TRACY SUTER
Department of Management
CLINICAL LECTURER
STILLWATER, OK 74078
Phone: 405-744-5113
tracy.suter@okstate.edu
Education
- Ph D, University of Arkansas, Marketing, 1997
- MBA, Uinversity of Arkansas, 1992
- BBA, Wichita State University, 1989
Publications
- Tom J. Brown, Tracy Suter, and Gilbert Churchill. (2018). "Basic Marketing Research". Mason, OH: Cengage. 9th ed.,
- Tom J. Brown, Tracy Suter, and Gilbert Churchill. (2014). "Basic Marketing Research". Cengage. 8th ed.,
- Tom J. Brown and Tracy Suter. (2014). "MR2". Mason, OH: Cengage.
- Aaron D. Hill, Craig Wallace, Jason Ridge, Paul Johnson, Jeffrey Paul, and Tracy Suter. (2014). "Innovation and Effectiveness of Co-Founded Ventures: A Process Model.". Journal of Business and Psychology. (29), 1, 145-159. http://link.springer.com/article/10.1007/s10869-013-9306-9/fulltext.html.
- Tracy Suter. (2013). "Basic Marketing Research, 8th edition". Cengage Learning. 8th,
- Tracy Suter. (2013). "January Madness: Teaching Creativity in a Business School". Marketing Education Review. (23), 3, 265-273.
- Todd Arnold, Timothy D. Landry, Elten Briggs, and Tracy Suter. (2013). "The Effect of Retail Community through Retailer Performance of Community’s Core Sociological Functions: An Empirical Study". Journal of Marketing Theory and Practice. (21), 3, 243-255.
- Tracy Suter and David M. Hardesty. "Maximizing Willingness to Bid with Buy-It-Now Auctions". Journal of Business Research (Forthcoming).
- Tom J. Brown and Tracy Suter. (2012). "MR". Mason, OH: Cengage.
- Tracy Suter. (2012). "MR, 2nd edition". Cengage Learning.
- Tracy Suter. (2012). "FBO to Ph.D.". Academy of Marketing Science Quarterly.
- Tracy Suter. (2012). "Combines and Pro Days". Academy of Marketing Science Quarterly.
- Tracy Suter. (2012). "Academic Freedumb?". Academy of Marketing Science Quarterly.
- Tracy Suter. (2012). "Will You Be My Friend?". Academy of Marketing Science Quarterly.
- Tracy Suter. (2011). "MR". Cengage Learning.
- Tracy Suter. (2010). "What is Consumer Confusion and How is it Measured? An Integrated Examination from the Marketing and Legal Disciplines". Proceedings of the Marketing and Public Policy Conference .
- S. Jones, Tracy Suter, and E. Koch. (2008). "Affinity Credit Cards as Relationship Marketing Tools: A Conjoint Analytic Exploration of Combined Product Attributes". Sport Marketing Quarterly.
- Tracy Suter, S.W. Kopp, and D.M. Hardesty. (2008). "The Effects of Consumers’ Ethical Beliefs on Copying Behaviour". Journal of Consumer Policy.
- E. Kemp, S. Burton, E.H. Creyer, and Tracy Suter. (2008). "Where Do Nutrient Content and Claims Matter? Assessing Consumer Tradeoffs Between Carbohydrates and Fat". Journal of Consumer Affairs.
- B.D. Carlson, Tracy Suter, and Tom J. Brown. (2008). "Social versus Psychological Brand Community: The Role of Psychological Sense of Brand Community". Journal of Business Research. (61), 284-291.
- T.D. Landry, Todd Arnold, and Tracy Suter. (2006). "Theoretical Perspectives of Online Community: Managerial Insights and Research Agenda". Academy of Marketing Science Annual Conference.
- E. Kemp, S. Burton, E.H. Creyer, and Tracy Suter. (2005). "Counting those Carbs? An Experimental Assessment of Effects of Low Carbohydrate Claims and Nutrition Facts Carbohydrate Levels Across Levels of Consumer Nutrition Processing Motivation". Proceedings of the Marketing and Public Policy Conference.
- D.M. Hardesty and Tracy Suter. (2005). "E-tail and Retail Reference Price Effects". Journal of Product and Brand Management. (14), 2, 129-136.
- Tracy Suter and D.M. Hardesty. (2005). "Maximizing Earnings and Price Fairness Perceptions in Online Consumer-to-Consumer Auctions". Journal of Retailing. (81), 4, 307-317.
