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Oklahoma State University

GOUTAM CHAKRABORTY

GOUTAM CHAKRABORTY

School of Marketing & International Business
Director, MS in Business Analytics and Data Science
Founding Director, Graduate Certificate in Marketing Analytics
Founder SAS and OSU Marketing Analytics Certificate Program
Founding Director, Graduate Certificate in Business Analytics and Data Science
Professor (Marketing)
Founder, SAS and OSU Data Mining Certificate Program

458 SPEARS SCHOOL OF BUSINESS
STILLWATER, OK 74078-4011
Phone: 405-744-7644

goutam.chakraborty@okstate.edu

Biography

Goutam Chakraborty (Ph.D., University of Iowa) is Professor of Marketing in the Spears School of Business at Oklahoma State University. His research has been published in scholarly journals such as Journal of Interactive Marketing, Journal of Advertising Research, Journal of Advertising, Journal of Business Research, and Industrial Marketing Management, among others. Goutam teaches a variety of courses, including digital business strategy, electronic commerce and interactive marketing, data mining and CRM applications, data base marketing, and advanced marketing research. He has won many teaching awards including "Regents Distinguished Teaching Award" at O.S.U, "Outstanding Direct Marketing Educator Award" given by the Direct Marketing Educational Foundation, "Outstanding Marketing Teacher Award" given by Academy of Marketing Science, and "USDLA Best practice Bronze Award for Excellence in Distance Learning" given by United States Distance Learning Association. He has consulted with numerous companies and has presented programs and workshops worldwide to executives, educators, and research professionals.

Education

  • Ph D, University of Iowa, Iowa City, IA, Marketing, 1991
  • MS, University of Iowa, Iowa City, IA, Statistics, 1989
  • Other, Indian Institute of Management, Calcutta, India, 1984
  • Other, Indian Institute of Technology, Kharagpur, India, Mechanical Engineering, 1980

