Ajay Sukhdial (Ph.D., University of Oregon) is Associate Professor of Marketing in
the Spears School of Business at Oklahoma State University. His research interests
include the role of values and emotions in consumer behavior. His research has been
published in the Journal of Advertising, Journal of Advertising Research, Journal
of Public Policy and Marketing, Marketing Letters, and Sports Marketing Quarterly
among other journals and conference proceedings. Ajay teaches consumer behavior, and
international marketing strategy.
