KEVIN SO

School of Hospitality and Tourism Management
Aso Prof/Davis Prof

373 NANCY RANDOLPH BUILDING
STILLWATER, OK 74078
Phone: 405-744-5243

kevin.so@okstate.edu

Google Scholar Profile

Biography

Dr. Kevin Kam Fung So is William S. Spears Chair in Business, Associate Professor (tenured), and Graduate Program Coordinator at the School of Hospitality and Tourism Management at Spears School of Business at Oklahoma State University. He previously served as an Associate Professor (tenured) in the College of Hospitality, Retail and Sport Management and as a Research Associate in the SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina. An award-winning scholar in his field, Dr. So's research interests and expertise lie at the intersection between hospitality and tourism marketing and service management with an emphasis on branding, customer engagement, social media marketing, electronic word of mouth, and the rise of the sharing economy. He also has a strong interest in advanced quantitative methods and analytical techniques. Dr. So has published 68 peer-reviewed articles, 49 of which have appeared in the Spears School of Business A-level journals (37 in Virginia Tech's Pamplin College of Business Elite Journals). His work has appeared in many top-tier hospitality and tourism management journals including the Journal of Travel Research, Tourism Management, Journal of Hospitality & Tourism Research, International Journal of Hospitality Management, and International Journal of Contemporary Hospitality Management as well as in the Journal of Business Research. At present, his scholarly work has been cited more than 6,000 times (over 1,400 times in 2021 alone) according to Google Scholar. Many of his publications have been ranked among the most highly cited and most highly downloaded articles in leading hospitality and tourism journals. Dr. So is also a Coordinating Editor of the International Journal of Hospitality Management and served as a Guest Editor of the Journal of Hospitality & Tourism Research (special issue on Customer Engagement in Tourism and Hospitality Services) and Cornell Hospitality Quarterly (special issue on Service Innovation and Emerging Technologies in Tourism and Hospitality). He sits on the editorial board of 10 top-tier journals in his field, including the Journal of Travel Research, Tourism Management, Journal of Hospitality & Tourism Research, and International Journal of Contemporary Hospitality Management. Additionally, he serves as a reviewer for 18 academic journals such as the Journal of Business Research and European Journal of Marketing. He has chaired or served on the dissertation committee of 16 Ph.D. students.

Dr. So has received many prestigious awards, including the Emerald Literati Network Award for Excellence: Highly Commended Paper Award from the International Journal of Contemporary Hospitality Management in 2011 and 2018; the Journal of Travel & Tourism Marketing Martin Oppermann Best Article of the Year Award in 2014; and the Journal of Hospitality & Tourism Research Article of the Year Award in 2015. His doctoral dissertation won the internationally prestigious Emerald/EFMD Outstanding Doctoral Research Award in the Hospitality Management category in 2014. He was also the recipient of the 2018 William Bradford Wiley Memorial Best Research Paper of the Year Award in the field of hospitality and tourism management. He was named the 2018 Patricia G. Moody Researcher of the Year Award in the College of Hospitality, Retail and Sport Management in recognition of his consistent and outstanding scholarly achievements. In 2018, his article, "The role of customer engagement in building consumer loyalty to tourism brands," published in the Journal of Travel Research, was ranked the No. 1 most downloaded article and No. 2 most cited article published in the journal. In 2019, Dr. So was named a Breakthrough Star of the University of South Carolina, a university-wide research award that recognizes faculty members who exceed expectations in their fields, demonstrate exceptional potential, and have made outstanding contributions to research and scholarship during a short time at the university.

Dr. So has been awarded nearly $600,000 in research funding from prestigious state and federal government agencies and industry partners such as the U.S. Department of Commerce and U.S. Department of Agriculture; the American Hotel and Lodging Association; the South Carolina Department of Parks, Recreation and Tourism; the City of Columbia, South Carolina, and peer institutions in the US, Australia, and Hong Kong.

