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Oklahoma State University

KEVIN SO

KEVIN SO

Hospitality and Tourism Management
Aso Prof/Davis Prof

373 HUMAN SCIENCES
STILLWATER, OK 74078
Phone: 405-744-5243

kevin.so@okstate.edu

Google Scholar Profile

Biography

Dr. Kevin Kam Fung So joins the School of Hospitality and Tourism Management at Spears School of Business at Oklahoma State University as William E. Davis Professor and Associate Professor (tenured) in Hospitality and Tourism Marketing. He previously served as Associate Professor (tenured) in the College of Hospitality, Retail and Sport Management and as a Research Associate in the SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina. An award-winning scholar in his field, Dr. So's research interests and expertise lie at the intersection between hospitality and tourism marketing and service management with an emphasis on branding, customer engagement, social media marketing, electronic word of mouth, and the rise of the sharing economy. He also has a strong interest in advanced quantitative methods and analytical techniques. To date, Dr. So has published more than 50 peer-reviewed articles (33 in the Spears School of Business A journals). His work has appeared in many top-tier hospitality and tourism management journals including the Journal of Travel Research, Tourism Management, Journal of Hospitality & Tourism Research, International Journal of Hospitality Management, and International Journal of Contemporary Hospitality Management as well as in the Journal of Business Research. At present, his scholarly work has been cited nearly 3,300 times (over 1,100 times in 2020 alone) according to Google Scholar. Many of his publications have been ranked among the most highly cited and most highly downloaded articles in leading hospitality and tourism journals. Dr. So is also a Coordinating Editor of the International Journal of Hospitality Management and served as a Guest Editor of the Journal of Hospitality & Tourism Research (special issue on Customer Engagement in Tourism and Hospitality Services) and Cornell Hospitality Quarterly (special issue on Service Innovation and Emerging Technologies in Tourism and Hospitality). He sits on the editorial board of 10 top-tier journals in his field, including the Journal of Travel Research, Tourism Management, Journal of Hospitality & Tourism Research, and International Journal of Contemporary Hospitality Management. Additionally, he serves as a reviewer for 18 academic journals such as the Journal of Business Research and European Journal of Marketing.

Dr. So has received many prestigious awards, including the Emerald Literati Network Award for Excellence: Highly Commended Paper Award from the International Journal of Contemporary Hospitality Management in 2011 and 2018; the Journal of Travel & Tourism Marketing Martin Oppermann Best Article of the Year Award in 2014; and the Journal of Hospitality & Tourism Research Article of the Year Award in 2015. His doctoral dissertation won the internationally prestigious Emerald/EFMD Outstanding Doctoral Research Award in the Hospitality Management category in 2014. He was also the recipient of the 2018 William Bradford Wiley Memorial Best Research Paper of the Year Award in the field of hospitality and tourism management. He was named the 2018 Patricia G. Moody Researcher of the Year Award in College of Hospitality, Retail and Sport Management in recognition of his consistent and outstanding scholarly achievements. In 2018, his article, "The role of customer engagement in building consumer loyalty to tourism brands," published in the Journal of Travel Research, was ranked the no. 1 most downloaded article and no. 2 most cited article published in the journal. In 2019, Dr. So was named a Breakthrough Star of the University of South Carolina, a university-wide research award that recognizes faculty members who exceed expectations in their fields, demonstrate exceptional potential, and have made outstanding contributions to research and scholarship during a short time at the university.

Dr. So has been awarded nearly $600,000 in research funding from prestigious state and federal government agencies and industry partners such as the U.S. Department of Commerce and U.S. Department of Agriculture; the American Hotel and Lodging Association; the South Carolina Department of Parks, Recreation and Tourism; the City of Columbia, South Carolina, and peer institutions in the US, Australia, and Hong Kong.

