GOUTAM CHAKRABORTY

School of Marketing & International Business
Director, MS in Business Analytics and Data Science
Founding Director, Graduate Certificate in Marketing Analytics
Founder SAS and OSU Marketing Analytics Certificate Program
Founding Director, Graduate Certificate in Business Analytics and Data Science
Professor (Marketing)
Founder, SAS and OSU Data Mining Certificate Program

458 SPEARS SCHOOL OF BUSINESS
STILLWATER, OK 74078-4011
Phone: 405-744-7644

goutam.chakraborty@okstate.edu

Biography

Goutam Chakraborty (Ph.D., University of Iowa) is Professor of Marketing in the Spears School of Business at Oklahoma State University. His research has been published in scholarly journals such as Journal of Interactive Marketing, Journal of Advertising Research, Journal of Advertising, Journal of Business Research, and Industrial Marketing Management, among others. Goutam teaches a variety of courses, including digital business strategy, electronic commerce and interactive marketing, data mining and CRM applications, data base marketing, and advanced marketing research. He has won many teaching awards including "Regents Distinguished Teaching Award" at O.S.U, "Outstanding Direct Marketing Educator Award" given by the Direct Marketing Educational Foundation, "Outstanding Marketing Teacher Award" given by Academy of Marketing Science, and "USDLA Best practice Bronze Award for Excellence in Distance Learning" given by United States Distance Learning Association. He has consulted with numerous companies and has presented programs and workshops worldwide to executives, educators, and research professionals.

Education

Ph D, University of Iowa, Iowa City, IA, Marketing, 1991
MS, University of Iowa, Iowa City, IA, Statistics, 1989
Other, Indian Institute of Management, Calcutta, India, 1984
Other, Indian Institute of Technology, Kharagpur, India, Mechanical Engineering, 1980

