WILLIE TAO

Hospitality and Tourism Management
Assistant Professor

OKLAHOMA STATE UNIVERSITY
STILLWATER, OK 74078
Phone: 405-744-6712

willie.tao@okstate.edu

Education

• Ph D, Kansas State University, Hospitality Management, 2017
• MS, Nation Kaohsiung University of Hospitality and Tourism, Hospitality Management, 2013
• MA, The Manchester Metropolitan University, International Hospitality Management (Distinction), 2012
• BA, National Taiwan University, Political Science, 2007

Publications

• Kai Sean Lee and Chen-Wei Tao. (2021). "Secretless pastry chefs on Instagram: The disclosure of culinary secrets on social media". International Journal of Contemporary Hospitality Management. (33), 2, 650-669.
• Kiyan Shafieizadeh, Salman Alotaibi, and Chen-Wei Tao. "How do authenticity and quality perceptions affect dining experiences and recommendations of food trucks? The moderating role of perceived risk". International Journal of Hospitality Management (Forthcoming).
• Kiyan Shafieizadeh and Chen-Wei Tao. (2020). "How does a menu’s information about local food affect restaurant selection? The roles of corporate social responsibility, transparency, and trust.". Journal of Hospitality and Tourism Management (Forthcoming). (43), 232-240.
• K.-S. Lee and Chen-Wei Tao. "Secretless pastry chefs on Instagram: The disclosure of culinary secrets on social media". International Journal of Contemporary Hospitality Management (Forthcoming).
• H Wen, E Park, Chen-Wei Tao, B Chae, X Li, and J Kwon. (2020). "Exploring user-generated content related to dining experiences of consumers with food allergies.". International Journal of Hospitality Management. (85),
• K. S. Sung, Chen-Wei Tao, and Elisaveta Slevitch. (2020). "Restaurant chain’s corporate social responsibility messages on social networking sites: The role of social distance.". International Journal of Hospitality Management. (85),
• Chen-Wei Tao and J Kwon. (2019). "Exploring restaurant service sabotage behaviors in the U.S.". Journal of Foodservice Management and Education. (13), 1, 20-27.
• Chen-Wei Tao, J Jang, and J Kwon. (2019). "Understanding the role of emotional intelligence and work status in service sabotage: Developing and testing a three-way interaction model. ". Journal of Hospitality and Tourism Management. (41), 51-59.