Dr. So earned his Ph.D. in Hospitality and Tourism Management from the Griffith Business School (AACSB-accredited), Griffith University, Australia, where he also obtained a Bachelor of Business in Hotel Management with First Class Honors. Dr. So pursued graduate studies in mathematical sciences, majoring in statistics and statistical modeling at Queensland University of Technology, Australia. Before entering academia, he gained extensive industry experience in hotel operations, including banquets, fine dining, room service, concierge, and housekeeping at Australia's Sheraton Mirage Resort and Spa Gold Coast, Sheraton Perth Hotel, Perth Ambassador Hotel, and Perth Comfort Inn Wentworth Plaza Hotel. Outside of work, he is a photography enthusiast and a passionate runner.

Education

  • Ph D, Griffith Business School (AACSB-accredited), Griffith University, Australia, Hospitality and Tourism Management, 2013
  • MS, School of Mathematical Sciences, Queensland University of Technology; Australia, Statistics and Statistical Modeling, 2010
  • BBA, Griffith Business School (AACSB-accredited), Griffith University, Australia, Hotel Management, 2009

Expertise

Hospitality and tourism marketing and service management with an emphasis on branding, customer engagement, social media marketing, electronic word of mouth, and the sharing economy.

Publications

  • Y. Xu, S. Hazée, K. K. F. So, K. Li, and E. Malhouse. (2021). "An evolutionary perspective on the dynamics of service platform ecosystems for the sharing economy". Journal of Business Research (Forthcoming).
  • R. Qi, K. K. F. So, D. Cardenas, and S. Hudson. (2021). "The missing link in resident support for tourism: Empowerment and tolerance". Journal of Hospitality and Tourism Research.
  • K. K. F. So, S. Min, and H. Kim. (2021). "Creating customer value in the sharing economy: An investigation of Airbnb users and their tripographic characteristics". International Journal of Contemporary Hospitality Management.
  • G. Chen, K. K. F. So, X. Hu, and M. Poomchaisuwan. (2021). "Travel for affection: A stimulus-organism-response model of honeymoon tourism experiences". Journal of Hospitality and Tourism Research.
  • J. Li, Simon Hudson, and K. K. F. So. (2021). "Hedonic consumption pathway vs. acquisition-transaction utility pathway: An empirical comparison of Airbnb and hotels". International Journal of Hospitality Management. (94),
  • S Jang, M Farajallah, and K. K. F. So. (2020). "The effect of quality cues on travelers' demand for peer-to-peer ridesharing: A neglected area of the sharing economy". Journal of Travel Research. (60), 2, 446-461.
  • C. King, K. K. F. So, R. DiPietro, and D. Grace. (2020). "Enhancing employee voice to advance the hospitality organization’s marketing capabilities: a multilevel perspective". International Journal of Hospitality Management. (91),
  • W. Yang, Y. Zhang, and K. K. F. So. (2020). "Tourism experiences vs. material purchases: Effects of eudaimonic consumption motive on consumers’ reactions to invidious comparisons". Tourism Management. (83), 104247.
  • G. Chen, K. K. F. So, M. Poomchaisuwan, and X. Hu. (2020). "Examining affection-based travel: Development and validation of a measurement scale for honeymooners’ motivation". Journal of Destination Marketing and Management. (17),
  • M. Mody, J. Wirtz, K. K. F. So, H. Chun, and S. Liu. (2020). "Two-directional convergence of platform and pipeline business models". Journal of Service Management. (31), 4, 693-721.
  • K. K. F. So, W. Wei, and D. Martin. (2020). "Understanding customer engagement and social media activities in tourism service: A latent profile analysis and cross-validation". Journal of Business Research.
  • K. K. F. So, H. Kim, and H. Oh. (2020). "What makes Airbnb experiences enjoyable? The effects of environmental stimuli on perceived enjoyment and repurchase intention". Journal of Travel Research.
  • P. Zhang, F. Meng, and K. K. F. So. (2020). "Co-creation experience in peer-to-peer accommodation: Conceptualization and scale development". Journal of Travel Research. 1-19.
