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Oklahoma State University

WILLIE TAO

WILLIE TAO

HOSPITALITY AND TOURISM MANAGEMENT
Assistant Professor

OKLAHOMA STATE UNIVERSITY
STILLWATER, OK 74078
Phone: 405-744-6712

willie.tao@okstate.edu

Education

  • Ph D, Kansas State University, Hospitality Management, 2017
  • MS, Nation Kaohsiung University of Hospitality and Tourism, Hospitality Management, 2013
  • MA, The Manchester Metropolitan University, International Hospitality Management (Distinction), 2012
  • BA, National Taiwan University, Political Science, 2007

Publications

  • Kiyan Shafieizadeh and Chen-Wei Tao. (2020). "How does a menu’s information about local food affect restaurant selection? The roles of corporate social responsibility, transparency, and trust.". Journal of Hospitality and Tourism Management (Forthcoming). (43), 232-240.
  • Chen-Wei Tao and J Kwon. (2019). "Exploring restaurant service sabotage behaviors in the U.S.". Journal of Foodservice Management and Education. (13), 1, 20-27.
  • H Wen, E Park, Chen-Wei Tao, B Chae, X Li, and J Kwon. "Exploring user-generated content related to dining experiences of consumers with food allergies.". International Journal of Hospitality Management (Forthcoming).
  • K. S. Sung, Chen-Wei Tao, and Elisaveta Slevitch. "Restaurant chain’s corporate social responsibility messages on social networking sites: The role of social distance.". International Journal of Hospitality Management (Forthcoming).
  • Chen-Wei Tao, J Jang, and J Kwon. (2019). "Understanding the role of emotional intelligence and work status in service sabotage: Developing and testing a three-way interaction model. ". Journal of Hospitality and Tourism Management. (41), 51-59.