Publications

Rupom Bhattacharjee, Kodjo Botchway, Jack Pashin, Goutam Chakraborty, and Prem Bikkina. (2024). "CO2 Storage Site Analysis, Screening, and Resource Estimation for Cenozoic Offshore Reservoirs in the Central Gulf of Mexico". Multidisciplinary Digital Publishing Institute (MDPI): Energies. (17), 6, 1349. 1996-1073.
Rupom Bhattacharjee, R Botchway, Jack Pashin, Goutam Chakraborty, and Prem Bikkina. (2024). "Developing statistical and machine learning models for predicting CO2 solubility in live crude oils". Elsevier: Fuel. (368), 103971, 0016-2361.
Jared Taylor, Melinda McCann, Goutam Chakraborty, Glen Krutz, Justin Dvorak, and Aaron Wenddelboe. (2023). "Machine learning-based prediction of CO2 fugacity coefficients: Application to estimation of CO2 Solubility in aqueous brines as a function of pressure, temperature, and salinity". Elsevier: International Journal of Greenhouse Gas Control . (128), 103971, ISSN 1750-5836.
Kevin Voss, Alex R Zablah, Yu-Shan "Sandy" Huang, and Goutam Chakraborty. (2020). "Conjunctionitis: A Call for Clarity in Construct Definitions". Bingley: European Journal of Marketing. (54), 5, 1147-59.
Amit K Ghosh, Praveen Kotekal, and Goutam Chakraborty. (2018). "Attribute-based sentiment analysis in marketing: Application and strategic implications". Model Assisted Statistics and Applications . (13), 4, 311-318. 1574-1699.
Melissa Bowers, Jeffery Camm, and Goutam Chakraborty. (2018). "The Evolution of Analytics and Implications for Industry and Academic Programs". INFORMS Journal on Applied Analytics (previously known as Interfaces). (48), 6, 487-499. 0092-2102.
Ajay Sukhdial, K. Damon Aiken, and Goutam Chakraborty. (2017). "Old-school Sports Fans: An Investigation of Value Connections and Congruence". The International Journal of Sport and Society. (8), 2, 25-36.
Praneeth Guggilla, Snigdha Gutha, and Goutam Chakraborty. (2017). "Price Recommendation Engine for Airbnb". SAS Global Forum 2017 Proceedings, Orlando, FL. (Paper 1326-2017),
Praveen Kotekal, Goutam Chakraborty, and Amit Ghosh. (2017). "Visualizing Market Structure Using Brand Sentiments". SAS Global Forum 2017 Proceedings, Orlando, FL. (Paper 1185-2017),
Vinoth Raja, Vignesh Dhanabal, and Goutam Chakraborty. (2017). "What Members Really Feel About Your Credit Card". SAS Global Forum 2017 Proceedings, Orlando, FL. (Paper 1402-2017),
Ameya Jadhavar, Prithvi Sirolikar, and Goutam Chakraborty. (2016). "Analysis of IMDB Reviews For Movies And Television Series using SAS® Enterprise Miner™ and SAS® Sentiment Analysis Studio". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 11001-2016),
Karan Rudra, Maitreya Kadiyala, and Goutam Chakraborty. (2016). "Arrest Prediction and Analysis based on Data Mining Approach". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 11716-2016),
Heramb Joshi, Aditya Sharma, William Paiva, and Goutam Chakraborty. (2016). "Comparative Regional Analysis of Bacterial Pneumonia Readmission Patients in Medicare category". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 7882-2016),
Saurabh Nandy and Goutam Chakraborty. (2016). "Comparative Study of Proc Export and ODS". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 11778-2016),
Karush Jaggi, Thomas Waldschmidt, and Goutam Chakraborty. (2016). "Debt Collection through SAS® Analytics Lens". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 11060-2016),
Vinoth Raja, Vignesh Dhanabal, and Goutam Chakraborty. (2016). "Improving performance of Memory Based Reasoning model using Weight of Evidence coded categorical variables". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 10961-2016),
Sharat Dwibhasi and Goutam Chakraborty. (2016). "Measuring brand sentiment using smileys". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 11668-2016),
Mostakim Tanjil and Goutam Chakraborty. (2016). "Predicting Current Market Value of a Housing Unit across the Four Census Regions of the United States Using SAS® Enterprise Miner™". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 9820-2016),
Quyen Nguyen and Goutam Chakraborty. (2016). "Predicting forest fire occurrence and incremental fire rate using SAS® 9.4 and SAS® Enterprise Miner TM 14.1". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 9361-2016),
Ram P Poudell, Lynn (Lingjin) Xiang, and Goutam Chakraborty. (2016). "Predicting If Mental Health Facilities Will Offer Free Treatment to Patients Who Cannot Afford It". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 9621-2016),
Ravikrishna Kumar, Shrieraam Sathyanarayanan, William Paiva, and Goutam Chakraborty. (2016). "Predicting occurrence rate of Systemic Lupus Erythematosus (SLE) and Rheumatoid Arthritis (RA) in pregnant women". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 11681-2016),
Raja Veggalum, Akansha Gupta, and Goutam Chakraborty. (2016). "Survival Analysis of the Patients Diagnosed with Non-Small Cell Lung Cancer Using SAS® Enterprise Miner™ 13.1". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 11682-2016),
Heramb Joshi and Goutam Chakraborty. (2016). "Using SAS® Text Miner for Automatic Categorization of Blog Posts on a Social Networking Site Dedicated to Cyclists". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 11775-2016),
Pradeep Reddy Kalakota, Naresh Abburi, Zabiulla Mohammed, and Goutam Chakraborty. (2015). "Alien Nation: Text Analysis of UFO Sightings in the US Using SAS® Enterprise Miner™ 13.1prise Miner™ and SAS® Sentiment Analysis Studio”". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3492-2015),
Dheeraj Jami, Shivkanth Lanka, and Goutam Chakraborty. (2015). "Analyzing and Visualizing the Sentiment of the Ebola Outbreak via Tweets". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3330-2015),
Raghavender Reddy Byreddy, Nitish Byri, Tejeshwar Gurram, Anvesh Reddy Minukuri, and Goutam Chakraborty. (2015). "Analyzing Marine Piracy from Structured and Unstructured Data Using SAS® Text Minerprise Miner™ and SAS® Sentiment Analysis Studio”". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3472-2015),
Shubhi Choudhary, Vijay Singh, and Goutam Chakraborty. (2015). "Application of Text Mining on Tweets to Collect Rational Information about Type-2 Diabetes". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3426-2015),
Ramcharan Kakrala and Goutam Chakraborty. (2015). "Donor Sentiment and Characteristic Analysis Using SAS® Enterprise Miner™ and SAS® Sentiment Analysis Studio". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3347-2015),
Kushal Kathed, Ayush Priyadarshi, and Goutam Chakraborty. (2015). "Forecasting Vehicle Sharing Demand Using SAS® Forecast Studio". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3471-2015),
Girish Shirodkar, Ankita Chaudhari, and Goutam Chakraborty. (2015). "Improving the Performance of Two-Stage Modeling Using the Association Node of SAS® Enterprise Miner™ 12.3". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3356-2015),
Tanvi Kode and Goutam Chakraborty. (2015). "Location-Based Association of Customer Sentiment and Retail Sales". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3342-2015),
Hephzibah Munnangi and Goutam Chakraborty. (2015). "Predicting Readmission of Diabetic Patients Using the High Performance Support Vector Machine Algorithm of SAS® Enterprise Miner™ 13.1". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3254-2015),
Mohan BalamuruganKakrala and Goutam Chakraborty. (2015). "Predicting Transformer Lifetime Using Survival Analysis and Modeling Risk Associated with Overloaded Transformers Using SAS® Enterprise Miner™ 12.1". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3501-2015),
Juan Ma, Darius Baer, and Goutam Chakraborty. (2015). "Statistical Evaluation of the Doughnut Clustering Method for Product Affinity Segmentation". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3150-2015),
Ayush Priyadarshi and Goutam Chakraborty. (2015). "Using Text from Repair Tickets of a Truck Manufacturing Company to Predict Factors that Contribute to Truck Downtime". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3508-2015),
Vishal Lala and Goutam Chakraborty. (2015). "Impact of Consumers’ Effort Investments on Buying Decisions". Journal of Consumer Marketing. (32), 2, 61-70.
Jin Meizi, Jaiwen Liu, and Goutam Chakraborty. (2014). "A Way to Fetch User Reviews from iTunes Using SAS®". Washington D.C.: SAS Global Forum 2014 Proceedings. 1636-2014,
Goutam Chakraborty and Murali Pagolu. (2014). "Analysis of Unstructured Data: Applications of Text Analytics and Sentiment Mining". Washington D.C.: SAS Global Forum 2014 Proceedings. Paper 1288-2014,
Yogananda Domlur Seetharama, Dinesh Yadav Gaddam, and Goutam Chakraborty. (2014). "Assessing the Impact of Factors in a Facebook Post that Influence the EdgeRank Metric of Facebook Using the Power Ratio". Washington D.C.: SAS Global Forum 2014 Proceedings. 1779-2014,
Pankush Kalgotra, Ramesh Sharda, and Goutam Chakraborty. (2014). "Association Mining of Brain Data: An EEG Study". Washington D.C.: SAS Global Forum 2014 Proceedings. Paper 1545-2014,
Pruthvi Bhupathiraju Venkata and Goutam Chakraborty. (2014). "Dining with the Data: The Case of New York City and Its Restaurants". Washington D.C.: SAS Global Forum 2014 Proceedings. Paper 1784-2014,
Sai V. K. Movva, Vandana Reddy, and Goutam Chakraborty. (2014). "Internet Gambling Behavioral Markers: Using the Power of SAS® Enterprise Miner™ 12.1 to Predict High-Risk Internet Gamblers". Washington D.C.: SAS Global Forum 2014 Proceedings. (Paper 1863-2014), Paper 1863-2014,
Jin Ho Jung, G. Pathak, and Goutam Chakraborty. (2014). "Predicting a Potential Child Smoker Using SAS Enterprise miner 12.1". SAS Global Forum 2014 Proceedings.
Vandana Reddy, Chinmay Dugar, and Goutam Chakraborty. (2014). "Predicting the success of newly released free android apps using SAS Enterprise Miner’s predictive models and SAS Sentiment Analysis studio". Washington D.C.: SAS Global Forum 2014 Proceedings. 1893-2014,
Sai Vijay Kishore Movva, Yogananda Domlur Seetharama, and Goutam Chakraborty. (2014). "Survival of Your Heart: Analyzing the Effect of Stress on a Cardiac Event and Predicting the Survival Chances". Washington D.C.: SAS Global Forum 2014 Proceedings. 1892-2014,
Amit Singh Kushwah, Arun Mandapaka, and Goutam Chakraborty. (2014). "The Role of Customer Response Models in Customer Solicitation Center’s Direct Marketing Campaign". Washington D.C.: SAS Global Forum 2014 Proceedings. Paper 1713-2014,
Vandana Reddy, Sai V. K. Movva, and Goutam Chakraborty. (2014). "The soccer Oracle: Predicting Soccer Game Outcomes Using SAS Enterprise Miner". Washington D.C.: SAS Global Forum 2014 Proceedings. 1883-2014,
Goutam Chakraborty and Srikar Rayabaram. (2013). "A Comparison of Model Building via RPM in SAS® Enterprise Guide® versus SAS® Enterprise Miner™". SAS Global Forum 2013 Proceedings.
Yu Fu, Shirmeen Virji, and Goutam Chakraborty. (2013). "Adding Graph Visualization on SAS® ODS Output". SAS Global Forum 2013 Proceedings.
Grover Swati, Jacob Jeffin, and Goutam Chakraborty. (2013). "Analysis of Change in Sentiments towards Chick-fil-A after Dan Cathy’s Statement about Same-Sex Marriage Using SAS® Text Miner and SAS® Sentiment Analysis Studio". SAS Global Forum 2013 Proceedings.
Shreya Sadhukhan, Taufique Ansari, and Goutam Chakraborty. (2013). "Application of Text Mining in Tweets to analyze general opinion about Bing It On challenge by Microsoft". SAS Global Forum 2013 Proceedings.
Satish Garla, Andrew Cathie, and Goutam Chakraborty. (2013). "Extension Node to the Rescue of the Curse of Dimensionality via Weight of Evidence (WOE) Recoding". SAS Global Forum 2013 Proceedings.
Anil Pantangi, Siddhartha Mandati, and Goutam Chakraborty. (2013). "Feature Extraction and Rating of a Smartphone Photo sharing Application Using SAS® Sentiment Analysis Studio". SAS Global Forum 2013 Proceedings.
Goutam Chakraborty, Jiawen Liu, and Mantosh Kumar Sarkar. (2013). "Feature-Based Sentiment Analysis on Android App Reviews Using SAS® Text Miner and SAS® Sentiment Analysis Studio". SAS Global Forum 2013 Proceedings.
Yu Fu, Shirmeen Virji, and Goutam Chakraborty. (2013). "Getting an Overview of SAS® Data in Three Steps". SAS Global Forum 2013 Proceedings.
Yu Fu, Shirmeen Virji, and Goutam Chakraborty. (2013). "Impact of London Olympics According to Tweeters". SAS Global Forum 2013 Proceedings.
Nagarajan Srihari, Hari Harasudhan Duraidhayalu, and Goutam Chakraborty. (2013). "Investigating the Impact of Amazon Kindle Fire HD 7 on Amazon.com Consumers Using SAS® Text Miner and SAS® Sentiment Analysis". SAS Global Forum 2013 Proceedings.
Mantosh Kumar Sarkar and Goutam Chakraborty. (2013). "Opinion Mining and Geo-positioning of Textual Feedback from Professional Drivers". SAS Global Forum 2013 Proceedings. Paper 500-2013,
Pankush Kalgotra, Goutam Chakraborty, and Ramesh Sharda. (2013). "Predictive Modeling in Sports Leagues: An Application in the Indian Premier League". SAS Global Forum 2013 Proceedings.
Darius Baer and Goutam Chakraborty. (2013). "Product Affinity Segmentation that uses the Doughnut Clustering Approach ". SAS Global Forum 2013 Proceedings.
