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Oklahoma State University



School of Entrepreneurship
Mike and Robbie Holder Chair in Entrepreneurship
Regents Professor

Phone: 405-744-3438


Robert A. Baron holds the Spears Chair in Entrepreneurship at Oklahoma State University. He is widely respected as a leading scholar in cognitive and social factors in entrepreneurship, and has successfully bridged two distinct academic disciplines of psychology and entrepreneurship. Most recently, he held the Bruggeman Chair of Entrepreneurship at the Rensselaer Polytechnic Institute. During his twenty-two year tenure there, Dr. Baron chaired both the Department of Psychology in the School of Arts and Sciences and the Department of Managerial Policy and Organization in the Lally School of Management and Technology in successive, overlapping terms. He also served as Interim Dean of the Lally School (2001-2002). Prior to that, he was Professor of Psychological Science at Purdue University. Dr. Baron has authored more than 130 peer reviewed papers and 45 books. He has received numerous Best Paper Awards from organizations that include the Academy of Management's Entrepreneurship Division and Organizational Behavior Division, the Babson-Kauffman Conference, the American Marketing Association, and the International Association for Conflict Management; in 2008 he received AMJ's "Best Reviewer" Award (2008), and in 2009 the Entrepreneurship Division's "Thought-Leader" prize. He served as an Associate Editor of Management Science and has been an editor for numerous other publications that include the Journal of Personality and Social Psychology, Human Resource Management Review, the Journal of Business Venturing, the International Journal of Conflict Management, and Motivation and Emotion. He currently serves on the Editorial Boards of the top journals in entrepreneurship, business and psychology. Prof. Baron is a Fellow of the Society of Industrial and Organizational Psychology, the Association for Psychological Science, and the American Psychological Association. Robert received his Ph.D. and Masters degrees from the University of Iowa, and his undergraduate degree Magna Cum Laude from the City University of New York. He has served as a Visiting Professor to numerous universities that include the University of Oxford, Princeton University, University of Texas - Austin, University of Minnesota, and the University of Washington. He holds three patents, and was the founder and CEO of Innovative Environmental Products, Inc.


  • Ph D, University of Iowa, 1968
  • MA, University of Iowa, 1967
  • BS, City University of New York, 1964