Publications

  • Bongkosh Rittichainuwat, Aaron Tham, and Goutam Chakraborty. (2025). "Mixing Business with Leisure: A Framework for Bleisure Participation Featuring Constraints, Facilitators and Shopping Motivation". NY: Event Management (Forthcoming). 1525-9951.
  • Rupom Bhattacharjee, Kodjo Botchway, Jack Pashin, Goutam Chakraborty, and Prem Bikkina. (2024). "CO2 Storage Site Analysis, Screening, and Resource Estimation for Cenozoic Offshore Reservoirs in the Central Gulf of Mexico". Multidisciplinary Digital Publishing Institute (MDPI): Energies. (17), 6, 1349. 1996-1073.
  • Taylor Jared, Melinda McCann, Goutam Chakraborty, Glenn Krutz, Justin Dvorak, and Aaron Wendelboe. (2021). "Professors and Practitioners Assessing the Impact of Covid 19 within the State of Oklahoma with and without Residents at Long Term Care Facilities". Wiley: Social Sciences Quarterly. (102), 1, 17-28. 0038-4941.
  • Rupom Bhattacharjee, R Botchway, Jack Pashin, Goutam Chakraborty, and Prem Bikkina. (2024). "Developing statistical and machine learning models for predicting CO2 solubility in live crude oils". Elsevier: Fuel. (368), 103971, 0016-2361.
  • Jared Taylor, Melinda McCann, Goutam Chakraborty, Glen Krutz, Justin Dvorak, and Aaron Wenddelboe. (2023). "Machine learning-based prediction of CO2 fugacity coefficients: Application to estimation of CO2 Solubility in aqueous brines as a function of pressure, temperature, and salinity". Elsevier: International Journal of Greenhouse Gas Control . (128), 103971, ISSN 1750-5836.
  • Kevin Voss, Alex R Zablah, Yu-Shan "Sandy" Huang, and Goutam Chakraborty. (2020). "Conjunctionitis: A Call for Clarity in Construct Definitions". Bingley: European Journal of Marketing. (54), 5, 1147-59.
  • Amit K Ghosh, Praveen Kotekal, and Goutam Chakraborty. (2018). "Attribute-based sentiment analysis in marketing: Application and strategic implications". Model Assisted Statistics and Applications . (13), 4, 311-318. 1574-1699.
  • Melissa Bowers, Jeffery Camm, and Goutam Chakraborty. (2018). "The Evolution of Analytics and Implications for Industry and Academic Programs". INFORMS Journal on Applied Analytics (previously known as Interfaces). (48), 6, 487-499. 0092-2102.
  • Ajay Sukhdial, K. Damon Aiken, and Goutam Chakraborty. (2017). "Old-school Sports Fans: An Investigation of Value Connections and Congruence". The International Journal of Sport and Society. (8), 2, 25-36.
  • Praneeth Guggilla, Snigdha Gutha, and Goutam Chakraborty. (2017). "Price Recommendation Engine for Airbnb". SAS Global Forum 2017 Proceedings, Orlando, FL. (Paper 1326-2017),
  • Praveen Kotekal, Goutam Chakraborty, and Amit Ghosh. (2017). "Visualizing Market Structure Using Brand Sentiments". SAS Global Forum 2017 Proceedings, Orlando, FL. (Paper 1185-2017),
  • Vinoth Raja, Vignesh Dhanabal, and Goutam Chakraborty. (2017). "What Members Really Feel About Your Credit Card". SAS Global Forum 2017 Proceedings, Orlando, FL. (Paper 1402-2017),
  • Ameya Jadhavar, Prithvi Sirolikar, and Goutam Chakraborty. (2016). "Analysis of IMDB Reviews For Movies And Television Series using SAS® Enterprise Miner™ and SAS® Sentiment Analysis Studio". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 11001-2016),
  • Karan Rudra, Maitreya Kadiyala, and Goutam Chakraborty. (2016). "Arrest Prediction and Analysis based on Data Mining Approach". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 11716-2016),
  • Heramb Joshi, Aditya Sharma, William Paiva, and Goutam Chakraborty. (2016). "Comparative Regional Analysis of Bacterial Pneumonia Readmission Patients in Medicare category". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 7882-2016),
  • Saurabh Nandy and Goutam Chakraborty. (2016). "Comparative Study of Proc Export and ODS". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 11778-2016),
  • Karush Jaggi, Thomas Waldschmidt, and Goutam Chakraborty. (2016). "Debt Collection through SAS® Analytics Lens". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 11060-2016),
  • Vinoth Raja, Vignesh Dhanabal, and Goutam Chakraborty. (2016). "Improving performance of Memory Based Reasoning model using Weight of Evidence coded categorical variables". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 10961-2016),
  • Sharat Dwibhasi and Goutam Chakraborty. (2016). "Measuring brand sentiment using smileys". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 11668-2016),
  • Mostakim Tanjil and Goutam Chakraborty. (2016). "Predicting Current Market Value of a Housing Unit across the Four Census Regions of the United States Using SAS® Enterprise Miner™". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 9820-2016),
  • Quyen Nguyen and Goutam Chakraborty. (2016). "Predicting forest fire occurrence and incremental fire rate using SAS® 9.4 and SAS® Enterprise Miner TM 14.1". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 9361-2016),
  • Ram P Poudell, Lynn (Lingjin) Xiang, and Goutam Chakraborty. (2016). "Predicting If Mental Health Facilities Will Offer Free Treatment to Patients Who Cannot Afford It". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 9621-2016),
  • Ravikrishna Kumar, Shrieraam Sathyanarayanan, William Paiva, and Goutam Chakraborty. (2016). "Predicting occurrence rate of Systemic Lupus Erythematosus (SLE) and Rheumatoid Arthritis (RA) in pregnant women". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 11681-2016),
  • Raja Veggalum, Akansha Gupta, and Goutam Chakraborty. (2016). "Survival Analysis of the Patients Diagnosed with Non-Small Cell Lung Cancer Using SAS® Enterprise Miner™ 13.1". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 11682-2016),
  • Heramb Joshi and Goutam Chakraborty. (2016). "Using SAS® Text Miner for Automatic Categorization of Blog Posts on a Social Networking Site Dedicated to Cyclists". SAS Global Forum 2016 Proceedings, Las Vegas, NV. (Paper 11775-2016),
  • Pradeep Reddy Kalakota, Naresh Abburi, Zabiulla Mohammed, and Goutam Chakraborty. (2015). "Alien Nation: Text Analysis of UFO Sightings in the US Using SAS® Enterprise Miner™ 13.1prise Miner™ and SAS® Sentiment Analysis Studio”". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3492-2015),
  • Dheeraj Jami, Shivkanth Lanka, and Goutam Chakraborty. (2015). "Analyzing and Visualizing the Sentiment of the Ebola Outbreak via Tweets". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3330-2015),
  • Raghavender Reddy Byreddy, Nitish Byri, Tejeshwar Gurram, Anvesh Reddy Minukuri, and Goutam Chakraborty. (2015). "Analyzing Marine Piracy from Structured and Unstructured Data Using SAS® Text Minerprise Miner™ and SAS® Sentiment Analysis Studio”". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3472-2015),
  • Shubhi Choudhary, Vijay Singh, and Goutam Chakraborty. (2015). "Application of Text Mining on Tweets to Collect Rational Information about Type-2 Diabetes". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3426-2015),
  • Ramcharan Kakrala and Goutam Chakraborty. (2015). "Donor Sentiment and Characteristic Analysis Using SAS® Enterprise Miner™ and SAS® Sentiment Analysis Studio". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3347-2015),
  • Kushal Kathed, Ayush Priyadarshi, and Goutam Chakraborty. (2015). "Forecasting Vehicle Sharing Demand Using SAS® Forecast Studio". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3471-2015),
  • Girish Shirodkar, Ankita Chaudhari, and Goutam Chakraborty. (2015). "Improving the Performance of Two-Stage Modeling Using the Association Node of SAS® Enterprise Miner™ 12.3". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3356-2015),
  • Tanvi Kode and Goutam Chakraborty. (2015). "Location-Based Association of Customer Sentiment and Retail Sales". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3342-2015),
  • Hephzibah Munnangi and Goutam Chakraborty. (2015). "Predicting Readmission of Diabetic Patients Using the High Performance Support Vector Machine Algorithm of SAS® Enterprise Miner™ 13.1". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3254-2015),
  • Mohan BalamuruganKakrala and Goutam Chakraborty. (2015). "Predicting Transformer Lifetime Using Survival Analysis and Modeling Risk Associated with Overloaded Transformers Using SAS® Enterprise Miner™ 12.1". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3501-2015),
  • Juan Ma, Darius Baer, and Goutam Chakraborty. (2015). "Statistical Evaluation of the Doughnut Clustering Method for Product Affinity Segmentation". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3150-2015),
  • Ayush Priyadarshi and Goutam Chakraborty. (2015). "Using Text from Repair Tickets of a Truck Manufacturing Company to Predict Factors that Contribute to Truck Downtime". Dallas, TX: SAS Global Forum 2015 Proceedings. (Paper 3508-2015),
  • Vishal Lala and Goutam Chakraborty. (2015). "Impact of Consumers’ Effort Investments on Buying Decisions". Journal of Consumer Marketing. (32), 2, 61-70.
  • Jin Meizi, Jaiwen Liu, and Goutam Chakraborty. (2014). "A Way to Fetch User Reviews from iTunes Using SAS®". Washington D.C.: SAS Global Forum 2014 Proceedings. 1636-2014,
