JERRY RACKLEY

School of Marketing & International Business
Ast Dept Head

268 BUSINESS BUILDING
STILLWATER, OK 74078-4011
Phone: 405-744-4769

jerry.rackley@okstate.edu

Biography

Rackley brings 40 years of sales and marketing experience to the classroom and the consulting clients he serves. He authored "Marketing Analytics Roadmap: Methods, Metrics, and Tools" and co-authored "Modern Marketing Principles" and "Services and Experience Marketing".

Education

• MBA, Southeastern Oklahoma State University, Marketing, 2020
• BS, Oklahoma State University, Computer Science, 1983

Expertise

Marketing

Publications

• Jerry Rackley. (2022). "2022 State of B2B Marketing Budgets". London, Ontario: Demand Metric Research Corporation.
• Jerry Rackley. (2022). "2022 Automation in the Contact Center Report". London, Ontario: Demand Metric Research Corporation in partnership with Replicant.
• Maribeth C. Kuzmeski and Jerry Rackley. (2021). "Services & Experience Marketing". Idaho Falls, Idaho: Stukent.
• Jerry Rackley. (2018). "New Budget Reality: B2B Marketers Look At Alignment of Stratey and Spend in 2018". Demand Gen Report.
• Jerry W Rackley. (2017). "Marketing Organizational Structure Research: Do You Have the Right Structure to Grow Your Business?". New York, New York: The Association of National Advertisers .
• Jerry Rackley. (2017). "Marketing Automation Still a Work-in-Progress for Most B2B Firms". Act-On Blog.
• Jerry W Rackley. (2017). "Trends in Agency Compensation 17th Edition". New York, New York: The Association of National Advertisers.
• Jerry W Rackley. (2017). "Marketing Disruption: Six Ways Your Brand Can Use Technology to Conquer Marketing Disruptions". New York, New York: The Association of National Advertisers.
• Jerry Rackley and . (2015). "High Performance ABM Capabilities: Benchmark Study Report". Demand Metric Research Corporation.
• Jerry Rackley. (2015). "Marketing Analytics Roadmap: Methods, Metrics and Tools". Apress: New York, NY: .
• Laura Patterson and Jerry Rackley. (2015). "How Best-in-Class Marketers Serve as Value Creators". Journal of Creating Value. (1), 2, 190-203.
• Jerry Rackley and . (2015). "Interactive Video: Defining & Measuring Performance". Demand Metric Research Corporation.
• Jerry Rackley. (2015). "2015 Video Content Marketing: Evaluating Impact from 2014 to Present". Demand Metric Research Corporation.
• Jerry Rackley. (2015). "Event Engagement: Accelerating the Customer Lifecycle". Demand Metric Research Corporation.
• Jerry Rackley. (2015). "2015 Sales Enablement: Benchmark Report". Demand Metric Research Corporation.
• Jerry Rackley. (2015). "Account-Based Marketing Adoption". Demand Metric Research Corporation.
• Jerry Rackley. (2015). "Association Marketing: 2015 State of Digital Marketing in Associations". Demand Metric Research Corporation.
• Jerry Rackley. (2015). "Marketing with Acquired Data". Demand Metric Research Corporation.
• Jerry Rackley. (2015). "The Impact of Content Effectiveness on Sales & Marketing". Demand Metric Research Corporation.
• Jerry Rackley. (2015). "The Truth About Digital Body Language". Demand Metric Research Corporation.
• Jerry Rackley. (2015). "Online Community Performance: Driving Revenue or Becoming Dead Zones?". Demand Metric Research Corporation.
• Jerry Rackley. (2014). "Association Marketing: 2014 State of Digital Marketing in Associations". Demand Metric Research Corporation.
• Jerry Rackley. (2014). "Demand Generation & SEO: Identifying the Impact of SEO on Demand Generation". Demand Metric Research Corporation.
• Jerry Rackley. (2014). "Digital Marketing for 2015: Targeting Audiences & Adopting New Strategies". Demand Metric Research Corporation.
• Jerry Rackley. (2014). "Referral Marketing: Identifying Current Strategies & Programs for Success". Demand Metric Research Corporation.
• Jerry Rackley. (2014). "Customer Marketing: Improving Customer Satisfaction & Revenue Impact". Demand Metric Research Corporation.
• Jerry Rackley. (2014). "Online Communities: Driving Customer Engagement & Influencing Revenue". Demand Metric Research Corporation.
• Jerry Rackley. (2014). "Video Content Marketing: Identifying Metrics & Measuring Impact". Demand Metric Research Corporation.
• Jerry Rackley. (2014). "The Metrics of Bad Sales Interactions: A Sales Experience Benchmark Report". Demand Metric Research Corporation.
• Jerry Rackley. (2014). "Enhancing the Buyer’s Journey” Benchmarks for Content & the Buyer’s Journey". Demand Metric Research Corporation.
• Jerry Rackley. (2014). "Marketing Research Landscape". Demand Metric Research Corporation.
• Jerry Rackley. (2013). "Corporate Culture: the Biggest Asset Not on the Balance Sheet". Vistage Executive Street blog.
• Jerry Rackley. (2013). "Cultivating Brand Loyalty". Vistage Executive Street blog.
• (2013). "Gauging & Optimizing Performance". Demand Metric Research Corp..
• (2013). "Revenue Growth Strategy for 2014". Demand Metric Research Corp..
• (2013). "Sales & Marketing Alignment: Benchmarks, Insights & Advice". Demand Metric Research Corp..
• (2013). "Sales & Marketing Data Quality Benchmark Report". Demand Metric Research Corp..
• (2013). "Sales Enablement in 2013: Benchmarks, Insights & Advice". Demand Metric Research Corp..
• (2013). "The Power of Digital Experiences in 2014". Demand Metric Research Corp..
• Jerry Rackley. (2013). "Why Digital Word-of-Mouth Marketing is Important for Business". Vistage Executive Street blog.
• Jerry Rackley. (2013). "B2B Email Marketing Effectiveness: Benchmarks, Insights & Advice". Demand Metric Research Corporation.
• Jerry Rackley. (2013). "Online Advertising & Real-Time-Bidding: Benchmarks, Insights & Advice". Demand Metric Research Corporation.
• Jerry Rackley. (2013). "Marketing Analytics in 2013: Benchmarks, Insights & Advice". Demand Metric Research Corporation.
• Jerry Rackley. (2013). "Ride Your Elevator Pitch To The Top". Vistage Executive Street blog.
• Jerry Rackley. (2013). "Anatomy of a Product Failure". Vistage Executive Street blog.