JUSTIN LAWRENCE
School of Marketing & International Business
Assistant Professor of Marketing
STILLWATER, OK 74078
Phone: 405-744-5064
lawrence@okstate.edu
Education
- Ph D, University of Missouri, Marketing, 2017
- MBA, University of Iowa, Finance and Corporate Strategy, 2012
- BS, Iowa State University, Finance, 2006
Publications
- Justin Lawrence, Lisa K Scheer, Andrew T Crecelius, and Son K Lam. "Salesperson Dual Agency in Price Negotiations". Journal of Marketing (Forthcoming).
- Srinath Gopalakrishna, Edward Malthouse, and Justin Lawrence. (2019). "Managing Customer Engagement at Trade Shows". Industrial Marketing Management. (81), 99-114.
- Justin Lawrence, Andrew T Crecelius, Lisa K Scheer, and Son K Lam. (2019). "When it pays to have a friend on the inside: contingent effects of buyer advocacy on B2B suppliers". Journal of the Academy of Marketing Science. (47), 837-857.
- Justin Lawrence, Andrew T Crecelius, Lisa K Scheer, and Ashutosh Patil. (2019). "Multichannel Strategies for Managing the Profitability of Business-to-Business Customers". Journal of Marketing Research. (56), 3, 479-497.
- Andrew Crecelius, Justin Lawrence, Ju-Yeon Lee, Son K Lam, and Lisa K Scheer. (2018). "Effects of Channel Members' Customer-Centric Structures on Supplier Performance: A Dual Process Model". Journal of the Academy of Marketing Science. 47, 56-75.
Presentations
- Multichannel Strategy in Online and Offline Markets
2019 Marketing Strategy Consortium
University of Indiana - 2019 - Designing Sales Organizations to Enhance Performance
5th Organizational Frontlines Researcher Symposium
Organizational Frontlines Researchers
Austin, TX - February 2019 - Michigan State University
East Lansing, MI - 2018 - ISBM PhD Camp & Academic Conference
Boston, MA - 2018 - Research Symposium
Organizational Frontlines
New Orleans, LA - 2018 - Winter Conference
American Marketing Association
New Orleans, LA - 2018 - Florida State University
Tallahassee, FL - 2017 - Annual Meeting
Center for Sales and Marketing Strategy
Seattle, WA - 2017 - Research Symposium
Organizational Frontlines
Orlando, FL - 2017 - Winter Conference
American Marketing Association
Orlando, FL - 2017 - Institute for the Study of Business Markets
Atlanta, GA - 2016 - Annual Symposium
Robert Mittelstaedt Doctoral Symposium
Lincoln, NE - 2016 - Annual Symposium
Robert Mittelstaedt Doctoral Symposium
Lincoln, NE - 2015 - Conference
MSI/ JAMS
Paris, France - 2015
Awards and Honors
- Instructor Excellence Award for the Undergraduate Program (2019)
- 2018 Organizational Frontline Young Scholar Research Competition Winner (2018)
- University of Missouri Outstanding Graduate Research Assistant Award (2017)
- University of Missouri Outstanding Graduate Teaching Award (2017)
- Winemiller Excellence Award for Quantitative and Analytics Research (2017)
- University of Missouri Outstanding Graduate Research Assistant Award (2016)
Contracts, Grants, and Sponsored Research
- Effects of Sales Channel Reassignment
Marketing Science Institute
2018 - Marketing Strategies and Customer Loyalty in Wholesaler-Customer Relationships
Fortune 500 Wholesale Corporation
2015 - Security Solutions and Customer Value
Forbes Global 2000 Security Provider
2017 - 2018
Academic, Military, and Professional Positions
- Oklahoma State University, Assistant Professor of Marketing, July 2019
- Michigan State University, Assistant Professor of Marketing, June 2018 - May 2019
- Utah State University, Assistant Professor of Marketing, August 2017 - May 2018
- Essendant Inc., Sr. Financial Analyst & Pricing Director, April 2012 - September 2014
- Wells Fargo & Co., Credit Manager & Branch Manager, December 2005 - September 2010
Courses Taught
- MKTG 4333 (3 Semesters)
- MKTG 6100 (2 Semesters)
- MKTG 3513 (1 Semester)
Semester | Course | Section | Course Title |
---|---|---|---|
Fall 2020 | MKTG 4333 | 63036 | Marketing Research |
Fall 2020 | MKTG 6100 | 71902 | Advanced Seminar in Marketing |
Summer 2020 | MKTG 6100 | 43904 | Advanced Seminar in Marketing |
Spring 2020 | MKTG 3513 | 22373 | Sales Management |
Spring 2020 | MKTG 4333 | 22036 | Marketing Research |
Spring 2020 | MKTG 4333 | 30586 | Marketing Research |