  • Goutam Chakraborty and Murali Pagolu. (2014). "Analysis of Unstructured Data: Applications of Text Analytics and Sentiment Mining". Washington D.C.: SAS Global Forum 2014 Proceedings. Paper 1288-2014,
  • Yogananda Domlur Seetharama, Dinesh Yadav Gaddam, and Goutam Chakraborty. (2014). "Assessing the Impact of Factors in a Facebook Post that Influence the EdgeRank Metric of Facebook Using the Power Ratio". Washington D.C.: SAS Global Forum 2014 Proceedings. 1779-2014,
  • Pankush Kalgotra, Ramesh Sharda, and Goutam Chakraborty. (2014). "Association Mining of Brain Data: An EEG Study". Washington D.C.: SAS Global Forum 2014 Proceedings. Paper 1545-2014,
  • Pruthvi Bhupathiraju Venkata and Goutam Chakraborty. (2014). "Dining with the Data: The Case of New York City and Its Restaurants". Washington D.C.: SAS Global Forum 2014 Proceedings. Paper 1784-2014,
  • Sai V. K. Movva, Vandana Reddy, and Goutam Chakraborty. (2014). "Internet Gambling Behavioral Markers: Using the Power of SAS® Enterprise Miner™ 12.1 to Predict High-Risk Internet Gamblers". Washington D.C.: SAS Global Forum 2014 Proceedings. (Paper 1863-2014), Paper 1863-2014,
  • Jin Ho Jung, G. Pathak, and Goutam Chakraborty. (2014). "Predicting a Potential Child Smoker Using SAS Enterprise miner 12.1". SAS Global Forum 2014 Proceedings.
  • Vandana Reddy, Chinmay Dugar, and Goutam Chakraborty. (2014). "Predicting the success of newly released free android apps using SAS Enterprise Miner’s predictive models and SAS Sentiment Analysis studio". Washington D.C.: SAS Global Forum 2014 Proceedings. 1893-2014,
  • Sai Vijay Kishore Movva, Yogananda Domlur Seetharama, and Goutam Chakraborty. (2014). "Survival of Your Heart: Analyzing the Effect of Stress on a Cardiac Event and Predicting the Survival Chances". Washington D.C.: SAS Global Forum 2014 Proceedings. 1892-2014,
  • Amit Singh Kushwah, Arun Mandapaka, and Goutam Chakraborty. (2014). "The Role of Customer Response Models in Customer Solicitation Center’s Direct Marketing Campaign". Washington D.C.: SAS Global Forum 2014 Proceedings. Paper 1713-2014,
  • Vandana Reddy, Sai V. K. Movva, and Goutam Chakraborty. (2014). "The soccer Oracle: Predicting Soccer Game Outcomes Using SAS Enterprise Miner". Washington D.C.: SAS Global Forum 2014 Proceedings. 1883-2014,
  • Goutam Chakraborty and Srikar Rayabaram. (2013). "A Comparison of Model Building via RPM in SAS® Enterprise Guide® versus SAS® Enterprise Miner™". SAS Global Forum 2013 Proceedings.
  • Yu Fu, Shirmeen Virji, and Goutam Chakraborty. (2013). "Adding Graph Visualization on SAS® ODS Output". SAS Global Forum 2013 Proceedings.
  • Grover Swati, Jacob Jeffin, and Goutam Chakraborty. (2013). "Analysis of Change in Sentiments towards Chick-fil-A after Dan Cathy’s Statement about Same-Sex Marriage Using SAS® Text Miner and SAS® Sentiment Analysis Studio". SAS Global Forum 2013 Proceedings.
  • Shreya Sadhukhan, Taufique Ansari, and Goutam Chakraborty. (2013). "Application of Text Mining in Tweets to analyze general opinion about Bing It On challenge by Microsoft". SAS Global Forum 2013 Proceedings.
  • Satish Garla, Andrew Cathie, and Goutam Chakraborty. (2013). "Extension Node to the Rescue of the Curse of Dimensionality via Weight of Evidence (WOE) Recoding". SAS Global Forum 2013 Proceedings.
  • Anil Pantangi, Siddhartha Mandati, and Goutam Chakraborty. (2013). "Feature Extraction and Rating of a Smartphone Photo sharing Application Using SAS® Sentiment Analysis Studio". SAS Global Forum 2013 Proceedings.
  • Goutam Chakraborty, Jiawen Liu, and Mantosh Kumar Sarkar. (2013). "Feature-Based Sentiment Analysis on Android App Reviews Using SAS® Text Miner and SAS® Sentiment Analysis Studio". SAS Global Forum 2013 Proceedings.
  • Yu Fu, Shirmeen Virji, and Goutam Chakraborty. (2013). "Getting an Overview of SAS® Data in Three Steps". SAS Global Forum 2013 Proceedings.
  • Yu Fu, Shirmeen Virji, and Goutam Chakraborty. (2013). "Impact of London Olympics According to Tweeters". SAS Global Forum 2013 Proceedings.
  • Nagarajan Srihari, Hari Harasudhan Duraidhayalu, and Goutam Chakraborty. (2013). "Investigating the Impact of Amazon Kindle Fire HD 7 on Amazon.com Consumers Using SAS® Text Miner and SAS® Sentiment Analysis". SAS Global Forum 2013 Proceedings.
  • Mantosh Kumar Sarkar and Goutam Chakraborty. (2013). "Opinion Mining and Geo-positioning of Textual Feedback from Professional Drivers". SAS Global Forum 2013 Proceedings. Paper 500-2013,
  • Pankush Kalgotra, Goutam Chakraborty, and Ramesh Sharda. (2013). "Predictive Modeling in Sports Leagues: An Application in the Indian Premier League". SAS Global Forum 2013 Proceedings.
  • Darius Baer and Goutam Chakraborty. (2013). "Product Affinity Segmentation that uses the Doughnut Clustering Approach ". SAS Global Forum 2013 Proceedings.
  • Goutam Chakraborty, Murali Pagolu, and Satish Garla. (2013). "Text Mining and Analysis: Practical methods, Examples and Case Studies Using SAS®". SAS Press. 1,
  • Goutam Chakraborty, Murali Pagolu, and Satish Garla. (2013). "Text Mining and Analysis: Practical methods, Examples and Case Studies Using SAS®". SAS press.
  • Meeran Mohideen Musthan, Jiawen Liu, Goutam Chakraborty, Gary Gaeth, and Douglas Van Deale. (2013). "Using Text Analysis to Gain Insight into Organizational Change". SAS Global Forum 2013 Proceedings.
  • Bongkosh N. Rittichainuwat, Goutam Chakraborty, and Suphaporn Rattanaphinanchai. (2013). "Tourists' motivations to travel during financial crisis". Journal of Quality Assurance in Hospitality and Tourism. (15), 1,
  • Goutam Chakraborty. (2013). ""%GetReviews: A SAS® Macro to Retrieve User Reviews in JSON Format from Review Websites and Create SAS® Data Sets". SAS Global Forum 2013 Proceedings.
  • Goutam Chakraborty. (2013). "Adding Graph Visualization on SAS® ODS Output". SAS Global Forum 2013 Proceedings.
  • Goutam Chakraborty. (2013). "Analysis of Change in Sentiments towards Chick-fil-A after Dan Cathy's Statement about Same-Sex Marriage Using SAS® Text Miner and SAS® Sentiment Analysis Studio". SAS Global Forum 2013 Proceedings.
  • Goutam Chakraborty. (2013). "Application of Text Mining in Tweets to analyze general opinion about Bing It On challenge by Microsoft". SAS Global Forum 2013 Proceedings.
  • Goutam Chakraborty. (2013). "Comparison of Model Building via RPM in SAS® Enterprise Guide® versus SAS® Enterprise Miner™". SAS Global Forum 2013 Proceedings.
  • Goutam Chakraborty. (2013). "Extension Node to the Rescue of the Curse of Dimensionality via Weight of Evidence (WOE) Recoding". SAS Global Forum 2013 Proceedings.
  • Goutam Chakraborty. (2013). "Feature Extraction and Rating of a Smartphone Photo sharing Application Using SAS® Sentiment Analysis Studio". SAS Global Forum 2013 Proceedings.
  • Goutam Chakraborty. (2013). "Feature-Based Sentiment Analysis on Android App Reviews Using SAS® Text Miner and SAS® Sentiment Analysis Studio". SAS Global Forum 2013 Proceedings.
  • Goutam Chakraborty. (2013). "Getting an Overview of SAS® Data in Three Steps". SAS Global Forum 2013 Proceedings.
  • Goutam Chakraborty. (2013). "Impact of London Olympics According to Tweeters". SAS Global Forum 2013 Proceedings.
  • Goutam Chakraborty. (2013). "Investigating the Impact of Amazon Kindle Fire HD 7" on Amazon.com Consumers Using SAS® Text Miner and SAS® Sentiment Analysis". SAS Global Forum 2013 Proceedings.
  • Goutam Chakraborty. (2013). "Investigating the Impact of Amazon Kindle Fire HD 7" on Amazon.com Consumers Using SAS® Text Miner and SAS® Sentiment Analysis"". SAS Global Forum 2013 Proceedings.
  • Goutam Chakraborty. (2013). "Opinion Mining and Geo-positioning of Textual Feedback from Professional Drivers". SAS Global Forum 2013 Proceedings.
  • Pankush Kalgotra, Ramesh Sharda, and Goutam Chakraborty. (2013). "Predictive modeling in sports leagues: An application in Indian Premier League". SAS Global Forum Proceedings 2013.
  • Goutam Chakraborty. (2013). "Predictive Modeling in Sports Leagues: An Application in the Indian Premier League". SAS Global Forum 2013 Proceedings.
  • Goutam Chakraborty. (2013). "Product Affinity Segmentation that uses the Doughnut Clustering Approach". SAS Global Forum 2013 Proceedings.
  • Goutam Chakraborty. (2013). "Using Text Analysis to Gain Insight into Organizational Change". SAS Global Forum 2013 Proceedings.
  • Kakarlapudi Raja, Satish Garla, and Goutam Chakraborty. (2012). "A Hand-on Tutorial on text Mining in PASW: Clustering and Sentiment Analysis using Tweets from Twitter". Practical text Mining/Academic Press. (First Edition), 557-583.
  • Maheshwar Nareddy and Goutam Chakraborty. (2012). "A Hand-on Tutorial on Text Mining in SAS: Analysis of Customer Comments for Clustering and Predictive Modeling". Practical text Mining/ Academic Press. (First Edition), 585-603.
  • Sukhwani Sumit, Satish Garla, and Goutam Chakraborty. (2012). "Analysis of Clickstream Data using SAS®". SAS Global Forum 2012 Proceedings. paper 100.
