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Oklahoma State University

YEASUN CHUNG

YEASUN CHUNG

HOSPITALITY AND TOURISM MANAGEMENT
Associate Professor

365 HUMAN SCIENCES
STILLWATER, OK 74078
Phone: 405-744-9338

y.chung@okstate.edu

Education

  • Ph D, Virginia Polytechnic Institute, Hospitality and Tourism Management, 2011
  • MS, Virginia Polytechnic Institute, Hospitality and Tourism Management, 2005
  • BA, Sogang University; Seoul, South Korea, German Language and Literature, 1998

Publications

  • B Yoon and Yea Chung. (2018). "Consumer attitude and visit intention toward food-trucks: Targeting millennials.". Journal of Foodservice Business Research. (21), 2, 187-199.
  • L Ding, J Yang, and Yea Chung. (2018). "Effects of Corporate Social Performance on Corporate Financial Performance: A Two-sector Analysis between the US Hospitality and Manufacturing Companies.". Global Business and Finance Review,. (23), 1-16.
  • B Yoon and Yea Chung. (2018). "The effects of corporate social responsibility on firm performance: A stakeholder approach.". Journal of Hospitality and Tourism Management. (37), 89-96.
  • M S Lin and Yea Chung. (2018). "Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry". Tourism Economics.
  • J Im and Yea Chung. (2017). "The effects of insider ownership and board composition on firm performance in the restaurant industry.". The Journal of Hospitality Financial Management. (25), 1, 4-16.
  • J J Li, Yea Chung, and W G Kim. (2016). "Freedom of choice as a success factor in tourism: Empirical evidence from a far-east gambling city.". Tourism and Hospitality Research.
  • P Hebert, G Clare, Yea Chung, Elisaveta Slevitch, and J Leong. (2015). "Effects of experimental conditions on consumer perceptions of ground beef: Interdisciplinary Study.". Journal of Social Sciences and Humanities. (1), 4, 275-282.
  • Y C Wang and Yea Chung. (2015). "Hotel brand portfolio strategy.". International Journal of Contemporary Hospitality Management,. (27), 4, 561-584.
  • P Hebert, Yea Chung, Elisaveta Slevitch, and J Leong. (2015). "Hotel lighting to enhance guest safety and security.". Journal of Social Sciences and Humanities. (1), 4, 323-331.
  • L Ding and Yea Chung. (2014). "Competitive responses, competitors' strategic orientations, and imitated strategy types: evidence from the US restaurant industry.". International Journal of Tourism Sciences. (14), 2, 18-35.
  • G Clare, P Hebert, H Lee, Yea Chung, M Kang, J Leong, and Elisaveta Slevitch. (2014). "Seeing the light: Consumer perceptions of ground beef packaging". Management. (4), 4, 77-89.
  • Yea Chung and N Yoon. (2013). "Plural form, risk, and performance in the hotel industry.". The Journal of Hospitality Financial Management. (21), 1, 31-44.
  • B Yoon and Yea Chung. (2012). "Can nutrition information for side menu items improve customer awareness and choice in fast food restaurants". International Journal of Tourism Sciences. (12), 2, 44-62.
  • Y Lim, Yea Chung, and P A Weaver. (2012). "The impact of social media on destination branding Consumer- generated videos versus destination marketer-generated videos". Journal of Vacation Marketing,. (18), 3, 197- 206.
  • M D Olsen, Yea Chung, N Graf, K Lee, and M Madanoglu. (2005). "Branding: myth and reality in the hotel industry". Journal of Retail & Leisure Property. (4), 2, 146-163.