Dr. So earned his Ph.D. in Hospitality and Tourism Management from the Griffith Business School (AACSB-accredited), Griffith University, Australia, where he also obtained a Bachelor of Business in Hotel Management with First Class Honors. Dr. So pursued graduate studies in mathematical sciences, majoring in statistics and statistical modeling at Queensland University of Technology, Australia. Before entering academia, he gained extensive industry experience in hotel operations, including banquets, fine dining, room service, concierge, and housekeeping at Australia's Sheraton Mirage Resort and Spa Gold Coast, Sheraton Perth Hotel, Perth Ambassador Hotel, and Perth Comfort Inn Wentworth Plaza Hotel. Outside of work, he is a photography enthusiast and a passionate runner.

Education

• Ph D, Griffith Business School (AACSB-accredited), Griffith University, Australia, Hospitality and Tourism Management, 2013
• MS, School of Mathematical Sciences, Queensland University of Technology; Australia, Statistics and Statistical Modeling, 2010
• BBA, Griffith Business School (AACSB-accredited), Griffith University, Australia, Hotel Management, 2009

Expertise

Hospitality and tourism marketing and service management with an emphasis on branding, customer engagement, social media marketing, electronic word of mouth, and the sharing economy.

Publications

• H. Kim and K. K. F. So. "Service failure and service recovery in hospitality and tourism: An integrative review and research agenda". International Journal of Hospitality Management (Forthcoming).
• K. K. F. So and X. L. Li. "Service innovation and emerging technologies in tourism and hospitality". Cornell Hospitality Quarterly (Forthcoming).
• K. K. F. So, G. Viglia, S. Liu, and D. Wang. "The sharing economy in a post-pandemic world". International Journal of Contemporary Hospitality Management (Forthcoming).
• R. Qi, K. K. F. So, D. Cardenas, and S. Hudson. (2023). "The missing link in resident support for tourism events: The role of tolerance". Journal of Hospitality and Tourism Research.
• J. Li, K. K. F. So, and S. Hudson. (2023). "Customer responses to the Airbnb platform: the role of Airbnb experience and memorability". International Journal of Contemporary Hospitality Management.
• Li Miao, Kevin So, Jinyoung Im, and Ting Jiang. (2022). "The pandemic's effects on customer-to-customer engagement in hospitality consumption: A multi-country investigation ". International Journal of Hospitality Management . (102),
• S. Shuqair, P. D. F. Guerreiro, D. C. Pinto, F. Cruz-Jesus, A. Mattila, and K. K. F. So. (2022). "Can customer relationships backfire? How relationship norms shape moral obligation in cancelation behavior". Journal of Business Research.
• H. Kim, K. K. F. So, and J. Wirtz. (2022). "Service robots: Applying social exchange theory to better understand human-robot interaction". Tourism Management.
• H. Shin, M. Jeong, K. K. F. So, and R. DiPietro. (2022). "Consumers’ experience with hospitality and tourism technologies: Measurement development and validation". International Journal of Hospitality Management.
• L. Miao, J. Im, K. K. F. So, and Y Cao. (2022). "Post-pandemic and post-traumatic tourism behavior". Annals of Tourism Research.
• K. K. F. So, H. Kim, Yueying He, and X.R. Li. (2022). "Mapping service innovation research in hospitality and tourism: An integrative bibliometric analysis and research agenda". Cornell Hospitality Quarterly.
• H. Kim, H. Shin, and K. K. F. So. (2022). "Actor value formation in Airbnb: Insight from multi-source data". International Journal of Contemporary Hospitality Management. (34), 7, 2773-2797.
• H. Kim, J. Li, and K. K. F. So. (2022). "Enhancing consumer confidence and response efficacy in tourism: Typology and effectiveness of the hotel industry’s responses to COVID-19". Journal of Travel Research.