  • Sudhan Hari Hara, Satish Garla, and Goutam Chakraborty. (2012). "Analyzing Sentiments in Tweets about Wal-Mart’s Gender Discrimination Lawsuit verdict using SAS® Text Miner". SAS Global Forum 2012 Proceedings. paper 306.
  • Karthik Nakkeeran, Satish Garla, and Goutam Chakraborty. (2012). "Application of Time Series Clustering using SAS® Enterprise Miner for a Retail Chain". SAS Global Forum 2012 Proceedings. paper 200.
  • Anil Pantangi and Goutam Chakraborty. (2012). "Classification of Consumers’ Textual Responses via Application of Topic Mining ". SAS Global Forum 2012 Proceedings. 104.
  • Satish Garla, Goutam Chakraborty, and Gary Gaeth. (2012). "Comparison of k-Means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions". SAS Global Forum 2012 Proceedings. paper 130.
  • Michael Faron and Goutam Chakraborty. (2012). "Easily Add Significance Testing to your Market Basket Analysis in SAS® Enterprise Miner". SAS Global Forum 2012 Proceedings. paper 204.
  • Ning Song, Jiawen Liu, Goutam Chakraborty, and James A. Anstead. (2012). "Investigating Host Plant Resistance to Aphid Feeding through SAS® Text Miner". SAS Global Forum 2012 Proceedings. paper 209.
  • Goutam Chakraborty and Inmadi Manoj. (2012). "Kass Adjustments in Decision Trees on Binary/Interval Target". SAS Global Forum 2012 Proceedings. paper 351.
  • Goutam Chakraborty and Bongkosh N. Rittichainuwat. (2012). "Perceptions of Importance and What Safety Is Enough". Special issue Journal of Business Research. (65), 1, 42-50.
  • Zubair Shaik, Satish Garla, and Goutam Chakraborty. (2012). "SAS® Since 1976: An Application of Text Mining to Reveal Trends". SAS Global Forum 2012 Proceedings. paper 135.
  • S. Garla and Goutam Chakraborty. (2011). "%GetTweet: A New SAS Macro to Fetch and Summarize Tweets". Proceedings of the SAS Global Forum. paper 223.
  • D. Dey, S. Garla, and Goutam Chakraborty. (2011). "Comparison of Probabilistic-D and k-Means Clustering in Segment Profiles for B2B Markets". Proceedings of the SAS Global Forum. Paper 193.
  • M.K. Paglou and Goutam Chakraborty. (2011). "Eliminating Response Style Segments in Survey Data via Double Standardization Before Clustering". Proceedings of the SAS Global Forum. Paper 165.
  • M. Nareddy and Goutam Chakraborty. (2011). "Improving Customer Loyalty Program through Text Mining of Customers' Comments". Proceedings of the SAS Global Forum.
  • Bongkosh N Rittichainuwat and Goutam Chakraborty. (2011). "Perceptions of Importance and What Safety Is Enough". Journal of Business Research. (65), 1, 42-50.
  • P.R. Chennamaneni, V. Lala, P. Srivastava, and Goutam Chakraborty. (2011). "Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges". Journal of Advertising Education (Forthcoming). (15), 1, 52-58.
  • A. Allred, E.K. Valentin, and Goutam Chakraborty. (2010). "Pricing Risky Services: Preferences and Quality Consideration". Journal of Product and Brand Management (Forthcoming). (19), 1, 54-60.
  • N. Spears, Goutam Chakraborty, and John Mowen. (2010). "Planned vs. Unplanned Timing Changes in Payment and Product Receipt: Implications for Sales Promotion and Services Management Strategy". Psychology and Marketing. (27), 3, 229-235.
  • V. Lala, A. Allred, and Goutam Chakraborty. (2009). "A Multidimensional Scale for Measuring Country Image". Journal of International Consumer Marketing. (21), 1, 51-66.
  • B.N. Rittichainuwat and Goutam Chakraborty. (2009). "Perceived Travel Risks Regarding Terrorism and Disease: The Case of Thailand". Tourism Management. (30), 3, 410-418.
  • J. Licata and Goutam Chakraborty. (2009). "The Effects of Stake, Satisfaction, and Switching on True Loyalty: A Financial Services Study". International Journal of Bank Marketing. (27), 4, 252-269.
  • Goutam Chakraborty and J. Petlick. (2009). "The Increased Utilization of Analytics and How Academic Programs Are Responding to Job Market Demands by Leveraging Predictive Modeling with SAS® Enterprise Miner™ Certification". SAS Global Forum Proceedings. (117-2009),
  • J. Licata, Goutam Chakraborty, and B. Krishnan. (2008). "Consumers' Expectation Formation over Time". Journal of Services Marketing. (22), 3, 176-187.
  • Amjad ElSamen, Goutam Chakraborty, and D. Warren. (2007). "A Process Based Analysis of E-Procurement Adoption". AMA Educator's Conference Proceedings. (18), 137-138.
  • Goutam Chakraborty, P. Srivastava, and F. Marshall. (2007). "Are Drivers of Customer Satisfaction Different for Buyers/Users from Different Functional Areas?". Journal of Business and Industrial Marketing. (22), 1, 20-28.
  • A. Allred, H.L. Addams, and Goutam Chakraborty. (2007). "Is Informal Planning the Key to the Success of Inc. 500?". Journal of Small Business Strategy. (18), 1, 95-104.
  • B. Gammoh, Kevin Voss, and Goutam Chakraborty. (2006). "Consumer Evaluation of Brand Alliance Signals". Psychology & Marketing. (23), 6, 465-486.
  • V. Lala and Goutam Chakraborty. (2006). "Impact of Consumers’ Effort Investments in Buying Decisions". Society for Consumer Psychology Conference Proceedings.
  • Goutam Chakraborty. (2006). "Predictive Modeling and Segmentation in the Newspaper Industry". Proceedings of the 2006 SAS Data Mining Conference.
  • Amjad ElSamen, Goutam Chakraborty, and Gary Frankwick. (2006). "The Role of Trust and Commitment in Adopting E-Procurement Techniques". Proceedings of the American Marketing Association. (17),
  • Goutam Chakraborty and A. Chosh. (2006). "The Utility of Ensemble Model as a Predictive Tool". Proceedings of the 18th Annual Robert B. Clarke Direct Marketing Educators' Conference, Direct Marketing Association.
  • Goutam Chakraborty. (2005). ""Testing Techniques," in S.K. Jones & J.S. Kelly (eds.), Readings and Cases in Integrated Marketing Communications". Evanston, IL: . 123-130.
  • V. Lala and Goutam Chakraborty. (2005). "Paying for Coupons: A Sunk Cost Perspective". Proceedings of the Society of Consumer Psychology Winter Conference. (75),
  • Goutam Chakraborty, P. Srivastava, and D. Warren. (2005). "Understanding Corporate B2B Web Sites' Effectiveness from North American and European Perspectives". Industrial Marketing Management. (34), 4, 420-429.
  • B. Gammoh, Kevin Voss, and Goutam Chakraborty. (2004). "Building Brands through Brand Alliances: The Moderating Role of Involvement". Chicago, IL: 2004 AMA Educator's Conference Proceedings. (15), 124-125.
  • A. Allred and Goutam Chakraborty. (2004). "Can a Marketing Product Classification System Predict Dot.com Retail Success and Failure?". Journal of Internet Commerce. (3), 1, 31-46.
  • A. Ghosh and Goutam Chakraborty. (2004). "Using Positioning Models to Measure and Manage Brand Uncertainty". Journal of Product and Brand Management. (13), 5, 294-302.
  • A. Allred, V. Lala, and Goutam Chakraborty. (2003). "Determinants, Effects and Moderators of Country Image". AMA Summer Educator Conference Proceedings. 355.
  • Goutam Chakraborty, P. Srivastava, and D. Warren. (2003). "Drivers of Corporate B2B Web Sites’ Effectiveness: A Comparison Between North American and European Perspectives". Proceedings of the DMEF 15th Annual Robert B Clarke Educators’ Conference.
  • Goutam Chakraborty, V. Lala, and D. Warren. (2003). "What do Customers Consider Important in B2B Web Sites". Journal of Advertising Research. (43), 1, 50-61.
  • Goutam Chakraborty, Vishal Lala, and David Warren. (2002). "An empirical Investigation of Antecedents of B2B Websites’ Effectiveness". Journal of Interactive Marketing. (16), 4, 51-72.
  • Goutam Chakraborty, Vishal Lala, and David Warren. (2002). "Important Factors in B2B Web Site Evaluation: A Scale development Study". AMA Winter Educators Conference Proceedings (Forthcoming). (13), 300-301.
  • Kevin Voss, Gary Frankwick, and Goutam Chakraborty. (2002). "The Marketing-Human Resource Interface: Superior Performance for the Small Business". Journal of Business and Entrepreneurship. (14 ), October, 69-84.
  • Goutam Chakraborty, Dwayne Ball, Gary Gaeth, and Sunkyu Jun. (2001). "The Ability of Ratings and Choice-Based Conjoint to Predict Market Shares: A Monte Carlo Simulation". Journal of Business Research. (55), 237-249.
  • John Mowen, Todd Donovan, and Goutam Chakraborty. (2001). "Urban Legends: Diffusion Processes and the Exchange of Resources". Journal of consumer Marketing. (18), 6, 521-531.
  • Mandeep Singh, Siva Balasubramanian, and Goutam Chakraborty. (2000). "A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience". Journal of Advertising. (29), 4, 59-75.
  • Cheng Lu Wang, Terry Bristol, John Mowen, and Goutam Chakraborty. (2000). "Alternative Modes of Self-Construal: Dimensions of Connectedness-Separateness and Advertising Appeals to the Cultural and Gender-Specific Self". Journal of Consumer Psychology. (9), 2, 107-116.
  • Gary Gaeth, Marsha Cunningham, Goutam Chakraborty, and Chifei Juang. (2000). "Designing Managed Care Dental Benefit Plans". Marketing Health Services. (2), Winter/Spring, 39-44.
  • Leopoldo Arias-Bolzmann, John Mowen, and Goutam Chakraborty. (2000). "Effects of Absurdity in Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses". Journal of Advertising. (29), 1, 35-49.

