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Oklahoma State University
department of management

Spears School of Business at Oklahoma State University

Sports Management Course Offerings

Adam Wisniewski, Pham Phan, and Erick Esparza

MGMT 3943 – Introduction to Sports Management

Overview of the Course

This course provides a broad overview of the sport industry. We discuss the basic management skills necessary in the operation of sport organizations. Also, we examine the social, behavioral and managerial foundations of sport management, finance, economics, and budgeting in the sport industry. We use several methods to build our knowledge base, including short lectures, in-class discussions, presentations, group activities and game simulations.

Course Goals

Students gain a greater understanding of the management decisions and strategies used in the sports business world. Lessons can be applied to other areas of business which utilize strategic planning, competition, sponsorships, or other similar tactics.

Course Objectives

By the end of the course, the students are expected to be able to:

  • discuss the role of sports in historical, economic, political, & cultural perspectives
  • compare and contrast financial and management differences in sport leagues
  • evaluate effective sponsorship and activation approaches
  • analyze sports marketing and ticket sales strategies as well as the use of technology in sports advertising and exposure

MGMT 4743 – Advanced Sports Management

The advanced sports course allows students to take a deeper look into the sports industry. Students are able to apply critical reasoning and strategic management skills as they create and present several in-depth projects and reports. Each class culminates in a project for a major sports franchise. Winning groups in past classes have been able to present their research projects in person for teams such as the Oklahoma City Thunder and the Kansas City Chiefs. These real-world projects allow students to get a taste for the research, depth of knowledge, and imagination that the sports industry demands.

MGMT 4850 – Strategic Sports Management

Overview of the Course

This course focuses on two main areas of the sports industry in greater detail than MGMT 3943. The two areas of concentration are: financing and revenue generation, and strategic management issues. Using the Financing Sport textbook, we will cover a broad range of financial and revenue challenges facing decision-makers in sports. These themes will be re-iterated in other lecture topics/case studies. Secondly, we will look at wide range of sports cases and subjects that deal with various strategic planning and management issues. These topics will include brand management in collegiate sports, the role of collegiate athletics in higher education in the United States, brand management in sports merchandising and entertainment, stadium financing and politics, franchise movement, legal cases, biographical stories, and the role of sports and tourism.

Course Prerequisites

Suggested completion of MGMT 3943: Introduction to Sport Management

Course Goals

Students will gain a greater understanding of the challenges and issues involving strategic management and planning in the sports industry, as well as develop a broader knowledge of financing and revenue generation in sports and closely related fields and companies.

Course Objectives

By the end of the course, the students are expected to be able to:

  • discuss the challenges and strategies involved in financing sports endeavors and building and maintaining revenue.
  • evaluate strategic management issues in sports, from public relations to brand management to franchise re-location.
  • analyze trends and future directions in finance and revenue generation in sports and sporting events.

MGMT 4850.352 – Sports Management Internship/ Independent Study

The internship program is an opportunity for students to gain academic credit while gaining valuable work experience in the sports industry. Students who have an internship position with a team or other sports related site are allowed to enroll. Class requirements include 50 hours of internship time, reading assignments, and a final written report. For past internship sites, click here.

MGMT 4943 – International Sports Management

Overview of the Course

This course will provide a broad overview of the industry of sports around the globe. We will discuss the historical, political, cultural, and business influences of sport development and management across the world. The course will examine similarities and differences in organizational and management strategy from various countries, regions, and continents. We will use several methods to build our knowledge base, including short lectures, discussions, and presentations and/or papers.

Course Prerequisites

Suggested completion of MGMT 3943: Introduction to Sport Management

Course Goals

Students will gain a greater understanding of the management decisions and strategies used in the international sports business world. Lessons can be applied to other areas of business which utilize strategic planning, competition, sponsorships, or other similar tactics.

Course Objectives

By the end of the course, the students are expected to be able to:

  • discuss the role of sports in historical, economic, political, & cultural experiences from around the globe.
  • compare and contrast financial and management differences in sport leagues from various countries and regions.
  • evaluate international business strategies, international economic and financial impacts of sports.
  • analyze trends and future directions in international sports and sporting events.

Other course offerings

Sports Marketing, Sports Economics