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Oklahoma State University

YEASUN CHUNG

HOSPITALITY AND TOURISM MANAGEMENT
Aso Prof

365 HUMAN SCIENCES
STILLWATER, OK 74078
Phone: 405-744-9338

y.chung@okstate.edu

Publications

  • B Yoon and Yea Chung. (2018). "Consumer attitude and visit intention toward food-trucks: Targeting millennials.". Journal of Foodservice Business Research. (21), 2, 187-199.
  • L Ding, J Yang, and Yea Chung. (2018). "Effects of Corporate Social Performance on Corporate Financial Performance: A Two-sector Analysis between the US Hospitality and Manufacturing Companies.". Global Business and Finance Review,. (23), 1-16.
  • B Yoon and Yea Chung. (2018). "The effects of corporate social responsibility on firm performance: A stakeholder approach.". Journal of Hospitality and Tourism Management. (37), 89-96.
  • M S Lin and Yea Chung. (2018). "Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry". Tourism Economics.
  • J Im and Yea Chung. (2017). "The effects of insider ownership and board composition on firm performance in the restaurant industry.". The Journal of Hospitality Financial Management. (25), 1, 4-16.
  • J J Li, Yea Chung, and W G Kim. (2016). "Freedom of choice as a success factor in tourism: Empirical evidence from a far-east gambling city.". Tourism and Hospitality Research.
  • P Hebert, G Clare, Yea Chung, Elisaveta Slevitch, and J Leong. (2015). "Effects of experimental conditions on consumer perceptions of ground beef: Interdisciplinary Study.". Journal of Social Sciences and Humanities. (1), 4, 275-282.
  • Y C Wang and Yea Chung. (2015). "Hotel brand portfolio strategy.". International Journal of Contemporary Hospitality Management,. (27), 4, 561-584.
  • P Hebert, Yea Chung, Elisaveta Slevitch, and J Leong. (2015). "Hotel lighting to enhance guest safety and security.". Journal of Social Sciences and Humanities. (1), 4, 323-331.
  • L Ding and Yea Chung. (2014). "Competitive responses, competitors' strategic orientations, and imitated strategy types: evidence from the US restaurant industry.". International Journal of Tourism Sciences. (14), 2, 18-35.
  • G Clare, P Hebert, H Lee, Yea Chung, M Kang, J Leong, and Elisaveta Slevitch. (2014). "Seeing the light: Consumer perceptions of ground beef packaging". Management. (4), 4, 77-89.
  • Yea Chung and N Yoon. (2013). "Plural form, risk, and performance in the hotel industry.". The Journal of Hospitality Financial Management. (21), 1, 31-44.
  • B Yoon and Yea Chung. (2012). "Can nutrition information for side menu items improve customer awareness and choice in fast food restaurants". International Journal of Tourism Sciences. (12), 2, 44-62.
  • Y Lim, Yea Chung, and P A Weaver. (2012). "The impact of social media on destination branding Consumer- generated videos versus destination marketer-generated videos". Journal of Vacation Marketing,. (18), 3, 197- 206.
  • M D Olsen, Yea Chung, N Graf, K Lee, and M Madanoglu. (2005). "Branding: myth and reality in the hotel industry". Journal of Retail & Leisure Property. (4), 2, 146-163.