MARLYS MASON

Spears School of Business
Associate Dean, Spears School of Business
William S. Spears Chair in Business Administration
Associate Professor, Department of Marketing

370 BUSINESS BUILDING
STILLWATER, OK 74078-4011
Phone: 405-744-5064

m.mason@okstate.edu

Education

• Ph D, University of Utah, Marketing, 2001
• MBA, Minnesota State University, Marketing, 1994
• BS, Minnesota State University, Marketing, 1991

Publications

• Steven Rayburn, Marlys Mason, and Maarten Volkers. (2020). "Service Captivity: No Voice, No Choice, No Power". Journal of Public Policy and Marketing.
• Darrell Bartholomew and Marlys Mason. (2019). "Facebook Rituals: Identifying Rituals of Social Networking Sites Using Structural Ritualization Theory". Journal of Consumer Behaviour.
• Marlys Mason and Steven Rayburn. (2019). "Service Captivity and a Need for Consumer Protections?". 2019 American Marketing Association Marketing & Public Policy Conference Proceedings.
• Marlys Mason and Ingrid Martin. (2018). "Overconsumption in a Connected World: Online Gaming and Maladaptive Behavior". Acadmey of Marketing Science Global Conference Proceedings.
• Marlys Mason and Alejandra Rodriguez. (2018). "The Consumer's Journey From Adaptive to Maladaptive Consumption ". 2018 American Marketing Association Marketing & Public Policy COnfrence Proceedings.
• Katheryn Pounders and Marlys Mason. (2018). "Embodiment, Illness, and Gender: The Intersected and Disrupted Identities of Young Women with Breast Cancer". Research in Consumer Behavior Consumer Culture Theory. (19), 111-122.
• Kathrynn Pounders and Marlys Mason. (2017). "Embodiment and Gender Identity: The Case of Young Women with Breast Cancer". Duluth, MN: Association for Consumer Research: North America Advances in Consumer Research. (45),
• Marlys Mason and Darrell Bartholomew. (2016). "Maladaptive Consumption and Harm in Online Gaming". American Marketing Association Marketing and Public Policy Conference.
• Kristin Scott, Marlys Mason, and James Mason. (2015). "I'm Not a Smoker: Constructing Protected Prototypes for Risk Behavior". Journal of Business Research. (68), 10, 2198-2206.
• Josh Wiener and Marlys Mason. (2015). "Social Marketing and Public Support for Policies Restricting Risk Behavior,” in The Handbook of Persuasion and Social Marketing". The Handbook of Persuasion and Social Marketing. Praeger (ABC-CLIO) Publishing: Santa Barbara, CA: .
• Marlys Mason and Ingrid Martin. (2015). "The Tipping Point and Maladaptive Consumer Behavior". Villanova University: 2015 Transformative Consumer Research Conference, Association for Consumer Research .
• Ingrid Martin, Marlys Mason, and Maura Scott. (2015). "The Tipping Point: Going from Adaptive to Maladaptive Consumption Behavior Patterns". North America Advances in Consumer Research. (43), 757-758.
• Marlys Mason and . (2015). "“Health Shocks, Identity and Consumer Vulnerability,” in Vulnerable Consumers: Conditions, Contexts and Characteristics". Routledge; K. Hamilton, S. Dunnett, and M. Piacentini, eds, . 145-156.
• Josh Wiener and Marlys Mason. (2014). ""Public Support for Regulating the Public," The Handbook of Persuasion and Social Marketing,". D. Stewart Ed. . (3), 239-270.
• Marlys Mason and Stacey Menzel Baker. (2014). "Beyond Vulnerability: Building Resilient Consumers and Communities". Advances in Consumer Research, Proceedings of the Association for Consumer Research . (42),
• Teresa Pavia and Marlys Mason. (2014). "Vulnerability and Physical, Cognitive, and Behavioral Impairment Model Extensions and Open Questions Product Involvement". Journal of Macromarketing. (34), 4, 471-485.
• David Sikolia, Marlys Mason, David Biros, and Mark Weiser. (2014). "A Theory of Employee Compliance with Information Security". Ames, IA: Midwest Association for Information Systems Conference Proceedings.
• Marlys Mason, J.F. Tanner, M. Piacentini, and et al.. (2013). "Advancing a Participatory Approach for Youth Risk Behavior: Foundations, Distinctions, and Research Directions". Journal of Business Research. (66), 8, 1231-1245.
• Marlys Mason. (2013). "Ritualized Practice and Online Community Engagement". Society for Marketing Advances Proceedings. (25),
• David Sikolia, David Biros, Mark Weiser, and Marlys Mason. (2013). "Trustworthiness of Grounded Theory Methodology Research in Information Systems". Proceedings of the Midwest Association for Information Systems.
