Skip Navigation
Oklahoma State University

LI MIAO

LI MIAO

HOSPITALITY AND TOURISM MANAGEMENT
Professor and Interim Director

365 HS
STILLWATER, OK 74078
Phone: 405-744-1277

lm@okstate.edu

Education

  • Ph D, Penn State University, Hospitality Management, 2008
  • MS, Oklahoma State University, Hospitality Administration, 2002
  • BS, Nankai University, Tourism Management, 1995

Publications

  • M Lin, Li Miao, W. Wei, and H. Moon. (2019). "Peer engagement behaviors: Conceptualization and research directions". Journal of Service Research.
  • K Lee, D Blum, Li Miao, and Stacy Tomas. (2019). "The duality of a pastry chef’s creative process". Indianapolis, IN: Events and Tourism Review. (2), 1, 21-29. ISSN: 2577-056X.
  • A Fan, L. Wu, Li Miao, and A. Mattila. (2019). "When does technology anthropomorphism help alleviate customer dissatisfaction after a service failure? –The moderating role of consumer technology self-efficacy and interdependent self-construal". Journal of Hospitality Marketing & Management.
  • Y Jang, C Chen, and Li Miao. (2019). "Last-minute hotel booking: The impact of time on decision-making". Journal of Hospitality and Tourism Management..
  • H Moon, Li Miao, L Hanks, and N D Line. (2019). "Peer-to-peer interactions: Perspectives of Airbnb guests and hosts". International Journal of Hospitality Management.
  • H. Moon, W. Wei, and Li Miao. (2019). "Complaints and resolutions in the P2P context". Journal of Service Research.
  • W Wei, G Kim, Li Miao, C Behnke, and B Almanza. (2018). "Consumer inferences of corporate social responsibility (CSR) claims on packaged foods". Journal of Business Research. (83), 186-201.
  • N D Line, L Hanks, and Li Miao. (2018). "Image Matters: Incentivizing Green Tourism Behavior". Journal of Travel Research. (57), 3, 296-309.
  • H Lehto, W Luo, Li Miao, and R F Ghiselli. (2018). "Shared tourism experience of individuals with disabilities and their caregivers". Journal of Destination Marketing & Management. (8), 185-193.
  • X Yu, G J Anaya, Li Miao, X Lehto, and I A Wong. (2018). "The impact of smartphones on the family vacation experience". Journal of Travel Research. (57), 5, 579-596.
  • P Szende, Z Huang, Li Miao, and K Szennai. (2018). "Understanding transactional trust in a tourism destination: evidence from the restaurant industry in Hungary". International Journal of Hospitality and Event Management. (1), 1, 70-90..
  • X Fu, W Zhang, X Y Lehto, and Li Miao. (2018). "Celebration of heritage: linkages between historical re-enactment festival attributes and attendees' value perception". Journal of Travel & Tourism Marketing. (35), 2, 202-217.
  • R Shen, Li Miao, X Lehto, and X Zhao. (2018). "Work or/and life? An exploratory study of respite experience of bed and breakfast innkeepers". Journal of Hospitality & Tourism Research. (42), 1, 142-165.
  • W Wei, Y Lu, Li Miao, L Cai, and C Wang. (2017). "Customer-Customer Interactions (CCIs) at conferences: An identity approach". Tourism Management. (59), 154-170.
  • S Seo, Li Miao, B Almanza, and C A Behnke. (2017). "How have restaurant firms responded to food crises? Evidence from media coverage". Journal of Foodservice Business Research.
  • W Wei and Li Miao. (2017). "Memorable experiences in customer-to-customer interactions (CCIs) at Conferences". Event Management. (21), 6,
  • W Wei, Li Miao, L Cai, and H Adler. (2017). "Modeling event attendees' subjective experiences during customer-to-customer encounters". International Journal of Contemporary Hospitality Management. (29), 8, 2085-2102.
  • G Anaya, Li Miao, A Mattila, and B Almanza. (2016). "Consumer envy during service encounters". Journal of Services Marketing. (30), 3, 359-372.
  • H Park, B Almanza, Li Miao, S Sydnor, and S Jang. (2016). "Consumer perceptions and emotions about sanitation conditions in full service restaurants". Journal of Foodservice Business Research. (19), 5, 474-487.
  • H Park, B Almanza, Li Miao, S Sydnor, and S Jang. (2016). "Consumers' emotional responses and emotion regulation strategies during multistage waiting in restaurants". Journal of Hospitality and Tourism Research. (40), 3, 291-318.
  • Li Miao and W Wei. (2016). "Consumers' pro-environmental behavior and its determinants in the lodging segment.". Journal of Hospitality and Tourism Research. (40), 3, 19-338.
  • Z J Huang and Li Miao. (2016). "Illegitimate customer complaining behavior in hospitality service encounters: A frontline employee perspective". Journal of Hospitality and Tourism Research. (40), 6, 655-684.
  • N. Line, L. Hanks, Li Miao, and R. Daniell. (2016). "Understanding perceptions of e-cigarette use in shared consumption spaces: A schema congruity perspective". Cornell Hospitality Quarterly. (57), 3, 297-313.
  • C Y Wang, Li Miao, and S A Mattila. (2015). "Customer responses to communication accommodation strategies in intercultural service encounters". International Journal of Hospitality Management. (51), 96-104.
  • S. Seo, B. Almanza, Li Miao, and C. A. Behnke. (2015). "The effect of social media comments on consumers' responses to food safety information". Journal of Foodservice Business Research. (18), 2, 111-131.
