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Oklahoma State University
Riata Center for Entrepreneurship

Spears School of Business at Oklahoma State University

Phil Choo

Phil Choo, Professor and Designer, teaches graphic design courses at Oklahoma State University. He creates body of work to challenge and value design as a creative problem-solving process, making objects, need finding, risk-taking, redefining lives, beauty combined with effectiveness, and the outcome of collaborations. After years of his success as a graphic designer, he is currently expanding his research interests in interaction design and interdisciplinary study with Business, Engineering, and other disciplines.

Current Project

Phil Choo is a professor in the Art, Graphic Design, and Art History department. His research focuses on branding design and user experience design. He conducted a branding project, White Box, by using Virtual Reality with both the Department of Architecture and the Riata Center. White Box is a project intended to highlight Oklahoma State entrepreneurs by placing their products in a Student Union pop-up store for both selling and research purposes. The outcome of this project was selected to present in an international conference in Berlin, Germany. Choo is also a collaborator at the Mixed Reality Lab, which focuses on Virtual Reality, Augmented Reality, 3D printing, motion capture technology and eye tracking. He was the 2017 Riata Center Faculty Fellow of the year, and won numerous awards based on design.