• Kam Fung (Kevin) So. "Cognitive dissonance - tourism". Encyclopedia of Tourism (Forthcoming).
• K. K. F. So, S. Min, and H. Kim. (2022). "Creating customer value in the sharing economy: An investigation of Airbnb users and their tripographic characteristics". International Journal of Contemporary Hospitality Management (Forthcoming).
• H. Kim, K. K. F. So, and B. Mihalik. (2021). "Disentangling the dynamics of service failure and service recovery in peer-to-peer accommodations: A triadic perspective". International Journal of Hospitality Management.
• H. Kim and K. K. F. So. (2021). "Two decades of customer experience research in hospitality and tourism: A bibliometric analysis and thematic content analysis". International Journal of Hospitality Management.
• K. K. F. So, H. Kim, and C. King. (2021). "The thematic evolution of customer engagement research: A comparative systematic review and bibliometric analysis". International Journal of Contemporary Hospitality Management. (33), 10, 3585-3609.
• Y. Xu, S. Hazée, K. K. F. So, K. Li, and E. Malhouse. (2021). "An evolutionary perspective on the dynamics of service platform ecosystems for the sharing economy". Journal of Business Research. (135), 127-136.
• S. Shuqair, D. Pinto, K. K. F. So, P. Rita, and A. Mattila. (2021). "Pathway to consumer forgiveness in the sharing economy: The role of relationship norms". International Journal of Hospitality Management.
• X. Yi, X. Fu, K. K. F. So, and C. Zheng. (2021). "Perceived authenticity and place attachment: New findings from Chinese world heritage sites". Journal of Hospitality and Tourism Research.
• G. Chen, K. K. F. So, X. Hu, and M. Poomchaisuwan. (2021). "Travel for affection: A stimulus-organism-response model of honeymoon tourism experiences". Journal of Hospitality and Tourism Research.
• K. K. F. So, H. Kim, and H. Oh. (2021). "What makes Airbnb experiences enjoyable? The effects of environmental stimuli on perceived enjoyment and repurchase intention". Journal of Travel Research. (60), 5, 1018-1038.
• K. K. F. So, W. Wei, and D. Martin. (2021). "Understanding customer engagement and social media activities in tourism: A latent profile analysis and cross-validation". Journal of Business Research. (129), 474-483.
• W. Yang, Y. Zhang, and K. K. F. So. (2021). "Tourism experiences vs. material purchases: Effects of eudaimonic consumption motive on consumers’ reactions to invidious comparisons". Tourism Management. (83), 104247.
• J. Li, Simon Hudson, and K. K. F. So. (2021). "Hedonic consumption pathway vs. acquisition-transaction utility pathway: An empirical comparison of Airbnb and hotels". International Journal of Hospitality Management. (94),
• S Jang, M Farajallah, and K. K. F. So. (2021). "The effect of quality cues on travelers' demand for peer-to-peer ridesharing: A neglected area of the sharing economy". Journal of Travel Research. (60), 2, 446-461.
• S Hudson, F Meng, K. K. F. So, S Smith, J Li, and R Qi. (2021). "The effect of lodging tax increases on US destinations". Tourism Economics. (27), 1, 205-219.
• C. King, K. K. F. So, R. DiPietro, and D. Grace. (2020). "Enhancing employee voice to advance the hospitality organization’s marketing capabilities: a multilevel perspective". International Journal of Hospitality Management. (91),
• G. Chen, K. K. F. So, M. Poomchaisuwan, and X. Hu. (2020). "Examining affection-based travel: Development and validation of a measurement scale for honeymooners’ motivation". Journal of Destination Marketing and Management. (17),
• M. Mody, J. Wirtz, K. K. F. So, H. Chun, and S. Liu. (2020). "Two-directional convergence of platform and pipeline business models". Journal of Service Management. (31), 4, 693-721.
• P. Zhang, F. Meng, and K. K. F. So. (2020). "Co-creation experience in peer-to-peer accommodation: Conceptualization and scale development". Journal of Travel Research. 1-19.