Presentations

• Customers’ responses to local food content on restaurant menus: An eye-tracking approach
  25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Las Vegas, NV - January 2020
• Evaluating the performance of a university restaurant using the institutional DINESERV
  25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Las Vegas, NV - January 2020
• Exploring consumer’s electronic word of mouth for ethnically themed green restaurants
  25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Las Vegas, NV - January 2020
• How do customers respond to different types of corporate social responsibility activities and communication strategies on Twitter? Evidence from the U.S. restaurant firms
  25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Las Vegas, NV - January 2020
• Exploring gender impact on career identity formation and expression in social media of female chefs
  2019 APacCHRIE & EuroCHRIE Joint Conference
  Hong Kong, China - May 2019
• Exploring tourists’ perceptions of Native American food: Evidence from a multi-tribal festival
  2019 APacCHRIE & EuroCHRIE Joint Conference
  Hong Kong, China - May 2019
• Exploring user-generated content related to dining experiences of consumers with food allergies
  2019 APacCHRIE & EuroCHRIE Joint Conference
  Hong Kong, China - May 2019
• Exploring gender impact on career identity formation and expression in social media of female chefs
  Joint Conference
  APacCHRIE & EuroCHRIE
  Hong Kong, China - May 2019
• Exploring Tourists' Perceptions Native American Food: Evidence from a Multi-Tribal Festival
  Joint Conference
  APacCHRIE & EuroCHRIE
  Hong Kong, China - May 2019
• Restaurant service sabotage behaviors: Trends, challenges, and research
  Foodservice Systems Management Education Council 2019 Conference
  Savannah, GA - March 2019
• Can menu information about local food enhance customers’ trust in a restaurant? Investigating the mediating effect of corporate social responsibility
  24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Houston, TX - January 2019
• How does online CSR message on social media affect brand equity? The role of social distance
  24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Houston, TX - January 2019
• Can menu information about local food enhance customers' trust in a restaurant? Investigating the mediating effect of corporate social responsibility
  Annual Conference
  Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Houston, TX - January 2019
• How does online CSR message on social media affect brand equity? The role of social distance
  Annual Conference
  Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Houston, TX - January 2019
• How does autonomy in the class affect hospitality students’ self-esteem and occupational identity? The flow theory perspective
  4th Hospitality Teaching & Learning Conference
  Denton, TX - November 2018
• Understanding the value of culinary courses in hospitality and tourism curriculums: A collaborative Autoethnography
  4th Hospitality Teaching & Learning Conference
  Denton, TX - November 2018
• How does autonomy in the class affect hospitality students' self-esteem and occupational identity? The flow theory perspective
  Conference
  Hospitality Teaching & Learning Confrence
  Denton, TX - November 2018
• Understanding the value of culinary courses in hospitality and tourism curriculums: a collaborative Autoethnography
  Conference
  Hospitality Teaching & Learning Confrence
  Denton, TX - November 2018
• Exploring restaurant service sabotage behaviors in the U.S.
  16th Asia Pacific CHRIE Conference
  Guangzhou, China - June 2018
• The impact of menu information regarding local food on restaurant selection: Effects of corporate social responsibility, trust, and environmental consciousness
  16th Asia Pacific CHRIE Conference
  Guangzhou, China - June 2018
• Exploring restaurant service sabotage behaviors in the U.S.
  Conference
  Asia Pacific CHRIE
  Guangzhou, China - June 2018
• The impact of menu information regarding local food on restaurant selection: Effects of corporate social responsibility, trust, and environmental consciousness
  Conference
  Asia Pacific CHRIE
  Guangzhou, China - June 2018
• How to market craft breweries on social networking sites? A case study of Sierra Nevada’s Tweets
  2018 Kathleen Briggs Human Sciences Undergraduate Scholars Forum
  Stillwater, OK - May 2018
• The extension of Kano model by the concept of over-service
  20th International Conference on Hospitality Leadership and Hospitality Strategy
  Rome, Italy - May 2018
• The extension of Kano model by the concept of over-service
  International Conference
  Hospitality Leadership and Hospitality Strategy
  Rome, Italy - May 2018
• How to market craft breweries on social networking sites? A case study of Sierra Nevada's Tweets.
  Scholars Forum
  Kathleen Briggs Human Sciences Undergraduate Scholars Forum
  Stillwater, OK - May 2018
• How does CSR message on social media affect brand equity? The moderating effect of psychological and social distance
  23nd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Fort Worth, TX - January 2018
• Antecedents and behaviors of service sabotage in Taiwan: The full-time foodservice employee's perspective
  23rd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Fort Worth, TX - January 2018
• Antecedents and behaviors of service sabotage in Taiwan: The full-time foodservice employee's perspective
  Annual Conference
  Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Forth Worth, TX - January 2018
• How does CSR message on social media affect brand equity? The moderating effect of psychological and social distance
  Annual Conference
  Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Forth Worth, TX - January 2018
• How does service climate affect negative and positive outcomes of service encounters? The moderating effect of restaurant frontline employee's self-efficacy
  Conference
  Central Federation CHRIE
  Stillwater, OK - March 2017
• Exploring antecedents of over-service in the restaurant industry: A manager's perspective
  Annual Conference
  Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Houston, TX - January 2017
• Insights from consumer reviews: A combined methods approach for social media analytics in the hospitality industry
  Annual Conference
  Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Houston, TX - January 2017
• What attracts older adults when dining out? An application of the Kano model
  Annual Conference
  Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Houston, TX - January 2017
• Exploration of social media content related to dining experience of consumers with food allergies
  Annual Conference
  ICHRIE
  Dallas, TX - July 2016
• Effects of aging on older adults' dining behaviors: An Exploratory Study in the U.S.
  Conference
  Global Tourism and Hospitality
  Hong Kong, China - May 2016
• Big data analytics in hospitality research: An example of Chinese restaurant reviews from Yelp.com
  Conference
  Central Federation CHRIE
  Olathe, KS - April 2016
• Customer mistreatment and service sabotage: Assessing the mediating role of job stress and the moderating role of emotional intelligence
  Annual Conference
  Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Philadelphia, PA - January 2016
• Investigating dining experiences at Chinese restaurants using user-generated content and topic modeling
  Annual Conference
  Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Philadelphia, PA - January 2016
• The mistreated service saboteur: Plausible solutions in the restaurant context
  Poster Session
  Research and the State Graduate Student Poster Session
  Manhattan, KS - October 2015
• Factors affecting older adults' dining behaviors and preferences in the U.S.: An exploratory study
  Annual Conference
  Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Tampa, FL - January 2015