YUECHEN WU

School of Marketing & International Business
Assistant Professor

1502 S CULPEPPER DR.
STILLWATER, OK 74074
Phone: 734-604-9529

yuechen.wu@okstate.edu

Education

• Other, Johns Hopkins University, Marketing, 2021
• Ph D, University of Maryland, Marketing, 2019
• MA, University of Michigan - Ann Arbor, Applied economics, 2013
• BA, Nankai University, Economics, 2011

Publications

• Yuechen Wu, Rebecca W. Hamilton, Nicole Y. Kim, and Rebecca K. Ratner. (2021). "Navigating Shared Consumption Experiences: Clarity About a Partner’s Interests Increases Enjoyment". Journal of Marketing Research. (58), 3, 439-455.

Presentations

• Sharing Resources in the Sharing Economy: Low Childhood Socioeconomic Status as a Barrier
  Boulder Summer Conference on Consumer Financial Decision Making
  2020
• Sharing Resources in the Sharing Economy: Low Childhood Socioeconomic Status as a Barrier
  Judgment and Decision-Making Winter Symposium
  2020
• Sharing Assets in the Sharing Economy: Low Childhood Socioeconomic Status as a Barrier
  Association for Consumer Research
  Association for Consumer Research
  Virtual conference - June 2020
• Sharing Resources in the Sharing Economy: Low Childhood Socioeconomic Status as a Barrier
  Marketing Science
  Marketing Science
  Virtual conference - June 2020
• Inferring Personality from Solo (vs. Accompanied) Consumption
  Association for Consumer Research Conference
  Association for Consumer Research
  2018
• Are Busy Consumers More Satisfied Consumers? The Effect of Perceived Busyness on Satisfaction
  European Association for Consumer Research
  Association for Consumer Research
  2018
• Seeing Openness in Solitude: Evaluation of Solo (vs. Accompanied) Consumers
  Society for Consumer Psychology Conference
  Society for Consumer Psychology
  2018
• Getting the Most from Shared Experiences: Understanding What Your Partner Wants Increases Learning and Enjoyment
  Association for Consumer Research Conference
  Association for Consumer Research
  2017