Goutam Chakraborty, Murali Pagolu, and Satish Garla. (2013). "Text Mining and Analysis: Practical methods, Examples and Case Studies Using SAS®". SAS Press. 1,
Goutam Chakraborty, Murali Pagolu, and Satish Garla. (2013). "Text Mining and Analysis: Practical methods, Examples and Case Studies Using SAS®". SAS press.
Meeran Mohideen Musthan, Jiawen Liu, Goutam Chakraborty, Gary Gaeth, and Douglas Van Deale. (2013). "Using Text Analysis to Gain Insight into Organizational Change". SAS Global Forum 2013 Proceedings.
Bongkosh N. Rittichainuwat, Goutam Chakraborty, and Suphaporn Rattanaphinanchai. (2013). "Tourists' motivations to travel during financial crisis". Journal of Quality Assurance in Hospitality and Tourism. (15), 1,
Goutam Chakraborty. (2013). ""%GetReviews: A SAS® Macro to Retrieve User Reviews in JSON Format from Review Websites and Create SAS® Data Sets". SAS Global Forum 2013 Proceedings.
Goutam Chakraborty. (2013). "Adding Graph Visualization on SAS® ODS Output". SAS Global Forum 2013 Proceedings.
Goutam Chakraborty. (2013). "Analysis of Change in Sentiments towards Chick-fil-A after Dan Cathy's Statement about Same-Sex Marriage Using SAS® Text Miner and SAS® Sentiment Analysis Studio". SAS Global Forum 2013 Proceedings.
Goutam Chakraborty. (2013). "Application of Text Mining in Tweets to analyze general opinion about Bing It On challenge by Microsoft". SAS Global Forum 2013 Proceedings.
Goutam Chakraborty. (2013). "Comparison of Model Building via RPM in SAS® Enterprise Guide® versus SAS® Enterprise Miner™". SAS Global Forum 2013 Proceedings.
Goutam Chakraborty. (2013). "Extension Node to the Rescue of the Curse of Dimensionality via Weight of Evidence (WOE) Recoding". SAS Global Forum 2013 Proceedings.
Goutam Chakraborty. (2013). "Feature Extraction and Rating of a Smartphone Photo sharing Application Using SAS® Sentiment Analysis Studio". SAS Global Forum 2013 Proceedings.
Goutam Chakraborty. (2013). "Feature-Based Sentiment Analysis on Android App Reviews Using SAS® Text Miner and SAS® Sentiment Analysis Studio". SAS Global Forum 2013 Proceedings.
Goutam Chakraborty. (2013). "Getting an Overview of SAS® Data in Three Steps". SAS Global Forum 2013 Proceedings.
Goutam Chakraborty. (2013). "Impact of London Olympics According to Tweeters". SAS Global Forum 2013 Proceedings.
Goutam Chakraborty. (2013). "Investigating the Impact of Amazon Kindle Fire HD 7" on Amazon.com Consumers Using SAS® Text Miner and SAS® Sentiment Analysis". SAS Global Forum 2013 Proceedings.
Goutam Chakraborty. (2013). "Investigating the Impact of Amazon Kindle Fire HD 7" on Amazon.com Consumers Using SAS® Text Miner and SAS® Sentiment Analysis"". SAS Global Forum 2013 Proceedings.
Goutam Chakraborty. (2013). "Opinion Mining and Geo-positioning of Textual Feedback from Professional Drivers". SAS Global Forum 2013 Proceedings.
Pankush Kalgotra, Ramesh Sharda, and Goutam Chakraborty. (2013). "Predictive modeling in sports leagues: An application in Indian Premier League". SAS Global Forum Proceedings 2013.
Goutam Chakraborty. (2013). "Predictive Modeling in Sports Leagues: An Application in the Indian Premier League". SAS Global Forum 2013 Proceedings.
Goutam Chakraborty. (2013). "Product Affinity Segmentation that uses the Doughnut Clustering Approach". SAS Global Forum 2013 Proceedings.
Goutam Chakraborty. (2013). "Using Text Analysis to Gain Insight into Organizational Change". SAS Global Forum 2013 Proceedings.
Kakarlapudi Raja, Satish Garla, and Goutam Chakraborty. (2012). "A Hand-on Tutorial on text Mining in PASW: Clustering and Sentiment Analysis using Tweets from Twitter". Practical text Mining/Academic Press. (First Edition), 557-583.
Maheshwar Nareddy and Goutam Chakraborty. (2012). "A Hand-on Tutorial on Text Mining in SAS: Analysis of Customer Comments for Clustering and Predictive Modeling". Practical text Mining/ Academic Press. (First Edition), 585-603.
Sukhwani Sumit, Satish Garla, and Goutam Chakraborty. (2012). "Analysis of Clickstream Data using SAS®". SAS Global Forum 2012 Proceedings. paper 100.
Sudhan Hari Hara, Satish Garla, and Goutam Chakraborty. (2012). "Analyzing Sentiments in Tweets about Wal-Mart’s Gender Discrimination Lawsuit verdict using SAS® Text Miner". SAS Global Forum 2012 Proceedings. paper 306.
Karthik Nakkeeran, Satish Garla, and Goutam Chakraborty. (2012). "Application of Time Series Clustering using SAS® Enterprise Miner for a Retail Chain". SAS Global Forum 2012 Proceedings. paper 200.
Anil Pantangi and Goutam Chakraborty. (2012). "Classification of Consumers’ Textual Responses via Application of Topic Mining ". SAS Global Forum 2012 Proceedings. 104.
Satish Garla, Goutam Chakraborty, and Gary Gaeth. (2012). "Comparison of k-Means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions". SAS Global Forum 2012 Proceedings. paper 130.
Michael Faron and Goutam Chakraborty. (2012). "Easily Add Significance Testing to your Market Basket Analysis in SAS® Enterprise Miner". SAS Global Forum 2012 Proceedings. paper 204.
Ning Song, Jiawen Liu, Goutam Chakraborty, and James A. Anstead. (2012). "Investigating Host Plant Resistance to Aphid Feeding through SAS® Text Miner". SAS Global Forum 2012 Proceedings. paper 209.
Goutam Chakraborty and Inmadi Manoj. (2012). "Kass Adjustments in Decision Trees on Binary/Interval Target". SAS Global Forum 2012 Proceedings. paper 351.
Goutam Chakraborty and Bongkosh N. Rittichainuwat. (2012). "Perceptions of Importance and What Safety Is Enough". Special issue Journal of Business Research. (65), 1, 42-50.
Zubair Shaik, Satish Garla, and Goutam Chakraborty. (2012). "SAS® Since 1976: An Application of Text Mining to Reveal Trends". SAS Global Forum 2012 Proceedings. paper 135.
S. Garla and Goutam Chakraborty. (2011). "%GetTweet: A New SAS Macro to Fetch and Summarize Tweets". Proceedings of the SAS Global Forum. paper 223.
D. Dey, S. Garla, and Goutam Chakraborty. (2011). "Comparison of Probabilistic-D and k-Means Clustering in Segment Profiles for B2B Markets". Proceedings of the SAS Global Forum. Paper 193.
M.K. Paglou and Goutam Chakraborty. (2011). "Eliminating Response Style Segments in Survey Data via Double Standardization Before Clustering". Proceedings of the SAS Global Forum. Paper 165.
M. Nareddy and Goutam Chakraborty. (2011). "Improving Customer Loyalty Program through Text Mining of Customers' Comments". Proceedings of the SAS Global Forum.
Bongkosh N Rittichainuwat and Goutam Chakraborty. (2011). "Perceptions of Importance and What Safety Is Enough". Journal of Business Research. (65), 1, 42-50.
P.R. Chennamaneni, V. Lala, P. Srivastava, and Goutam Chakraborty. (2011). "Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges". Journal of Advertising Education (Forthcoming). (15), 1, 52-58.
A. Allred, E.K. Valentin, and Goutam Chakraborty. (2010). "Pricing Risky Services: Preferences and Quality Consideration". Journal of Product and Brand Management (Forthcoming). (19), 1, 54-60.
N. Spears, Goutam Chakraborty, and John Mowen. (2010). "Planned vs. Unplanned Timing Changes in Payment and Product Receipt: Implications for Sales Promotion and Services Management Strategy". Psychology and Marketing. (27), 3, 229-235.
V. Lala, A. Allred, and Goutam Chakraborty. (2009). "A Multidimensional Scale for Measuring Country Image". Journal of International Consumer Marketing. (21), 1, 51-66.
B.N. Rittichainuwat and Goutam Chakraborty. (2009). "Perceived Travel Risks Regarding Terrorism and Disease: The Case of Thailand". Tourism Management. (30), 3, 410-418.
J. Licata and Goutam Chakraborty. (2009). "The Effects of Stake, Satisfaction, and Switching on True Loyalty: A Financial Services Study". International Journal of Bank Marketing. (27), 4, 252-269.
Goutam Chakraborty and J. Petlick. (2009). "The Increased Utilization of Analytics and How Academic Programs Are Responding to Job Market Demands by Leveraging Predictive Modeling with SAS® Enterprise Miner™ Certification". SAS Global Forum Proceedings. (117-2009),
J. Licata, Goutam Chakraborty, and B. Krishnan. (2008). "Consumers' Expectation Formation over Time". Journal of Services Marketing. (22), 3, 176-187.
Amjad ElSamen, Goutam Chakraborty, and D. Warren. (2007). "A Process Based Analysis of E-Procurement Adoption". AMA Educator's Conference Proceedings. (18), 137-138.
Goutam Chakraborty, P. Srivastava, and F. Marshall. (2007). "Are Drivers of Customer Satisfaction Different for Buyers/Users from Different Functional Areas?". Journal of Business and Industrial Marketing. (22), 1, 20-28.
A. Allred, H.L. Addams, and Goutam Chakraborty. (2007). "Is Informal Planning the Key to the Success of Inc. 500?". Journal of Small Business Strategy. (18), 1, 95-104.
B. Gammoh, Kevin Voss, and Goutam Chakraborty. (2006). "Consumer Evaluation of Brand Alliance Signals". Psychology & Marketing. (23), 6, 465-486.
V. Lala and Goutam Chakraborty. (2006). "Impact of Consumers’ Effort Investments in Buying Decisions". Society for Consumer Psychology Conference Proceedings.
Goutam Chakraborty. (2006). "Predictive Modeling and Segmentation in the Newspaper Industry". Proceedings of the 2006 SAS Data Mining Conference.
Amjad ElSamen, Goutam Chakraborty, and Gary Frankwick. (2006). "The Role of Trust and Commitment in Adopting E-Procurement Techniques". Proceedings of the American Marketing Association. (17),
Goutam Chakraborty and A. Chosh. (2006). "The Utility of Ensemble Model as a Predictive Tool". Proceedings of the 18th Annual Robert B. Clarke Direct Marketing Educators' Conference, Direct Marketing Association.
Goutam Chakraborty. (2005). ""Testing Techniques," in S.K. Jones & J.S. Kelly (eds.), Readings and Cases in Integrated Marketing Communications". Evanston, IL: . 123-130.
V. Lala and Goutam Chakraborty. (2005). "Paying for Coupons: A Sunk Cost Perspective". Proceedings of the Society of Consumer Psychology Winter Conference. (75),
Goutam Chakraborty, P. Srivastava, and D. Warren. (2005). "Understanding Corporate B2B Web Sites' Effectiveness from North American and European Perspectives". Industrial Marketing Management. (34), 4, 420-429.
B. Gammoh, Kevin Voss, and Goutam Chakraborty. (2004). "Building Brands through Brand Alliances: The Moderating Role of Involvement". Chicago, IL: 2004 AMA Educator's Conference Proceedings. (15), 124-125.
A. Allred and Goutam Chakraborty. (2004). "Can a Marketing Product Classification System Predict Dot.com Retail Success and Failure?". Journal of Internet Commerce. (3), 1, 31-46.
A. Ghosh and Goutam Chakraborty. (2004). "Using Positioning Models to Measure and Manage Brand Uncertainty". Journal of Product and Brand Management. (13), 5, 294-302.
A. Allred, V. Lala, and Goutam Chakraborty. (2003). "Determinants, Effects and Moderators of Country Image". AMA Summer Educator Conference Proceedings. 355.
Goutam Chakraborty, P. Srivastava, and D. Warren. (2003). "Drivers of Corporate B2B Web Sites’ Effectiveness: A Comparison Between North American and European Perspectives". Proceedings of the DMEF 15th Annual Robert B Clarke Educators’ Conference.
Goutam Chakraborty, V. Lala, and D. Warren. (2003). "What do Customers Consider Important in B2B Web Sites". Journal of Advertising Research. (43), 1, 50-61.
Goutam Chakraborty, Vishal Lala, and David Warren. (2002). "An empirical Investigation of Antecedents of B2B Websites’ Effectiveness". Journal of Interactive Marketing. (16), 4, 51-72.
Goutam Chakraborty, Vishal Lala, and David Warren. (2002). "Important Factors in B2B Web Site Evaluation: A Scale development Study". AMA Winter Educators Conference Proceedings (Forthcoming). (13), 300-301.
Kevin Voss, Gary Frankwick, and Goutam Chakraborty. (2002). "The Marketing-Human Resource Interface: Superior Performance for the Small Business". Journal of Business and Entrepreneurship. (14 ), October, 69-84.
Goutam Chakraborty, Dwayne Ball, Gary Gaeth, and Sunkyu Jun. (2001). "The Ability of Ratings and Choice-Based Conjoint to Predict Market Shares: A Monte Carlo Simulation". Journal of Business Research. (55), 237-249.
John Mowen, Todd Donovan, and Goutam Chakraborty. (2001). "Urban Legends: Diffusion Processes and the Exchange of Resources". Journal of consumer Marketing. (18), 6, 521-531.
Mandeep Singh, Siva Balasubramanian, and Goutam Chakraborty. (2000). "A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience". Journal of Advertising. (29), 4, 59-75.
Cheng Lu Wang, Terry Bristol, John Mowen, and Goutam Chakraborty. (2000). "Alternative Modes of Self-Construal: Dimensions of Connectedness-Separateness and Advertising Appeals to the Cultural and Gender-Specific Self". Journal of Consumer Psychology. (9), 2, 107-116.
Gary Gaeth, Marsha Cunningham, Goutam Chakraborty, and Chifei Juang. (2000). "Designing Managed Care Dental Benefit Plans". Marketing Health Services. (2), Winter/Spring, 39-44.
Leopoldo Arias-Bolzmann, John Mowen, and Goutam Chakraborty. (2000). "Effects of Absurdity in Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses". Journal of Advertising. (29), 1, 35-49.