Presentations

  • The Impact of Tourism for Poverty Alleviation Policy on Poor Population in China,
    Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism
    Houston, TX - 2019
  • Family business: survival and success
    Annual Conference
    Graduate Education & Graduate Student Research Conference in Hospitality & Tourism
    Forth Worth, TX - 2018
  • Food in tourism under the gaze of chinese tourists: visual and text analysis on American destinations
    Annual Conference
    Graduate Education & Graduate Student Research Conference in Hospitality & Tourism
    Forth Worth, TX - 2018
  • How do they tell the story? Storytelling practices of local eating and drinking places
    Annual Conference
    Graduate Education & Graduate Student Research Conference in Hospitality & Tourism
    Forth Worth, TX - 2018
  • The benefits and disadvantages of co-branding in the hotel and restaurant industry
    Annual Conference
    Graduate Education & Graduate Student Research Conference in Hospitality & Tourism
    Forth Worth, TX - 2018
  • Examining the impact of activity experience on customers' memory and revisit intention in ethnic restaurants
    Central Federation CHRIE Regional Conference
    CHRIE
    Ames, IA - 2018
  • The joint effect of regulatory focus and perceived organizational support on employees' job crafting in the hotel industry
    EuroCHRIE Conference
    EuroCHRIE
    Dublin, Ireland - 2018
  • Applying the stage model of international franchise system development: What push and pull factors trigger stage transition?
    Annual Conference
    Graduate Education & Graduate Student Research Conference in Hospitality & Tourism
    Houston, TX - 2017
  • Impact of Visuals on High Involvement Level: The interaction of Font Character and Menu Type on Restaurant Customer's Luxury Perception
    Annual Conference
    Graduate Education & Graduate Student Research Conference in Hospitality & Tourism
    Houston, TX - 2017
  • Restaurants healthy food practices: A content analysis of company webpages and consumer online reviews
    Annual Conference
    Graduate Education & Graduate Student Research Conference in Hospitality & Tourism
    Houston, TX - 2017
  • What are the roles of mortality salience and social presence to motivate customers to choose more local food?
    Annual Conference
    Graduate Education & Graduate Student Research Conference in Hospitality & Tourism
    Houston, TX - 2017
  • Millennials' Service Quality Evaluation of Self-Service Kiosks in the Hotel Industry
    Central Federation CHRIE Regional Conference
    CHRIE
    Stillwater, OK - 2017
  • Potential customer's attitudes towards management responses to negative hotel reviews
    Central Federation CHRIE Regional Conference
    CHRIE
    Stillwater, OK - 2017
  • The Influence of Customer Personality Traits on the Tip Size in Full-Service Restaurants
    Central Federation CHRIE Regional Conference
    CHRIE
    Stillwater, OK - 2017
  • What Drives Visitors to Consume Food at Festivals?
    Central Federation CHRIE Regional Conference
    CHRIE
    Stillwater, OK - 2017
  • What do they actually write about restaurants? A content Analysis of Business Travelers' TripAdvisor reviews
    Asia-Pacific Council on Hotel, Restaurant, and Institutional Education Confrence
    APacCHRIE
    Bali, Indonesia - May 31 2017
  • A Value Menu is Really Valuable to Fast-Food Resturants?
    ICHRIE Annual Conference
    ICHRIE
    Dallas, TX - July 2016
  • Effects of Health Practices on Restaurant in Image Formation and Customer Behavior Intentions
    ICHRIE Annual Conference
    ICHRIE
    Dallas, TX - July 2016
  • Impact of Operational Risk-Taking Behavior on CEO Compensation
    ICHRIE Annual Conference
    ICHRIE
    Dallas, TX - July 2016
  • Investigating Deficiencies and Obstacles for Low Attendance Rate in Soccer Matches: Evidence from Saudi Arabia
    ICHRIE Annual Conference
    ICHRIE
    Dallas, TX - July 2016
  • The Influence of Service Quality, Food Quality, Social Norms, and Customer Personality Traits on the Tip Size in Full Service Resturants
    ICHRIE Annual Conference
    ICHRIE
    Dallas, TX - July 2016
  • Corporate social performance and CEO compensation in U.S. restaurant industry: The moderating effect of firm size
    Annual Conference
    APacCHRIE
    Bangkok, Thailand - May 2016
  • Culture, Students' Attitudes, and Satisfaction with Hospitality
    Annual Conference
    APacCHRIE
    Bangkok, Thailand - May 2016
  • Developing a Predictive Model for Sanitation Violations in Chain Restaurants: a Case Study of Chicago
    Proceedings of the Global Hospitality & Tourism Conference
    Seoul, South Korea - May 2016
  • Performance Measures and Wealth Creation in Resturant Companies
    Proceedings of the Global Hospitality & Tourism Conference
    Seoul, South Korea - May 2016
  • Tourists' Motivation, Satisfaction, and Intention to Revisit to Rural Tourism Destinations
    ICHRIE Annual Conference
    ICHRIE
    Orlando, FL - June 2015
  • Does Menu Labeling Matter to Fast Food Diners? Impacts of Labeling on Perception, Accuracy, and Choice According to Health-Consciousness
    Graduate Student Education and Research Conference in Hospitality and Tourism
    Tampa, FL - January 2015
  • Linkage of Ownership Configuration, Economic Condition, and Performance in the Restaurant Industry
    Graduate Student Education and Research Conference in Hospitality and Tourism
    Tampa, FL - January 2015
  • Should we Imitate a Corporate Social Responsibility-Related Strategy? A Data Envelopment Analysis (DEA) Approach
    Graduate Student Education and Research Conference in Hospitality and Tourism
    Tampa, FL - January 2015
  • Social Responsibility in University Dining Services: Modeling the Relationships Between Perception, Satisfaction, Trust, and Behavioral Intention
    Graduate Student Education and Research Conference in Hospitality and Tourism
    Tampa, FL - January 2015
  • Understanding Restaurant Customer's Use of Electronic Word of Mouth to Complain and Compliment: The Moderating Impact of Perceived Usefulness and Perceived Ease of Use
    Graduate Student Education and Research Conference in Hospitality and Tourism
    Tampa, FL - January 2015
  • Utilizing Systems Thinking and Concept Mapping to Identify Interdisciplinary Research Opportunities: Considering the Effects of Light on Meat Products
    Hawaii University International Conference: Arts, Humanities, Social Sciences & Education
    Hawaii University
    Honolulu, HI - January 2015

Academic, Military, and Professional Positions

  • Oklahoma State University, Associate Professor, August 2017
  • Oklahoma State University, Assistant Professor, August 2011 - May 2017
  • Oklahoma State University, Lecturer, January 2011 - May 2011
  • Pamplin College of Business, GTA Instructor, June 2004 - August 2010
  • Pamplin College of Business, Teaching/Research Assistant, August 2004 - May 2009
  • Pamplin College of Business, Research Assistant, January 2004 - December 2006
  • Hanwoori Restaurant; Seoul, Korea, Restaurant Operator, 2001 - 2002
  • Korea Exchange Bank Futures (KEB) Co., Ltd., Commodity and Financial Futures and Options Investment Consultant, 1998 - 1999

Courses Taught

  • HTM 6000 (1 Semester)