• and Marlys Mason. (2012). "Inclusion, Exclusion and Identity in Families Living with Childhood Disability". Consumption, Markets, and Culture. (15), 1, 87-115.
• Teresa M. Pavia and Marlys Mason. (2012). "The Roots of Conflict in the American West between Existing Property Rights and Sustainable Water Practices". Berlin, Germany: Proceedings of the 37th Macromarketng Conference. (37), 198-215.
• Stacey Baker and Marlys Mason. (2011). "Advancing The Process Theory of Consumer Vulnerability and Resiliency, in Transformative Consumer Research for Personal and Collective Well-Being". Taylor and Francis, D. Mick, S. Pettigrew and C. Pechmann (eds.) Transformative Consumer Research for Personal and Collective Well-Being.
• Darrell E Bartholomew and Marlys Mason. (2011). "Building Customer Experiences in Brand Communities: Should Companies Focus on Brand Identification or Social Identification?". American Marketing Association Winter Educators Proceedings. 258-259.
• Steven W. Rayburn and Marlys Mason. (2011). "Social Services: An Application and Extension of Service-Dominant Logic". 2011 American Marketing Association Winter Educators Proceedings.
• Darrell E Bartholomew, Todd Arnold, and Marlys Mason. (2011). "The Dark Side of Social Consumption: Behavioral Addiction in the Online Brand Community". Advances in Consumer Research. (31),
• Marlys Mason and Xiang Fang. (2011). "The Influence of Specific Emotions and Involvement on the Processing of Risk Disclosure". Beijing, China: 9th Biennial Conference of Asian Association of Social Psychology.
• Marlys Mason and Debra L. Debra. (2011). "Unintended Consequences of Health Supplement Information Regulations: The Importance of Recognizing Consumer Motivation". Journal of Consumer Affairs. (45), 2, 201-223.
• Marlys Mason and John F. Tanner. (2011). "Youth and Risky Consumption: Moving Toward a Transformative Approach". Journal of Research for Consumers. (19),
• Marlys Mason and John Tanner. (2011). "Youth and Risky Consumption: Moving Toward a Transformative Approach". Journal of Research for Consumers. (19),
• Marlys Mason and Josh Wiener. (2010). "At-Risk Youth and Reactance toward Anti-Tobacco Appeals". 2010 American Marketing Association Winter Educators Proceedings .
• Garrett Coble, Marlys Mason, and Josh Wiener. (2008). "A Window of Opportunity: The Transition from Adolescence to Adulthood and Smoking Behavior". Proceedings of the American Marketing Association Summer Educator's Conference.
• Kristin Scott and Marlys Mason. (2008). "Social Smoking about Young Adults: Theoretical Reasons for the Behavior". Marketing and Public Policy Conference Proceedings, American Marketing Association.
• James Mason and Marlys Mason. (2008). "Teens and Anti-Tobacco Messages: Examining Reactance in Trial Users," in Latin American Advances in Consumer Research". Proceedings of the Association for Consumer Research. (2), 7.
• Marlys Mason and Josh Wiener. (2007). "At-Risk Youth and Reactance toward Anti-Tobacco Appeals". Society for Marketing Advances Proceedings.
• Marlys Mason and T. Pavia. (2007). "Consumers Set Apart: Marketplace Marginalization, Adaptation, and Resistance". European Advances in Consumer Research, Association for Consumer Research. (8),
• Marlys Mason and T. Pavia. (2007). "Marketspace Power Struggles: Families Confronting Spatial Limitations". Advances in Consumer Research. (31),
• T. Pavia and Marlys Mason. (2007). "The Circle of Invisibility: Consumers with Disability in the Market". Transformative Consumer Research Proceedings.
• Marlys Mason, D. Scammon, and Xiang Fang. (2007). "The Impact of Product Claims and Disclosures in the Dietary Supplement Industry". Journal of Consumer Affairs. (41), 74-99.
• D. Scammon and Marlys Mason. (2006). ""Marketing and Society: What has Marketing Thought Contributed and What Does the Future Hold?" in Explorations in Marketing and Society". Cincinnati OH: Thomson Publishers.
• Marlys Mason and Josh Wiener. (2006). "Consumer and Natural Hazards: Risk Assessments, Trust Perceptions, and Protection Motivations". Marketing and Public Policy Conference Proceedings.
• Marlys Mason. (2006). "Consumer and Natural Hazards: Risk Assessments, Trust Perceptions, and Protection Motivations". American Marketing Association, Marketing and Public Policy Conference.
• Marlys Mason. (2006). "Consumer Vulnerability as a Socially Constructed Phenomenon". Proceedings of the American Marketing Association Winters Education Meeting.
