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Oklahoma State University

JUSTIN LAWRENCE

School of Marketing & International Business
Assistant Professor of Marketing

SPEARS SCHOOL OF BUSINESS
STILLWATER, OK 74078
Phone: 405-744-5064

lawrence@okstate.edu

Education

  • Ph D, University of Missouri, Marketing, 2017
  • MBA, University of Iowa, Finance and Corporate Strategy, 2012
  • BS, Iowa State University, Finance, 2006

Publications

  • Srinath Gopalakrishna, Edward Malthouse, and Justin Lawrence. (2019). "Managing Customer Engagement at Trade Shows". Industrial Marketing Management. (81), 99-114.
  • Justin Lawrence, Andrew T Crecelius, Lisa K Scheer, and Son K Lam. (2019). "When it pays to have a friend on the inside: contingent effects of buyer advocacy on B2B suppliers". Journal of the Academy of Marketing Science. (47), 837-857.
  • Justin Lawrence, Andrew T Crecelius, Lisa K Scheer, and Ashutosh Patil. (2019). "Multichannel Strategies for Managing the Profitability of Business-to-Business Customers". Journal of Marketing Research. (56), 3, 479-497.
  • Andrew Crecelius, Justin Lawrence, Ju-Yeon Lee, Son K Lam, and Lisa K Scheer. (2018). "Effects of Channel Members' Customer-Centric Structures on Supplier Performance: A Dual Process Model". Journal of the Academy of Marketing Science. 47, 56-75.

Presentations

  • Multichannel Strategy in Online and Offline Markets
    2019 Marketing Strategy Consortium
    University of Indiana - 2019
  • Designing Sales Organizations to Enhance Performance
    5th Organizational Frontlines Researcher Symposium
    Organizational Frontlines Researchers
    Austin, TX - February 2019
  • Michigan State University
    East Lansing, MI - 2018
  • ISBM PhD Camp & Academic Conference
    Boston, MA - 2018
  • Research Symposium
    Organizational Frontlines
    New Orleans, LA - 2018
  • Winter Conference
    American Marketing Association
    New Orleans, LA - 2018
  • Florida State University
    Tallahassee, FL - 2017
  • Annual Meeting
    Center for Sales and Marketing Strategy
    Seattle, WA - 2017
  • Research Symposium
    Organizational Frontlines
    Orlando, FL - 2017
  • Winter Conference
    American Marketing Association
    Orlando, FL - 2017
  • Institute for the Study of Business Markets
    Atlanta, GA - 2016
  • Annual Symposium
    Robert Mittelstaedt Doctoral Symposium
    Lincoln, NE - 2016
  • Annual Symposium
    Robert Mittelstaedt Doctoral Symposium
    Lincoln, NE - 2015
  • Conference
    MSI/ JAMS
    Paris, France - 2015

Awards and Honors

  • Instructor Excellence Award for the Undergraduate Program (2019)
  • 2018 Organizational Frontline Young Scholar Research Competition Winner (2018)
  • University of Missouri Outstanding Graduate Research Assistant Award (2017)
  • University of Missouri Outstanding Graduate Teaching Award (2017)
  • Winemiller Excellence Award for Quantitative and Analytics Research (2017)
  • University of Missouri Outstanding Graduate Research Assistant Award (2016)

Contracts, Grants, and Sponsored Research

  • Effects of Sales Channel Reassignment
    Marketing Science Institute
    2018
  • Marketing Strategies and Customer Loyalty in Wholesaler-Customer Relationships
    Fortune 500 Wholesale Corporation
    2015
  • Security Solutions and Customer Value
    Forbes Global 2000 Security Provider
    2017 - 2018

Academic, Military, and Professional Positions

  • Oklahoma State University, Assistant Professor of Marketing, July 2019
  • Michigan State University, Assistant Professor of Marketing, June 2018 - May 2019
  • Utah State University, Assistant Professor of Marketing, August 2017 - May 2018
  • Essendant Inc., Sr. Financial Analyst & Pricing Director, April 2012 - September 2014
  • Wells Fargo & Co., Credit Manager & Branch Manager, December 2005 - September 2010