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Oklahoma State University

TRACY SUTER

Department of Management
CLINICAL LECTURER

319 BUSINESS BUILDING
STILLWATER, OK 74078
Phone: 405-744-5113

tracy.suter@okstate.edu

Education

  • Ph D, University of Arkansas, Marketing, 1997
  • MBA, Uinversity of Arkansas, 1992
  • BBA, Wichita State University, 1989

Publications

  • Tom J. Brown, Tracy Suter, and Gilbert Churchill. (2018). "Basic Marketing Research". Mason, OH: Cengage. 9th ed.,
  • Tom J. Brown, Tracy Suter, and Gilbert Churchill. (2014). "Basic Marketing Research". Cengage. 8th ed.,
  • Tom J. Brown and Tracy Suter. (2014). "MR2". Mason, OH: Cengage.
  • Aaron D. Hill, Craig Wallace, Jason Ridge, Paul Johnson, Jeffrey Paul, and Tracy Suter. (2014). "Innovation and Effectiveness of Co-Founded Ventures: A Process Model.". Journal of Business and Psychology. (29), 1, 145-159. http://link.springer.com/article/10.1007/s10869-013-9306-9/fulltext.html.
  • Tracy Suter. (2013). "Basic Marketing Research, 8th edition". Cengage Learning. 8th,
  • Tracy Suter. (2013). "January Madness: Teaching Creativity in a Business School". Marketing Education Review. (23), 3, 265-273.
  • Todd Arnold, Timothy D. Landry, Elten Briggs, and Tracy Suter. (2013). "The Effect of Retail Community through Retailer Performance of Community’s Core Sociological Functions: An Empirical Study". Journal of Marketing Theory and Practice. (21), 3, 243-255.
  • Tracy Suter and David M. Hardesty. "Maximizing Willingness to Bid with Buy-It-Now Auctions". Journal of Business Research (Forthcoming).
  • Tom J. Brown and Tracy Suter. (2012). "MR". Mason, OH: Cengage.
  • Tracy Suter. (2012). "MR, 2nd edition". Cengage Learning.
  • Tracy Suter. (2012). "FBO to Ph.D.". Academy of Marketing Science Quarterly.
  • Tracy Suter. (2012). "Combines and Pro Days". Academy of Marketing Science Quarterly.
  • Tracy Suter. (2012). "Academic Freedumb?". Academy of Marketing Science Quarterly.
  • Tracy Suter. (2012). "Will You Be My Friend?". Academy of Marketing Science Quarterly.
  • Tracy Suter. (2011). "MR". Cengage Learning.
  • Tracy Suter. (2010). "What is Consumer Confusion and How is it Measured? An Integrated Examination from the Marketing and Legal Disciplines". Proceedings of the Marketing and Public Policy Conference .
  • S. Jones, Tracy Suter, and E. Koch. (2008). "Affinity Credit Cards as Relationship Marketing Tools: A Conjoint Analytic Exploration of Combined Product Attributes". Sport Marketing Quarterly.
  • Tracy Suter, S.W. Kopp, and D.M. Hardesty. (2008). "The Effects of Consumers’ Ethical Beliefs on Copying Behaviour". Journal of Consumer Policy.
  • E. Kemp, S. Burton, E.H. Creyer, and Tracy Suter. (2008). "Where Do Nutrient Content and Claims Matter? Assessing Consumer Tradeoffs Between Carbohydrates and Fat". Journal of Consumer Affairs.
  • B.D. Carlson, Tracy Suter, and Tom J. Brown. (2008). "Social versus Psychological Brand Community: The Role of Psychological Sense of Brand Community". Journal of Business Research. (61), 284-291.
  • T.D. Landry, Todd Arnold, and Tracy Suter. (2006). "Theoretical Perspectives of Online Community: Managerial Insights and Research Agenda". Academy of Marketing Science Annual Conference.
  • E. Kemp, S. Burton, E.H. Creyer, and Tracy Suter. (2005). "Counting those Carbs? An Experimental Assessment of Effects of Low Carbohydrate Claims and Nutrition Facts Carbohydrate Levels Across Levels of Consumer Nutrition Processing Motivation". Proceedings of the Marketing and Public Policy Conference.
  • D.M. Hardesty and Tracy Suter. (2005). "E-tail and Retail Reference Price Effects". Journal of Product and Brand Management. (14), 2, 129-136.
  • Tracy Suter and D.M. Hardesty. (2005). "Maximizing Earnings and Price Fairness Perceptions in Online Consumer-to-Consumer Auctions". Journal of Retailing. (81), 4, 307-317.
  • Tracy Suter, S.W. Kopp, and D.M. Hardesty. (2004). "The Relationship Between General Ethical Judgments and Copying Behavior at Work". Journal of Business Ethics. (55), 1, 61-70.
  • C.M. Wood and Tracy Suter. (2004). "Making Marketing Principles Tangible: Online Auctions as Living Case Studies". Journal of Marketing Education. (26), 2, 137-144.
  • B.J. Babin, D.M. M. Hardesty, and Tracy Suter. (2003). "Color and Shopping Intentions: The Intervening Effect of Price Fairness and Perceived Affect". Journal of Business Research. (56), 7, 541-551.
  • S.W. Kopp, J.C. Kozup, and Tracy Suter. (2002). "Trademark Strategy in the EU: Intellectual Property Systems and Impact on Strategy". Proceedings of the Marketing and Public Policy Conference.