• Marlys Mason. (2006). "Explorations in Marketing and Society". Proceedings of the American Marketing Association Winters Education Meeting.
• Marlys Mason. (2006). "Marketspace Power Struggles: Families Confronting Spatial Limitations". Proceedings of the Annual Meeting of the North American Association for Consumer Research.
• Marlys Mason and D. Scammon. (2006). "The Role of Personal Uncertainty and Product Involvement in Consumer Vulnerability". Advances in Consumer Research. (30),
• Marlys Mason and T. Pavia. (2006). "The Impact of a Special Needs Child on the Consumer Behavior of the Family". Journal of Marketing Management. (22), 9, 441-454.
• Marlys Mason and T.L. Pavia. (2006). "When the Family System Includes Disability: Adaptation in the Marketplace, Roles and Identity". Journal of Marketing Management. (22), 1009-1030.
• Marlys Mason and Xiang Fang. (2005). "Affect and Warnings: Does Mood Influence the Processing of Risk Disclosure?". Proceedings of the American Marketing Association Marketing and Public Policy Conference.
• Xiang Fang and Marlys Mason. (2005). "Does Affect Influence the Processing of Risk Disclosure?". Proceedings of the American Marketing Association Annual Conference.
• Marlys Mason and Josh Wiener. (2005). "The Unintended Consequences of Anti-Smoking Efforts on Teen Segments". Marketing and Public Policy Conference Proceedings, American Marketing Association.
• T. Pavia and Marlys Mason. (2004). "The Reflexive Relationship Between Consumer Behavior and Adaptive Coping". Journal of Consumer Research. (31), September, 441-455.
• Marlys Mason and D.L. Scammon. (2003). "The Unintended Consequences of Mandated Disclosures: The Case of Dietary Supplements". Marketing and Public Policy Conference Proceedings, American Marketing Association.
• Marlys Mason, Debra Scammon, and Dan Fuller. (2002). "Health Report Cards: Do Enrollees’ Experiences Impact Plan Performance?". Advances in Health Care Research. 59-68.
• Marlys Mason. (2002). "Health Report Cards: Does the Market Respond to Comparative Service Information?". Chicago, IL: American Marketing Association: 2002 Marketing and Public Policy Conference Proceedings.
• Marlys Mason, D. Scammon, and R. Hueffner. (2002). "Does Health Status Matter? Examining the Experiences of the Chronically Ill in Medicaid Managed Care". Journal of Public Policy and Marketing. (21), Spring, 53-65.
• Marlys Mason and T. Pavia. (2001). "Exploring Water Consumption Using a Continuum Perspective: The Case of the American West". Academy of Marketing Science Review. (1), 10,
• Marlys Mason and D. Scammon. (2000). "Health Claims and Disclaimers: Extended Boundaries and Research Opportunities in Consumer Interpretation". Journal of Public Policy and Marketing. (19), Spring,
• Marlys Mason, Kent Granzin, and Kenneth Bahn. (2000). "Personal Investment Theory: A Tool for Segmenting Markets in Devising Marketing Strategy". Proceedings of the Academy of Marketing Science Conference.
• Marlys Mason. (2000). "Serious Illness and Consumer Vulnerability: The Case of AIDS and Breast Cancer". Chicago, IL: American Marketing Association: 2000 Marketing and Public Policy Conference Proceedings.
• Marlys Mason and Debra Scammon. (1999). "Consumers and Nutritional Supplements: Could This be Me? This is Me!". Provo, UT: Association for Consumer Research: , ed. E. Arnold and L. Scott; Association for Consumer Research. (26), 107-112.
• Marlys Mason. (1999). "Motivating Participation in Exercise: Using Personal Investment Theory". ed. E. Arnold and L. Scott, Association for Consumer Research: Advances in Consumer Research. (26), 101-106.
• Marlys Mason. (1998). "Dietary Supplements: Who's Minding the Store". ed. A. Andreason, A. Simonson and N.C. Smith, Chicago, IL: American Marketing Association: Marketing and Public Policy Conference Proceedings. (8), 45-53.
• Marlys Mason. (1998). "Drugs or Dietary Supplements: FDA Enforcement of DSHEA". Journal of Public Policy & Marketing. (17), Fall,
• Marlys Mason. (1998). "Health Report Cards: Enhancing their Usefulness to Consumers". ed. J. Hair and E. Wilson-Woodside, Madison, WI: Association for Health Care Research: Advances in Health Care Research. 39-46,
• Marlys Mason. (1998). "The Disruption of the Consumer Life Cycle By Serious Illness: The Case of Breast Cancer". ed. J. Alba and J. Hutchinson, Provo, UT: Association for Consumer Researc: Advances in Consumer Research. (25), 416-420.