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Oklahoma State University

YUECHEN WU

YUECHEN WU

School of Marketing & International Business
Assistant Professor

342 BUSINESS BUILDING
STILLWATER, OK 74078
Phone: 405-744-8613

yuechen.wu@okstate.edu

Education

  • Other, Johns Hopkins University, Marketing, 2021
  • Ph D, University of Maryland, Marketing, 2019
  • MA, University of Michigan - Ann Arbor, Applied economics, 2013
  • BA, Nankai University, Economics, 2011

Publications

  • Rebecca K. Ratner, Nicole Y. Kim, and Yuechen Wu. "When Is Sociality Congruent With Self-Care?". Journal of Consumer Psychology (Forthcoming).
  • Yuechen Wu, Rebecca W. Hamilton, Nicole Y. Kim, and Rebecca K. Ratner. (2021). "Navigating Shared Consumption Experiences: Clarity About a Partner’s Interests Increases Enjoyment". Journal of Marketing Research. (58), 3, 439-455.

Presentations

  • Sharing Resources in the Sharing Economy: Low Childhood Socioeconomic Status as a Barrier
    Boulder Summer Conference on Consumer Financial Decision Making
    2020
  • Sharing Resources in the Sharing Economy: Low Childhood Socioeconomic Status as a Barrier
    Judgment and Decision-Making Winter Symposium
    2020
  • Inferring Personality from Solo (vs. Accompanied) Consumption
    Association for Consumer Research Conference
    Association for Consumer Research
    2018
  • Are Busy Consumers More Satisfied Consumers? The Effect of Perceived Busyness on Satisfaction
    European Association for Consumer Research
    Association for Consumer Research
    2018
  • Seeing Openness in Solitude: Evaluation of Solo (vs. Accompanied) Consumers
    Society for Consumer Psychology Conference
    Society for Consumer Psychology
    2018
  • Getting the Most from Shared Experiences: Understanding What Your Partner Wants Increases Learning and Enjoyment
    Association for Consumer Research Conference
    Association for Consumer Research
    2017

Courses Taught

  • MKTG 3323 (3 Semesters)