Presentations

Adding Value to Instruction through Relations with External Entities
DSI Annual Conference
DSI
Atlanta - November 18 2023
INFORMS Educational Outreach Panel Discussion
INFORMS Annual Conference
INFORMS
Phoneix - October 15 2023
Unpacking AI
FOW Summit: Emerging Technologies and Innovations
Future of Work
Okalhoma City - August 31 2023
Confernce chair opening speech
SAS Analytics Day 2023
CEPD
Stillwater Campus - May 11 2023
Public-Private Partnerships to Advance Innovation with Analytics
SAS Innovate Conference
SAS Inc.
Orlando, Florida - May 9 2023
Skills and Opportunities for Professionals of Data Analytics
Public Lecture Series (UPAEP Mexico)
UPAEP University
Puebla, Mexico - March 2 2023
Confernce chair opening speech
SAS Analytics Day 2022
CEPD
Stillwater Campus - May 4 2022
How to use Business Analytics in the Industry: An Executive's Guide
Public Lecture Series (Virtual)
Nile University
Cairo, Egypt - July 15 2021
Confernce chair opening speech
SAS Analytics Day 2021
CEPD
online - May 6 2021
Panel: Applications of Machine Learning and AI in Business: Challenges and Opportunities
Data Science and AI Virtual Conference 2020
CEPD
online - October 27 2020
Panel: Applications of Machine Learning and AI in Business: Challenges and Opportunities
Data Science and AI Conference 2019
CEPD
Tulsa, OK - October 31 2019
Delivering Industry Focused Business Analytics Skills
World Statistical Congress
International Statistical Insititute
Kuala Lumpur, Malyasia - August 22 2019
A mathematical model for optimizing product mix and customer lifetime value
SAS Global Forum
2015
How Does Industry Define Analytics? Results from a Text Mining Study of Analytics Job Postings
INFORMS Business Analytics Conference
INFORMS
Huntington Beach, CA - April 2015
Applications of Text Analytics and Sentiment Mining
Presentation; Analytics Forum
Universidad de los Andes
Bogota, Columbia - March 2015
Trends in Big Data: Panel Discussion
Direct/Interactive Marketing Research Summit
Direct/Interactive Marketing Research Summit
San Diego, CA - 2014
Applications of Text Analytics and Sentiment Mining
Keynote Presentation; The Second International Workshop on Advanced Analytics and Data Science
The Second International Workshop on Advanced Analytics and Data Science
Warsaw, Poland - 2014
Unstructured Data Analysis: Real World Applications and Business Case Studies
SAS Analytics Conference
SAS Analytics Conference
Las Vegas, NV - 2014
A Statistician’s Guide to Analyzing Unstructured Textual Data
Workshop, Joint Statistical Meetings
Joint Statistical Meetings
Boston, MA - August 2014
Speech Analytics Applications to Predictive Modeling
SAS Analytics Conference
Orlando, FL - October 2013
Integrating DMEF Datasets into Courses
Direct Marketing Educators' Conference
Boston - October 2 2011
Comparison of K-means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation
JMP Discovery Summit
JMP Discovery Summit
Denver, CO - September 2011
%GetTweet: A New SAS® Macro to Fetch and Summarize Tweets
SAS Global Forum 2011
SAS Global Forum
Las Vegas, NB - March 2011
A SAS Macro to consolidate data from multiple cards with varying time validity but belonging to a single account
SAS Global Forum 2011
SAS Global Forum
Las Vegas, NV - March 2011
Comparison of Probabilistic-D and k-Means Clustering in Segment Profiles for B2B markets
SAS Global Forum 2011
SAS Global Forum
Las Vegas, NV - March 2011
Eliminating Response Style Segments in Survey Data via Double Standardization Before Clustering
SAS Global Forum 2011
SAS Global Forum
Las Vegas, NV - March 2011
Improving Customer Loyalty Program through Text Mining of Customers' Comments
SAS Global Forum 2011
SAS Global Forum
Las Vegas, NV - March 2011
Teaching CRM Analytics to Marketing Students: Opportunities and Challenges
Direct Marketing Educators' Conference
San Francisco - October 10 2010
The Increased Utilization of Analytics and How Academic Programs Are Responding to Job Market Demands by Leveraging Predictive Modeling with SAS® Enterprise Miner™ Certification
2009 Proceedings
SAS Global Forum
Washington D. C. - 2009
Data Mining on campus: Opportunities and Challenges
M2009 Data Mining Conference
Las Vegas, Nevada - October 27 2009
Teaching Data Mining to Graduate Students and Professionals via Online and Offline Delivery Methods: Opportunities and Challenges
M2008 Data Mining Conference
Las Vegas, Nevada - October 27 2008
Teaching Quantitative Skills to Direct/Database Marketing Students: Opportunities and Challenges
Direct Marketing Educators' Conference
, Las Vegas, Nevada - October 12 2008
Process-Based Analysis of E-Procurement in B2B Markets
Annual Conference
American Marketing Association
Seattle WA - 2007
The Role of Trust and Commitment in Adopting E-Procurement Techniques
2006 Annual Conference
American Marketing Association
Chicago, IL - 2006
Predictive Modeling and Segmentation in the Newspaper Industry
M2006 Data Mining Conference
M2006 Data Mining Conference
Las Vegas, NV - October 24 2006
Predictive Modeling and Segmentation in the Newspaper Industry
M2006 Data Mining Conference
SAS
Las Vegas, Nevada - October 23 2006
The Utility of Ensemble Model as a Predictive Tool
18th Annual Robert B. Clarke Direct Marketing Educators’ Conference
Direct Marketing Association
San Francisco - October 15 2006
Seminar in Multidimensional Scaling and MANOVA
Siam University
Bangkok - January 6 2006
Marketing using Today’s Digital Technologies
2004 Annual Conference
IGSHPA
Stillwater, OK - April 27 2005
Seminar in Cluster Analysis and Structural Equation Modeling
Siam University
Bangkok - July 5 2004
Panel Discussion: Tools and Strategies for Teaching Direct and Interactive Marketing Effectively
Educators' Conference
Direct Marketing Association
San Francisco CA - October 20 2002

Editorial and Review Activities

Journal of Business Research
Editorial Board Member
2013 - 2014
Direct Marketing Educational Foundation’s Annual Conference
Ad Hoc Reviewer
2001 - 2014
Journal of Business Research
Editorial Board Member
1994 - April 2013
Decision tress for Business Intelligence and Data Mining using SAS® Enterprise Miner
Ad Hoc Reviewer
2012
“Using SAS® Enterprise Miner 5.2 for Marketing and Risk Forecasting ” By Kattamuri Sarma
Ad Hoc Reviewer
2012
“CRM Segmentation, Clustering, and Similarity Based Data Mining using SAS® Enterprise Miner” By Randall Collica
Ad Hoc Reviewer
2011
American Marketing Association's Summer and Winter Conferences, Association for Consumer Research Conference
Ad Hoc Reviewer
1992 - 2010
“CRM Segmentation, Clustering, and Similarity Based Data Mining using SAS® Enterprise Miner” By Randall Collica
Ad Hoc Reviewer
January 2006 - December 2006
“Using SAS® Enterprise Miner 5.2 for Marketing and Risk Forecasting ” By Kattamuri Sarma
Ad Hoc Reviewer
2006
Journal of Academy of Marketing Science
Editorial Board Member
1997 - 2003

Awards and Honors

Executive Program Professor of the Year (2024)
Top 10 Data & Analytics Professional Award (2022)
Power of Personal Award (2019)
Executive Program Professor of the Year (2019)
Kenneth D. and Leitner Greiner Teaching Excellence Award (2019)
Leave the Ladder Down Award (2018)
Executive Program Professor of the Year (2017)
Kenneth D. and Leitner Greiner Teaching Excellence Award (2017)
Executive Program Professor of the Year Award (2013)
SAS Distinguished Professor Award (2013)
Best paper award in the track of ‘Social Media and Networking’ at the 2012 SAS Global Forum (2012)
Outstanding Stillwater Faculty Teaching Excellence Award (2012)
Kenneth D. and Leitner Greiner Teaching Excellence Award (2011)
Outreach Faculty Excellence Award (2011)
Regents Distinguished Teaching Award (2011)
USDLA Best Practices Bronze Award for Excellence in Distance Learning Teaching (2009)
Professor of the Year (2008)
Wendell H. Bailey Faculty Excellence Award (2008)
Outstanding Marketing Teacher (2007)
GREAT Instructor of the Year, Executive MBA Program (2005)
Top Fifty Articles in 2004 (2004)
Professor of the Year (2003)
Best Paper Award in the Track of "Emerging Business and Technology" (2002)
Best Conference Paper Award (2001)
Outstanding Direct Marketing Educator (2000)
Outstanding Competitive Paper Reviewer Award (1998)
Outstanding MBA Faculty of the year (1998)
Best Paper Award in the Track of "Marketing at the Point of Customer Contact" (1997)
Kenneth D. and Leitner Greiner Teaching Excellence Award (1997)
Regents Distinguished Teaching Award (1997)
Best Runner-Up Paper Award (1995)
Chandler-Frates and Reitz Teaching Excellence Award (1995)
Doctoral Representative for the Department of Marketing, University of Iowa (1990)
Doctoral Consortium Fellow for the Department of Marketing, University of Iowa (1989)
President's Silver Medal Award Winner (1984)