• S. Taylor, R. DiPietro, K. K. F. So, S. Hudson, and C. Taylor. (2020). "Will travel for beer: An assessment of beer-focused and non-beer focused tourists' perceived similarity, brand loyalty and place loyalty". Journal of Destination Marketing and Management. (15),
• K. K. F. So and R X Li. (2020). "Customer engagement in hospitality and tourism services". Journal of Hospitality and Tourism Research. (44), 2, 171–177.
• K. K. F. So, R X Li, and H Kim. (2020). "A decade of customer engagement research in hospitality and tourism: A systematic review and research agenda". Journal of Hospitality and Tourism Research. (44), 2, 178-200.
• J Li, S Hudson, and K. K. F. So. (2019). "Exploring the customer experience with Airbnb". International Journal of Culture, Tourism, and Hospitality Research. (13), 4, 410-429.
• L Xiong, K. K. F. So, L Wu, and C King. (2019). "Speaking up because it’s my brand: Examining employee psychological brand ownership and voice behavior in internal branding". International Journal of Hospitality Management. (83), 274-282.
• J Wirtz, K. K. F. So, S Liu, M Moody, and H Chun. (2019). "Platforms in the peer-to-peer sharing economy". Journal of Service Management. (30), 4, 452-483.
• K. K. F. So, K Xie, and Wu Jiang. (2019). "Peer-to-peer accommodation services in the sharing economy: Effects of psychological distances on guest loyalty". International Journal of Contemporary Hospitality Management.
• S Hudson, K. K. F. So, D Cardenas, and F Meng. (2019). "Persuading tourists to stay – forever! A destination marketing perspective". Journal of Destination Marketing and Management. (12), 105-113.
• S Shapiro, L Reams, and K. K. F. So. (2019). "Is it worth the price? The role of perceived financial risk, identification, and perceived value in purchasing pay-per-view broadcasts of combat sports". Sport Management Review. (22), 2, 235-246.
• F Meng, P Zhang, H Li, and K. K. F. So. (2019). "Modeling precursors of impulsive tourist shopping behavior: Evidence from long-haul Chinese outbound tourists". International Journal of Tourism Research. (21), 3, 344-358.
• L Wu, K. K. F. So, L Xiong, and C King. (2019). "The impact of employee conspicuous consumption cue and physical attractiveness on consumers’ behavioral responses to service failures". International Journal of Contemporary Hospitality Management. (31), 1, 21-40.
• Y Cao, X R Li, R DiPietro, and K. K. F. So. (2018). "The creation of memorable dining experiences: Formative index construction". International Journal of Hospitality Management. (82), 308-317.
• S Min, K. K. F. So, and M Jeong. (2018). "Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model". Journal of Travel and Tourism Marketing.
• S Hudson, K. K. F. So, F Meng, D Cardenas, and J Li. (2018). "Racial discrimination in tourism. The case of African-American travelers in South Carolina". Current Issues in Tourism. (23), 4, 438-451.
• K. K. F. So, H Oh, and S Min. (2018). "Motivations and constraints of Airbnb customers: Findings from a mixed methods approach". Tourism Management. (67), 224-36.
• S Taylor, R DiPietro, and K. K. F. So. (2018). "Pop-Up dining experiences: Increasing experiential value and relationship quality". International Journal of Hospitality Management. (74), 45-56.
• K Xie and K. K. F. So. (2017). "The effects of expert reviews on future reputation, popularity, and financial performance of hotels: Insights from data analytics". Journal of Hospitality & Tourism Research. (42), 8, 1187-1209.
• Y Hwang, K Ballouli, K. K. F. So, and B Heere. (2017). "Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games". Journal of Sport Management. (31), 5, 480-496.
• G Zhu, K. K. F. So, and S Hudson. (2017). "Inside the sharing economy: Understanding consumer motivations behind the adoption of mobile applications". International Journal of Contemporary Hospitality Management. (29), 9, 2218-39.