Presentations

  • Confernce chair opening speech
    SAS Analytics Day 2024
    CEPD
    Stillwater Campus - May 3 2024
  • Adding Value to Instruction through Relations with External Entities
    DSI Annual Conference
    DSI
    Atlanta - November 18 2023
  • INFORMS Educational Outreach Panel Discussion
    INFORMS Annual Conference
    INFORMS
    Phoneix - October 15 2023
  • Unpacking AI
    FOW Summit: Emerging Technologies and Innovations
    Future of Work
    Okalhoma City - August 31 2023
  • Confernce chair opening speech
    SAS Analytics Day 2023
    CEPD
    Stillwater Campus - May 11 2023
  • Public-Private Partnerships to Advance Innovation with Analytics
    SAS Innovate Conference
    SAS Inc.
    Orlando, Florida - May 9 2023
  • Skills and Opportunities for Professionals of Data Analytics
    Public Lecture Series (UPAEP Mexico)
    UPAEP University
    Puebla, Mexico - March 2 2023
  • Confernce chair opening speech
    SAS Analytics Day 2022
    CEPD
    Stillwater Campus - May 4 2022
  • How to use Business Analytics in the Industry: An Executive's Guide
    Public Lecture Series (Virtual)
    Nile University
    Cairo, Egypt - July 15 2021
  • Confernce chair opening speech
    SAS Analytics Day 2021
    CEPD
    online - May 6 2021
  • Panel: Applications of Machine Learning and AI in Business: Challenges and Opportunities
    Data Science and AI Virtual Conference 2020
    CEPD
    online - October 27 2020
  • Panel: Applications of Machine Learning and AI in Business: Challenges and Opportunities
    Data Science and AI Conference 2019
    CEPD
    Tulsa, OK - October 31 2019
  • Delivering Industry Focused Business Analytics Skills
    World Statistical Congress
    International Statistical Insititute
    Kuala Lumpur, Malyasia - August 22 2019
  • A mathematical model for optimizing product mix and customer lifetime value
    SAS Global Forum
    2015
  • How Does Industry Define Analytics? Results from a Text Mining Study of Analytics Job Postings
    INFORMS Business Analytics Conference
    INFORMS
    Huntington Beach, CA - April 2015
  • Applications of Text Analytics and Sentiment Mining
    Presentation; Analytics Forum
    Universidad de los Andes
    Bogota, Columbia - March 2015
  • Trends in Big Data: Panel Discussion
    Direct/Interactive Marketing Research Summit
    Direct/Interactive Marketing Research Summit
    San Diego, CA - 2014
  • Applications of Text Analytics and Sentiment Mining
    Keynote Presentation; The Second International Workshop on Advanced Analytics and Data Science
    The Second International Workshop on Advanced Analytics and Data Science
    Warsaw, Poland - 2014
  • Unstructured Data Analysis: Real World Applications and Business Case Studies
    SAS Analytics Conference
    SAS Analytics Conference
    Las Vegas, NV - 2014
  • A Statistician’s Guide to Analyzing Unstructured Textual Data
    Workshop, Joint Statistical Meetings
    Joint Statistical Meetings
    Boston, MA - August 2014
  • Speech Analytics Applications to Predictive Modeling
    SAS Analytics Conference
    Orlando, FL - October 2013
  • Integrating DMEF Datasets into Courses
    Direct Marketing Educators' Conference
    Boston - October 2 2011
  • Comparison of K-means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation
    JMP Discovery Summit
    JMP Discovery Summit
    Denver, CO - September 2011
  • %GetTweet: A New SAS® Macro to Fetch and Summarize Tweets
    SAS Global Forum 2011
    SAS Global Forum
    Las Vegas, NB - March 2011
  • A SAS Macro to consolidate data from multiple cards with varying time validity but belonging to a single account
    SAS Global Forum 2011
    SAS Global Forum
    Las Vegas, NV - March 2011
  • Comparison of Probabilistic-D and k-Means Clustering in Segment Profiles for B2B markets
    SAS Global Forum 2011
    SAS Global Forum
    Las Vegas, NV - March 2011
  • Eliminating Response Style Segments in Survey Data via Double Standardization Before Clustering
    SAS Global Forum 2011
    SAS Global Forum
    Las Vegas, NV - March 2011
  • Improving Customer Loyalty Program through Text Mining of Customers' Comments
    SAS Global Forum 2011
    SAS Global Forum
    Las Vegas, NV - March 2011
  • Teaching CRM Analytics to Marketing Students: Opportunities and Challenges
    Direct Marketing Educators' Conference
    San Francisco - October 10 2010
  • The Increased Utilization of Analytics and How Academic Programs Are Responding to Job Market Demands by Leveraging Predictive Modeling with SAS® Enterprise Miner™ Certification
    2009 Proceedings
    SAS Global Forum
    Washington D. C. - 2009
  • Data Mining on campus: Opportunities and Challenges
    M2009 Data Mining Conference
    Las Vegas, Nevada - October 27 2009
  • Teaching Data Mining to Graduate Students and Professionals via Online and Offline Delivery Methods: Opportunities and Challenges
    M2008 Data Mining Conference
    Las Vegas, Nevada - October 27 2008
  • Teaching Quantitative Skills to Direct/Database Marketing Students: Opportunities and Challenges
    Direct Marketing Educators' Conference
    , Las Vegas, Nevada - October 12 2008
  • Process-Based Analysis of E-Procurement in B2B Markets
    Annual Conference
    American Marketing Association
    Seattle WA - 2007
  • The Role of Trust and Commitment in Adopting E-Procurement Techniques
    2006 Annual Conference
    American Marketing Association
    Chicago, IL - 2006
  • Predictive Modeling and Segmentation in the Newspaper Industry
    M2006 Data Mining Conference
    M2006 Data Mining Conference
    Las Vegas, NV - October 24 2006
  • Predictive Modeling and Segmentation in the Newspaper Industry
    M2006 Data Mining Conference
    SAS
    Las Vegas, Nevada - October 23 2006
  • The Utility of Ensemble Model as a Predictive Tool
    18th Annual Robert B. Clarke Direct Marketing Educators’ Conference
    Direct Marketing Association
    San Francisco - October 15 2006
  • Seminar in Multidimensional Scaling and MANOVA
    Siam University
    Bangkok - January 6 2006
  • Marketing using Today’s Digital Technologies
    2004 Annual Conference
    IGSHPA
    Stillwater, OK - April 27 2005
  • Seminar in Cluster Analysis and Structural Equation Modeling
    Siam University
    Bangkok - July 5 2004
  • Panel Discussion: Tools and Strategies for Teaching Direct and Interactive Marketing Effectively
    Educators' Conference
    Direct Marketing Association
    San Francisco CA - October 20 2002

Editorial and Review Activities

  • Journal of Business Research
    Editorial Board Member
    2013 - 2014
  • Direct Marketing Educational Foundation’s Annual Conference
    Ad Hoc Reviewer
    2001 - 2014
  • Journal of Business Research
    Editorial Board Member
    1994 - April 2013
  • Decision tress for Business Intelligence and Data Mining using SAS® Enterprise Miner
    Ad Hoc Reviewer
    2012
  • “Using SAS® Enterprise Miner 5.2 for Marketing and Risk Forecasting ” By Kattamuri Sarma
    Ad Hoc Reviewer
    2012
  • “CRM Segmentation, Clustering, and Similarity Based Data Mining using SAS® Enterprise Miner” By Randall Collica
    Ad Hoc Reviewer
    2011
  • American Marketing Association's Summer and Winter Conferences, Association for Consumer Research Conference
    Ad Hoc Reviewer
    1992 - 2010
  • “CRM Segmentation, Clustering, and Similarity Based Data Mining using SAS® Enterprise Miner” By Randall Collica
    Ad Hoc Reviewer
    January 2006 - December 2006
  • “Using SAS® Enterprise Miner 5.2 for Marketing and Risk Forecasting ” By Kattamuri Sarma
    Ad Hoc Reviewer
    2006
  • Journal of Academy of Marketing Science
    Editorial Board Member
    1997 - 2003

