FELIPE AFFONSO
School of Marketing & International Business
Ast Prof
STILLWATER, OK 74075
Phone: 352-727-2536
felipe.affonso@okstate.edu
Education
- Ph D, University of Florida, Marketing, 2023
- MS, University of Sao Paulo, Marketing, 2018
- BS, University of Sao Paulo, Marketing, 2015
Publications
- Felipe Marinelli Affonso, , and . (2021). "Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals". . (31), 2, 1532-7663.
- , Felipe Marinelli Affonso, , and . (2021). "Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction,". . (85), 1, 1417-7185.
- , , and Felipe Marinelli Affonso. (2019). "The Importance of Advertising Skepticism for Brand Extension Appeals". . (36), 7, 1520-6793.
Academic, Military, and Professional Positions
- University of Florida, Warrington College of Business, Instructor, January 2021
- Rutgers University, Rutgers Business School, Guest Lecturer, August 2020 - May 2021