  • Robert Baron, Jintong Tang, Zhi Tang, and Yuli Zhang. (2018). "Bribes as Entrepreneurial Actions: Why underdog entrepreneurs feel compelled to use them". Journal of Business Venturing.
  • Robert Baron. (2017). "Income inequality:How efforts to reduce it can undermine motivation – and the pursuit of excellence". Journal of Entrepreneurship and Public Policy. (6), 2-10.
  • Robert Baron and N. Branscombe. (2017). "Social Psychology, 14th Edition". New York, NY: New York: Pearson.
  • Robert Baron and K. Hmieleski. "An intentions-based model of entrepreneurs’ prosocial behavior: Why Entrepreneurs May Be Exceptionally Generous ". Oxford University Press : Entrepreneurship and Collaboration” Editors: S.F., . Matusik J.J. J. Reuer (Forthcoming).
  • L. Chi, R. Fang, M. Chen, and Robert Baron. (2016). "Bringing social skills into social networks: Findings from a field study of entrepreneurs". Journal of Management Studies. (52), 175-212.
  • Robert Baron. "Cognitive foundations of mission appeal: How social entrepreneurs obtain the resources essential for generating social value". Journal of Social Entrepreneurship (Forthcoming).
  • M.L.A. Hayward, N.M. Ashkenasy, R. Rcopanzano, and Robert Baron. "Employee pride and hubris.". Cheltenham, UK: Edward Elgar: The functions of emotion and how we talk about them: Implications for management research and practice. Ashkenazy, D. Lindebaum, D. Geddes, & P. J. Jordan (eds.) (Forthcoming).
  • Robert Baron, H. Zhao, and Q. Miao. (2016). "Personal motives, moral disengagement, and unethical decisions by entrepreneurs: Potential Dangers of the desire for financial success". Journal of Business Ethics. (128), 107-118.
  • C. Amato, Robert Baron, B. Barbieri, J. Belanger, and A. Pierro. (2016). "Regulatory modes and Entrepreneurship: The Mediational Role of Alertness in Small Business Success". Journal of Small Business Management.
  • Robert Baron. "Tools Entrepreneurs Need for Making Converting Dreams To Reality—And Achieving Success". Univeristy of Cologne: Wiley Handbook of Entrepreneurshi, Editors: G. Ahmetoglu T Chamorro-Premuzic, B. Klinger, T. Karcisky (Forthcoming).
  • Robert Baron, Rebecca Bryant, and K.M. Hmieleski. (2016). "Why entrepreneurs often experience low, not high, stress: Joint effects of selection and psychological capital". Journal of Management.
  • Robert Baron, Brandon Mueller, and Marcus T. Wolfe. (2016). "Self-efficacy and entrepreneurs' adoption of unattainable goals: The restraining effects of self-control.". Journal of Business Venturing. (31), 1, 55-71.
  • Robert Baron. (2015). "Thinking About…Cognition…and Its Central Role in Entrepreneurship: Confessions of a “Reformed” Behaviorist. ". Edward Elgar: Handbook of Entrepreneurial Cognition; Editors: Mitchell, R., Mitchell, R., & Seng-Randolph, B. Cheltenham (Forthcoming).
  • Paul D. Johnson, Mickey B. Smith, Aaron D. Hill, Craig Wallace, and Robert Baron. (2015). "A Review of Multilevel Regulatory Focus in Organizations". Journal of Management. (41), 5, 1501-1529.
  • Robert Baron. (2014). "Essentials of Entrepeneursip". Elgar. 1,
  • Robert Baron. (2014). "Handbook of Entrepreneurial Cogngition". Elgar. 1,
  • (2013). "Enhancing Entrepneurial Excellence". Elgar. 1,
  • Robert Baron. (2013). "Enhancing entrepreneurial excellence: Tools for making the possible real. ". Cheltenham, UK: Edward Elgar.
  • S. Nambisan and Robert Baron. (2013). "Entrepreneurship in innovation ecosystems: Entrepreneurs’ self-regulatory processes and their implications for new venture success". Entrepreneurship Theory and Practice. (37), 5,
  • K.M. Hmieleski, A.C. Corbett, and Robert Baron. (2013). "Entrepreneurs’ Improvisational Behavior and Firm Performance: A Study of Dispositional and Environmental Moderators". Strategic Entrepreneurship Journal.
  • D.A. Shepherd, G. Patzelt, and Robert Baron. (2013). "“I care about nature but…” Disengaging sustainable development values to exploit opportunitites that harm the natural environment.". Academy of Management Journal. (56),
  • G. Adomzda and Robert Baron. (2013). "The role of affective biasing in commercializing new ideas. The role of affective biasing in commercializing new ideas. ". Journal of Small Business and Entrepreneurship. 1-17.
  • Robert Baron. (2012). "Entrepreneurship: An evidence-based guide". Cheltenham, UK: Edward Elgar.
  • Robert Baron, K.M. Hmieleski, and R.A. Henry. (2012). "Entrepreneurs’ dispositional positive affect: The Potential benefits—and potential costs—of being “up.” ". Journal of Business Venturing.
  • Robert Baron, S. Lux, G.L. Adams, and B.T. Lamont. (2012). "Organizational politics in strategic management and entrepreneuship". New York: Taylor & Francis Publishing. 377-411.
  • K. Hmieleski, J. Carr, and Robert Baron. (2012). "Shared authentic leadership and new venture". Journal of Management (Forthcoming).
  • Robert Baron and N. Branscombe. (2012). "Social Psychology, 13th Edition". Boston: Allyn & Bacon.