Awards and Honors

  • Executive Program Professor of the Year (2024)
  • Top 10 Data & Analytics Professional Award (2022)
  • Power of Personal Award (2019)
  • Executive Program Professor of the Year (2019)
  • Kenneth D. and Leitner Greiner Teaching Excellence Award (2019)
  • Leave the Ladder Down Award (2018)
  • Executive Program Professor of the Year (2017)
  • Kenneth D. and Leitner Greiner Teaching Excellence Award (2017)
  • Executive Program Professor of the Year Award (2013)
  • SAS Distinguished Professor Award (2013)
  • Best paper award in the track of ‘Social Media and Networking’ at the 2012 SAS Global Forum (2012)
  • Outstanding Stillwater Faculty Teaching Excellence Award (2012)
  • Kenneth D. and Leitner Greiner Teaching Excellence Award (2011)
  • Outreach Faculty Excellence Award (2011)
  • Regents Distinguished Teaching Award (2011)
  • USDLA Best Practices Bronze Award for Excellence in Distance Learning Teaching (2009)
  • Professor of the Year (2008)
  • Wendell H. Bailey Faculty Excellence Award (2008)
  • Outstanding Marketing Teacher (2007)
  • GREAT Instructor of the Year, Executive MBA Program (2005)
  • Top Fifty Articles in 2004 (2004)
  • Professor of the Year (2003)
  • Best Paper Award in the Track of "Emerging Business and Technology" (2002)
  • Best Conference Paper Award (2001)
  • Outstanding Direct Marketing Educator (2000)
  • Outstanding Competitive Paper Reviewer Award (1998)
  • Outstanding MBA Faculty of the year (1998)
  • Best Paper Award in the Track of "Marketing at the Point of Customer Contact" (1997)
  • Kenneth D. and Leitner Greiner Teaching Excellence Award (1997)
  • Regents Distinguished Teaching Award (1997)
  • Best Runner-Up Paper Award (1995)
  • Chandler-Frates and Reitz Teaching Excellence Award (1995)
  • Doctoral Representative for the Department of Marketing, University of Iowa (1990)
  • Doctoral Consortium Fellow for the Department of Marketing, University of Iowa (1989)
  • President's Silver Medal Award Winner (1984)