- Tracy Suter, S.W. Kopp, and D.M. Hardesty. (2004). "The Relationship Between General Ethical Judgments and Copying Behavior at Work". Journal of Business Ethics. (55), 1, 61-70.
- C.M. Wood and Tracy Suter. (2004). "Making Marketing Principles Tangible: Online Auctions as Living Case Studies". Journal of Marketing Education. (26), 2, 137-144.
- B.J. Babin, D.M. M. Hardesty, and Tracy Suter. (2003). "Color and Shopping Intentions: The Intervening Effect of Price Fairness and Perceived Affect". Journal of Business Research. (56), 7, 541-551.
- S.W. Kopp, J.C. Kozup, and Tracy Suter. (2002). "Trademark Strategy in the EU: Intellectual Property Systems and Impact on Strategy". Proceedings of the Marketing and Public Policy Conference.
Presentations
- Princess Pressures: Investigating How Princess Ideology Influences Mother-Daughter
Well Bring
Conference for Positive Marketing
Bronx, NY - 2014 - Moderating Effects of Self-Regulation on Ontological Self-Assessments and Well-Being
International Conference on Engaged Management Scholarship
Tulsa, OK - 2014 - The Impact of Regulatory Focus on Employee Engagement: The Importance of Job Crafting
and Facilitation of Job Resources
International Conference on Engaged Management Scholarship
Tulsa, OK - 2014 - Pre-Engagement Indicators of Potential Customer Retention
Engaged Management Scholarship Conference
Atlanta, GA - 2013 - The Relationship Between Excessive Entitlement Attitudes and Customer Retention: Is
the Customer Always Right?
Engaged Management Scholarship Conference
Atlanta, GA - 2013 - Teaching Moments
Society for Marketing Advances
Orlando, FL - November 2012 - Digital Marketing and Other Technologies
Creative Branding and Marketing Conference
Tulsa, OK - March 2010 - Over the Rainbow
Marketing Advances Doctoral Consortium
New Orleans, LA - November 2009 - Enhancing Marketing and Branding – Creative Initiatives
Creative Branding and Marketing Conference
Oklahoma City, OK - March 2009 - Over the Rainbow
Society for Marketing Advances Doctoral Consortium
St. Pete Beach, FL - November 2008 - Over the Rainbow
Doctoral Seminar in Teaching
University of Arkansas
Fayetteville, AR - September 2008 - Marketing Research Curriculum in the 21st Century
American Marketing Association Summer Educators’ Pre-Conference
San Diego, CA - August 2008 - STD Testing and Treatment: A Social Marketing Challenge
Society for Marketing Advances Conference
San Antonio, TX - November 2007 - Over the Rainbow
Society for Marketing Advances Doctoral Consortium
San Antonio, TX - November 2007 - All I Really Need to Know I Learned …
Doctoral Consortium
Society for Marketing Advances
Nashville, TN - November 2006 - Theoretical Perspectives of Online Community: Managerial Insights and Research Agenda
Annual Conference
Academy of Marketing Science
San Antonio TX - May 2006 - Poster-Theoretical Perspectives of Online Community: Managerial Insights and Research
Agenda
Annual Meeting
Academy of International Business
Quebec City, Canada - 2005 - Counting those Carbs? An Experimental Assessment of Effects of Low Carbohydrate Claims
and Nutrition Facts Carbohydrate Levels Across Levels of Consumer Nutrition Processing
Motivation
Marketing and Public Policy Conference
Washington, DC - 2005 - Over the Rainbow
2005 Doctoral Consortium
Society for Marketing Advances
San Antonio, TX - November 2005 - Cause-Related Marketing: I Gave at the Jumpin’ Little Juke Joint
3rd International Conference
International Corporate Identity/Association Research Group
Los Angeles CA - 2004 - Over the Rainbow
2004 Doctoral Consortium
