Kevin E. Voss (Ph.D., Washington State University) is a Professor of Marketing in
the Spears School of Business at Oklahoma State University and a Don and Cathey Humphreys
Chair in International Studies. Dr. Voss' Research interests include international
strategic alliances, international branding issues, brand alliances, measurement of
marketing phenomenon, and cross-cultural research methods. His research has been published
in the Journal of Marketing Research, Journal of Retailing, International Marketing
Review, European Journal of Marketing, Journal of Business Research, Marketing Letters,
Psychology & Marketing and other journals and conference proceedings. Dr. Voss and
serves on the editorial review boards at Journal of the Academy of Marketing Science,
International Marketing Review, Psychology & Marketing, and served as Associate Editor
at European Journal of Marketing in the area of research methods for 8 years. Currently,
he teaches marketing research methods (Ph.D. program), global competitive environment
(MBA program), and brand marketing (undergraduate). He has received OSU's Distinguished
Teaching Award, the Spears School of Business Richard W. Poole Research Excellence
Award (twice), served as faculty fellow at the Academy of Marketing Science Doctoral
Consortium, and was selected to represent Washington State University at the 1996
Sheth-AMA doctoral consortium. He is a member of the American Marketing Association,
the Academy of Marketing Science, and the Association for Consumer Research.