Presentations

  • Princess Pressures: Investigating How Princess Ideology Influences Mother-Daughter Well Bring
    Conference for Positive Marketing
    Bronx, NY - 2014
  • Moderating Effects of Self-Regulation on Ontological Self-Assessments and Well-Being
    International Conference on Engaged Management Scholarship
    Tulsa, OK - 2014
  • The Impact of Regulatory Focus on Employee Engagement: The Importance of Job Crafting and Facilitation of Job Resources
    International Conference on Engaged Management Scholarship
    Tulsa, OK - 2014
  • Pre-Engagement Indicators of Potential Customer Retention
    Engaged Management Scholarship Conference
    Atlanta, GA - 2013
  • The Relationship Between Excessive Entitlement Attitudes and Customer Retention: Is the Customer Always Right?
    Engaged Management Scholarship Conference
    Atlanta, GA - 2013
  • Teaching Moments
    Society for Marketing Advances
    Orlando, FL - November 2012
  • Digital Marketing and Other Technologies
    Creative Branding and Marketing Conference
    Tulsa, OK - March 2010
  • Over the Rainbow
    Marketing Advances Doctoral Consortium
    New Orleans, LA - November 2009
  • Enhancing Marketing and Branding – Creative Initiatives
    Creative Branding and Marketing Conference
    Oklahoma City, OK - March 2009
  • Over the Rainbow
    Society for Marketing Advances Doctoral Consortium
    St. Pete Beach, FL - November 2008
  • Over the Rainbow
    Doctoral Seminar in Teaching
    University of Arkansas
    Fayetteville, AR - September 2008
  • Marketing Research Curriculum in the 21st Century
    American Marketing Association Summer Educators’ Pre-Conference
    San Diego, CA - August 2008
  • STD Testing and Treatment: A Social Marketing Challenge
    Society for Marketing Advances Conference
    San Antonio, TX - November 2007
  • Over the Rainbow
    Society for Marketing Advances Doctoral Consortium
    San Antonio, TX - November 2007
  • All I Really Need to Know I Learned …
    Doctoral Consortium
    Society for Marketing Advances
    Nashville, TN - November 2006
  • Theoretical Perspectives of Online Community: Managerial Insights and Research Agenda
    Annual Conference
    Academy of Marketing Science
    San Antonio TX - May 2006
  • Poster-Theoretical Perspectives of Online Community: Managerial Insights and Research Agenda
    Annual Meeting
    Academy of International Business
    Quebec City, Canada - 2005
  • Counting those Carbs? An Experimental Assessment of Effects of Low Carbohydrate Claims and Nutrition Facts Carbohydrate Levels Across Levels of Consumer Nutrition Processing Motivation
    Marketing and Public Policy Conference
    Washington, DC - 2005
  • Over the Rainbow
    2005 Doctoral Consortium
    Society for Marketing Advances
    San Antonio, TX - November 2005
  • Cause-Related Marketing: I Gave at the Jumpin’ Little Juke Joint
    3rd International Conference
    International Corporate Identity/Association Research Group
    Los Angeles CA - 2004
  • Over the Rainbow
    2004 Doctoral Consortium
    Society for Marketing Advances
    St. Pete Beach, FL - November 2004
  • Online Pricing
    Marketing Science Conference
    Rotterdam, The Netherlands - July 2004
  • Trademark Strategy in the EU: Intellectual Property Systems and Impact on Strategy
    2002 Annual Meeting
    Marketing and Public Policy Conference
    Atlanta, GA - 2002
  • Understanding Bidding Behavior in Online Consumer-to-Consumer Auctions: Implications for Sellers
    Pricing Conference
    Fordham University
    New York, NY - October 2002