Contracts, Grants, and Sponsored Research

Infinedi Healthcare Analytics Fall 23
Infinedi
August 21 2023 - December 8 2023
Koch B2B Analytics Fall 23
Koch Ag &eneregy Solutions
August 21 2023 - December 8 2023
Loves Loyalty and Mercjandising Analytics Fall23
Love's Travel Stop
August 21 2023 - December 8 2023
TSET Data Analytics Fall 23
TSET
August 21 2023 - December 8 2023
Vital Energy Machine Learning Project Fall 23
Vital Energy
August 21 2023 - December 8 2023
Infinedi Healthcare Analytics Spr 23
Infinedi
January 17 2023 - May 5 2023
Loves Loyalty and Mercjandising Analytics Spr23
Love's Travel Stop
January 17 2023 - May 5 2023
Vital Energy Machine Learning Project Spr 23
Vital Energy
January 17 2023 - May 5 2023
Zeta Global Analytics Project Spr23
Zeta Global
January 17 2023 - May 5 2023
SECARB Offshore Project Fall21 to Spr23
SECARB
July 1 2021 - March 31 2023
Griffin Database project Fall22
Griffin Communications
August 22 2022 - December 9 2022
Infinedi Healthcare Analytics Fall 22
Infinedi
August 22 2022 - December 9 2022
Loves Loyalty and Mercjandising Analytics Fall 22
Love's Travel Stop
August 22 2022 - December 9 2022
TSET Data Analytics Fall 2022
TSET
August 22 2022 - December 9 2022
Zeta We Analytics Project Fall22
Zeta Global
August 22 2022 - December 9 2022
Laredo Machine Learning Project Fall22
Laredo Petroleum
August 22 2022 - December 5 2022
Apex Pricing Solutions Spr22
Apex
January 10 2022 - April 29 2022
Infinedi Healthcare Analytics Spr 22
Infinedi
January 10 2022 - April 29 2022
Loves Loyalty and Mercjandising Analytics Spr 22
Love's Travel Stop
January 10 2022 - April 29 2022
Taurex Data Analytics Spr 22
Taurex Drill Bits
January 10 2022 - April 29 2022
TSET Data Analytics Spr 2022
TSET
January 10 2022 - April 29 2022
CICS Intergration Analytics Hostbridge Spr 22
Hostbridge
January 3 2022 - April 29 2022
CICS Integration Analytics(Hostbridge) Fall2021
Hostbridge
August 16 2021 - December 3 2021
Data Science and Analytics (Love's) Fall2021
Love's Travel Stops
August 16 2021 - December 3 2021
Data Visualization (Triangle Insurance) Fall2021
Triangle Insurance
August 16 2021 - December 3 2021
Fraud Analytics (Elevate) Fall2021
Elevate Financial, Dallas
August 16 2021 - December 3 2021
TSET Dashboarding Fall2021
TSET
August 16 2021 - December 3 2021
Attrition Modeling and Reporting (HPS)
Heartland Payment Systems, Oklahoma City, OK
August 17 2020 - December 4 2020
CICS Integration Analytics (Hostbridge)
Hostbridge
August 17 2020 - December 4 2020
Equipment Analytics & Real-time Monitoring (Laredo)
Laredo Petroleum
August 17 2020 - December 4 2020
Healthcare Population analytics (Infinedi)
Infinedi
August 17 2020 - December 4 2020
Natural Gas Appliance Disaggregation (One Gas)
One Gas, Inc.
August 17 2020 - December 4 2020
Object Tracking using Machine Learning(Concat)
Concat Systems
August 17 2020 - December 4 2020
OKC Fallen Bottle Project(Niagara)
Niagara Bottling
August 17 2020 - December 4 2020
Heartland Payment Systems, Oklahoma City, OK< Opportunity Intelligence Program
Heartland Payment Systems, Oklahoma City
January 13 2020 - May 1 2020
Infinedi, Tulsa, OK, Health Care Data Analytics
Infinedi, OK
January 13 2020 - May 1 2020
Love's Travel Stops, Oklahoma City, OK, Loyalty and Merchandising Analytics
Love's Travel Stops, OK
January 13 2020 - May 1 2020
CSL Behring, PA, Advanced Analytics and Artificial Intelligence Development
CSL Behring, PA
August 19 2019 - December 6 2019
Havi Consulting, Chicago, IL, Data Analytics
Havi Consulting
August 19 2019 - December 6 2019
OG&E, Oklahoma City, OK, Data Analytics
OG&E
August 19 2019 - December 6 2019
One Gas, Tulsa, OK, Discovery for job leveling automation
One Gas, Tulsa, OK
August 19 2019 - December 6 2019
Heartland Payment Systems, Oklahoma City, OK< Opportunity Intelligence Program
Heartland Payment Systems, Oklahoma City
January 14 2019 - December 6 2019
Infinedi, Tulsa, OK, Health Care Data Analytics
Infinedi, OK
January 14 2019 - December 6 2019
Love's Travel Stops, Oklahoma City, OK, Loyalty and Merchandising Analytics
Love's Travel Stops, OK
January 14 2019 - December 6 2019
Elevate, Dallas, TX, Partner level segmentation
Elevate, TX
December 2018
Heartland Payments, Oklahoma, Data Mining and Predictive Analysis
Heartland Payments
December 2018
Infinedi, Tulsa, OK, Healthcare Data Analytics
Infinedi, OK
December 2018
Land's End, Wisconsin, Response Modeling
Land's End, WI
December 2018
OG&E, Oklahoma City, OK; Data Analytics
OG&E, Oklahoma City, OK
December 2018
Love’s, Oklahoma City, Loyalty, technology and Merchandising Analytics
Love’s, Oklahoma City
2018
OG&E, Oklahoma City, OK; predictive modeling of transformer life using OG&E data
OG&E, Oklahoma City, OK
December 2017
Love’s, Oklahoma City, to help in data analysis, marketing analytics and pricing optinmization
Love’s, Oklahoma City
2017
Infinedi Analytics
Infinedi
August 21 2017 - December 15 2017
JM Family Enterprises
JM Family
August 21 2017 - December 15 2017
Healthcare Data Model
Infinedi
May 24 2017 - July 31 2017
PennWell Customer Lifetime Value Development Project
PennWell
January 17 2017 - May 12 2017
Elevate Financial, Dallas, TX; data modeling, data validation of Elevate Financial
Elevate Financial, Dallas, TX
December 2016
OG&E, Oklahoma City, OK; predictive modeling of transformer life using OG&E data
OG&E, Oklahoma City, OK
December 2016
Love’s, Oklahoma City, to help in data analysis, marketing analytics and pricing optinmization
Love’s, Oklahoma City
2016
Infinedi
Infinedi
August 16 2016 - December 9 2016
Data Analysis - Peterbilt
Peterbilt
August 15 2016 - December 9 2016
Data Analysis - Sulzer
Sulzer Chemtech
August 15 2016 - December 9 2016
PennWell - Data Mining
PennWell
August 15 2016 - December 9 2016
Mile High Healthcare Analytics
Mile High Healthcare
January 11 2016 - May 6 2016
Elevate Financial, Dallas, TX; data modeling, data validation of Elevate Financial
Elevate Financial, Dallas, TX
December 2015
Freescale Semiconductor, Austin, TX; data modeling, data validation
Freescale Semiconductor, Austin, TX;
August 2015 - December 2015
Love’s, Oklahoma City, to help in data analysis, marketing analytics and pricing optinmization
Love’s, Oklahoma City
2015
Chickasaw Nation, OK; data mining and text mining of oil well data from Devon Energy
Chicksaw Nation, OK
August 17 2015 - December 11 2015
OG&E, Oklahoma City, OK; predictive modeling of transformer life using OG&E data
OG&E, Oklahoma City, OK
January 2015 - May 2015
Marketing and Business Analytics Program; to start the new Marketing and Business Analytics program and to fund a new chair
SAS
April 2013 - April 2015
Devon Energy, Oklahoma City, OK; data mining and text mining of oil well data from Devon Energy
Devon Energy, Oklahoma City, OK
August 2014 - December 2014
Elevate Financial, Dallas, TX; data modeling, data validation of Elevate Financial
Elevate Financial, Dallas, TX
August 2014 - December 2014
Hilti, Tulsa, OK; predictive modeling and marketing data base design for Hilti
Hilti, Tulsa, OK
August 2014 - December 2014
Square OG&E, Oklahoma City, OK; predictive modeling of transformer life using OG&E data
OG&E, Oklahoma City, OK
August 1 2014 - December 2014
Love’s, Oklahoma City, to help in data mining and customer relationship management of their loyalty data base.
Love’s, Oklahoma City
2014
Sage Rider Texas; data visualization of pressure and temperature measured by sensors in oil wells
Sage Rider Texas
2014
Square Two Financial, Denver, CO; data mining and text mining of data from Square Two Financia
Square Two Financial, Denver, CO
2014
Data mining for predictive modeling and segmentation
Infalysis
2013
Data Mining of loyalty data base
Love's Travel Stops
2013
Data visulaization of temperature and pressure from Fuel lines
Sage Rider Inc.
2013
Infalysis, Texas; data mining of multiple data bases for predictive modeling and segmentation
Infalysis, Gilmore, TX
2013
Progressive Insurance, Ohio; predictive modeling and segmentation
Progressive Insurance, Ohio
2013
Sage Rider Texas; data visualization of pressure and temperature measured by sensors in oil wells
Sage Rider Texas
2013
SAS for Analytics Shootout Award; support data mining and analytics students and program
SAS for Analytics Shootout Award
2013
Snelling, TX; Data mining for predictive modeling and segmentation
Snelling
2013
Love’s, Oklahoma City, to help in data mining and customer relationship management of their loyalty data base.
Love’s, Oklahoma City
2012 - 2013
Data mining and customer relationship management of their loyalty data base
Love's, Oklahoma City, OK
2011 - 2012
Love's, Oklahoma City, OK
Love's, Oklahoma City, OK
2008 - 2011
Data Mining (price elasticity)
Hilti
March 2009 - August 2009
Data Mining (loyalty data base)
Love's travel stops and country stores
August 2008 - August 2009
Data mining (Medicaid Reimbursement)
Oklahoma State Department of Health
January 2009 - May 2009
Information System Development for Insurance Claims
Infinedi Corporation (Tulsa)
November 2007 - June 2008
Data Warehousing and Data Mining of Patient Insurance data
Infinedi, Tulsa
October 2007 - May 2008
Data Management and Marketing Services, Tulsa, OK; Data Mining
Data Management and Marketing Services, Tulsa
August 2006 - May 2007