Society for Marketing Advances
St. Pete Beach, FL - November 2004 - Online Pricing
Marketing Science Conference
Rotterdam, The Netherlands - July 2004 - Trademark Strategy in the EU: Intellectual Property Systems and Impact on Strategy
2002 Annual Meeting
Marketing and Public Policy Conference
Atlanta, GA - 2002 - Understanding Bidding Behavior in Online Consumer-to-Consumer Auctions: Implications
for Sellers
Pricing Conference
Fordham University
New York, NY - October 2002
Editorial and Review Activities
- Journal of Marketing Theory & Practice
Ad Hoc Reviewer
2012 - Journal of Public Policy & Marketing
Ad Hoc Reviewer
2006 - Journal of Business Research
Editorial Board Member
2000 - Journal of Marketing Theory and Practice
Editorial Board Member
2013 - Marketing Education Review
Editorial Board Member
2004 - 2012 - Journal of Retailing
Ad Hoc Reviewer
2002 - 2009 - International Journal of Electronic Business
Ad Hoc Reviewer
2006 - Marketing Education Review
2006 - 2003 - 2006
- 2000 - 2006
- Journal of Product and Brand Management
Ad Hoc Reviewer
2005 - Journal of Personal Selling & Sales Management
Ad Hoc Reviewer
2003 - 2005 - 2003 - 2004
- 2003
Awards and Honors
- Oklahoma Distance Learning Association Award (2011)
- Greiner Outstanding Teaching Award (2009)
- Distinguished Teaching Award (2009)
- Who’s Who in America (2006)
- Nominated, Greiner Outstanding Teaching Award (2005)
- Nominated, Regents Distinguished Teaching Award (2005)
- President’s Outstanding Faculty Award (2005)
Contracts, Grants, and Sponsored Research
- Oklahoma State Department of Health
2006
Academic, Military, and Professional Positions
- School of Entrepreneurship, Oklahoma State University, Associate Professor, September 2014
- Marketing Behavioral Laboratory, Oklahoma State University, Director, August 2001 - 2014
- Department of Marketing, Oklahoma State University, Associate Professor, July 2001 - 2014
- University of Southern Mississippi, Assistant Professor, 1998 - 2001
- University of Tampa, Visiting Assistant Professor of Marketing, 1996 - 1998
- University of Arkansas, Teaching/Research Assistant, 1993 - 1996
- Arkansas Household Research Panel, University of Arkansas, Director, 1992 - 1993
- Department of Computer Information Systems and Quantitative Analysis, University of Arkansas, Teaching Assistant, 1991 - 1992
- University of Arkansas, Graduate Assistant to the Associate Dean, Graduate Studies Office, 1990 - 1992
- Midwest Corporate Aviation, Inc., Wichita KS, Marketing & Analysis Specialist, 1985 - 1990
Courses Taught
- EEE 3263 (11 Semesters)
- EEE 5223 (10 Semesters)
- BADM 6000 (10 Semesters)
- BADM 6100 (7 Semesters)
- MKTG 3213 (11 Semesters)
- MKTG 4333 (25 Semesters)
- MKTG 5133 (10 Semesters)
- BADM 6533 (3 Semesters)
- MKTG 4550 (6 Semesters)
- MBA 5500 (10 Semesters)
- MKTG 4850 (4 Semesters)
- MKTG 4683 (2 Semesters)
Semester | Course | Section | Course Title |
---|---|---|---|
Summer 2016 | EEE 3263 | 503 | ENTREPRENEURIAL MARKETING |
Summer 2016 | EEE 5223 | 503 | ENTREPRENEURIAL MARKETING |
Spring 2016 | EEE 3263 | 1 | ENTREPRENEURIAL MARKETING |
Spring 2016 | EEE 3263 | 503 | ENTREPRENEURIAL MARKETING |
Spring 2016 | EEE 3263 | 801 | ENTREPRENEURIAL MARKETING |
Spring 2016 | EEE 5223 | 1 | ENTREPRENEURIAL MARKETING |
Spring 2016 | EEE 5223 | 503 | ENTREPRENEURIAL MARKETING |
Fall 2015 | BADM 6000 | 670 | RESEARCH AND THESIS |
Fall 2015 | EEE 3263 | 1 | ENTREPRENEURIAL MARKETING |
Fall 2015 | EEE 3263 | 2 | ENTREPRENEURIAL MARKETING |
Fall 2015 | EEE 3263 | 503 | ENTREPRENEURIAL MARKETING |
