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Oklahoma State University
Watson Graduate School of Management

Spears School of Business at Oklahoma State University

Marketing, Ph.D. in Business Administration

The Ph.D. in business administration program through the Department of Marketing provides intensive study in marketing. It prepares the student for significant professional contributions in university research and teaching.

The goal of the Marketing Department faculty is to train students to advance the theory and practice of the marketing discipline. This is carried out within the structure of formal course work and through informal individual and small- group research efforts. The OSU program emphasizes personal interaction between faculty and students through activities such as a speaker series, research paper series, joint research, and social gatherings. A learning environment exists in which both students and faculty can achieve intellectual and professional career growth.