  • S. Taylor, R. DiPietro, K. K. F. So, S. Hudson, and C. Taylor. (2020). "Will travel for beer: An assessment of beer-focused and non-beer focused tourists' perceived similarity, brand loyalty and place loyalty". Journal of Destination Marketing and Management. (15),
  • K. K. F. So and R X Li. (2020). "Customer engagement in hospitality and tourism services". Journal of Hospitality and Tourism Research (Forthcoming). (44), 171–177.
  • K. K. F. So, R X Li, and H Kim. (2020). "A decade of customer engagement research in hospitality and tourism: A systematic review and research agenda". Journal of Hospitality and Tourism Research. (44), 2, 178-200.
  • S Hudson, F Meng, K. K. F. So, S Smith, J Li, and R Qi. (2019). "The effect of lodging tax increases on US destinations". Tourism Economics. (27), 1, 205-219.
  • J Li, S Hudson, and K. K. F. So. (2019). "Exploring the customer experience with Airbnb". International Journal of Culture, Tourism, and Hospitality Research. (13), 4, 410-429.
  • L Xiong, K. K. F. So, L Wu, and C King. (2019). "Speaking up because it’s my brand: Examining employee psychological brand ownership and voice behavior in internal branding". International Journal of Hospitality Management. (83), 274-282.
  • J Wirtz, K. K. F. So, S Liu, M Moody, and H Chun. (2019). "Platforms in the peer-to-peer sharing economy". Journal of Service Management. (30), 4, 452-483.
  • K. K. F. So, K Xie, and Wu Jiang. (2019). "Peer-to-peer accommodation services in the sharing economy: Effects of psychological distances on guest loyalty". International Journal of Contemporary Hospitality Management.
  • S Hudson, K. K. F. So, D Cardenas, and F Meng. (2019). "Persuading tourists to stay – forever! A destination marketing perspective". Journal of Destination Marketing and Management. (12), 105-113.
  • S Shapiro, L Reams, and K. K. F. So. (2019). "Is it worth the price? The role of perceived financial risk, identification, and perceived value in purchasing pay-per-view broadcasts of combat sports". Sport Management Review. (22), 2, 235-246.
  • F Meng, P Zhang, H Li, and K. K. F. So. (2019). "Modeling precursors of impulsive tourist shopping behavior: Evidence from long-haul Chinese outbound tourists". International Journal of Tourism Research. (21), 3, 344-358.
  • L Wu, K. K. F. So, L Xiong, and C King. (2019). "The impact of employee conspicuous consumption cue and physical attractiveness on consumers’ behavioral responses to service failures". International Journal of Contemporary Hospitality Management. (31), 1, 21-40.
  • Y Cao, X R Li, R DiPietro, and K. K. F. So. (2018). "The creation of memorable dining experiences: Formative index construction". International Journal of Hospitality Management. (82), 308-317.
  • S Min, K. K. F. So, and M Jeong. (2018). "Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model". Journal of Travel and Tourism Marketing.
  • S Hudson, K. K. F. So, F Meng, D Cardenas, and J Li. (2018). "Racial discrimination in tourism. The case of African-American travelers in South Carolina". Current Issues in Tourism. (23), 4, 438-451.
  • K. K. F. So, H Oh, and S Min. (2018). "Motivations and constraints of Airbnb customers: Findings from a mixed methods approach". Tourism Management. (67), 224-36.
  • S Taylor, R DiPietro, and K. K. F. So. (2018). "Pop-Up dining experiences: Increasing experiential value and relationship quality". International Journal of Hospitality Management. (74), 45-56.
  • K Xie and K. K. F. So. (2017). "The effects of expert reviews on future reputation, popularity, and financial performance of hotels: Insights from data analytics". Journal of Hospitality & Tourism Research. (42), 8, 1187-1209.
  • Y Hwang, K Ballouli, K. K. F. So, and B Heere. (2017). "Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games". Journal of Sport Management. (31), 5, 480-496.
  • G Zhu, K. K. F. So, and S Hudson. (2017). "Inside the sharing economy: Understanding consumer motivations behind the adoption of mobile applications". International Journal of Contemporary Hospitality Management. (29), 9, 2218-39.
