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Oklahoma State University

JERRY RACKLEY

JERRY RACKLEY

School of Marketing & International Business
Lecturer

268 BUSINESS BUILDING
STILLWATER, OK 74078-4011
Phone: 405-744-4769

jerry.rackley@okstate.edu

Biography

Jerry Rackley brings over 30 years of professional and consulting experience to his role as Executive-in-Residence in Marketing. He is the author of Marketing Analytics Roadmap: Metrics, Methods, and Tools. He earned his Bachelor of Science from Oklahoma State University in Computer Science. At OSU, he teaches business marketing, services marketing, digital marketing and consulting in marketing analytics.

Education

  • BS, Oklahoma State University, Computer Science, 1983

Publications

  • Jerry Rackley. (2018). "New Budget Reality: B2B Marketers Look At Alignment of Stratey and Spend in 2018". Demand Gen Report.
  • Jerry W Rackley. (2017). "Marketing Organizational Structure Research: Do You Have the Right Structure to Grow Your Business?". New York, New York: The Association of National Advertisers .
  • Jerry Rackley. (2017). "Marketing Automation Still a Work-in-Progress for Most B2B Firms". Act-On Blog.
  • Jerry W Rackley. (2017). "Trends in Agency Compensation 17th Edition". New York, New York: The Association of National Advertisers.
  • Jerry W Rackley. (2017). "Marketing Disruption: Six Ways Your Brand Can Use Technology to Conquer Marketing Disruptions". New York, New York: The Association of National Advertisers.
  • Jerry Rackley and . (2015). "High Performance ABM Capabilities: Benchmark Study Report". Demand Metric Research Corporation.
  • Jerry Rackley. (2015). "Marketing Analytics Roadmap: Methods, Metrics and Tools". Apress: New York, NY: .
  • Laura Patterson and Jerry Rackley. (2015). "How Best-in-Class Marketers Serve as Value Creators". Journal of Creating Value. (1), 2, 190-203.
  • Jerry Rackley and . (2015). "Interactive Video: Defining & Measuring Performance". Demand Metric Research Corporation.
  • Jerry Rackley. (2015). "2015 Video Content Marketing: Evaluating Impact from 2014 to Present". Demand Metric Research Corporation.
  • Jerry Rackley. (2015). "Event Engagement: Accelerating the Customer Lifecycle". Demand Metric Research Corporation.
  • Jerry Rackley. (2015). "2015 Sales Enablement: Benchmark Report". Demand Metric Research Corporation.
  • Jerry Rackley. (2015). "Account-Based Marketing Adoption". Demand Metric Research Corporation.
  • Jerry Rackley. (2015). "Association Marketing: 2015 State of Digital Marketing in Associations". Demand Metric Research Corporation.
  • Jerry Rackley. (2015). "Marketing with Acquired Data". Demand Metric Research Corporation.
  • Jerry Rackley. (2015). "The Impact of Content Effectiveness on Sales & Marketing". Demand Metric Research Corporation.
  • Jerry Rackley. (2015). "The Truth About Digital Body Language". Demand Metric Research Corporation.
  • Jerry Rackley. (2015). "Online Community Performance: Driving Revenue or Becoming Dead Zones?". Demand Metric Research Corporation.
  • Jerry Rackley. (2014). "Association Marketing: 2014 State of Digital Marketing in Associations". Demand Metric Research Corporation.
  • Jerry Rackley. (2014). "Demand Generation & SEO: Identifying the Impact of SEO on Demand Generation". Demand Metric Research Corporation.
  • Jerry Rackley. (2014). "Digital Marketing for 2015: Targeting Audiences & Adopting New Strategies". Demand Metric Research Corporation.
  • Jerry Rackley. (2014). "Referral Marketing: Identifying Current Strategies & Programs for Success". Demand Metric Research Corporation.
  • Jerry Rackley. (2014). "Customer Marketing: Improving Customer Satisfaction & Revenue Impact". Demand Metric Research Corporation.
  • Jerry Rackley. (2014). "Online Communities: Driving Customer Engagement & Influencing Revenue". Demand Metric Research Corporation.
  • Jerry Rackley. (2014). "Video Content Marketing: Identifying Metrics & Measuring Impact". Demand Metric Research Corporation.
  • Jerry Rackley. (2014). "The Metrics of Bad Sales Interactions: A Sales Experience Benchmark Report". Demand Metric Research Corporation.
  • Jerry Rackley. (2014). "Enhancing the Buyer’s Journey” Benchmarks for Content & the Buyer’s Journey". Demand Metric Research Corporation.
  • Jerry Rackley. (2014). "Marketing Research Landscape". Demand Metric Research Corporation.
  • Jerry Rackley. (2013). "Corporate Culture: the Biggest Asset Not on the Balance Sheet". Vistage Executive Street blog.
  • Jerry Rackley. (2013). "Cultivating Brand Loyalty". Vistage Executive Street blog.
  • (2013). "Gauging & Optimizing Performance". Demand Metric Research Corp..
  • (2013). "Revenue Growth Strategy for 2014". Demand Metric Research Corp..
  • (2013). "Sales & Marketing Alignment: Benchmarks, Insights & Advice". Demand Metric Research Corp..
  • (2013). "Sales & Marketing Data Quality Benchmark Report". Demand Metric Research Corp..
  • (2013). "Sales Enablement in 2013: Benchmarks, Insights & Advice". Demand Metric Research Corp..
  • (2013). "The Power of Digital Experiences in 2014". Demand Metric Research Corp..
  • Jerry Rackley. (2013). "Why Digital Word-of-Mouth Marketing is Important for Business". Vistage Executive Street blog.
  • Jerry Rackley. (2013). "B2B Email Marketing Effectiveness: Benchmarks, Insights & Advice". Demand Metric Research Corporation.
  • Jerry Rackley. (2013). "Online Advertising & Real-Time-Bidding: Benchmarks, Insights & Advice". Demand Metric Research Corporation.
  • Jerry Rackley. (2013). "Marketing Analytics in 2013: Benchmarks, Insights & Advice". Demand Metric Research Corporation.
  • Jerry Rackley. (2013). "Ride Your Elevator Pitch To The Top". Vistage Executive Street blog.
  • Jerry Rackley. (2013). "Anatomy of a Product Failure". Vistage Executive Street blog.

Awards and Honors

  • Professor of the Month (2018)
  • Outstanding Faculty Member - Spears School of Business (2017)

Academic, Military, and Professional Positions

  • Hostbridge Technology , Director of Marketing, September 2017
  • Demand Metric Research Corporation, Chief Analyst, September 2011
  • Oklahoma State University, Lecturer, 2007
  • Stillwater National Bank, Executive Director of Corporate Marketing, 2004 - 2011
  • Rackley Communications, Owner and Principal, 2000 - 2004
  • Esker Global Software, Director of Corporate Communications, 1995 - 2000
  • Teubner & Associaties, Product Manager, 1993 - 1995
  • International Business Machines, Management, 1983 - 1993