Fall 2015 | EEE 5223 | 1 | ENTREPRENEURIAL MARKETING |
Fall 2015 | EEE 5223 | 2 | ENTREPRENEURIAL MARKETING |
Fall 2015 | EEE 5223 | 503 | ENTREPRENEURIAL MARKETING |
Summer 2015 | BADM 6000 | 670 | RESEARCH AND THESIS |
Summer 2015 | EEE 3263 | 503 | ENTREPRENEURIAL MARKETING |
Summer 2015 | EEE 5223 | 503 | ENTREPRENEURIAL MARKETING |
Spring 2015 | BADM 6000 | 373 | RESEARCH AND THESIS |
Spring 2015 | BADM 6000 | 670 | RESEARCH AND THESIS |
Spring 2015 | EEE 3263 | 1 | ENTREPRENEURIAL MARKETING |
Spring 2015 | EEE 3263 | 2 | ENTREPRENEURIAL MARKETING |
Spring 2015 | EEE 3263 | 503 | ENTREPRENEURIAL MARKETING |
Spring 2015 | EEE 5223 | 1 | ENTREPRENEURIAL MARKETING |
Spring 2015 | EEE 5223 | 2 | ENTREPRENEURIAL MARKETING |
Spring 2015 | EEE 5223 | 503 | ENTREPRENEURIAL MARKETING |
Fall 2014 | BADM 6000 | 680 | RESEARCH AND THESIS |
Fall 2014 | BADM 6100 | 630 | APPL RES PRACT IV |
Fall 2014 | MKTG 3213 | 821 | MARKETING |
Fall 2014 | MKTG 4333 | 801 | MARKETING RESEARCH |
Fall 2014 | MKTG 5133 | 583 | MARKETING MANAGEMENT |
Summer 2014 | BADM 6000 | 680 | RESEARCH AND THESIS |
Summer 2014 | BADM 6100 | 630 | APPL RES PRACT III |
Summer 2014 | BADM 6533 | 600 | CREAT, INNOV & LEADERSHIP |
Summer 2014 | MKTG 5133 | 583 | MARKETING MANAGEMENT |
Spring 2014 | BADM 6000 | 680 | RESEARCH AND THESIS |
Spring 2014 | BADM 6100 | 630 | APPL RES PRACT II |
Spring 2014 | MKTG 3213 | 821 | MARKETING |
Spring 2014 | MKTG 4333 | 801 | MARKETING RESEARCH |
Spring 2014 | MKTG 4550 | 823 | CREATIVE MARKETING |
Spring 2014 | MKTG 5133 | 583 | MARKETING MANAGEMENT |
Fall 2013 | BADM 6100 | 630 | APPL RES PRACT IV |
Fall 2013 | MKTG 3213 | 821 | MARKETING |
Fall 2013 | MKTG 4333 | 801 | MARKETING RESEARCH |
Spring 2013 | BADM 6100 | 630 | APPL RES PRACT III |
Spring 2013 | BADM 6533 | 600 | CREAT, INNOV & LEADERSHIP |
Spring 2013 | MKTG 4333 | 801 | MARKETING RESEARCH |
Spring 2013 | MKTG 4333 | 802 | MARKETING RESEARCH |
Spring 2013 | MKTG 4550 | 821 | CREATIVE MARKETING |
Fall 2012 | MBA 5500 | 583 | PERSONAL CREATIVITY IN BUSINESS |
Fall 2012 | MKTG 3213 | 821 | MARKETING |
Fall 2012 | MKTG 4333 | 801 | MARKETING RESEARCH |
Summer 2012 | BADM 6533 | 600 | CREAT, INNOV & LEADERSHIP |
Summer 2012 | MBA 5500 | 583 | PERSONAL CREATIVITY IN BUSINESS |
Spring 2012 | MBA 5500 | 583 | Interdisciplinary Inquiry in Business Administration |
Spring 2012 | MKTG 4333 | 801 | Marketing Research |
Spring 2012 | MKTG 4333 | 802 | Marketing Research |
Spring 2012 | MKTG 4550 | 821 | Problems in Marketing |
Spring 2012 | MKTG 4850 | 801 | Applied Marketing Studies |
Fall 2011 | MBA 5500 | 583 | Interdisciplinary Inquiry in Business Administration |
Fall 2011 | MKTG 3213 | 801 | Marketing |
Fall 2011 | MKTG 4333 | 801 | Marketing Research |
Fall 2011 | MKTG 5133 | 583 | Managerial Strategies in Marketing |
Summer 2011 | MKTG 5133 | 582 | Managerial Strategies in Marketing |
Summer 2011 | MKTG 5133 | 583 | Managerial Strategies in Marketing |
Spring 2011 | BADM 6000 | 373 | Research and Thesis |
Spring 2011 | BADM 6100 | 352 | Seminar in Business Administration |
Spring 2011 | MBA 5500 | 503 | Interdisciplinary Inquiry in Business Administration |
Spring 2011 | MBA 5500 | 583 | Interdisciplinary Inquiry in Business Administration |
Spring 2011 | MKTG 4333 | 801 | Marketing Research |
Spring 2011 | MKTG 4333 | 802 | Marketing Research |
Spring 2011 | MKTG 4550 | 821 | Problems in Marketing |
Spring 2011 | MKTG 4850 | 801 | Applied Marketing Studies |
Spring 2011 | MKTG 5133 | 582 | Managerial Strategies in Marketing |
Spring 2011 | MKTG 5133 | 583 | Managerial Strategies in Marketing |