Contracts, Grants, and Sponsored Research

  • Community Care Analytics Spr 24
    Community Care
    August 19 2024 - December 6 2024
  • Infinedi Healthcare Analytics Fall 24
    Infinedi
    August 19 2024 - December 6 2024
  • TSET Data Analytics Fall 24
    TSET
    August 19 2024 - December 6 2024
  • Vital Energy Machine Learning Project Fall 24
    Vital Energy
    August 19 2024 - December 6 2024
  • SECARB Task3 Spr24 and Fall 24
    SECARB
    January 16 2024 - December 5 2024
  • Infinedi Healthcare Analytics Spr 24
    Infinedi
    January 16 2024 - May 3 2024
  • Loves Loyalty and Mercjandising Analytics Spr24
    Love's Travel Stop
    January 16 2024 - May 3 2024
  • OneMnet Healthcare Analytics Spr 24
    OneMnet
    January 16 2024 - May 3 2024
  • TSET Data Analytics Spr 24
    TSET
    January 16 2024 - May 3 2024
  • Vital Energy Machine Learning Project Spr 24
    Vital Energy
    January 16 2024 - May 3 2024
  • Infinedi Healthcare Analytics Fall 23
    Infinedi
    August 21 2023 - December 8 2023
  • Koch B2B Analytics Fall 23
    Koch Ag &eneregy Solutions
    August 21 2023 - December 8 2023
  • Loves Loyalty and Mercjandising Analytics Fall23
    Love's Travel Stop
    August 21 2023 - December 8 2023
  • TSET Data Analytics Fall 23
    TSET
    August 21 2023 - December 8 2023
  • Vital Energy Machine Learning Project Fall 23
    Vital Energy
    August 21 2023 - December 8 2023
  • Infinedi Healthcare Analytics Spr 23
    Infinedi
    January 17 2023 - May 5 2023
  • Loves Loyalty and Mercjandising Analytics Spr23
    Love's Travel Stop
    January 17 2023 - May 5 2023
  • Vital Energy Machine Learning Project Spr 23
    Vital Energy
    January 17 2023 - May 5 2023
  • Zeta Global Analytics Project Spr23
    Zeta Global
    January 17 2023 - May 5 2023
  • SECARB Offshore Project Fall21 to Spr23
    SECARB
    July 1 2021 - March 31 2023
  • Griffin Database project Fall22
    Griffin Communications
    August 22 2022 - December 9 2022
  • Infinedi Healthcare Analytics Fall 22
    Infinedi
    August 22 2022 - December 9 2022
  • Loves Loyalty and Mercjandising Analytics Fall 22
    Love's Travel Stop
    August 22 2022 - December 9 2022
  • TSET Data Analytics Fall 2022
    TSET
    August 22 2022 - December 9 2022
  • Zeta We Analytics Project Fall22
    Zeta Global
    August 22 2022 - December 9 2022
  • Laredo Machine Learning Project Fall22
    Laredo Petroleum
    August 22 2022 - December 5 2022
  • Apex Pricing Solutions Spr22
    Apex
    January 10 2022 - April 29 2022
  • Infinedi Healthcare Analytics Spr 22
    Infinedi
    January 10 2022 - April 29 2022
  • Loves Loyalty and Mercjandising Analytics Spr 22
    Love's Travel Stop
    January 10 2022 - April 29 2022
  • Taurex Data Analytics Spr 22
    Taurex Drill Bits
    January 10 2022 - April 29 2022
  • TSET Data Analytics Spr 2022
    TSET
    January 10 2022 - April 29 2022
  • CICS Intergration Analytics Hostbridge Spr 22
    Hostbridge
    January 3 2022 - April 29 2022
  • CICS Integration Analytics(Hostbridge) Fall2021
    Hostbridge
    August 16 2021 - December 3 2021
  • Data Science and Analytics (Love's) Fall2021
    Love's Travel Stops
    August 16 2021 - December 3 2021
  • Data Visualization (Triangle Insurance) Fall2021
    Triangle Insurance
    August 16 2021 - December 3 2021
  • Fraud Analytics (Elevate) Fall2021
    Elevate Financial, Dallas
    August 16 2021 - December 3 2021
  • TSET Dashboarding Fall2021
    TSET
    August 16 2021 - December 3 2021
  • Attrition Modeling and Reporting (HPS)
    Heartland Payment Systems, Oklahoma City, OK
    August 17 2020 - December 4 2020
  • CICS Integration Analytics (Hostbridge)
    Hostbridge
    August 17 2020 - December 4 2020
  • Equipment Analytics & Real-time Monitoring (Laredo)
    Laredo Petroleum
    August 17 2020 - December 4 2020
  • Healthcare Population analytics (Infinedi)
    Infinedi
    August 17 2020 - December 4 2020
  • Natural Gas Appliance Disaggregation (One Gas)
    One Gas, Inc.
    August 17 2020 - December 4 2020
  • Object Tracking using Machine Learning(Concat)
    Concat Systems
    August 17 2020 - December 4 2020
  • OKC Fallen Bottle Project(Niagara)
    Niagara Bottling
    August 17 2020 - December 4 2020
  • Heartland Payment Systems, Oklahoma City, OK< Opportunity Intelligence Program
    Heartland Payment Systems, Oklahoma City
    January 13 2020 - May 1 2020
  • Infinedi, Tulsa, OK, Health Care Data Analytics
    Infinedi, OK
    January 13 2020 - May 1 2020
  • Love's Travel Stops, Oklahoma City, OK, Loyalty and Merchandising Analytics
    Love's Travel Stops, OK
    January 13 2020 - May 1 2020
  • CSL Behring, PA, Advanced Analytics and Artificial Intelligence Development
    CSL Behring, PA
    August 19 2019 - December 6 2019
  • Havi Consulting, Chicago, IL, Data Analytics
    Havi Consulting
    August 19 2019 - December 6 2019
  • OG&E, Oklahoma City, OK, Data Analytics
    OG&E
    August 19 2019 - December 6 2019
  • One Gas, Tulsa, OK, Discovery for job leveling automation
    One Gas, Tulsa, OK
    August 19 2019 - December 6 2019
  • Heartland Payment Systems, Oklahoma City, OK< Opportunity Intelligence Program
    Heartland Payment Systems, Oklahoma City
    January 14 2019 - December 6 2019
  • Infinedi, Tulsa, OK, Health Care Data Analytics
    Infinedi, OK
    January 14 2019 - December 6 2019
  • Love's Travel Stops, Oklahoma City, OK, Loyalty and Merchandising Analytics
    Love's Travel Stops, OK
    January 14 2019 - December 6 2019
  • Elevate, Dallas, TX, Partner level segmentation
    Elevate, TX
    December 2018
  • Heartland Payments, Oklahoma, Data Mining and Predictive Analysis
    Heartland Payments
    December 2018
  • Infinedi, Tulsa, OK, Healthcare Data Analytics
    Infinedi, OK
    December 2018
  • Land's End, Wisconsin, Response Modeling
    Land's End, WI
    December 2018
  • OG&E, Oklahoma City, OK; Data Analytics
    OG&E, Oklahoma City, OK
    December 2018
  • Love’s, Oklahoma City, Loyalty, technology and Merchandising Analytics
    Love’s, Oklahoma City
    2018
  • OG&E, Oklahoma City, OK; predictive modeling of transformer life using OG&E data
    OG&E, Oklahoma City, OK
    December 2017
  • Love’s, Oklahoma City, to help in data analysis, marketing analytics and pricing optinmization
    Love’s, Oklahoma City
    2017
  • Infinedi Analytics
    Infinedi
    August 21 2017 - December 15 2017
  • JM Family Enterprises
    JM Family
    August 21 2017 - December 15 2017
  • Healthcare Data Model
    Infinedi
    May 24 2017 - July 31 2017
  • PennWell Customer Lifetime Value Development Project
    PennWell
    January 17 2017 - May 12 2017
  • Elevate Financial, Dallas, TX; data modeling, data validation of Elevate Financial
    Elevate Financial, Dallas, TX
    December 2016
  • OG&E, Oklahoma City, OK; predictive modeling of transformer life using OG&E data
    OG&E, Oklahoma City, OK
    December 2016
  • Love’s, Oklahoma City, to help in data analysis, marketing analytics and pricing optinmization
    Love’s, Oklahoma City
    2016
  • Infinedi
    Infinedi
    August 16 2016 - December 9 2016
  • Data Analysis - Peterbilt
    Peterbilt
    August 15 2016 - December 9 2016
  • Data Analysis - Sulzer
    Sulzer Chemtech
    August 15 2016 - December 9 2016
  • PennWell - Data Mining
    PennWell
    August 15 2016 - December 9 2016
  • Mile High Healthcare Analytics
    Mile High Healthcare
    January 11 2016 - May 6 2016
  • Elevate Financial, Dallas, TX; data modeling, data validation of Elevate Financial
    Elevate Financial, Dallas, TX
    December 2015
  • Freescale Semiconductor, Austin, TX; data modeling, data validation
    Freescale Semiconductor, Austin, TX;
    August 2015 - December 2015
  • Love’s, Oklahoma City, to help in data analysis, marketing analytics and pricing optinmization
    Love’s, Oklahoma City
    2015
  • Chickasaw Nation, OK; data mining and text mining of oil well data from Devon Energy
    Chicksaw Nation, OK
    August 17 2015 - December 11 2015
  • OG&E, Oklahoma City, OK; predictive modeling of transformer life using OG&E data
    OG&E, Oklahoma City, OK
    January 2015 - May 2015
  • Marketing and Business Analytics Program; to start the new Marketing and Business Analytics program and to fund a new chair
    SAS
    April 2013 - April 2015
  • Devon Energy, Oklahoma City, OK; data mining and text mining of oil well data from Devon Energy
    Devon Energy, Oklahoma City, OK
    August 2014 - December 2014
  • Elevate Financial, Dallas, TX; data modeling, data validation of Elevate Financial
    Elevate Financial, Dallas, TX
    August 2014 - December 2014
  • Hilti, Tulsa, OK; predictive modeling and marketing data base design for Hilti
    Hilti, Tulsa, OK
    August 2014 - December 2014
  • Square OG&E, Oklahoma City, OK; predictive modeling of transformer life using OG&E data
    OG&E, Oklahoma City, OK
    August 1 2014 - December 2014
  • Love’s, Oklahoma City, to help in data mining and customer relationship management of their loyalty data base.
    Love’s, Oklahoma City
    2014
  • Sage Rider Texas; data visualization of pressure and temperature measured by sensors in oil wells
    Sage Rider Texas
    2014
  • Square Two Financial, Denver, CO; data mining and text mining of data from Square Two Financia
    Square Two Financial, Denver, CO
    2014
  • Data mining for predictive modeling and segmentation
    Infalysis
    2013
  • Data Mining of loyalty data base
    Love's Travel Stops
    2013
  • Data visulaization of temperature and pressure from Fuel lines
    Sage Rider Inc.
    2013
  • Infalysis, Texas; data mining of multiple data bases for predictive modeling and segmentation
    Infalysis, Gilmore, TX
    2013
  • Progressive Insurance, Ohio; predictive modeling and segmentation
    Progressive Insurance, Ohio
    2013
  • Sage Rider Texas; data visualization of pressure and temperature measured by sensors in oil wells
    Sage Rider Texas
    2013
  • SAS for Analytics Shootout Award; support data mining and analytics students and program
    SAS for Analytics Shootout Award
    2013
  • Snelling, TX; Data mining for predictive modeling and segmentation
    Snelling
    2013
  • Love’s, Oklahoma City, to help in data mining and customer relationship management of their loyalty data base.
    Love’s, Oklahoma City
    2012 - 2013
  • Data mining and customer relationship management of their loyalty data base
    Love's, Oklahoma City, OK
    2011 - 2012
  • Love's, Oklahoma City, OK
    Love's, Oklahoma City, OK
    2008 - 2011
  • Data Mining (price elasticity)
    Hilti
    March 2009 - August 2009
  • Data Mining (loyalty data base)
    Love's travel stops and country stores
    August 2008 - August 2009
  • Data mining (Medicaid Reimbursement)
    Oklahoma State Department of Health
    January 2009 - May 2009
  • Information System Development for Insurance Claims
    Infinedi Corporation (Tulsa)
    November 2007 - June 2008
  • Data Warehousing and Data Mining of Patient Insurance data
    Infinedi, Tulsa
    October 2007 - May 2008
  • Data Management and Marketing Services, Tulsa, OK; Data Mining
    Data Management and Marketing Services, Tulsa
    August 2006 - May 2007

Academic, Military, and Professional Positions

  • Marketing and International Business, Oklahoma State University, SAS Professorship in Marketing Analytics, July 2017
  • Oklahoma State University, Director, MS in Business Analytics and Data Science, August 2015
  • Oklahoma State University, Founding Director, Graduate Certificate in Marketing Analytics, 2014
  • Oklahoma State University, Founder SAS and OSU Marketing Analytics Certificate Program, 2014
  • Oklahoma State University, Founding Director, Graduate Certificate in Business Analytics and Data Science, July 2011
  • Oklahoma State University, Professor (Marketing), 2006
  • Oklahoma State University, Founder, SAS and OSU Data Mining Certificate Program, 2004
  • Oklahoma State University, Ralph A. and Peggy A. Brenneman Professorship, July 2014 - June 2017
  • Love's Travel Stops, Data Mining of loyalty data base, 2013
  • Sage Rider Inc., Data visulaization of temperature and pressure from Fuel lines, 2013
  • Oklahoma State University, Associate Professor (Marketing), August 1996 - 2006
  • Nanyang Technological University, Singapore, Senior Fellow (Visiting), June 1998 - July 1999
  • Oklahoma State University, Assistant Professor (Marketing), August 1991 - July 1996
  • University of Iowa, Student Research Requirement Coordinator, 1989 - 1991
  • University of Iowa, Teaching Assistant, 1988 - 1991
  • University of Iowa, Research Assistant, August 1986 - June 1988
  • Tribeni Tissues Ltd. (A subsidiary of British American Tobacco), Assistant Manager (Marketing), July 1982 - July 1986
  • Union Carbide India Ltd, Engineer, June 1980 - June 1982