• K Xie, K. K. F. So, and W Wang. (2017). "Joint effects of management responses and online reviews on hotel financial performance: A data-analytics approach". International Journal of Hospitality Management. (62), 101-110.
• K. K. F. So, L Wu, L Xiong, and C King. (2017). "Brand management in the era of social media: Social visibility of consumption and customer brand identification". Journal of Travel Research. (57), 6, 727-42.
• H T Bui, K. K. F. So, A Kwek, and J Rynne. (2017). "The impacts of self-efficacy on academic performance: An investigation of domestic and international undergraduate students in hospitality and tourism". Journal of Hospitality, Leisure, Sport & Tourism Education. (20), 47-54.
• K. K. F. So, C King, S Hudson, and F Meng. (2017). "The missing link in building customer brand identification: The role of brand attractiveness". Tourism Management. (59), 640-51.
• Y Wang, K. K. F. So, and B A Sparks. (2016). "Technology readiness and customer satisfaction with travel technologies: A cross-country investigation". Journal of Travel Research. (56), 5, 563-77.
• K. K. F. So, C King, B A Sparks, and Y Wang. (2016). "Enhancing customers' relationships with the retail service brand: The role of customer engagement". Journal of Service Management. (27), 2, 170-93.
• H Xiao, K. K. F. So, and Y Wang. (2015). "The university Student travel market: Motivations and preferences for activities". Tourism Analysis. (20), 4, 399-412.
• B A Sparks, K. K. F. So, and G L Bradley. (2015). "Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern". Tourism Management. (53), 74-85.
• R Nunkoo and K. K. F. So. (2015). "Residents' support for tourism: Testing alternative structural models". Journal of Travel Research. (55), 7, 847-61.
• C J McLennan, S Becken, S Battye, and K. K. F. So. (2014). "Voluntary carbon offsetting: Who does it?". Tourism Management. (45), 194-198.
• C King and K. K. F. So. (2014). "Creating a virtual learning community to engage international students". Journal of Hospitality & Tourism Education. (26), 3, 136-146.
• Y Wang, K. K. F. So, and B A Sparks. (2014). "What technology-enabled services do travelers value? Investigating the role of technology readiness". Journal of Hospitality & Tourism Research. (41), 7, 771-96.
• K. K. F. So, C King, B A Sparks, and Y Wang. (2014). "The role of customer engagement in building consumer loyalty to tourism brands". Journal of Travel Research. (55), 1, 64-78.
• K. K. F. So, C King, B A Sparks, and Y Wang. (2013). "The influence of customer brand identification on hotel brand evaluation and loyalty development". International Journal of Hospitality Management. (34), 31-41.
• C King, K. K. F. So, and D Grace. (2013). "The influence of service brand orientation on hotel employees' attitudes and behavior in China". International Journal of Hospitality Management. (34), 172-180.
• A Kwek, H Bui, J Rynne, and K. K. F. So. (2013). "The impacts of self-esteem and resilience on academic performance of hospitality and tourism students". Journal of Hospitality & Tourism Education. (35), 3, 110-122.
• C King and K. K. F. So. (2013). "Enhancing hotel employees' brand understanding and brand building behavior in China". Journal of Hospitality & Tourism Research. (39), 4, 492-516.
• V Browning, K. K. F. So, and V A Sparks. (2013). "The influence of online reviews on consumers' attributions of service quality and control for service standards in hotels". Journal of Travel and Tourism Marketing. (30), 23-40.
• K. K. F. So, C King, and B A Sparks. (2012). "Customer engagement with tourism brands: Scale development and validation". Journal of Hospitality & Tourism Research. (28), 3, 304-329.
• K. K. F. So and C King. (2010). ""When experience matters": building and measuring hotel brand equity: The customers' perspective". International Journal of Contemporary Hospitality Management. (22), 5, 589-608..