  • Robert Baron. (2011). ""Opportunity Recognition: Evolving Theoretical Perspectives," in H. Lundstrom & F. Lohrke (eds.), Historical Foundations of Research". Northampton MA: Edward Elgar Publishing. (4),
  • Robert Baron, K.M. Hmieleski, and J. Tang. (2011). "Entrepreneurs’ dispositional positive affect and firm performance: When there can be “too much of a good thing". Strategic Entrepreneurship Journal. (5), 111-119.
  • Robert Baron. (2011). "Workplace Bullying: A Social Interactionist Perspectice, in Workplace Bullying: Development in Theory, Research, and Practice. S. Einarsen, H. Hoel, D. Zapf, & C.L. Cooper (eds)". London: CRC Press. 2,
  • Robert Baron and J. Tang. (2011). "Positive Affect, Creativity, and Innovations in New Ventures: A Moderated Mediation Model". Journal of Business Venturing. (26), 49-60.
  • Robert Baron and R.A. Henry. (2010). ""Entrepreneurship," in S. Zedeck (ed.), Handbook of Industrial-Organizational Psychology". Washington DC: American Psychological Association. (1), 241-275.
  • S. Nambisan and Robert Baron. (2010). "Different Roles, Different Strokes: Organizing Virtual Customer Environments to Promote Two Types of Customer Contributions". Organizational Science. (21), 554-572.
  • Robert Baron and R.A. Henry. (2010). "How Entrepreneurs Acquire the Capacity to Excel: Insights from Basic Research on Expert Performance". Strategic Entrepreneurship Journal. (4), 49-65.
  • Robert Baron. (2010). "Job Design and Entrepreneurship: Why Closer Connections = Mutual Gains". Journal of Organizational Behavior. (30), 1-10.
  • Robert Baron. (2009). ""Opportunity Recognition: Evolving Theoretical Perspectives," in H. Lundstrom & F. Lohrke (eds.), Historical Foundations of Research". Northampton MA: Edward Elgar Publishing.
  • Robert Baron. (2009). "Effectual Versus Predictive Logics in Entrepreneurial Decision Making: Differences Between Experts and Novices. Does Experience in Starting New Ventures Change the Way Entrepreneurs Think? Perhaps, But for Now "Caution" is Essential". Journal of Business Venturing. (24), 310-315.
  • K. Hmieleski and Robert Baron. (2009). "Entrepreneurs' Optimism and New Venture Performance: A Social Cognitive Perspective". Academy of Management Journal.
  • M.A. Uy, M.D. Foo, and Robert Baron. (2009). "How do Feelings Influence Effort? An Empirical Study of Entrepreneurs' Affect and Venture Effort". Journal of Applied Psychology. (94), 1086-1094.
  • S. Nambisam and Robert Baron. (2009). "Virtual Customer Environments: Testing a Model of Voluntary Participation in Value Co-Creation Activities". Journal of Product Innovation Management.
  • Robert Baron and J. Tang. (2009). "Entrepreneurs' Social Competence and New Venture Performance: Evidence on Potential Mediators and Cross-Industry Generality". Journal of Management. (35), 282-306.
  • K. Hmieleski and Robert Baron. (2008). "A Contextual Study of Entrepreneurial Self-Efficacy". Strategic Entrepreneurship Journal. (2), 57-72.
  • K. Hmieleski and Robert Baron. (2008). "Regulatory Focus and the Exploitation of Dynamic Entrepreneurial Opportunities: A Moderated Mediation Study". Strategic Entrepreneurship Journal. (2), 285-300.
  • Robert Baron, N. Branscombe, and D. Byrne. (2008). "Social Psychology, 12th Edition". Boston: Allyn & Bacon.
  • Robert Baron. (2008). "The Role of Affect in the Entrepreneurial Process". Academy of Management Review. (33), 328-340.
  • Robert Baron. (2007). ""Cognition and Affect: Invaluable Tools for Answering 'Why,' 'How,' and 'What' Questions About Entrepreneurs and the Entrepreneurial Process," in M. Minitti, M. Minitti, A. Zacharakis, & S. Spinelli (eds.), Entrepreneurship". Westport CT: Praeger. 21-40.
  • Robert Baron and S. Pozzebon. (2007). ""De le Performance a l'agression en milieu de travail," in S. Saint-Onge & V. Haines (eds.), Gestion des Performance au Travail: Bilan des Connaissances". Bruxelles, France: De Broeck & Larcier.
  • J. Greenberg and Robert Baron. (2007). "Behavior in Organizations, 9th Edition". Upper Saddle River NJ: Prentice-Hall.
  • Robert Baron. (2007). "Behavioral and Cognitive Factors in Entrepreneurship: Entrepreneurs as the Active Element in New Venture Creation". Strategic Entrepreneurship Journal. (1), 167-182.
  • Robert Baron and S. Shane. (2007). "Entrepreneurship: A Process Perspective". Cincinnati OH: SouthWestern/Thomson. 2nd,
  • Y. Ling, H. Zhao, and Robert Baron. (2007). "Influence of Founder CEO's Personal Values on Firm Performance: Moderating Effects of Firm Age and Size". Journal of Management. (33), 673-696.
  • S. Nambisan and Robert Baron. (2007). "Interactions in Virtual Customer Environments: Implications for Product Support and Customer Relationship Management". Journal of Interactive Marketing. (21), 42-62.
  • Robert Baron, D. Byrne, and D. Branscombe. (2007). "Mastering Social Psychology". Boston: Allyn & Bacon.
  • Robert Baron, M. Kalsher, and R.A. Henry. (2007). "Psychology: From Science to Practice". Boston: Allyn & Bacon, Inc.. 2nd,