  • K Xie, K. K. F. So, and W Wang. (2017). "Joint effects of management responses and online reviews on hotel financial performance: A data-analytics approach". International Journal of Hospitality Management. (62), 101-110.
  • K. K. F. So, L Wu, L Xiong, and C King. (2017). "Brand management in the era of social media: Social visibility of consumption and customer brand identification". Journal of Travel Research. (57), 6, 727-42.
  • H T Bui, K. K. F. So, A Kwek, and J Rynne. (2017). "The impacts of self-efficacy on academic performance: An investigation of domestic and international undergraduate students in hospitality and tourism". Journal of Hospitality, Leisure, Sport & Tourism Education. (20), 47-54.
  • K. K. F. So, C King, S Hudson, and F Meng. (2017). "The missing link in building customer brand identification: The role of brand attractiveness". Tourism Management. (59), 640-51.
  • Y Wang, K. K. F. So, and B A Sparks. (2016). "Technology readiness and customer satisfaction with travel technologies: A cross-country investigation". Journal of Travel Research. (56), 5, 563-77.
  • K. K. F. So, C King, B A Sparks, and Y Wang. (2016). "Enhancing customers' relationships with the retail service brand: The role of customer engagement". Journal of Service Management. (27), 2, 170-93.
  • H Xiao, K. K. F. So, and Y Wang. (2015). "The university Student travel market: Motivations and preferences for activities". Tourism Analysis. (20), 4, 399-412.
  • B A Sparks, K. K. F. So, and G L Bradley. (2015). "Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern". Tourism Management. (53), 74-85.
  • R Nunkoo and K. K. F. So. (2015). "Residents' support for tourism: Testing alternative structural models". Journal of Travel Research. (55), 7, 847-61.
  • C J McLennan, S Becken, S Battye, and K. K. F. So. (2014). "Voluntary carbon offsetting: Who does it?". Tourism Management. (45), 194-198.
  • C King and K. K. F. So. (2014). "Creating a virtual learning community to engage international students". Journal of Hospitality & Tourism Education. (26), 3, 136-146.
  • Y Wang, K. K. F. So, and B A Sparks. (2014). "What technology-enabled services do travelers value? Investigating the role of technology readiness". Journal of Hospitality & Tourism Research. (41), 7, 771-96.
  • K. K. F. So, C King, B A Sparks, and Y Wang. (2014). "The role of customer engagement in building consumer loyalty to tourism brands". Journal of Travel Research. (55), 1, 64-78.
  • K. K. F. So, C King, B A Sparks, and Y Wang. (2013). "The influence of customer brand identification on hotel brand evaluation and loyalty development". International Journal of Hospitality Management. (34), 31-41.
  • C King, K. K. F. So, and D Grace. (2013). "The influence of service brand orientation on hotel employees' attitudes and behavior in China". International Journal of Hospitality Management. (34), 172-180.
  • A Kwek, H Bui, J Rynne, and K. K. F. So. (2013). "The impacts of self-esteem and resilience on academic performance of hospitality and tourism students". Journal of Hospitality & Tourism Education. (35), 3, 110-122.
  • C King and K. K. F. So. (2013). "Enhancing hotel employees' brand understanding and brand building behavior in China". Journal of Hospitality & Tourism Research. (39), 4, 492-516.
  • V Browning, K. K. F. So, and V A Sparks. (2013). "The influence of online reviews on consumers' attributions of service quality and control for service standards in hotels". Journal of Travel and Tourism Marketing. (30), 23-40.
  • K. K. F. So, C King, and B A Sparks. (2012). "Customer engagement with tourism brands: Scale development and validation". Journal of Hospitality & Tourism Research. (28), 3, 304-329.
  • K. K. F. So and C King. (2010). ""When experience matters": building and measuring hotel brand equity: The customers' perspective". International Journal of Contemporary Hospitality Management. (22), 5, 589-608. (Spears A).