Presentations

• Scale development in tourism and hospitality research
  Department of Integrated Resort and Tourism Management, University of Macau
  Virtual - September 27 2022
• Psychological ownership in the access-based service context: A comparative assessment of hotels and Airbnb
  2022 Annual ICHRIE Summer Conference
  Washington, D.C. - August 2022
• Social presence, warmth, in and service robot adoption: The effect of non-verbal communication and customer commensality
  2022 Annual ICHRIE Summer Conference
  Washington, D.C. - August 2022
• The evolutionary dynamics of the sharing economy: Past, present, and future
  College of Hotel & Tourism Management, Kyung Hee University
  Virtual - August 15 2022
• The interrelationships between customer engagement, social media marketing activities, and consumer stickiness with a tourism destination: A longitudinal investigation
  2022 Annual TTRA Summer Conference
  Victoria, Canada - June 2022
• The evolution of the sharing economy: The charted and uncharted territories
  School of Tourism and Hotel Management, Dongbei University of Finance and Economics
  Virtual - April 13 2022
• Grant writing
  Conrad N. Hilton College of Global Hospitality Leadership, University of Houston
  Virtual - February 24 2022
• Managing sustainable and meaningful careers
  Griffith Business School, Griffith University
  Virtual - February 2 2022
• Can service robots build intimate relationships with customers? A social exchange theory perspective.
  27th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Held Virtually, USA - January 2022
• The effects of affective transportation and cognitive elaboration from travel influencers: A synthesis of ELM and TIM
  27th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Held Virtually, USA - January 2022
• Traveling after the COVID-19 pandemic: effects of information exposure, negative emotions, and risk perceptions
  27th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Held Virtually, USA - January 2022
• A comparison of cross-sectional versus longitudinal data in scale development in tourism and hospitality research
  2021 I-CHRIE Conference
  Held Virtually, USA - August 2021
• A Longitudinal investigation of the reciprocal relationships between remembered destination brand experience, emotions, and brand attachment
  2021 I-CHRIE Conference
  Held Virtually, USA - August 2021
• How does Airbnb experience transfer to memorability and platform loyalty? Findings from a sequential mixed method approach
  2021 I-CHRIE Conference
  Held Virtually, USA - August 2021
• The hotel industry’s responses to COVID-19: Insight from hybrid thematic analysis and experience research
  51st TTRA Annual International Conference
  Held Virtually, USA - June 2021
• A bibliometric analysis and thematic analysis of 21 years of customer experience research in hospitality and tourism
  90th TOSOK Seoul International Tourism Conference
  Seoul, South Korea - May 2021
• The reciprocal relationships between remembered destination brand experience, emotions, and brand attachment: An autoregressive cross-lagged model
  26th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Houston, USA - January 2021
• Actor interactive value formation in a peer-to-peer accommodation: Insight from text-mining
  26th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Houston, USA - January 2021
• Why retirees migrate: Application of importance – performance and gap analyses of retirement needs and destination image
  25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Las Vegas, USA - 2020
• Rethinking the customer experience: an empirical comparison of Airbnb and hotels
  25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Las Vegas, USA - January 2020
• Sharing dining experiences on social network sites: The effect of company's response on customer’s behavioral intention
  25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Las Vegas, USA - January 2020
• Examining the interrelationships between destination brand experience, customer engagement, subjective well-being, and intention to revisit
  25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Las Vegas, USA - January 2020
• Who should we really blame? Service failure and recovery in peer-to-peer accommodations
  25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Las Vegas, USA - January 2020
• Artificial intelligence in service management: Testing the service robot acceptance model (sRAM)
  2019 APacCHRIE & EuroCHRIE Joint Conference
  Hong Kong - 2019
• Environmental stimuli of Airbnb experiences, perceived enjoyment, and repurchase intentions: Findings from multiple studies
  2019 Travel and Tourism Research Association Annual Conference
  Melbourne, Australia - 2019
• Sharing dining experiences on social network sites: examining the sharer’s perspective
  24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Houston, USA - 2019
• The lodging shared economy experience: scale development and validation
  24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Houston, USA - 2019
• The role of perceived enjoyment in Airbnb experiences and repurchase intention