  • E. Ozgen and Robert Baron. (2007). "Social Sources of Information in Opportunity Recognition: Effects of Mentors, Industry Networks, and Professional Forums". Journal of Business Venturing. (22), 174-192.
  • Robert Baron. (2006). ""Entrepreneurship: A Process Perspective," in Baum, Frese, & Baron (eds.), The Psychology of Entrepreneurship: Frontiers of Industrial/Organizational Psychology Series". Mahwah NJ: Erlbaum. 19-40.
  • Robert Baron. (2006). ""The Psychology of Entrepreneurship," in Baum, Frese, & Baron (eds.), Frontiers of Industrials/Organizational Psychology Series". Mahwah NJ: Erlbaum.
  • Robert Baron, G.D. Markman, and M. Bollinger. (2006). "Exporting Social Psychology: Effects of Attractiveness on Perceptions of Entrepreneurs, Their Ideas for New Products, and Their Financial Success". Journal of Applied Social Psychology. (36), 467-492.
  • Robert Baron. (2006). "Opportunity Recognition as Pattern Recognition: How Entrepreneurs "Connect the Dots" to Identify New Business Opportunities". Academy of Management Perspectives. (20), 104-119.
  • Robert Baron and M.D. Ensley. (2006). "Opportunity Recognition as the Detection of Meaningful Patterns: Evidence from Comparisons of Novice and Experienced Entrepreneurs". Management Science. (52), 1331-1344.
  • J.H. Neuman and Robert Baron. (2005). ""Aggression in the Workplace: A Social Psychological Perspective," in P. Spector & S. Fox (eds.), Counterproductive Work Behavior: Investigations of Actors and Targets". Washington, DC: American Psychological Association. 13-40.
  • Robert Baron. (2005). ""Social Capital," in M.A. Hitt & R.D. Ireland (eds.), The Blackwell Encyclopedia of Management: Entrepreneurship". Oxford, England: Blackwell Publishing. 224-226.
  • Robert Baron and G.D. Markman. (2005). ""Toward a Process View of Entrepreneurship: The Changing Impact of Individual Level Variables Across Phases of New Venture Development," in Rahim, Golembiewski, & Mackenzie (eds.), Current Topics in Management". New Brunswick NJ: Transaction Publishers. (4), 45-64.
  • G.D. Markman, Robert Baron, and D.B. Balkin. (2005). "Are Perseverance and Self-Efficacy Costless? Assessing Entrepreneurs' Regretful Thinking". Journal of Organizational Behavior. (26), 1, 1-19.
  • Robert Baron and M. Kalsher. (2005). "Psychology: From Science to Practice". Boston: Allyn & Bacon, Inc..
  • Robert Baron, D. Byrne, and N. Branscombe. (2005). "Social Psychology". Boston: Allyn & Bacon. 11th,
  • Robert Baron and S. Shane. (2004). "Entrepreneurship: A Process Perspective". Cincinnati OH: SouthWestern.
  • Robert Baron and T. Ward. (2004). "Expanding Entrepreneurial Cognition's Toolbox: Potential Contributions from the Field of Cognitive Science". Entrepreneurship Theory and Practice. (28), 553-573.
  • Robert Baron. (2004). "Potential Benefits of the Cognitive Perspective: Expanding Entrepreneurship's Array of Conceptual Tools". Journal of Business Venturing. (19), 169-172.
  • M.N. Hoehn-Weiss, C.G. Brush, and Robert Baron. (2004). "Putting Your Best Foot Forward? Assessment of Entrepreneurial Social Competence from Two Perspectives". Journal of Private Equity. (7), 17-26.
  • Robert Baron. (2004). "The Cognitive Perspective: A Valuable Tool of Answering Entrepreneurship's Basic "Why" Questions". Journal of Business Venturing. (19), 221-240.
  • Robert Baron and R.A. Greenberg. (2003). "Behavior in Organizations". Upper Saddle River, NJ: Prentice-Hall. 8th,
  • Robert Baron and G.D. Markman. (2003). "Beyond Social Capital: The Role of Entrepreneurs' Social Competence in their Financial Success". Journal of Business Venturing. (18), 41-60.
  • Robert Baron. (2003). "Human Resource Management and Entrepreneurship: Some Reciprocal Benefits of Closer Links". Human Resource Management Review. (13), 253-256.
  • G.D. Markman and Robert Baron. (2003). "Person-Entrepreneurship Fit: Why Some Persons are More Successful as Entrepreneurs than Others". Human Resources Management Review. (13), 281-302.
  • Robert Baron and D. Byrne. (2003). "Social Psychology". Boston: Allyn & Bacon. 10th,
  • J. Dietz, S.A. Robinson, R. Folger, Robert Baron, and T. Jones. (2003). "The Impact of Societal Violence and Organizational Justice Climate on Workplace Aggression". Academy of Management Journal. (46), 317-326.
  • D.A. Shepherd, A. Zacharakis, and Robert Baron. (2003). "Venture Capitalists' Decision Policies: Evidence Suggesting More Experience may not Always be Better". Journal of Business Venturing. (14), 381-401.
  • Robert Baron. (2002). "Essentials of Psychology". Boston: Allyn & Bacon. 3rd,
  • G.D. Markman, D.B. Balkin, and Robert Baron. (2002). "Inventors and New Venture Formation: The Effects of General Self-Efficacy and Regretful Thinking". Entrepreneurship Theory and Practice. (Winter), 149-165.
  • Robert Baron. (2001). "Psychology". Boston: Allyn & Bacon. 5th ed.,
  • Robert Baron and R.A. Greenberg. (2000). "Behavior in Organizations". Upper Saddle River, NJ: Prentice-Hall. 7th,
  • Robert Baron and D. Byrne. (2000). "Social Psychology". Boston: Allyn & Bacon. 9th,

