MARIBETH KUZMESKI
School of Marketing & International Business
Associate Professor of Practice
Clinical Assistant Professor
STILLWATER, OK 74078
Phone: 405-744-3983
maribeth.kuzmeski@okstate.edu
Education
- Ph D, Oklahoma State University, 2016
- MBA, The George Washington University, Marketing, 1993
- BS, Syracuse University, Public Relations, 1988
Publications
- Maribeth C. Kuzmeski. (2022). "Name, Image & Likeness: Personal Branding Strategies for Student Athletes". Stukent.
- Maribeth C. Kuzmeski and Jerry Rackley. (2021). "Services & Experience Marketing". Idaho Falls, Idaho: Stukent.
- Maribeth C. Kuzmeski. (2015). "85 Million Dollar Tips for Financial Advisors ". Red Zone Publishing: .
- Maribeth C. Kuzmeski. (2012). "The Connectors: How The World’s Most Successful Businesspeople Build Relationships and Win Clients For Life". John Wiley & Sons: .
- Maribeth C. Kuzmeski. (2011). "The Engaging Child". Red Zone Publishing: .
- Maribeth C. Kuzmeski. (2010). "…And The Clients Went Wild: How Savvy Professionals Win All The Business They Want". John Wiley & Sons: .
- Maribeth C. Kuzmeski. (2009). "The Connectors: How The World’s Most Successful Businesspeople Build Relationships and Win Clients For Life". John Wiley & Sons: .
- Maribeth C. Kuzmeski. (2008). "Social Media Strategies for Financial Advisors". Red Zone Publishing: .
- Maribeth C. Kuzmeski. (2007). "85 Million Dollar Tips for Financial Advisors ". Red Zone Publishing: .
- Maribeth C. Kuzmeski. (2002). "Red Zone Marketing: Strategies for Winning All the Business You Want". Red Zone Publishing: .
- Maribeth C. Kuzmeski. (2001). "How to Score From The Red Zone". Red Zone Publishing: .
Presentations
- Pursuing a Relevant Research Agenda Appropriate for an Entrepreneurship Scholar-Practicitioner
Academy of Management Conference
Academy of Management (AOM)
Boston, MA - August 5 2023 - Secrets to Engaged Learning: Strategies for Igniting Passion in Students Inside and
Outside the Classroom
ProfCon
Stukent
Idaho Falls, ID - June 16 2023 - Taking a holistic campus-wide approach to NIL
NACDA Annual Convention
National Association of Collegiate Directors of Athletics
Orlando, FL - June 14 2023 - Services and CX Marketing: An Innovative Addition to Curriculum and Career Readiness
AMA Winter Academic Conference
AMA
Las Vegas - February 18 2022
Awards and Honors
- Online Teaching Excellence Award (2023)
- Power of Personal (2022)
- Golden Torch Award for outstanding leadership and service (2022)
- Outstanding Faculty Member from the Spears School of Business from Fraternity and Sorority Affairs (2022)
- Online Teaching Award (2021)
Academic, Military, and Professional Positions
- Oklahoma State University, Associate Professor of Practice, August 2023
- Oklahoma State University, Clinical Assistant Professor, August 2018
- EXECUTIVE CLASSES/SEMINARS, Public Speaker, 2001
- Red Zone Marketing, President, Founder, March 1994
- Jack Welch Management Institute, Executive MBA Program, Adjunct Professor , December 2017 - 2018
- Columbia University School for Professional Studies, Instructor, July 2017 - 2018
- College of Lake County, Guest Lecturer/Instructor, 1999 - 2006
- Robert Morris University - Illinois, Instructor, 1998
- The Washington Bullets, Marketing Associate, August 1991 - February 1994
- The Office of US Senator Herb Kohl, Legislative Corespondent, January 1989 - July 1991
- Herb Kohl for Senate Campaign, Campaign Associate, May 1988 - January 1989
Courses Taught
- MKTG 3213 (73 Semesters)
- MKTG 3311 (6 Semesters)
- MKTG 3713 (3 Semesters)
- MKTG 4123 (5 Semesters)
- MKTG 4613 (4 Semesters)
- MBA 5010 (2 Semesters)
- MKTG 4550 (17 Semesters)
- BHON 4990 (1 Semester)
Semester | Course | Section | Course Title |
---|---|---|---|
Spring 2024 | MKTG 3213 | 21116 | Marketing (S) |