Courses Taught

  • BAN 5563 (8 Semesters)
  • BAN 5753 (18 Semesters)
  • BAN 5900 (22 Semesters)
  • BADM 4050 (3 Semesters)
  • BADM 4093 (4 Semesters)
  • BADM 5093 (3 Semesters)
  • BADM 5200 (2 Semesters)
  • BAN 5400 (11 Semesters)
  • MKTG 4550 (5 Semesters)
  • BAN 5763 (16 Semesters)
  • ACCT 4763 (2 Semesters)
  • ACCT 5763 (1 Semester)
  • MKTG 5500 (22 Semesters)
  • MGMT 6343 (10 Semesters)
  • MKTG 5220 (15 Semesters)
  • BAN 5560 (1 Semester)
  • BAN 5733 (8 Semesters)
  • MKTG 5743 (8 Semesters)
  • MKTG 6413 (16 Semesters)
  • MKTG 5733 (10 Semesters)
  • BAN 5511 (1 Semester)
  • BAN 5743 (3 Semesters)
  • MGMT 6443 (1 Semester)
  • MKTG 5963 (30 Semesters)
  • MKTG 5983 (32 Semesters)
  • MKTG 5883 (7 Semesters)
  • MBA 5500 (18 Semesters)
  • MSIS 5600 (1 Semester)
  • BADM 5513 (2 Semesters)

Non-Credit Instruction Taught

  • SSB, August 30 2023
  • Devon Energy, August 23 2023
  • SSB, July 17 2023
  • OSU/UNR, April 24 2023
  • Devon Energy, March 29 2023
  • OSU/UNR, October 6 2022
  • SSB/OU, July 25 2022
  • SSB, May 4 2022
  • SSB, May 2 2022
  • OSU/UNR, April 25 2022
  • Emerging Energy Leaders, Explorer Pipeline, December 8 2021 - December 8 2021
  • SSB, December 7 2021
  • SSB, November 3 2021
  • Phillips Petroleum 2021, August 24 2021 - August 25 2021
  • Phillips 66, August 24 2021
  • SSB/OU, June 8 2021
  • Management Certificate (organized by CEPD), June 8 2021 - June 8 2021
  • EEEP (organized by CEPD), May 17 2021 - May 18 2021
  • SSB/OU, May 10 2021
  • SSB, May 6 2021
  • University of Iowa, April 10 2021
  • University of Iowa, January 13 2020 - April 2020
  • OSU/UNR, February 2020
  • OSU/UNR, February 10 2020
  • Citgo Petroleum, December 11 2019
  • Citgo Petroleum, November 12 2019
  • SSB, October 31 2019
  • SSB, October 24 2019
  • Citgo Petroleum, August 28 2019
  • SSB/OU, July 22 2019
  • Citgo Petroleum, July 9 2019
  • Citgo Petroleum, May 21 2019
  • OSU/UNR, January 28 2019
  • Big Data Analytics Conference, November 7 2018
  • Federal Aviation Admininstration: Business Analytics Workshop, October 31 2018 - November 2 2018
  • CITGO: Business Simulation, October 10 2018 - October 11 2018
  • SAS Analytic Day, May 2018
  • Big Data Analytics Conference, 2017
  • University of Iowa CIMBA Executive Program, 2017
  • Citgo: Business Simulation, December 6 2017 - December 7 2017
  • Citgo: Business Simulation, November 29 2017 - November 30 2017
  • Citgo: Business Simulation, November 15 2017 - November 16 2017
  • CITGO: Business Simulation Workshop, August 23 2017 - August 24 2017
  • CITGO: Business Simulation Workshop, August 14 2017 - August 15 2017
  • SAS Analytic Day, May 2017
  • Big Data Conference, 2016
  • University of Iowa CIMBA Executive Program, 2016
  • OGE Energy Corp: Market Research, December 7 2016
  • ISNetworld: Business Analytics, October 4 2016
  • The Exec Development Prgm for State Officials, July 25 2016 - July 29 2016
  • Business Engagement Series for Thought Leaders (BEST Leaders) - Business Analytics to Improve, July 19 2016
  • SAS Analytic Day, May 2016
  • ISNetworld: Business Analytics, May 25 2016
  • OGE Energy Corp. - Business Analytics, February 2 2016
  • University of Iowa CIMBA Executive Program, 2015
  • Sulzer Chemtech: Executive Guide to Advanced Analytics, October 21 2015
  • ISNetworld: Business Analytics, August 26 2015
  • Executive Education Partnership Program, July 20 2015 - July 23 2015
  • SAS Analytic Day, May 1 2015
  • Big Data Conference, April 7 2015
  • Matrix Services: Business Simulation, March 10 2015 - March 11 2015
  • University of Iowa CIMBA Executive Program, 2014
  • ISNetworld: Business Analytics, September 24 2014
  • Williams: Business Analytics, August 29 2014
  • Executive Education Partnership Program, July 21 2014 - July 22 2014
  • SAS Analytic Day, May 2 2014
  • ISNetworld: Business Analytics, April 29 2014 - April 30 2014
  • SAS, 2013
  • University of Iowa Executive Program, 2013
  • Executive Education Partnership Program, July 22 2013 - July 26 2013
  • SAS Analytic Day, May 3 2013
  • Exec PhD Cohort II, January 7 2013 - April 26 2013
  • Public Prgm: Building Your Business Acuman, February 15 2013
  • Executive Education Partnership Program, July 23 2012 - July 27 2012
  • SAS Analytic Day, May 4 2012
  • SAS Business Knowledge Series, 2008 - 2011
  • SAS Analytic Lecture Series, 2006 - 2011
  • Oklahoma Partnership Program, July 2011
  • CIMBA EMBA Program, Asolo, Italy, May 2011
  • Zayed University EMBA Program, April 12 2011 - May 24 2011
  • SAS Analytic Day, April 22 2011
  • University of Iowa's Executive MBA Program, January 2011 - March 2011
  • SAS Business Knowledge Series, 2008 - 2010
  • SAS Analytic Lecture Series, 2007 - 2010
  • CIMBA EMBA Program, Asolo, Italy, May 2010
  • Zayed University EMBA Program, February 21 2010 - April 4 2010
  • Zayed University EMBA Program, February 2010 - March 2010
  • Zayed University EMBA Program, April 16 2009 - May 14 2009
  • University of Iowa Executive MBA Program, January 13 2009 - March 5 2009
  • CIMBA EMBA Program, Asolo, Italy, February 2009
  • Zayed University Abu Dhabi, UAE, August 14 2008 - October 26 2008
  • Zayed University Dubai, UAE, August 14 2008 - October 26 2008
  • Zayed University EMBA Program, May 15 2008 - June 30 2008
  • University of Iowa Executive MBA Program, January 12 2008 - March 6 2008
  • Zayed University EMBA Program, August 15 2007 - September 10 2007
  • University of Iowa Executive MBA Program, January 12 2007 - February 23 2007
  • SAS Analytic Lectur Series, 2006
  • Siam University, Bangkok, 2006
  • Zayed University EMBA Program, August 22 2006 - September 7 2006
  • Tippie School of Management International Executive MBA Program, Hong Kong, July 29 2006 - August 13 2006
  • Zayed University, February 22 2006 - March 28 2006
  • Zayed University, January 13 2006 - March 4 2006
  • Zayed University, August 22 2005 - September 29 2005
  • University of Iowa's Executive MBA Program, January 14 2005 - March 5 2005
  • Siam University, Bangkok, 2004
  • University of Iowa's Executive MBA Program, March 12 2004 - May 8 2004
  • Zayed University EMBA Program, March 31 2004 - May 6 2004
  • IGSHPA, April 27 2004
  • Abu Dhabi chamber of commerce, April 10 2004
  • Zayed University, April 6 2004
  • The Tippie International Executive MBA (IEMBA) program, Hong Kong, PRC, January 3 2004 - January 11 2004
  • Zayed University EMBA Program, May 20 2003 - June 26 2003
  • Zayed University EMBA Program, March 9 2003 - May 15 2003
  • University of Iowa's Executive MBA Program, January 17 2003 - March 8 2003