Fall 2010 | BADM 6000 | 375 | Research and Thesis |
Fall 2010 | MBA 5500 | 503 | Interdisciplinary Inquiry in Business Administration |
Fall 2010 | MKTG 4333 | 1 | Marketing Research |
Fall 2010 | MKTG 4333 | 801 | Marketing Research |
Summer 2010 | BADM 6000 | 363 | Research and Thesis |
Summer 2010 | MKTG 5133 | 603 | Managerial Strategies in Marketing |
Spring 2010 | MBA 5500 | 613 | Interdisciplinary Inquiry in Business Administration |
Spring 2010 | MKTG 3213 | 801 | Marketing |
Spring 2010 | MKTG 4333 | 801 | Marketing Research |
Spring 2010 | MKTG 4550 | 821 | Problems in Marketing |
Fall 2009 | BADM 6100 | 362 | Seminar in Business Administration |
Fall 2009 | MBA 5500 | 623 | Interdisciplinary Inquiry in Business Administration |
Fall 2009 | MKTG 3213 | 801 | Marketing |
Fall 2009 | MKTG 4333 | 801 | Marketing Research |
Fall 2009 | MKTG 4850 | 801 | Applied Marketing Studies |
Fall 2009 | MKTG 5133 | 603 | Managerial Strategies in Marketing |
Spring 2009 | MBA 5500 | 633 | Interdisciplinary Inquiry in Business Administration |
Spring 2009 | MKTG 4550 | 821 | Problems in Marketing |
Spring 2009 | MKTG 4683 | 1 | Managerial Strategies in Marketing |
Spring 2009 | MKTG 4683 | 801 | Managerial Strategies in Marketing |
Fall 2008 | MKTG 3213 | 801 | Marketing |
Fall 2008 | MKTG 4333 | 801 | Marketing Research |
Fall 2008 | MKTG 4850 | 801 | Applied Marketing Studies |
Spring 2008 | MKTG 3213 | 801 | Marketing |
Spring 2008 | MKTG 4333 | 004 | Marketing Research |
Fall 2007 | MKTG 3213 | 801 | Marketing |
Fall 2007 | MKTG 3213 | 802 | Marketing |
Spring 2007 | MKTG 4333 | 005 | Marketing Research |
Spring 2007 | MKTG 4333 | 802 | Marketing Research |
Fall 2006 | MKTG 4333 | 801 | Marketing Research |
Fall 2006 | MKTG 4333 | 802 | Marketing Research |
Spring 2006 | MKTG 4333 | 801 | Marketing Research |
Spring 2006 | MKTG 4333 | 802 | Marketing Research |
Fall 2005 | MKTG 4333 | 801 | MARKETING RESEARCH |
Fall 2005 | MKTG 4333 | 802 | MARKETING RESEARCH |
Non-Credit Instruction Taught
- Executive Education Partnership Program, July 25 2016 - July 29 2016
- The Exec Development Prgm for State Officials, July 18 2016 - July 22 2016
- OKC Leadership Development Series - Innovative Thinking, March 03 2016
- OSU Municipal Clerks & Treasurers Academy, February 22 2016 - February 26 2016
- Governor's Exec Development Prgm, July 27 2015 - July 31 2015
- Executive Education Partnership Program, July 20 2015 - July 23 2015
- Oklahoma Municipal Court Clerks Association Conference, May 18 2015 - May 19 2015
- Governor's Exec Development Prgm, July 28 2014 - July 29 2014
- Executive Education Partnership Program, July 21 2014 - July 22 2014
- Busn Engagement Series for Thought Leaders: Strategic IQ, April 22 2014
- “Market Yourself,” OSU-Tulsa, Career Services Office, February 2013
- Executive Ph.D. in Business, November 2012
- Executive Ph.D. in Business, July 2012
- “The 7Cs of Creativity,” Presented at the Tulsa Collaboratorium Summit, Tulsa, OK, May 2012
- Society for Marketing Advances Doctoral Consortium, November 2006
- City of Tulsa Mayor’s Office, August 2006
- Society for Marketing Advances Doctoral Consortium, November 2005
- Society for Marketing Advances Doctoral Consortium, November 2004
- “I Don’t Know What You’ve Been Told/This is New and That is Old,” (with Adam Nemec) Presented at the Oklahoma College Public Relations Association Conference, July 2003
- Oklahoma State University-Tulsa Academic Advising, Admissions, Enrollment Services, and Faculty Support Services Units, June 2003