Academic, Military, and Professional Positions

Marketing and International Business, Oklahoma State University, SAS Professorship in Marketing Analytics, July 2017
Oklahoma State University, Director, MS in Business Analytics and Data Science, August 2015
Oklahoma State University, Founding Director, Graduate Certificate in Marketing Analytics, 2014
Oklahoma State University, Founder SAS and OSU Marketing Analytics Certificate Program, 2014
Oklahoma State University, Founding Director, Graduate Certificate in Business Analytics and Data Science, July 2011
Oklahoma State University, Professor (Marketing), 2006
Oklahoma State University, Founder, SAS and OSU Data Mining Certificate Program, 2004
Oklahoma State University, Ralph A. and Peggy A. Brenneman Professorship, July 2014 - June 2017
Love's Travel Stops, Data Mining of loyalty data base, 2013
Sage Rider Inc., Data visulaization of temperature and pressure from Fuel lines, 2013
Oklahoma State University, Associate Professor (Marketing), August 1996 - 2006
Nanyang Technological University, Singapore, Senior Fellow (Visiting), June 1998 - July 1999
Oklahoma State University, Assistant Professor (Marketing), August 1991 - July 1996
University of Iowa, Student Research Requirement Coordinator, 1989 - 1991
University of Iowa, Teaching Assistant, 1988 - 1991
University of Iowa, Research Assistant, August 1986 - June 1988
Tribeni Tissues Ltd. (A subsidiary of British American Tobacco), Assistant Manager (Marketing), July 1982 - July 1986
Union Carbide India Ltd, Engineer, June 1980 - June 1982

Courses Taught

BAN 5563 (8 Semesters)
BAN 5753 (18 Semesters)
BAN 5900 (22 Semesters)
BADM 4050 (3 Semesters)
BADM 4093 (4 Semesters)
BADM 5093 (3 Semesters)
BADM 5200 (2 Semesters)
BAN 5400 (11 Semesters)
MKTG 4550 (5 Semesters)
BAN 5763 (16 Semesters)
ACCT 4763 (2 Semesters)
ACCT 5763 (1 Semester)
MKTG 5500 (22 Semesters)
MGMT 6343 (10 Semesters)
MKTG 5220 (15 Semesters)
BAN 5560 (1 Semester)
BAN 5733 (8 Semesters)
MKTG 5743 (8 Semesters)
MKTG 6413 (16 Semesters)
MKTG 5733 (10 Semesters)
BAN 5511 (1 Semester)
BAN 5743 (3 Semesters)
MGMT 6443 (1 Semester)
MKTG 5963 (30 Semesters)
MKTG 5983 (32 Semesters)
MKTG 5883 (7 Semesters)
MBA 5500 (18 Semesters)
MSIS 5600 (1 Semester)
BADM 5513 (2 Semesters)