Presentations

  • The reciprocal relationships between remembered destination brand experience, emotions, and brand attachment: An autoregressive cross-lagged model
    26th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Houston, USA - January 2021
  • Actor interactive value formation in a peer-to-peer accommodation: Insight from text-mining
    26th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Houston, USA - January 2021
  • Why retirees migrate: Application of importance – performance and gap analyses of retirement needs and destination image
    25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Las Vegas, USA - 2020
  • Rethinking the customer experience: an empirical comparison of Airbnb and hotels
    25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Las Vegas, USA - January 2020
  • Sharing dining experiences on social network sites: The effect of company's response on customer’s behavioral intention
    25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Las Vegas, USA - January 2020
  • Examining the interrelationships between destination brand experience, customer engagement, subjective well-being, and intention to revisit
    25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Las Vegas, USA - January 2020
  • Who should we really blame? Service failure and recovery in peer-to-peer accommodations
    25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Las Vegas, USA - January 2020
  • Artificial intelligence in service management: Testing the service robot acceptance model (sRAM)
    2019 APacCHRIE & EuroCHRIE Joint Conference
    Hong Kong - 2019
  • Environmental stimuli of Airbnb experiences, perceived enjoyment, and repurchase intentions: Findings from multiple studies
    2019 Travel and Tourism Research Association Annual Conference
    Melbourne, Australia - 2019
  • Sharing dining experiences on social network sites: examining the sharer’s perspective
    24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Houston, USA - 2019
  • The lodging shared economy experience: scale development and validation
    24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Houston, USA - 2019
  • The role of perceived enjoyment in Airbnb experiences and repurchase intention
    24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Houston, USA - 2019
  • Impacts of product quality cues on travelers’ demand of peer-to-peer transportation sharing
    EMAC 2019 Conference Hamburg
    Hamburg, Germany - 2019
  • The convergence of business models: the formula for competing successfully in the new economy?
    Frontiers Conference
    Singapore - 2019
  • Platform business models in the sharing economy: integration, synthesis and research agenda
    The 16th International Research Symposium on Advancing Service Research and Practice
    Karlstad, Sweden - 2019
  • Creating consumer values in Airbnb: testing the effects of the underlying value dimensions
    2018 Global Marketing Conference
    Tokyo, Japan - 2018
  • Understanding consumer adoption of the Uber mobile application: Testing the moderating effects of technology readiness
    2018 I-CHRIE Summer Conference
    Palm Springs, USA - 2018
  • Capturing unobserved heterogeneity in destination attribute evaluation and tourist satisfaction: A response-based segmentation using FIMIX- PLS
    2018 Travel and Tourism Research Association Annual Conference
    Miami/Coral Gables, Florida, USA - 2018
  • The Airbnb experience scale development and validation
    Southeastern Travel and Tourism Research Association’s Annual Conference
    Myrtle Beach, USA - 2018
  • Customer loyalty in peer-to-peer accommodation services: Effects of psychological distances on repeat purchase with hosts
    2017 I-CHRIE Summer Conference
    Baltimore, USA - 2017
  • Employee conspicuous consumption cue and consumers’ responses to service failures
    2017 I-CHRIE Summer Conference
    Baltimore, USA - 2017
  • Factors affecting consumer adoption of Uber mobile application: Insights from innovation diffusion theory and technology acceptance Model
    2017 I-CHRIE Summer Conference
    Baltimore, USA - 2017
  • Consumer adoption of the Uber mobile application: Integrating the technology acceptance model and technology readiness
    23nd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Hong Kong - 2017
  • A meta-analytic structural equation model of brand loyalty formation: A synthesis of studies in the hospitality literature
    3rd Global Tourism & Hospitality Conference
    Hong Kong
    2017
  • Effects of reciprocity and social proof on online customer engagement
    3rd Global Tourism & Hospitality Conference
    Hong Kong - 2017
  • Motivations and constraints of Airbnb customers: Insights from a mixed-methods study
    4th World Research Summit for Tourism and Hospitality: Innovation, Partnerships and Sharing
    Orlando, USA - 2017
  • African-American travelers and racial discrimination
    7th Critical Tourism Studies Conference
    Palma de Mallorca, Spain - 2017
  • The symbiotic relationship between tourism and retirement migration
    INVTUR 2017: International Conference - Co-creating the Future of Tourism
    Aveiro, Portugal - 2017
  • The joint effects of management responses and online reviews on financial performance: A data analytics approach
    2016 I-CHRIE Summer Conference
    Dallas, USA - 2016
  • The role of customer brand identification in the era of social media
    2016 I-CHRIE Summer Conference
    Dallas, USA - 2016
  • Factors affecting consumer adoption of food ordering mobile applications: Insights from Innovation Diffusion Theory and Technology Acceptance Model
    22nd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Houston, USA - 2016
  • Unobserved heterogeneity in tourism shopping: A Finite mixture segmentation approach
    22nd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Houston, USA - 2016
  • Engaged or disengaged? A latent profile analysis of customer engagement
    2nd Global Tourism & Hospitality Conference
    Hong Kong - 2016
  • The mediator effects of tolerance on residents’ support toward tourism events
    Annual International Conference of the Travel and Tourism Research Association
    Vail, USA - 2016
  • Building customer brand identification: Examining the role of brand identity attractiveness
    2015 I-CHRIE Summer Conference
    Orlando, USA - 2015
  • Travel motivations and constraints: segmentation using a finite mixture partial least squares (FMIX-PLS) analysis
    2015 I-CHRIE Summer Conference
    Orlando, USA - 2015
  • Enhancing customer-brand relationship quality: The role of customer engagement
    2014 I-CHRIE Summer Conference
    San Diego, USA - 2014
  • An examination of factors affecting customer engagement behavior
    24th Annual CAUTHE Conference
    Brisbane, Australia - 2014
  • Investigating drivers of overall trip satisfaction and expectations: An evaluation of Chinese visitors to Australia
    G20 First East-West Dialogue on Tourism and the Chinese Dream Conference
    Gold Coast, Australia - 2014
  • Building hotel brand loyalty: A social identity perspective
    2012 I-CHRIE Summer Conference
    Providence, USA - 2012
  • Developing and validating a model of customer engagement with tourism and hospitality brands
    World Research Summit for Tourism and Hospitality
    Hong Kong - 2011
  • Exploring the role of customer engagement in building service brand loyalty
    Doctoral Colloquium of Australia and New Zealand Marketing Academy Conference
    2010