Presentations

  • Customers’ responses to local food content on restaurant menus: An eye-tracking approach
    25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Las Vegas, NV - January 2020
  • Evaluating the performance of a university restaurant using the institutional DINESERV
    25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Las Vegas, NV - January 2020
  • Exploring consumer’s electronic word of mouth for ethnically themed green restaurants
    25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Las Vegas, NV - January 2020
  • How do customers respond to different types of corporate social responsibility activities and communication strategies on Twitter? Evidence from the U.S. restaurant firms
    25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Las Vegas, NV - January 2020
  • Exploring gender impact on career identity formation and expression in social media of female chefs
    2019 APacCHRIE & EuroCHRIE Joint Conference
    Hong Kong, China - May 2019
  • Exploring tourists’ perceptions of Native American food: Evidence from a multi-tribal festival
    2019 APacCHRIE & EuroCHRIE Joint Conference
    Hong Kong, China - May 2019
  • Exploring user-generated content related to dining experiences of consumers with food allergies
    2019 APacCHRIE & EuroCHRIE Joint Conference
    Hong Kong, China - May 2019
  • Exploring gender impact on career identity formation and expression in social media of female chefs
    Joint Conference
    APacCHRIE & EuroCHRIE
    Hong Kong, China - May 2019
  • Exploring Tourists' Perceptions Native American Food: Evidence from a Multi-Tribal Festival
    Joint Conference
    APacCHRIE & EuroCHRIE
    Hong Kong, China - May 2019
  • Restaurant service sabotage behaviors: Trends, challenges, and research
    Foodservice Systems Management Education Council 2019 Conference
    Savannah, GA - March 2019
  • Can menu information about local food enhance customers’ trust in a restaurant? Investigating the mediating effect of corporate social responsibility
    24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Houston, TX - January 2019
  • How does online CSR message on social media affect brand equity? The role of social distance
    24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Houston, TX - January 2019
  • Can menu information about local food enhance customers' trust in a restaurant? Investigating the mediating effect of corporate social responsibility
    Annual Conference
    Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Houston, TX - January 2019
  • How does online CSR message on social media affect brand equity? The role of social distance
    Annual Conference
    Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Houston, TX - January 2019
  • How does autonomy in the class affect hospitality students’ self-esteem and occupational identity? The flow theory perspective
    4th Hospitality Teaching & Learning Conference
    Denton, TX - November 2018
  • Understanding the value of culinary courses in hospitality and tourism curriculums: A collaborative Autoethnography
    4th Hospitality Teaching & Learning Conference
    Denton, TX - November 2018
  • How does autonomy in the class affect hospitality students' self-esteem and occupational identity? The flow theory perspective
    Conference
    Hospitality Teaching & Learning Confrence
    Denton, TX - November 2018
  • Understanding the value of culinary courses in hospitality and tourism curriculums: a collaborative Autoethnography
    Conference
    Hospitality Teaching & Learning Confrence
    Denton, TX - November 2018
  • Exploring restaurant service sabotage behaviors in the U.S.
    16th Asia Pacific CHRIE Conference
    Guangzhou, China - June 2018
  • The impact of menu information regarding local food on restaurant selection: Effects of corporate social responsibility, trust, and environmental consciousness
    16th Asia Pacific CHRIE Conference
    Guangzhou, China - June 2018
  • Exploring restaurant service sabotage behaviors in the U.S.
    Conference
    Asia Pacific CHRIE
    Guangzhou, China - June 2018
  • The impact of menu information regarding local food on restaurant selection: Effects of corporate social responsibility, trust, and environmental consciousness
    Conference
    Asia Pacific CHRIE
    Guangzhou, China - June 2018
  • How to market craft breweries on social networking sites? A case study of Sierra Nevada’s Tweets
    2018 Kathleen Briggs Human Sciences Undergraduate Scholars Forum
    Stillwater, OK - May 2018
  • The extension of Kano model by the concept of over-service
    20th International Conference on Hospitality Leadership and Hospitality Strategy
    Rome, Italy - May 2018
  • The extension of Kano model by the concept of over-service
    International Conference
    Hospitality Leadership and Hospitality Strategy
    Rome, Italy - May 2018
  • How to market craft breweries on social networking sites? A case study of Sierra Nevada's Tweets.
    Scholars Forum
    Kathleen Briggs Human Sciences Undergraduate Scholars Forum
    Stillwater, OK - May 2018
  • How does CSR message on social media affect brand equity? The moderating effect of psychological and social distance
    23nd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Fort Worth, TX - January 2018
  • Antecedents and behaviors of service sabotage in Taiwan: The full-time foodservice employee's perspective
    23rd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Fort Worth, TX - January 2018
  • Antecedents and behaviors of service sabotage in Taiwan: The full-time foodservice employee's perspective
    Annual Conference
    Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Forth Worth, TX - January 2018
  • How does CSR message on social media affect brand equity? The moderating effect of psychological and social distance
    Annual Conference
    Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Forth Worth, TX - January 2018
  • How does service climate affect negative and positive outcomes of service encounters? The moderating effect of restaurant frontline employee's self-efficacy
    Conference
    Central Federation CHRIE
    Stillwater, OK - March 2017
  • Exploring antecedents of over-service in the restaurant industry: A manager's perspective
    Annual Conference
    Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Houston, TX - January 2017
  • Insights from consumer reviews: A combined methods approach for social media analytics in the hospitality industry
    Annual Conference
    Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Houston, TX - January 2017
  • What attracts older adults when dining out? An application of the Kano model
    Annual Conference
    Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Houston, TX - January 2017
  • Exploration of social media content related to dining experience of consumers with food allergies
    Annual Conference
    ICHRIE
    Dallas, TX - July 2016
  • Effects of aging on older adults' dining behaviors: An Exploratory Study in the U.S.
    Conference
    Global Tourism and Hospitality
    Hong Kong, China - May 2016
  • Big data analytics in hospitality research: An example of Chinese restaurant reviews from Yelp.com
    Conference
    Central Federation CHRIE
    Olathe, KS - April 2016
  • Customer mistreatment and service sabotage: Assessing the mediating role of job stress and the moderating role of emotional intelligence
    Annual Conference
    Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Philadelphia, PA - January 2016
  • Investigating dining experiences at Chinese restaurants using user-generated content and topic modeling
    Annual Conference
    Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Philadelphia, PA - January 2016
  • The mistreated service saboteur: Plausible solutions in the restaurant context
    Poster Session
    Research and the State Graduate Student Poster Session
    Manhattan, KS - October 2015
  • Factors affecting older adults' dining behaviors and preferences in the U.S.: An exploratory study
    Annual Conference
    Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Tampa, FL - January 2015

Awards and Honors

  • Best Conference Paper Award (2018)
  • Best Conference Paper Award (2016)

Contracts, Grants, and Sponsored Research

  • Authentic dining experience in a peer-to-peer meal-sharing context: Conceptualization and scale development
    Foodservice Systems Management Education Council
    October 2019 - July 2020
  • A tourism study of the City of Stillwater, OK: Baseline tourism data and visitor profile
    City of Stillwater, OK
    October 2018 - June 2019

Academic, Military, and Professional Positions

  • Oklahoma State University, Assistant Professor, August 2017
  • Kansas State University, Graduate Research Assistant, January 2014 - May 2017
  • KRO Bars and Restaurants; Manchester, UK, Social Media Consultant, 2012 - 2012
  • Grand Hyatt Hotel; Taipei, Taiwan, Room Division Trainee, 2011 - 2011
  • National Kaohsiung University of Hospitality and Tourism, Graduate Research Assistant, August 2010 - December 2011
  • NUUO, Inc.; Taipei, Taiwan, Sales and Marketing Manager, 2008 - 2009
  • Taiwan Army, Second Lieutenant, 2007 - 2008

Courses Taught

  • HTM 1113 (8 Semesters)
  • HTM 2021 (2 Semesters)
  • HTM 5503 (1 Semester)
  • HTM 6000 (3 Semesters)
  • HTM 4263 (1 Semester)
  • HTM 5870 (2 Semesters)