Semester	Course	Section	Course Title
Fall 2024	BAN 5563	66113	Strategic Marketing and Business Analytics
Fall 2024	BAN 5563	70814	Strategic Marketing and Business Analytics
Fall 2024	BAN 5753	64102	Advanced Business Analytics
Fall 2024	BAN 5753	64538	Advanced Business Analytics
Fall 2024	BAN 5900	62989	Advanced Practicum in Business Analytics
Summer 2024	BADM 4050	43606	Business Colloquium in Greece
Summer 2024	BADM 4093	43608	Greece Study Abroad: Business Impacts of Contemporary International Culture (I)
Summer 2024	BADM 5093	43609	Study Abroad: Applied Business Studies in Greece
Summer 2024	BADM 5200	43607	Selected Master of Business Administration Topics in Greece
Summer 2024	BAN 5400	41049	Practicum in Business Analytics
Summer 2024	MKTG 4550	43610	Problems in Marketing in Greece (I)
Spring 2024	BAN 5400	23045	Practicum in Business Analytics
Spring 2024	BAN 5763	22882	Advanced Marketing Research Analytics
Spring 2024	BAN 5763	23427	Advanced Marketing Research Analytics
Spring 2024	BAN 5900	22252	Advanced Practicum in Business Analytics
Fall 2023	BAN 5563	67048	Strategic Marketing and Business Analytics
Fall 2023	BAN 5563	70642	Strategic Marketing and Business Analytics
Fall 2023	BAN 5753	64560	Advanced Business Analytics
Fall 2023	BAN 5753	65061	Advanced Business Analytics
Fall 2023	BAN 5900	63334	Advanced Practicum in Business Analytics
Summer 2023	ACCT 4763	43646	International Accounting Abroad in London (I)
Summer 2023	ACCT 5763	43788	International Accounting Abroad in London
Summer 2023	BADM 4050	43641	Business Colloquium in London
Summer 2023	BADM 4093	43643	Study Abroad: Business Impacts of Contemporary International Culture in London (I)
Summer 2023	BAN 5400	41154	Practicum in Business Analytics
Summer 2023	MKTG 4550	43645	Problems in Marketing in London (I)
Spring 2023	BAN 5763	23349	Advanced Marketing Research Analytics
Spring 2023	BAN 5763	23962	Advanced Marketing Research Analytics
Spring 2023	BAN 5900	22656	Advanced Practicum in Business Analytics
Spring 2023	MKTG 5500	23547	Current Topics in Marketing Analytics
Fall 2022	BAN 5563	68992	Strategic Marketing and Business Analytics
Fall 2022	BAN 5563	70731	Strategic Marketing and Business Analytics
Fall 2022	BAN 5753	65268	Advanced Business Analytics
Fall 2022	BAN 5753	65925	Advanced Business Analytics
Fall 2022	BAN 5900	63846	Advanced Practicum in Business Analytics
Fall 2022	BAN 5900	66195	Advanced Practicum in Business Analytics
Fall 2022	MGMT 6343	72190	Contemporary Research in Management I
Fall 2022	MKTG 5500	65882	Current Topics in Marketing Analytics
Summer 2022	BAN 5400	41305	Practicum in Business Analytics
Summer 2022	BAN 5900	42182	Advanced Practicum in Business Analytics
Spring 2022	ACCT 4763	31514	International Accounting Abroad: Doing Business in Iceland
Spring 2022	BADM 4050	31510	Business Colloquium: Doing Business in Iceland
Spring 2022	BADM 4093	31512	Business Impacts of Contemporary International Culture: Doing Business in Iceland (I)
Spring 2022	BADM 5093	31513	Applied Business Studies: Doing Business in Iceland
Spring 2022	BADM 5200	31511	Selected MBA Topics: Doing Business in Iceland
Spring 2022	BAN 5763	23805	Advanced Marketing Research Analytics
Spring 2022	BAN 5763	24529	Advanced Marketing Research Analytics
Spring 2022	BAN 5900	22992	Advanced Practicum in Business Analytics
Spring 2022	MKTG 4550	31515	Problems in Marketing: Doing Business in Iceland
Spring 2022	MKTG 5500	24031	Current Topics in Marketing Analytics
Fall 2021	BAN 5563	71296	Strategic Marketing and Business Analytics
Fall 2021	BAN 5563	71530	Strategic Marketing and Business Analytics
Fall 2021	BAN 5753	65924	Advanced Business Analytics
Fall 2021	BAN 5753	66907	Advanced Business Analytics
Fall 2021	BAN 5900	64273	Advanced Practicum in Business Analytics
Fall 2021	MGMT 6343	72334	Contemporary Research in Management I
Fall 2021	MKTG 5500	66832	Current Topics in Marketing Analytics
Summer 2021	BAN 5400	41453	Practicum in Business Analytics
Spring 2021	BAN 5763	24266	Advanced Marketing Research Analytics
Spring 2021	BAN 5763	25135	Advanced Marketing Research Analytics
Spring 2021	BAN 5900	23351	Advanced Practicum in Business Analytics
Spring 2021	MKTG 5500	24535	Current Topics in Marketing Analytics
Fall 2020	BAN 5753	67056	Advanced Business Analytics
Fall 2020	BAN 5753	68651	Advanced Business Analytics
Fall 2020	BAN 5900	64811	Advanced Practicum in Business Analytics
Fall 2020	MGMT 6343	71862	Contemporary Research in Management I
Fall 2020	MKTG 5220	70008	Seminar in Marketing
Fall 2020	MKTG 5220	71766	Strategic Marketing and Business Management
Fall 2020	MKTG 5500	68482	Current Topics in Marketing Analytics
Summer 2020	BAN 5400	41685	Practicum in Business Analytics
Spring 2020	BAN 5763	24918	Advanced Marketing Research Analytics
Spring 2020	BAN 5763	26537	Advanced Marketing Research Analytics
Spring 2020	BAN 5900	23871	Advanced Practicum in Business Analytics
Spring 2020	MKTG 5500	25267	Current Topics in Marketing Analytics
Fall 2019	BAN 5560	70955	Research and Communications
Fall 2019	BAN 5733	65510	Descriptive Business Analytics
Fall 2019	BAN 5733	71087	Descriptive Business Analytics
Fall 2019	BAN 5753	69244	Advanced Business Analytics
Fall 2019	BAN 5753	71025	Advanced Business Analytics
Fall 2019	BAN 5900	65553	Advanced Practicum in Business Analytics
Fall 2019	BAN 5900	71832	Advanced Practicum in Business Analytics
Fall 2019	MGMT 6343	71572	Contemporary Research in Management I
Fall 2019	MKTG 5500	67030	Current Topics in Marketing Analytics
Fall 2019	MKTG 5500	70847	Current Topics in Marketing Analytics
Summer 2019	BADM 4093	43120	Study Abroad: Business Impacts of Contemporary International Culture: UK (I)
Summer 2019	BADM 5093	43121	Study Abroad: Applied Business Studies: United Kingdom
Summer 2019	BAN 5400	41955	Practicum in Business Analytics
Summer 2019	BAN 5900	43821	Advanced Practicum in Business Analytics
Summer 2019	MKTG 4550	43125	Doing Business in London: United Kingdom
Spring 2019	BAN 5763	25754	Advanced Marketing Research Analytics
Spring 2019	BAN 5763	28013	Advanced Marketing Research Analytics
Spring 2019	BAN 5900	24412	Advanced Practicum in Business Analytics
Spring 2019	MKTG 5500	26268	Current Topics in Marketing Analytics
Spring 2019	MKTG 5500	31368	Current Topics in Marketing Analytics
Spring 2019	MKTG 5743	25834	Advanced Marketing Analytics
Spring 2019	MKTG 6413	31024	Advanced Marketing Research
Fall 2018	BAN 5733	66202	Descriptive Business Analytics
Fall 2018	BAN 5733	70008	Descriptive Business Analytics
Fall 2018	BAN 5753	65825	Advanced Business Analytics
Fall 2018	BAN 5753	70737	Advanced Business Analytics
Fall 2018	BAN 5900	66260	Advanced Practicum in Business Analytics
Fall 2018	MGMT 6343	71073	Contemporary Research in Management I
Fall 2018	MKTG 5220	70840	Seminar in Marketing
Fall 2018	MKTG 5500	66643	Research & Communications
Fall 2018	MKTG 5500	70730	Current Topics in Marketing Analytics - Customer Lifetime Value
Fall 2018	MKTG 5733	65718	Introduction to Marketing Analytics
Fall 2018	MKTG 5733	68365	Introduction to Marketing Analytics
Summer 2018	BAN 5400	42315	Practicum in Business Analytics
Summer 2018	BAN 5511	42436	Web Analytics and Digital Marketing
Summer 2018	MKTG 4550	42779	Problems in Marketing: Doing Business in London: United Kingdom
Summer 2018	MKTG 5220	42780	Contemporary Topics in Marketing Analytics: United Kingdom
Spring 2018	BAN 5743	29742	Predictive Business Analytics
Spring 2018	BAN 5763	26775	Advanced Marketing Research Analytics
Spring 2018	BAN 5763	29471	Advanced Marketing Research Analytics
Spring 2018	BAN 5900	25133	Advanced Practicum in Business Analytics
Spring 2018	MKTG 5500	27474	Current Topics in Marketing Analytics
Spring 2018	MKTG 5743	26873	Advanced Marketing Analytics
Spring 2018	MKTG 6413	30007	Advanced Marketing Research
Fall 2017	BAN 5733	67424	Descriptive Business Analytics
Fall 2017	BAN 5733	69982	Descriptive Business Analytics
Fall 2017	BAN 5753	66937	Advanced Business Analytics
Fall 2017	BAN 5753	69983	Advanced Business Analytics
Fall 2017	BAN 5900	67507	Advanced Practicum in Business Analytics
Fall 2017	MGMT 6443	70461	Contemporary Research in Management II
Fall 2017	MKTG 5500	68050	Current Topics in Marketing Analytics
Fall 2017	MKTG 5733	66761	Introduction to Marketing Analytics
Fall 2017	MKTG 5733	69981	Introduction to Marketing Analytics
Summer 2017	BAN 5400	42637	Practicum in Business Analytics
Summer 2017	BAN 5900	43025	Advanced Practicum in Business Analytics
Spring 2017	BAN 5400	28500	Practicum in Business Analytics
Spring 2017	BAN 5743	27746	Predictive Business Analytics
Spring 2017	BAN 5743	28283	Predictive Business Analytics
Spring 2017	BAN 5763	27747	Advanced Marketing Research Analytics
Spring 2017	BAN 5763	28284	Advanced Marketing Research Analytics
Spring 2017	BAN 5900	25892	Advanced Practicum in Business Analytics
Spring 2017	MKTG 5500	28578	Current Topics in Marketing Analytics
Spring 2017	MKTG 5743	23165	Advanced Marketing Analytics
Spring 2017	MKTG 5743	27863	Advanced Marketing Analytics
Fall 2016	BAN 5400	69671	Practicum in Business Analytics
Fall 2016	BAN 5733	68459	Descriptive Business Analytics
Fall 2016	BAN 5733	68613	Descriptive Business Analytics
Fall 2016	BAN 5753	68041	Advanced Business Analytics
Fall 2016	BAN 5753	68460	Advanced Business Analytics
Fall 2016	BAN 5900	68703	Advanced Practicum in Business Analytics
Fall 2016	MGMT 6343	68961	Contemporary Research in Management I
Fall 2016	MKTG 5500	69305	Current Topics in Marketing Analytics
Fall 2016	MKTG 5733	65070	Introduction to Marketing Analytics
Fall 2016	MKTG 5733	67836	Introduction to Marketing Analytics
Fall 2016	MKTG 6413	69156	Advanced Marketing Research
Summer 2016	MKTG 5220	351	MARKETING ANALYTICS
Summer 2016	MKTG 5500	231	CURRENT TOPICS IN MKTG ANALYTICS
Summer 2016	MKTG 5500	241	CURRENT TOPICS IN MKTG ANALYTICS
Spring 2016	MKTG 5220	1	PREDICTIVE BUSINESS ANALYTICS
Spring 2016	MKTG 5220	201	SEMINAR IN MKTG
Spring 2016	MKTG 5220	503	PREDICTIVE BUSINESS ANALYTICS
Spring 2016	MKTG 5743	1	ADVANCED MARKETING ANALYTICS
Spring 2016	MKTG 5743	503	ADVANCED MARKETING ANALYTICS
Spring 2016	MKTG 5963	513	DATA MINING AND CRM APPLICATIONS
Spring 2016	MKTG 6413	1	ADV MKTG RESEARCH
Spring 2016	MKTG 6413	503	ADV MKTG RESEARCH
Fall 2015	MKTG 5500	513	USING R FOR MKTG ANALYTICS
Fall 2015	MKTG 5733	1	INTRO TO MARKETING ANALYTICS
Fall 2015	MKTG 5733	503	INTRO TO MARKETING ANALYTICS
Fall 2015	MKTG 5983	1	DATA BASE MARKETING
Fall 2015	MKTG 5983	503	DATA BASE MARKETING
Fall 2015	MKTG 5983	513	DATA BASE MARKETING
Fall 2015	MKTG 6413	600	ADV MKTG RESEARCH
Summer 2015	MKTG 5220	351	MARKETING ANALYTICS
Summer 2015	MKTG 5883	503	ADVANCED DATA MINING APP
Summer 2015	MKTG 5883	513	ADVANCED DATA MINING APP
Spring 2015	MGMT 6343	600	CONTEMP RES MGMT I
Spring 2015	MKTG 5743	1	ADVANCED MARKETING ANALYTICS
Spring 2015	MKTG 5743	503	ADVANCED MARKETING ANALYTICS
Spring 2015	MKTG 5963	1	DATA MINING AND CRM APPLICATIONS
Spring 2015	MKTG 5963	503	DATA MINING AND CRM APPLICATIONS
Spring 2015	MKTG 5963	513	DATA MINING AND CRM APPLICATIONS
Fall 2014	MKTG 5500	351	USING R FOR ANALYTICS
Fall 2014	MKTG 5733	1	INTRO TO MARKETING ANALYTICS
Fall 2014	MKTG 5733	503	INTRO TO MARKETING ANALYTICS
Fall 2014	MKTG 5983	1	DATA BASE MARKETING
Fall 2014	MKTG 5983	503	DATA BASE MARKETING
Fall 2014	MKTG 5983	513	DATA BASE MARKETING
Summer 2014	MBA 5500	821	STRATEGIC DIGITAL BUSINESS MGMT
Summer 2014	MKTG 5500	821	STRATEGIC DIGITAL BUSINESS MGMT
Summer 2014	MKTG 5883	503	ADVANCED DATA MINING APP
Summer 2014	MKTG 5883	513	ADVANCED DATA MINING APP
Spring 2014	MGMT 6343	600	CONTEMP RES MGMT I
Spring 2014	MKTG 5963	1	DATA MINING AND CRM APPLICATIONS
Spring 2014	MKTG 5963	503	DATA MINING AND CRM APPLICATIONS
Spring 2014	MKTG 5963	513	DATA MINING AND CRM APPLICATIONS
Spring 2014	MKTG 6413	1	ADV MKTG RESEARCH
Spring 2014	MKTG 6413	503	ADV MKTG RESEARCH
Fall 2013	MKTG 5220	354	INTRO TO MKTG ANALYTICS
Fall 2013	MKTG 5220	503	INTRO TO MKTG ANALYTICS
Fall 2013	MKTG 5983	1	DATA BASE MARKETING
Fall 2013	MKTG 5983	503	DATA BASE MARKETING
Fall 2013	MSIS 5600	356	SPEC PROJ IN BUS INFO
Spring 2013	MBA 5500	821	STRATEGIC DIGITAL BUSINESS MGMT
Spring 2013	MGMT 6343	600	CONTEMP RES MGMT I
Spring 2013	MKTG 5883	503	ADVANCED DATA MINING APP
Spring 2013	MKTG 5963	1	DATA MINING AND CRM APPLICATIONS
Spring 2013	MKTG 5963	2	DATA MINING AND CRM APPLICATIONS
Spring 2013	MKTG 5963	3	DATA MINING AND CRM APPLICATIONS
Spring 2013	MKTG 5963	503	DATA MINING AND CRM APPLICATIONS
Fall 2012	BADM 5513	1	FUNDAMENTALS BUS ANALYTICS
Fall 2012	BADM 5513	503	FUNDAMENTALS BUS ANALYTICS
Fall 2012	MBA 5500	821	CREAT CUST VALUE USING DIG MKTG
Fall 2012	MKTG 5983	1	DATA BASE MARKETING
Fall 2012	MKTG 5983	2	DATA BASE MARKETING
Fall 2012	MKTG 5983	503	DATA BASE MARKETING
Summer 2012	MBA 5500	821	STRATEGIC DIGITAL BUSINESS MGMT
Summer 2012	MKTG 5883	503	ADVANCED DATA MINING APP
Spring 2012	MGMT 6343	600	Contemporary Research in Management I
Spring 2012	MKTG 5963	1	Data Mining and Customer Relationship Management Applications
Spring 2012	MKTG 5963	2	Data Mining and Customer Relationship Management Applications
Spring 2012	MKTG 5963	503	Data Mining and Customer Relationship Management Applications
Spring 2012	MKTG 6413	1	Advanced Marketing Research
Spring 2012	MKTG 6413	503	Advanced Marketing Research
Fall 2011	MBA 5500	354	Interdisciplinary Inquiry in Business Administration
Fall 2011	MBA 5500	503	Interdisciplinary Inquiry in Business Administration
Fall 2011	MBA 5500	821	Interdisciplinary Inquiry in Business Administration
Fall 2011	MKTG 5983	1	Database Marketing
Fall 2011	MKTG 5983	2	Database Marketing
Fall 2011	MKTG 5983	503	Database Marketing
Summer 2011	MBA 5500	831	Interdisciplinary Inquiry in Business Administration
Summer 2011	MKTG 5883	503	Advanced Data Mining Applications
Spring 2011	MKTG 5963	1	Data Mining and Customer Relationship Management Applications
Spring 2011	MKTG 5963	2	Data Mining and Customer Relationship Management Applications
Spring 2011	MKTG 5963	503	Data Mining and Customer Relationship Management Applications
Fall 2010	MBA 5500	821	Interdisciplinary Inquiry in Business Administration
Fall 2010	MKTG 5983	1	Database Marketing
Fall 2010	MKTG 5983	2	Database Marketing
Fall 2010	MKTG 5983	503	Database Marketing
Summer 2010	MBA 5500	831	Interdisciplinary Inquiry in Business Administration
Summer 2010	MKTG 5220	603	Seminar in Marketing
Spring 2010	MKTG 5963	1	Data Mining and Customer Relationship Management Applications
Spring 2010	MKTG 5963	2	Data Mining and Customer Relationship Management Applications
Spring 2010	MKTG 5963	603	Data Mining and Customer Relationship Management Applications
Spring 2010	MKTG 6413	1	Advanced Marketing Research
Spring 2010	MKTG 6413	603	Advanced Marketing Research
Fall 2009	MBA 5500	821	Interdisciplinary Inquiry in Business Administration
Fall 2009	MKTG 5220	352	Seminar in Marketing
Fall 2009	MKTG 5983	1	Database Marketing
Fall 2009	MKTG 5983	2	Database Marketing
Fall 2009	MKTG 5983	603	Database Marketing
Summer 2009	MBA 5500	831	Interdisciplinary Inquiry in Business Administration
Summer 2009	MKTG 5220	603	Seminar in Marketing
Spring 2009	MKTG 5220	603	Seminar in Marketing
Spring 2009	MKTG 5963	1	Data Mining and Customer Relationship Management Applications
Spring 2009	MKTG 5963	2	Data Mining and Customer Relationship Management Applications
Spring 2009	MKTG 5963	603	Data Mining and Customer Relationship Management Applications
Fall 2008	MBA 5500	821	Interdisciplinary Inquiry in Business Administration
Fall 2008	MKTG 5983	1	Database Marketing
Fall 2008	MKTG 5983	2	Database Marketing
Fall 2008	MKTG 5983	603	Database Marketing
Summer 2008	MBA 5500	831	Interdisciplinary Inquiry in Business Administration
Spring 2008	MKTG 5963	001	Data Mining and CRM Application
Spring 2008	MKTG 5963	002	Data Mining and CRM Application
Spring 2008	MKTG 5963	603	Data Mining and CRM Application
Spring 2008	MKTG 6413	001	Advanced Marketing Research
Spring 2008	MKTG 6413	002	Advanced Marketing Research
Fall 2007	MBA 5500	821	Interdisciplinary Inquiry in Business Administration
Fall 2007	MKTG 5983	001	Data Base Marketing
Fall 2007	MKTG 5983	603	Data Base Marketing
Fall 2007	MKTG 5983	604	Data Base Marketing
Fall 2007	MKTG 5983	801	Data Base Marketing
Summer 2007	MBA 5500	821	Interdisciplinary Inquiry in Business Administration
Spring 2007	MKTG 5963	1	Data Mining and Customer Relationship Management Applications
Spring 2007	MKTG 5963	801	Data Mining and Customer Relationship Management Applications
Fall 2006	MBA 5500	822	Interdisciplinary Inquiry in Business Administration
Fall 2006	MKTG 5983	1	Database Marketing
Fall 2006	MKTG 5983	603	Database Marketing
Fall 2006	MKTG 5983	604	Database Marketing
Fall 2006	MKTG 6413	1	Advanced Marketing Research
Fall 2006	MKTG 6413	2	Advanced Marketing Research
Summer 2006	MBA 5500	841	Interdisciplinary Inquiry in Business Administration
Spring 2006	MKTG 5963	1	Data Mining and Customer Relationship Management Applications
Spring 2006	MKTG 5963	801	Data Mining and Customer Relationship Management Applications
Fall 2005	MKTG 5983	1	Data Base Marketing
Fall 2005	MKTG 5983	801	DATA BASE MARKETING