Editorial and Review Activities

  • Cornell Hospitality Quarterly
    Editorial Board Member
    2020
  • Industrial Marketing Management
    Ad Hoc Reviewer
    2020
  • International Journal of Hospitality Management
    Associate Editor
    2020
  • Journal of Vacation Marketing
    Editorial Board Member
    2020
  • Tourism Management
    Editorial Board Member
    2020
  • Tourism Review International
    Ad Hoc Reviewer
    2020
  • Tourism Economics
    Editorial Board Member
    2018
  • Journal of Travel Research
    Editorial Board Member
    2016
  • International Journal of Contemporary Hospitality Management
    Editorial Board Member
    2015
  • Journal of Business Research
    Ad Hoc Reviewer
    2015
  • Journal of Destination Marketing & Management
    Editorial Board Member
    2015
  • Journal of Hospitality & Tourism Research
    Editorial Board Member
    2015
  • Annals of Tourism Research
    Ad Hoc Reviewer
    2014
  • European Journal of Marketing
    Ad Hoc Reviewer
    2014
  • Journal of Asia Pacific Tourism Research
    Ad Hoc Reviewer
    2014
  • Journal of China Tourism Research
    Ad Hoc Reviewer
    2014
  • Journal of Hospitality and Tourism Insight
    Ad Hoc Reviewer
    2014
  • Journal of Hospitality Marketing & Management
    Ad Hoc Reviewer
    2014
  • Journal of Leisure Research
    Ad Hoc Reviewer
    2014
  • Journal of Marketing Management
    Ad Hoc Reviewer
    2014
  • Journal of Service Management
    Ad Hoc Reviewer
    2014
  • Journal of Service Theory and Practice
    Ad Hoc Reviewer
    2014
  • Tourism Management Perspectives
    Ad Hoc Reviewer
    2014
  • Cornell Hospitality Quarterly
    Special Issue Editor
    2019 - 2021
  • Journal of Hospitality & Tourism Research
    Special Issue Editor
    2018 - 2020
  • Tourism Analysis
    Editorial Board Member
    2014 - 2020

