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Oklahoma State University



School of Marketing & International Business
Aso Prof

Phone: 405-744-5192

Curriculum Vitae


  • Ph D, University of Maryland, Robert H. Smith School of Business, Marketing, 2012
  • MS, University of Maryland, Survey Methodology, 2004
  • BA, James Madison University, Business Administration in Marketing, 2000


  • Zachary Arens. "Disentangling Product Comparisons with the Attribute-Hedonic Model". Journal of Marketing Research (Forthcoming).
  • Zachary Arens. (2023). "The reasons undergraduates take online courses differs by classification". Charlotte, NC: Quarterly Review of Distance Education. (24), 2, 13-21.
  • Eunyoung Jang and Zachary Arens. (2022). "Compensating for interpersonal relationships with brand relationships: A two-dimensional view". Journal of Business Research. (157), 0148-2963.
  • Zachary Arens. (2022). "A Creative Abduction Approach to Theory Development in Marketing Doctoral Education". Marketing Education Review. (33), 4, 262-271.
  • James Ted Matherly, Zachary Arens, and Todd Arnold. (2018). "Big Brands, Big Cities: How the Population Penalty Affects Common, Identity Relevant Brands in Densely Populated Areas". International Journal of Research in Marketing. (35), 1,
  • Zachary G Arens and Rebecca W Hamilton. (2018). "The Substitution Strategy Dilemma: Substitute Selection versus Substitute Effectiveness". Journal of the Academy of Marketing Science. (46), 1, 130-146.
  • Zachary G Arens and Rebecca W Hamilton. (2017). "The Rebound of the Forgone Alternative". Journal of Consumer Psychology. (27), 3, 318-332.
  • Zachary Arens, James Ted Matherly, and Todd Arnold. (2016). "Big Brands, Big Cities: How the Population Penalty Affects Common Brands in Densely Populated Areas". Berlin, Germany: Association for Consumer Research.
  • Zachary Arens and Rebecca W Hamilton. (2016). "Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired". Journal of Consumer Research. (43), 3, 448-459.
  • Rebecca W. Hamilton, Debra V. Thompson, Zachary Arens, Simon J. Blanchard, Gerald Haubl, P. K. Kannan, Uzma Kahn, Donald Lehmann, Margaret Meloy, Neal Roese, and Manoj Thomas. (2014). "Consumer substitution decisions: An integrative framework". Marketing Letters. (25), 3, 305-317.
  • Zachary G Arens and Roland T. Rust. (2011). "The duality of decisions and the case for impulsiveness metrics". Journal of the Academy of Marketing Science . (40), 3, 468-479.
  • Catalina Kopetz, Arie Kruglanski, Zachary G Arens, Jordan Etkin, and Heather M. Johnson. (2011). "The dynamics of consumer behavior: A goal systemic perspective". Journal of Consumer Psychology. (22), 2, 208-223.
  • Roger Tourangeau, Frederick Conrad, Zachary Arens, Scott Fricker, and Sunghee Lee. (2006). "Everyday Concepts and Classification Errors: Judgments of Disability and Residence". Journal of Official Statistics. (22), 3, 385-418.

Academic, Military, and Professional Positions

  • Oklahoma State University, Department of Marketing, Assistant Professor, August 2013
  • Rice University, Visiting Assistant Professor, July 2012 - June 2013
  • The Gallup Organization, San Francisco, CA, Lead Methodologist for The Gallup Panel, 2005 - 2007
  • The Gallup Organization, Washington, DC, Management Consultant & Data Analyst, 2000 - 2005