and identity
Taiwan Hakka Culture Development Center, Hakka Affairs Council and SMC Publishing Inc.
2022 - 2023 - Authentic dining experience in a peer-to-peer meal-sharing context: Conceptualization
and scale development
Foodservice Systems Management Education Council
October 2019 - July 2020 - A tourism study of the City of Stillwater, OK: Baseline tourism data and visitor profile
City of Stillwater, OK
October 2018 - June 2019
Academic, Military, and Professional Positions
- Oklahoma State University, Assistant Professor, August 2017
- Kansas State University, Graduate Research Assistant, January 2014 - May 2017
- KRO Bars and Restaurants; Manchester, UK, Social Media Consultant, 2012 - 2012
- Grand Hyatt Hotel; Taipei, Taiwan, Room Division Trainee, 2011 - 2011
- National Kaohsiung University of Hospitality and Tourism, Graduate Research Assistant, August 2010 - December 2011
- NUUO, Inc.; Taipei, Taiwan, Sales and Marketing Manager, 2008 - 2009
- Taiwan Army, Second Lieutenant, 2007 - 2008
Courses Taught
- HTM 1113 (24 Semesters)
- HTM 6000 (8 Semesters)
- HTM 5503 (2 Semesters)
- HTM 5870 (3 Semesters)
- HTM 4263 (4 Semesters)
- HTM 2021 (2 Semesters)
Semester | Course | Section | Course Title |
---|---|---|---|
Spring 2022 | HTM 1113 | 30417 | Fundamentals of Culinary Production |
Spring 2022 | HTM 1113 | 30418 | Fundamentals of Culinary Production |
Spring 2022 | HTM 1113 | 30419 | Fundamentals of Culinary Production |
Spring 2022 | HTM 1113 | 30420 | Fundamentals of Culinary Production |
Spring 2022 | HTM 6000 | 29080 | Doctoral Dissertation |
Fall 2021 | HTM 1113 | 71180 | Fundamentals of Culinary Production |
Fall 2021 | HTM 1113 | 71181 | Fundamentals of Culinary Production |
Fall 2021 | HTM 1113 | 71182 | Fundamentals of Culinary Production |
Fall 2021 | HTM 1113 | 71183 | Fundamentals of Culinary Production |
Fall 2021 | HTM 5503 | 71063 | Big Data Analytics in Hospitality and Tourism Management |
Fall 2021 | HTM 5870 | 72607 | Problems in the Hospitality Industry |
Fall 2021 | HTM 6000 | 69206 | Doctoral Dissertation |
Summer 2021 | HTM 6000 | 43716 | Doctoral Dissertation |
Spring 2021 | HTM 1113 | 29874 | Fundamentals of Culinary Production |
Spring 2021 | HTM 1113 | 29875 | Fundamentals of Culinary Production |
Spring 2021 | HTM 1113 | 29876 | Fundamentals of Culinary Production |
Spring 2021 | HTM 1113 | 29877 | Fundamentals of Culinary Production |
Spring 2021 | HTM 4263 | 25828 | Beverage Management & Controls |
Spring 2021 | HTM 4263 | 31013 | Beverage Management & Controls |
Spring 2021 | HTM 6000 | 31656 | Doctoral Dissertation |
Fall 2020 | HTM 1113 | 70655 | Fundamentals of Culinary Production |
Fall 2020 | HTM 1113 | 70656 | Fundamentals of Culinary Production |
Fall 2020 | HTM 1113 | 70657 | Fundamentals of Culinary Production |
Fall 2020 | HTM 1113 | 70658 | Fundamentals of Culinary Production |
Fall 2020 | HTM 4263 | 66153 | Beverage Management & Controls |
Fall 2020 | HTM 6000 | 71279 | Doctoral Dissertation |
Spring 2020 | HTM 1113 | 30100 | Introduction to Food Studies |
Spring 2020 | HTM 1113 | 30101 | Introduction to Food Studies |
Spring 2020 | HTM 1113 | 30102 | Introduction to Food Studies |
Spring 2020 | HTM 1113 | 30103 | Introduction to Food Studies |
Spring 2020 | HTM 2021 | 30410 | Food Safety and Sanitation |
Spring 2020 | HTM 5503 | 30744 | Big Data Analytics in Hospitality and Tourism Management |
Spring 2020 | HTM 6000 | 29183 | Doctoral Dissertation |
Fall 2019 | HTM 1113 | 67890 | Introduction to Food Studies |
Fall 2019 | HTM 1113 | 67891 | Introduction to Food Studies |
Fall 2019 | HTM 1113 | 67892 | Introduction to Food Studies |
Fall 2019 | HTM 1113 | 67893 | Introduction to Food Studies |
Fall 2019 | HTM 2021 | 70472 | Food Safety and Sanitation |
Fall 2019 | HTM 4263 | 67820 | Beverage Management & Controls |
Fall 2019 | HTM 5870 | 71651 | Problems in the Hospitality Industry |
Fall 2019 | HTM 5870 | 71776 | Problems in the Hospitality Industry |
Fall 2019 | HTM 6000 | 71276 | Doctoral Dissertation |
Fall 2019 | HTM 6000 | 71340 | Doctoral Dissertation |