Skip Navigation
Oklahoma State University

LIDAN XU

LIDAN XU

School of Marketing & International Business
Assistant Professor, Spears School of Business

111S. HESTOR ST.
STILLWATER, OK 74078
Phone: 405-744-8660

lidan.xu@okstate.edu

Biography

Lidan Xu is an Assistant Professor of Marketing at the Spears School of Business, Oklahoma State University. Professor Xu holds a Ph.D. in Business Administration (Marketing) from University of Illinois at Urbana Champaign and a B.S.in Business Management from Brigham Young University. She has published research appearing in the Journal of Consumer Research and her research has been covered by various media outlets. Her dissertation won Honorable Mention Award at the PDMA (Product Development and Management Association) Dissertation Competition. Dr. Xu's research interests include creativity and innovation, luxury consumption, sensory perceptions, and social cognition.

Education

  • Ph D, University of Illinois at Urbana-Champaign, Marketing, 2018
  • BS, Brigham Young University, Business Management, 2013

Publications

  • Ryan Elder, Ann Schlosser, Morgan Poor, and Lidan Xu. (2017). "So Close I Can Almost Sense It: The Interplay Between Sensory Imagery and Psychological Distance". Journal of Consumer Research. (44), 4, 877-894.

Presentations

  • Exploring the Role of Creative Engagement on Donation Behavior
    American Marketing Association
    New Orleans - February 24 2018
  • Exploring the Role of Creative Engagement on Donation Behavior
    Doctoral Symposium
    Robert Mittelstaedt
    University of Nebraska - Lincoln, NE - 2017
  • The Sweet Taste of Creativity: Can Taste Perceptions Affect Consumer Creativity
    Society for Consumer Psychology
    San Francisco, CA - 2017
  • Chanel Necklaces and Lego Toys: Exploring the Effect of Conspicuous Consumption on Consumer Creativity
    Product Development and Management Association
    Chicago - November 10 2017
  • Chanel Necklaces and Lego Toys: Exploring the Effect of Conspicuous Consumption on Consumer Creativity
    Association for Consumer Research
    San Diego - February 27 2017
  • Good or Bad? Exploring the Differential Effects of Creativity on Pro-social Behavior
    Society for Consumer Psychology
    St Pete Beach, FL - 2016
  • Good or Bad? Exploring the Differential Effects of Creativity on Pro-social Behavior
    Association for Consumer Research
    New Orleans, LA - 2015
  • So Close I can Almost Sense It: The Impact of Differences in Sensory Imagery Distance on Consumer Attitudes and Intentions
    Society for Consumer Psychology
    Miami, FL - 2014
  • So Close I can Almost Sense It: The Impact of Differences in Sensory Imagery Distance on Consumer Attitudes and Intentions
    Association for Consumer Research
    Baltimore, MD - 2014
  • So Close I can Almost Sense It: The Impact of Differences in Sensory Imagery Distance on Consumer Attitudes and Intentions
    “Understanding the Customer’s Sensory Experience” Conference
    Fox School of Business
    Temple University - Philadelphia, PA - 2014

Awards and Honors

  • Robert Mittelstaedt Doctoral Symposium Fellow (2017)
  • Dissertation Competition Honorable Mention Award (2017)
  • Doctoral Consortium Fellow (2017)
  • Haring Symposium Fellow (2016)
  • List of Excellent Teachers (2016)
  • Richard D. and Anne Marie Irwin Fellowship (2016)
  • Robert Mittelstaedt Doctoral Symposium Fellow (2015)
  • Summer Fellowship (2015)
  • Dr. Avinish Chatuvedi Memorial Student Ambassador Award (2014)
  • Robert Ferber Award (2014)

Academic, Military, and Professional Positions

  • Oklahoma State University, Assistant Professor, Spears School of Business, August 2018
  • University of Illinois at Urbana Champaign, Instructor, International Marketing, 2016
  • University of Illinois at Urbana Champaign, Teaching Assistant, 2015