Awards and Honors

  • Best Paper Award Finalist (2021)
  • The third most cited article published since 2018: Motivations and constraints of Airbnb consumers: Findings from a mixed-methods approach (2020)
  • Best Paper Award Finalist (2020)
  • Best Track Chair Award (2020)
  • Emerald Literati Network Awards for Excellence 2020: Highly Commended Paper Award (2020)
  • Nominee for the American Marketing Association's 2020 SERVSIG Best Services Article Award: Wirtz, J., So, K. K. F., Liu, S., Mody, M., & Chun, H. (2019). Platform business models: Social platforms and the sharing economy. Journal of Service Management, 30(1), 452-483. (2020)
  • No. 64 in the world in the field of “Sport, Leisure & Tourism" based on total citations in 2019 (2020)
  • The World’s Top 2% scientists in the field of “Sport, Leisure & Tourism" in 2019. (2020)
  • The fourth most downloaded article: A Decade of Customer Engagement Research in Hospitality and Tourism: A Systematic Review and Research Agenda (2020)
  • The second most downloaded article: Customer Engagement in Hospitality and Tourism Services (2020)
  • Breakthrough Star Award (2019)
  • Best Track Chair Award (2018)
  • Emerald Literati Network Awards for Excellence 2018: Highly Commended Paper Award (2018)
  • The Patricia G. Moody Researcher of the Year Award 2018 (2018)
  • William Bradford Wiley Memorial Best Research Paper of the Year Award (2018)
  • Finalist for the Patricia G. Moody Researcher of the Year Award 2017 (2017)
  • Merit Award (2017)
  • Outstanding Contribution in Reviewing (2017)
  • Finalist for the Patricia G. Moody Researcher of the Year Award 2016 (2016)
  • Merit Award (2016)
  • Emerald/EFMD Outstanding Doctoral Research Award (2015)
  • Journal of Hospitality & Tourism Research Article of the Year Award (2015)
  • Journal of Travel & Tourism Marketing Martin Oppermann Best Article of the Year Award (2014)
  • Emerald Literati Network Awards for Excellence 2011: Highly Commended Paper Award (2011)
  • Griffith Business School Higher Degree Research Poster Competition Second Prize (2011)
  • Griffith Business School Top-Up Scholarship (GBSTOP) (2010)
  • Griffith University Postgraduate Research Scholarship (GUPRS) (2010)
  • International Postgraduate Research Scholarship (IPRS) (2010)
  • Department of Tourism, Leisure, Hotel and Sport Management Honors Scholarship (AUD 2,500) (2009)
  • Full Tuition Scholarship for Honors Degree (Full year tuition equivalent to AUD18,000) (2009)
  • Griffith Award for Academic Excellence, 2008 – 2009 (2009)
  • Griffith Business School Honors Scholarship (AUD5,000) (2009)
  • Griffith University Medal (2009)
  • Griffith Award for Academic Excellence, 2007 – 2008 (2008)
  • Golden Key Honor Society Award (2007)
  • Griffith Award for Academic Excellence, 2006 – 2007 (2007)
  • Scholarship for Griffith – Pukyong National University (Korea) Cultural Exchange Program (2007)