Editorial and Review Activities

  • Entrepreneurship Theory and Research
    Editorial Board Member
  • Academy of Management Journal
    Editorial Board Member
  • Management Science
    Associate Editor
    September 2001
  • Journal of Business Venturing
    Editorial Board Member
  • Strategic Entrepreneurship Journal
    Editorial Board Member
    January 2009 - December 2015
  •  Academy of Management Journal
    Ad Hoc Reviewer
  •  Academy of Management Journal; Journal of Business Venturing;
    Editorial Board Member
  •  Entrepreneurship Theory and Practice
    Ad Hoc Reviewer
  •  Strategic Entrepreneurship Journal
    Associate Editor
    2007 - 2013
  • Journal of Applied Psychology
    Editorial Board Member
    2000 - 2009
  • Journal of Business Venturing, Vol. 19, No. 2
    Special Issue Editor
  • Aggressive Behavior
    Editorial Board Member
    1984 - 2004
  • Human Resource Management Review, Vol. 13, No. 2
    Special Issue Editor
  • Journal of Applied Social Psychology
    Editorial Board Member
    January 1995 - December 2001

Awards and Honors

  • Appointed Lifetime Member, Babson College Entrepreneurship Conference (2017)
  •  Greif Award (2013)
  • Best Reviewer (2011)
  • Best Paper Award (2010)
  • Best Reviewer (2010)
  • “Thought Leader” award, AOM, Entrepreneur Division (2009)
  • Bruggeman Professor of Entrepreneurship (2008)
  • Visiting Scholar (2008)
  • Outstanding Reviewer Award (2007)
  • Best Paper Award (2004)

Academic, Military, and Professional Positions

  • Oklahoma State University, Mike and Robbie Holder Chair in Entrepreneurship, September 2014
  • Oklahoma State University, Regents Professor, July 2013
  • Spears School of Business, Oklahoma State University, William S. Spears Chair in Business, September 2009
  • Spears School of Business, Oklahoma State University, Professor of Entrepreneurship, August 2009
  • Rensselaer Polytechnic Institute, Professor of Management and Psychology, 1987 - July 2009
  • Lally School of Management and Technology, Rensselaer Polytechnic Institute, Interim Dean, 2001 - 2002
  • Severino Center for Technological Entrepreneurship, Rensselaer Polytechnic Institute, Interim Director, 2001 - 2002
  • Universite des Social Sciences, Laboratorie Interdisciplinaire de Resources Humaine et Emploi, Toulouse France, Visiting Professor, 2000 - 2001
  • Innovative Environmental Products, Inc., President & CEO, 1992 - 2000
  • Rensselaer Polytechnic Institute, Professor and Chair of Managerial Policy and Organization, 1990 - 1993
  • Rensselaer Polytechnic Institute, Professor and Chair of Psychology, 1987 - 1991
  • Purdue University, Professor, 1975 - 1987
  • University of Washington, Visiting Professor of Management & Organization, 1984 - 1985
  • University of Oxford, U.K., Visiting Fellow, 1982
  • National Science Foundation, Program Director, 1979 - 1981
  • Princeton University, Visiting Professor, 1977 - 1978
  • University of Texas at Austin, Visiting Faculty, 1974 - 1975
  • Purdue University, Associate Professor, 1971 - 1975
  • University of Minnesota, Visiting Faculty, 1972
  • University of South Carolina, Assistant Professor, 1968 - 1971
  • Fels Research Institute, Research Associate, 1970