Non-Credit Instruction Taught

SSB, August 30 2023
Devon Energy, August 23 2023
SSB, July 17 2023
OSU/UNR, April 24 2023
Devon Energy, March 29 2023
OSU/UNR, October 6 2022
SSB/OU, July 25 2022
SSB, May 4 2022
SSB, May 2 2022
OSU/UNR, April 25 2022
Emerging Energy Leaders, Explorer Pipeline, December 8 2021 - December 8 2021
SSB, December 7 2021
SSB, November 3 2021
Phillips Petroleum 2021, August 24 2021 - August 25 2021
Phillips 66, August 24 2021
SSB/OU, June 8 2021
Management Certificate (organized by CEPD), June 8 2021 - June 8 2021
EEEP (organized by CEPD), May 17 2021 - May 18 2021
SSB/OU, May 10 2021
SSB, May 6 2021
University of Iowa, April 10 2021
University of Iowa, January 13 2020 - April 2020
OSU/UNR, February 2020
OSU/UNR, February 10 2020
Citgo Petroleum, December 11 2019
Citgo Petroleum, November 12 2019
SSB, October 31 2019
SSB, October 24 2019
Citgo Petroleum, August 28 2019
SSB/OU, July 22 2019
Citgo Petroleum, July 9 2019
Citgo Petroleum, May 21 2019
OSU/UNR, January 28 2019
Big Data Analytics Conference, November 7 2018
Federal Aviation Admininstration: Business Analytics Workshop, October 31 2018 - November 2 2018
CITGO: Business Simulation, October 10 2018 - October 11 2018
SAS Analytic Day, May 2018
Big Data Analytics Conference, 2017
University of Iowa CIMBA Executive Program, 2017
Citgo: Business Simulation, December 6 2017 - December 7 2017
Citgo: Business Simulation, November 29 2017 - November 30 2017
Citgo: Business Simulation, November 15 2017 - November 16 2017
CITGO: Business Simulation Workshop, August 23 2017 - August 24 2017
CITGO: Business Simulation Workshop, August 14 2017 - August 15 2017
SAS Analytic Day, May 2017
Big Data Conference, 2016
University of Iowa CIMBA Executive Program, 2016
OGE Energy Corp: Market Research, December 7 2016
ISNetworld: Business Analytics, October 4 2016
The Exec Development Prgm for State Officials, July 25 2016 - July 29 2016
Business Engagement Series for Thought Leaders (BEST Leaders) - Business Analytics to Improve, July 19 2016
SAS Analytic Day, May 2016
ISNetworld: Business Analytics, May 25 2016
OGE Energy Corp. - Business Analytics, February 2 2016
University of Iowa CIMBA Executive Program, 2015
Sulzer Chemtech: Executive Guide to Advanced Analytics, October 21 2015
ISNetworld: Business Analytics, August 26 2015
Executive Education Partnership Program, July 20 2015 - July 23 2015
SAS Analytic Day, May 1 2015
Big Data Conference, April 7 2015
Matrix Services: Business Simulation, March 10 2015 - March 11 2015
University of Iowa CIMBA Executive Program, 2014
ISNetworld: Business Analytics, September 24 2014
Williams: Business Analytics, August 29 2014
Executive Education Partnership Program, July 21 2014 - July 22 2014
SAS Analytic Day, May 2 2014
ISNetworld: Business Analytics, April 29 2014 - April 30 2014
SAS, 2013
University of Iowa Executive Program, 2013
Executive Education Partnership Program, July 22 2013 - July 26 2013
SAS Analytic Day, May 3 2013
Exec PhD Cohort II, January 7 2013 - April 26 2013
Public Prgm: Building Your Business Acuman, February 15 2013
Executive Education Partnership Program, July 23 2012 - July 27 2012
SAS Analytic Day, May 4 2012
SAS Business Knowledge Series, 2008 - 2011
SAS Analytic Lecture Series, 2006 - 2011
Oklahoma Partnership Program, July 2011
CIMBA EMBA Program, Asolo, Italy, May 2011
Zayed University EMBA Program, April 12 2011 - May 24 2011
SAS Analytic Day, April 22 2011
University of Iowa's Executive MBA Program, January 2011 - March 2011
SAS Business Knowledge Series, 2008 - 2010
SAS Analytic Lecture Series, 2007 - 2010
CIMBA EMBA Program, Asolo, Italy, May 2010
Zayed University EMBA Program, February 21 2010 - April 4 2010
Zayed University EMBA Program, February 2010 - March 2010
Zayed University EMBA Program, April 16 2009 - May 14 2009
University of Iowa Executive MBA Program, January 13 2009 - March 5 2009
CIMBA EMBA Program, Asolo, Italy, February 2009
Zayed University Abu Dhabi, UAE, August 14 2008 - October 26 2008
Zayed University Dubai, UAE, August 14 2008 - October 26 2008
Zayed University EMBA Program, May 15 2008 - June 30 2008
University of Iowa Executive MBA Program, January 12 2008 - March 6 2008
Zayed University EMBA Program, August 15 2007 - September 10 2007
University of Iowa Executive MBA Program, January 12 2007 - February 23 2007
SAS Analytic Lectur Series, 2006
Siam University, Bangkok, 2006
Zayed University EMBA Program, August 22 2006 - September 7 2006
Tippie School of Management International Executive MBA Program, Hong Kong, July 29 2006 - August 13 2006
Zayed University, February 22 2006 - March 28 2006
Zayed University, January 13 2006 - March 4 2006
Zayed University, August 22 2005 - September 29 2005
University of Iowa's Executive MBA Program, January 14 2005 - March 5 2005
Siam University, Bangkok, 2004
University of Iowa's Executive MBA Program, March 12 2004 - May 8 2004
Zayed University EMBA Program, March 31 2004 - May 6 2004
IGSHPA, April 27 2004
Abu Dhabi chamber of commerce, April 10 2004
Zayed University, April 6 2004
The Tippie International Executive MBA (IEMBA) program, Hong Kong, PRC, January 3 2004 - January 11 2004
Zayed University EMBA Program, May 20 2003 - June 26 2003
Zayed University EMBA Program, March 9 2003 - May 15 2003
University of Iowa's Executive MBA Program, January 17 2003 - March 8 2003