Spring 2024 | MKTG 3213 | 21118 | Marketing (S) |
Spring 2024 | MKTG 3213 | 21119 | Marketing (S) |
Spring 2024 | MKTG 3213 | 24000 | Marketing (S) |
Spring 2024 | MKTG 3213 | 24001 | Marketing (S) |
Spring 2024 | MKTG 3213 | 26364 | Marketing: Honors (S) |
Spring 2024 | MKTG 3311 | 28310 | Managing your Personal Brand: Name, Image, & Likeness |
Spring 2024 | MKTG 3311 | 28953 | Managing your Personal Brand: Name, Image, & Likeness |
Spring 2024 | MKTG 3713 | 25011 | Sports Marketing |
Spring 2024 | MKTG 3713 | 25287 | Sports Marketing |
Spring 2024 | MKTG 3713 | 25394 | Sports Marketing |
Spring 2024 | MKTG 4123 | 30062 | Influencer Marketing |
Spring 2024 | MKTG 4123 | 30063 | Influencer Marketing |
Spring 2024 | MKTG 4613 | 30064 | Content Marketing Strategy |
Spring 2024 | MKTG 4613 | 30065 | Content Marketing Strategy |
Fall 2023 | MKTG 3213 | 64355 | Marketing (S) |
Fall 2023 | MKTG 3213 | 64357 | Marketing (S) |
Fall 2023 | MKTG 3213 | 64358 | Marketing (S) |
Fall 2023 | MKTG 3213 | 64964 | Marketing (S) |
Fall 2023 | MKTG 3213 | 64965 | Marketing (S) |
Fall 2023 | MKTG 3213 | 67463 | Marketing: Honors (S) |
Fall 2023 | MKTG 3311 | 69155 | Managing your Personal Brand: Name, Image, & Likeness |
Fall 2023 | MKTG 4123 | 70178 | Influencer Marketing |
Fall 2023 | MKTG 4123 | 71666 | Influencer Marketing |
Fall 2023 | MKTG 4123 | 71826 | Influencer Marketing |
Fall 2023 | MKTG 4613 | 70808 | Content Marketing Strategy |
Fall 2023 | MKTG 4613 | 70809 | Content Marketing Strategy |
Summer 2023 | MBA 5010 | 44236 | Independent Study |
Summer 2023 | MKTG 3213 | 40600 | Marketing (S) |
Summer 2023 | MKTG 3213 | 43252 | Marketing (S) |
Summer 2023 | MKTG 4550 | 42638 | Content Marketing Problems |
Spring 2023 | MKTG 3213 | 21333 | Marketing (S) |
Spring 2023 | MKTG 3213 | 21335 | Marketing (S) |
Spring 2023 | MKTG 3213 | 21336 | Marketing (S) |
Spring 2023 | MKTG 3213 | 24694 | Marketing (S) |
Spring 2023 | MKTG 3213 | 24695 | Marketing (S) |
Spring 2023 | MKTG 3213 | 28401 | Marketing: Honors (S) |
Spring 2023 | MKTG 3311 | 30947 | Managing your Personal Brand: Name, Image, & Likeness |
Spring 2023 | MKTG 3311 | 31625 | Managing your Personal Brand: Name, Image, & Likeness |
Spring 2023 | MKTG 4550 | 25871 | Content Marketing Problems |
Spring 2023 | MKTG 4550 | 29665 | Content Marketing Problems |
Spring 2023 | MKTG 4550 | 30201 | Personal Branding NIL |
Fall 2022 | BHON 4990 | 72238 | Business Honors Thesis |
Fall 2022 | MKTG 3213 | 65029 | Marketing (S) |
Fall 2022 | MKTG 3213 | 65031 | Marketing (S) |
Fall 2022 | MKTG 3213 | 65032 | Marketing (S) |
Fall 2022 | MKTG 3213 | 65812 | Marketing (S) |
Fall 2022 | MKTG 3213 | 69668 | Marketing: Honors (S) |
Fall 2022 | MKTG 3311 | 71576 | Managing your Personal Brand: Name, Image, & Likeness |
Fall 2022 | MKTG 4550 | 66626 | Content Marketing Problems |
Fall 2022 | MKTG 4550 | 69976 | Content Marketing Problems |
Fall 2022 | MKTG 4550 | 70879 | Personal Brand-Name, Image and Likeness |
Summer 2022 | MKTG 3213 | 40675 | Marketing (S) |
Summer 2022 | MKTG 3213 | 43780 | Marketing (S) |
Summer 2022 | MKTG 4550 | 43087 | Content Marketing Problems |
Spring 2022 | MKTG 3213 | 21506 | Marketing (S) |
Spring 2022 | MKTG 3213 | 21508 | Marketing (S) |
Spring 2022 | MKTG 3213 | 21509 | Marketing (S) |
Spring 2022 | MKTG 3213 | 25395 | Marketing (S) |
Spring 2022 | MKTG 3213 | 25396 | Marketing (S) |
Spring 2022 | MKTG 3213 | 30515 | Marketing: Honors (S) |
Spring 2022 | MKTG 4550 | 27349 | Content Marketing Problems |
Spring 2022 | MKTG 4550 | 31036 | Name, Img, and Lknss: Per Brnd |
Spring 2022 | MKTG 4550 | 31909 | Content Marketing Problems |
Fall 2021 | MKTG 3213 | 65640 | Marketing (S) |
Fall 2021 | MKTG 3213 | 65644 | Marketing (S) |