Editorial and Review Activities

  • Journal of Marketing Theory & Practice
    Ad Hoc Reviewer
    2012
  • Journal of Public Policy & Marketing
    Ad Hoc Reviewer
    2006
  • Journal of Business Research
    Editorial Board Member
    2000
  • Journal of Marketing Theory and Practice
    Editorial Board Member
    2013
  • Marketing Education Review
    Editorial Board Member
    2004 - 2012
  • Journal of Retailing
    Ad Hoc Reviewer
    2002 - 2009
  • International Journal of Electronic Business
    Ad Hoc Reviewer
    2006
  • Marketing Education Review
    2006
  • 2003 - 2006
  • 2000 - 2006
  • Journal of Product and Brand Management
    Ad Hoc Reviewer
    2005
  • Journal of Personal Selling & Sales Management
    Ad Hoc Reviewer
    2003 - 2005
  • 2003 - 2004
  • 2003

Awards and Honors

  • Oklahoma Distance Learning Association Award (2011)
  • Greiner Outstanding Teaching Award (2009)
  • Distinguished Teaching Award (2009)
  • Who’s Who in America (2006)
  • Nominated, Greiner Outstanding Teaching Award (2005)
  • Nominated, Regents Distinguished Teaching Award (2005)
  • President’s Outstanding Faculty Award (2005)

Contracts, Grants, and Sponsored Research

  • Oklahoma State Department of Health
    2006

Academic, Military, and Professional Positions

  • School of Entrepreneurship, Oklahoma State University, Associate Professor, September 2014
  • Marketing Behavioral Laboratory, Oklahoma State University, Director, August 2001 - 2014
  • Department of Marketing, Oklahoma State University, Associate Professor, July 2001 - 2014
  • University of Southern Mississippi, Assistant Professor, 1998 - 2001
  • University of Tampa, Visiting Assistant Professor of Marketing, 1996 - 1998
  • University of Arkansas, Teaching/Research Assistant, 1993 - 1996
  • Arkansas Household Research Panel, University of Arkansas, Director, 1992 - 1993
  • Department of Computer Information Systems and Quantitative Analysis, University of Arkansas, Teaching Assistant, 1991 - 1992
  • University of Arkansas, Graduate Assistant to the Associate Dean, Graduate Studies Office, 1990 - 1992
  • Midwest Corporate Aviation, Inc., Wichita KS, Marketing & Analysis Specialist, 1985 - 1990

Courses Taught

  • EEE 3263 (11 Semesters)
  • EEE 5223 (10 Semesters)
  • BADM 6000 (10 Semesters)
  • BADM 6100 (7 Semesters)
  • MKTG 3213 (11 Semesters)
  • MKTG 4333 (25 Semesters)
  • MKTG 5133 (10 Semesters)
  • BADM 6533 (3 Semesters)
  • MKTG 4550 (6 Semesters)
  • MBA 5500 (10 Semesters)
  • MKTG 4850 (4 Semesters)
  • MKTG 4683 (2 Semesters)

Non-Credit Instruction Taught

  • Executive Education Partnership Program, July 25 2016 - July 29 2016
  • The Exec Development Prgm for State Officials, July 18 2016 - July 22 2016
  • OKC Leadership Development Series - Innovative Thinking, March 03 2016
  • OSU Municipal Clerks & Treasurers Academy, February 22 2016 - February 26 2016
  • Governor's Exec Development Prgm, July 27 2015 - July 31 2015
  • Executive Education Partnership Program, July 20 2015 - July 23 2015
  • Oklahoma Municipal Court Clerks Association Conference, May 18 2015 - May 19 2015
  • Governor's Exec Development Prgm, July 28 2014 - July 29 2014
  • Executive Education Partnership Program, July 21 2014 - July 22 2014
  • Busn Engagement Series for Thought Leaders: Strategic IQ, April 22 2014
  • “Market Yourself,” OSU-Tulsa, Career Services Office, February 2013
  • Executive Ph.D. in Business, November 2012
  • Executive Ph.D. in Business, July 2012
  • “The 7Cs of Creativity,” Presented at the Tulsa Collaboratorium Summit, Tulsa, OK, May 2012
  • Society for Marketing Advances Doctoral Consortium, November 2006
  • City of Tulsa Mayor’s Office, August 2006
  • Society for Marketing Advances Doctoral Consortium, November 2005
  • Society for Marketing Advances Doctoral Consortium, November 2004
  • “I Don’t Know What You’ve Been Told/This is New and That is Old,” (with Adam Nemec) Presented at the Oklahoma College Public Relations Association Conference, July 2003
  • Oklahoma State University-Tulsa Academic Advising, Admissions, Enrollment Services, and Faculty Support Services Units, June 2003