  • E T Areizaga, H Adler, C A Behnke, Li Miao, and X Lehto. (2015). "The use of consumer generated feedback in the hotel industry: Current practices and their effects on quality". International Journal of Hospitality & Tourism Administration. (16), 3, 224-250..
  • M. A. Coussement, M. Tanyatanaboon, Z. Li, A. Shportko, and Li Miao. (2014). "A strategy of duality: New choreography for the Marriott/Ritz-Carlton dance". Journal of Hospitality & Tourism Cases. (3), 2,
  • Li Miao. (2014). "Emotion-regulation at service encounters: Coping with the behavior of other customers". Journal of Hospitality Marketing & Management. (23), 1, 49-76.
  • Z. Huang, C. Zhao, Li Miao, and X. Fu. (2014). "Exploring fraudulent customer complaining behavior - Anecdotes from front-line employees in the hospitality industry". International Journal of Contemporary Hospitality Management. (26), 4, 544–571.
  • Li Miao. (2014). "Self-regulation and "other consumers" at service encounters: A sociometer perspective". International Journal of Hospitality Management. (39), 122-129.
  • Li Miao, X. Lehto, and W. Wei. (2014). "The hedonic value of tourism consumption: Evidence from spring break experiences". Journal of Hospitality Marketing & Management. (23), 2, 99-121.
  • S. Seo, S. S. Jang, B. Almanza, Li Miao, and C. A. Behnke. (2014). "The negative spillover effect of food crises on restaurant firms: Did Jack in the Box really recover from an E.coli Scare?". International Journal of Hospitality Management. (39), 107-121.
  • Li Miao and W. Wei. (2013). "Consumers' pro-environmental behavior and the underlying motivations: A comparison between household and hotel settings". International Journal of Hospitality Management. (32), 102-112.
  • J. Choi, Li Miao, B. Almanza, and D. Nelson. (2013). "Consumers' responses to restaurant inspection reports: The effects of information source and message style". Journal of Foodservice Business Research. (16), 3, 255-275.
  • W. Wei, Li Miao, and J. Z. Huang. (2013). "Customer engagement behavior and hotel firm responses.". International Journal of Hospitality Management. (33), 316-330.
  • W. Wei and Li Miao. (2013). "Effects of calorie information disclosure on consumers' food choices at restaurants". International Journal of Hospitality Management. (33), 106-117.
  • Li Miao and A. Mattila. (2013). "Impulse buying in restaurant food consumption". Journal of Foodservice Business Research. (16), 5, 448-467..
  • E. N. Torres, H. Adler, L. Xinran, C. A. Behnke, and Li Miao. (2013). "One experience and multiple reviews: The case of upscale U.S. hotels". Tourism Review. (68), 3, 3-20.
  • S. Seo, S. Jang, Li Miao, B. Almanza, and C. Behnke. (2013). "The impact of food safety events on the value of food-related firms: An event study approach". International Journal of Hospitality Management. (33), 153-165.
  • Li Miao and A. Mattila. (2013). "The impact of other customers on customer experiences: A psychological distance perspective". Journal of Hospitality and Tourism Research. (37), 1, 77-99.
  • Y. Li, Li Miao, X. Zhao, and X. Lehto. (2013). "When family rooms become guest lounges: Work-family balance of B&B innkeepers". International Journal of Hospitality Management. (34), 138-149.
  • W. Wei, Li Miao, L. A. Cai, and H. Adler. (2012). "The influence of self-construal and co-consumption others on consumer complaining behavior". International Journal of Hospitality Management. (31), 764-771.
  • Li Miao, H. Adler, and X. F. Fu. (2011). "A stakeholder approach to expatriate management: Perceptions of hotel expatriate managers in China". International Journal of Hospitality Management. (30), 530-541.
  • H. Xie, Li Miao, P. J. Kuo, and B. Y. Lee. (2011). "Consumers' responses to ambivalent online hotel reviews: The role of perceived source credibility and pre-decisional disposition". International Journal of Hospitality Management. (30), 178-183.
  • Li Miao. (2011). "Guilty pleasure or pleasurable guilt? Affective experience of impulse buying in hedonic-driven consumption". Journal of Hospitality and Tourism Research. (35), 1, 79-101.
  • Li Miao, S. A. Mattila, and D. Mount. (2011). "Other consumers in service encounters: A script theoretical perspective". International Journal of Hospitality Management. (30), 933-941.
  • Li Miao and L. Cai. (2009). "Hospitality and tourism doctoral programs in the United States". Tourism Science. (23), 6, 67-72.
  • K. Namasivayam, Li Miao, and X. Zhao. (2007). "An investigation of the relationships between compensation practices and firm performance in the US hotel industry". International Journal of Hospitality Management. (26), 574-587.
  • Li Miao and S. A. Mattila. (2007). "How and how much to reveal? The effects of price transparency on consumers' price perceptions". Journal of Hospitality and Tourism Research. (31), 4, 530-545.
  • J. Beck and Li Miao. (2003). "Mystery shopping in lodging properties as a measurement of service quality". Journal of Quality Assurance in Hospitality and Tourism. (4), 1, 1-21.