Fall 2021 | MKTG 3213 | 65645 | Marketing (S) |
Fall 2021 | MKTG 3213 | 66694 | Marketing (S) |
Fall 2021 | MKTG 3213 | 66695 | Marketing (S) |
Fall 2021 | MKTG 3213 | 72019 | Marketing (S) (Honors) |
Fall 2021 | MKTG 4550 | 68107 | Content Marketing Problems |
Fall 2021 | MKTG 4550 | 72348 | Content Marketing Problems |
Fall 2021 | MKTG 4550 | 72383 | Personal Brand-Name, Image and Likeness |
Summer 2021 | MBA 5010 | 43760 | Independent Study |
Summer 2021 | MKTG 3213 | 40756 | Marketing (S) |
Summer 2021 | MKTG 4550 | 43553 | Content Marketing Problems |
Spring 2021 | MKTG 3213 | 21705 | Marketing (S) |
Spring 2021 | MKTG 3213 | 21707 | Marketing (S) |
Spring 2021 | MKTG 3213 | 21709 | Marketing (S) |
Spring 2021 | MKTG 3213 | 26380 | Marketing (S) |
Spring 2021 | MKTG 3213 | 26381 | Marketing (S) |
Spring 2021 | MKTG 3213 | 30891 | Marketing (S) |
Spring 2021 | MKTG 3213 | 30892 | Marketing (S) |
Spring 2021 | MKTG 3213 | 30893 | Marketing (S) |
Spring 2021 | MKTG 4550 | 29373 | Content Marketing Problems |
Fall 2020 | MKTG 3213 | 66604 | Marketing (S) |
Fall 2020 | MKTG 3213 | 66609 | Marketing (S) |
Fall 2020 | MKTG 3213 | 66610 | Marketing (S) |
Fall 2020 | MKTG 3213 | 68208 | Marketing (S) |
Fall 2020 | MKTG 3213 | 68209 | Marketing (S) |
Fall 2020 | MKTG 4550 | 70134 | Content Marketing Problems |
Summer 2020 | MKTG 3213 | 40908 | Marketing (S) |
Spring 2020 | MKTG 3213 | 21968 | Marketing (S) |
Spring 2020 | MKTG 3213 | 21970 | Marketing (S) |
Spring 2020 | MKTG 3213 | 21973 | Marketing (S) |
Spring 2020 | MKTG 3213 | 28606 | Marketing (S) |
Spring 2020 | MKTG 3213 | 28607 | Marketing (S) |
Fall 2019 | MKTG 3213 | 68495 | Marketing (S) |
Fall 2019 | MKTG 3213 | 68501 | Marketing (S) |
Fall 2019 | MKTG 3213 | 68502 | Marketing (S) |
Fall 2019 | MKTG 3213 | 70558 | Marketing (S) |
Fall 2019 | MKTG 3213 | 70559 | Marketing (S) |
Summer 2019 | MKTG 3213 | 41064 | Marketing (S) |
Spring 2019 | MKTG 3213 | 22223 | Marketing (S) |
Spring 2019 | MKTG 3213 | 22225 | Marketing (S) |
Spring 2019 | MKTG 3213 | 22228 | Marketing (S) |
Spring 2019 | MKTG 3213 | 30439 | Marketing (S) |
Spring 2019 | MKTG 3213 | 30440 | Marketing (S) |
Fall 2018 | MKTG 3213 | 62347 | Marketing (S) |
Fall 2018 | MKTG 3213 | 62349 | Marketing (S) |
Fall 2018 | MKTG 3213 | 69941 | Marketing (S) |
Non-Credit Instruction Taught
- Devon Energy, September 13 2023
- SSB, July 19 2023
- OSDH, May 23 2023
- SSB, May 10 2023
- OHCA, December 13 2022
- OHCA, December 8 2022
- OHCA, December 1 2022
- Chickasaw Nation, August 23 2022
- OSDH, May 4 2022
- SSB, March 29 2022
- SSB, February 15 2022
- OSDH, December 2 2021
- SSB, November 9 2021
- SSB/OU, September 6 2021
- SSB, August 11 2021
- OSDH, June 21 2021
- OK Tourism, May 13 2021
- SSB/OU, May 10 2021
- OK Tourism, May 5 2021
- Aaon, January 28 2021
- Sammons, May 28 2020 - December 16 2020
- SSB, November 16 2020
- US Xpress, October 22 2020 - October 22 2020
- SSB, October 21 2020
- Morgan Stanley, September 29 2020 - September 29 2020
- SSB, July 23 2020
- CommunityCare, June 9 2020
- Ohio National, May 5 2020 - May 5 2020
- SSB, April 22 2020
- CommunityCare, March 10 2020
- SSB, March 4 2020
- OK Tourism, February 18 2020
- Ivy Investments, January 1 2019 - December 31 2019
- SSB, October 15 2019
- John Hancock Investments, August 1 2019 - August 17 2019
- Centaurus Financial, June 5 2019 - July 15 2019
- US Bank, July 9 2019 - July 9 2019
- UBS, March 3 2019 - April 3 2019
- Liberty Mutual, April 2 2019 - April 2 2019
- Ameriprise, March 7 2019 - March 7 2019
- OMCTFOA, February 18 2019
- OMCTFOA, February 18 2019
- Schwab, January 22 2019 - January 22 2019
- Schwab, August 15 2018 - December 31 2018
- Morgan Stanley, August 15 2018 - December 31 2018
- John Hancock, August 15 2018 - December 31 2018