  24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Houston, USA - 2019
• Impacts of product quality cues on travelers’ demand of peer-to-peer transportation sharing
  EMAC 2019 Conference Hamburg
  Hamburg, Germany - 2019
• The convergence of business models: the formula for competing successfully in the new economy?
  Frontiers Conference
  Singapore - 2019
• Platform business models in the sharing economy: integration, synthesis and research agenda
  The 16th International Research Symposium on Advancing Service Research and Practice
  Karlstad, Sweden - 2019
• Creating consumer values in Airbnb: testing the effects of the underlying value dimensions
  2018 Global Marketing Conference
  Tokyo, Japan - 2018
• Understanding consumer adoption of the Uber mobile application: Testing the moderating effects of technology readiness
  2018 I-CHRIE Summer Conference
  Palm Springs, USA - 2018
• Capturing unobserved heterogeneity in destination attribute evaluation and tourist satisfaction: A response-based segmentation using FIMIX- PLS
  2018 Travel and Tourism Research Association Annual Conference
  Miami/Coral Gables, Florida, USA - 2018
• The Airbnb experience scale development and validation
  Southeastern Travel and Tourism Research Association’s Annual Conference
  Myrtle Beach, USA - 2018
• Customer loyalty in peer-to-peer accommodation services: Effects of psychological distances on repeat purchase with hosts
  2017 I-CHRIE Summer Conference
  Baltimore, USA - 2017
• Employee conspicuous consumption cue and consumers’ responses to service failures
  2017 I-CHRIE Summer Conference
  Baltimore, USA - 2017
• Factors affecting consumer adoption of Uber mobile application: Insights from innovation diffusion theory and technology acceptance Model
  2017 I-CHRIE Summer Conference
  Baltimore, USA - 2017
• Consumer adoption of the Uber mobile application: Integrating the technology acceptance model and technology readiness
  23nd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Hong Kong - 2017
• A meta-analytic structural equation model of brand loyalty formation: A synthesis of studies in the hospitality literature
  3rd Global Tourism & Hospitality Conference
  Hong Kong
  2017
• Effects of reciprocity and social proof on online customer engagement
  3rd Global Tourism & Hospitality Conference
  Hong Kong - 2017
• Motivations and constraints of Airbnb customers: Insights from a mixed-methods study
  4th World Research Summit for Tourism and Hospitality: Innovation, Partnerships and Sharing
  Orlando, USA - 2017
• African-American travelers and racial discrimination
  7th Critical Tourism Studies Conference
  Palma de Mallorca, Spain - 2017
• The symbiotic relationship between tourism and retirement migration
  INVTUR 2017: International Conference - Co-creating the Future of Tourism
  Aveiro, Portugal - 2017
• The joint effects of management responses and online reviews on financial performance: A data analytics approach
  2016 I-CHRIE Summer Conference
  Dallas, USA - 2016
• The role of customer brand identification in the era of social media
  2016 I-CHRIE Summer Conference
  Dallas, USA - 2016
• Factors affecting consumer adoption of food ordering mobile applications: Insights from Innovation Diffusion Theory and Technology Acceptance Model
  22nd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Houston, USA - 2016
• Unobserved heterogeneity in tourism shopping: A Finite mixture segmentation approach
  22nd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
  Houston, USA - 2016
• Engaged or disengaged? A latent profile analysis of customer engagement
  2nd Global Tourism & Hospitality Conference
  Hong Kong - 2016
• The mediator effects of tolerance on residents’ support toward tourism events
  Annual International Conference of the Travel and Tourism Research Association
  Vail, USA - 2016
• Building customer brand identification: Examining the role of brand identity attractiveness
  2015 I-CHRIE Summer Conference
  Orlando, USA - 2015
• Travel motivations and constraints: segmentation using a finite mixture partial least squares (FMIX-PLS) analysis
  2015 I-CHRIE Summer Conference
  Orlando, USA - 2015
• Enhancing customer-brand relationship quality: The role of customer engagement
  2014 I-CHRIE Summer Conference
  San Diego, USA - 2014
• An examination of factors affecting customer engagement behavior
  24th Annual CAUTHE Conference
  Brisbane, Australia - 2014
• Investigating drivers of overall trip satisfaction and expectations: An evaluation of Chinese visitors to Australia
  G20 First East-West Dialogue on Tourism and the Chinese Dream Conference
  Gold Coast, Australia - 2014
• Building hotel brand loyalty: A social identity perspective
  2012 I-CHRIE Summer Conference
  Providence, USA - 2012
• Developing and validating a model of customer engagement with tourism and hospitality brands
  World Research Summit for Tourism and Hospitality
  Hong Kong - 2011
• Exploring the role of customer engagement in building service brand loyalty
  Doctoral Colloquium of Australia and New Zealand Marketing Academy Conference
  2010