Presentations

  • Consumer response to suboptimal food.
    The 24th Annual Graduate Student Research Conference in Hospitality and Tourism
    Houston, TX - 2019
  • The Duality of a pastry chef’s creative process.
    The 2019 Central CHRIE Conference
    Indianapolis, Indiana. - 2019
  • Visual attention on menu: The role of familiarity and food neophobia.
    The 24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
    Houston, TX - 2019
  • Vicarious authenticity in tourism: A big data analytics approach.
    The 24th Annual Graduate Student Research Conference in Hospitality and Tourism
    Houston, TX. - 2019
  • The duality of a pastry chef’s creative process.
    Central CHRIE Annual Conference
    Central CHRIE
    Indianapolis, IN - March 2019
  • Having It All Without Doing It All: An Identify Theory Approach to Upper Echelon Females in the Hospitality Industry.
    Asia Pacific Council on Hotel, Restaurant and Institutional Education Conference (APacCHRIE)
    APacCHRIE
    Guangzhou, China - May 2018

Editorial and Review Activities

  • Journal of Travel & Tourism Marketing
    Editorial Board Member
    2018
  • Cornell Hospitality Quarterly
    Editorial Board Member
    2015
  • Journal of Hospitality and Tourism Research
    Associate Editor
    April 2014
  • Journal of Quality Assurance in Hospitality and Tourism
    Editorial Board Member
    2014
  • ICHRIE Scientific Paper Review Committee
    2013 - 2019

Awards and Honors

  • Best Paper Award (2019)
  • Outstanding Graduate Faculty Mentor (2018)

Contracts, Grants, and Sponsored Research

  • Consumers and Effect Mechanism of Service Product Innovation
    China National Natural Science Foundation
    2017 - 2020
  • Research on Consumers’ Evaluations and Effect Mechanism of Service Product Innovation
    China National Science Foundation
    January 2017 - December 2020
  • Authentic dining experience in a peer-to-peer meal-sharing context: Conceptualization and scale development
    Foodservice Systems Management Education Council
    October 2019 - July 2020
  • A tourism study of the City of Stillwater, OK: Baseline tourism data and visitor profile
    City of Stillwater, OK
    October 2018 - June 2019

Academic, Military, and Professional Positions

  • Oklahoma State University, Professor and Interim Director, November 2018
  • Oklahoma State University, Professor and Associate Director, August 2018 - November 2018
  • Oklahoma State University, Associate Professor and Associate Director, June 2017 - August 2018
  • Oklahoma State University, Associate Professor and Graduate Program Coordinator, August 2015 - May 2017
  • Purdue University, Associate Professor, August 2014 - August 2015
  • Purdue University, Assistant Professor, August 2008 - August 2014
  • Pennsylvania State University, Instructor, August 2007 - May 2008
  • Pennsylvania State University, Graduate Research Assistant, September 2004 - July 2007
  • Singapore International Hotel and Tourism College, Lecturer, May 2003 - August 2004
  • Singapore Hotel Association; Singapore, Senior Executive, Marketing Communications, February 2003 - August 2004
  • Swissotel Beijing; China, Assistant to General Manager, May 2002 - February 2003
  • Siam University; Bangkok, Thailand, Visiting Lecturer, July 2001 - August 2001
  • Swissotel Dalian; China, Assistant to General Manager, June 1998 - August 2000
  • Hewlett Packard; China, Marketing Executive, March 1998 - June 1998
  • The Peninsula Hotel; Beijing, China, English Interpreter, March 1995 - March 1998

Courses Taught

  • HTM 2771 (2 Semesters)
  • HTM 6000 (2 Semesters)