Contracts, Grants, and Sponsored Research

  • Post-disaster recovery strategies in tourism destinations
    University of South Carolina
    May 1 2021 - July 30 2020
  • Why do People Choose Airbnb? An Examination of Emotional Motivations behind the Sharing Economy
    Office of the Executive Vice President for Academic Affairs and Provost, University of South Carolina
    May 2017 - May 2020
  • The Economic Impact of the Equine Sector in South Carolina
    Department of Agriculture
    September 1 2018 - February 28 2019
  • Developing a Tourism & Hospitality Employment Plan for South Carolina
    The Department of Commerce’s Economic Development Administration
    July 2015 - February 2019
  • Examining the Priorities, Practices, and Effectiveness of Multi-National Hotel Groups Brand Internalization and Delivery in China
    Hong Kong Polytechnic University
    December 2015 - December 2018
  • Attracting “Hot” Asian Tourist Markets to the Real Southern Hotspot
    Columbia Metropolitan Convention & Visitors Bureau
    June 2017 - September 2018
  • A Longitudinal Investigation of the Role of Sensory Brand Experiences in Building Customer Engagement
    College of Hospitality, Retail, and Sport Management Interdisciplinary Faculty Grant Program, University of South Carolina
    May 2017 - May 2018
  • The Effect of Lodging Tax Increases on U.S. Destinations
    American Hotel & Lodging Educational Foundation
    November 15 2017 - April 15 2018
  • Increasing African American Tourism in South Carolina
    South Carolina Department of Parks, Recreation & Tourism
    February 2016 - December 31 2016
  • Brand Associations of the Commonwealth Games: Perceptions of the Chinese Market
    Griffith Business School, Griffith University
    December 2015 - December 2016
  • Attracting Retirees and Pre-retirees to Rural South Carolina
    Department of Commerce’s Economic Development Administration
    July 2015 - August 31 2016
  • The Columbia Hospitality Tax-An Evaluation of Effectiveness
    City of Columbia
    March 2015 - June 2016
  • A triangulated Investigation of Online Customer Engagement
    Griffith Business School, Griffith University
    November 2014 - November 2015
  • Establishing a China U.S.-Travel Monitor Program: Gap Analysis
    National Tour Association, Alfred P. Sloan Foundation Travel & Tourism Industry Center, Hawaii Tourism Authority, NYC & Company, California Tourism Commission, and Visit Orlando
    September 2014 - September 2015
  • Beaufort North Carolina Development Evaluation: Front Street Village
    Front Street Village, Beaufort
    October 2014 - February 2015

Academic, Military, and Professional Positions

  • School of Hospitality and Tourism Management, Spears School of Business, Oklahoma State University, Associate Professor, August 2020
  • School of Hotel, Restaurant and Tourism Management, College of Hospitality, Retail and Sport Management, University of South Carolina, Associate Professor, August 2019 - May 2020
  • The Center of Economic Excellence in Tourism and Economic Development, College of Hospitality, Retail and Sport Management, University of South Caroline, Research Associate, August 2014 - May 2020
  • School of Hotel, Restaurant and Tourism Management, College of Hospitality, Retail and Sport Management, University of South Carolina, Assistant Professor, August 2014 - May 2019
  • Department of Tourism, Sport and Hotel Management, Griffith Business School, Griffith University, Australia, Senior Research Assistant (During Ph.D.), February 2014 - July 2014
  • Department of Tourism, Sport and Hotel Management, Griffith Business School, Griffith University, Australia, Sessional Instructor/Head Instructor/Guest-Lecturer (Multiple roles during Masters and Ph.D.), July 2008 - November 2013
  • Sheraton Mirage Resort and Spa Gold Coast, Main Beach, Queensland, Australia, Service Attendant, July 2006 - December 2009
  • The Sheraton Perth, Perth, Western Australia, Australia, Guest Service Attendant (Internship), June 2005 - June 2006
  • Gala Restaurant (a la Carte), Perth, Western Australia, Australia, Customer Service Attendant (Internship), December 2004 - June 2006
  • The Perth Ambassador Hotel, Perth, Western Australia, Australia, Hotel Concierge (Internship), December 2004 - March 2005
  • Comfort Inn Wentworth Plaza, Perth, Western Australia, Australia, Housekeeping (Internship), October 2004 - November 2004

Courses Taught

  • HTM 4163 (2 Semesters)
  • HTM 6713 (1 Semester)