CORTNEY NORRIS

School of Hospitality and Tourism Management
Ast Prof
STILLWATER, OK 74075
Phone: 405-744-8661
cortney.norris@okstate.edu
Education
- Ph D, University of Houston, Hospitality Administration, 2022
- MBA, University of North Carolina, Marketing, 2019
- BS, Purdue University, Hospitality and Tourism Management, 2006
Publications
- Cortney Norris, Scott Taylor, Jr., and D. Christopher Taylor. " Just the Tip: Exploring the Tipped Restaurant Employee Perspective". International Hospitality Review .
- Scott Taylor, Jr., D. Christopher Taylor, and Cortney Norris. "Competition in the beer industry - From pipe dream to reality. Exploring the potential impacts of Executive Order 14036". Cornell Hospitality Quarterly (Forthcoming).
- D. Christopher Taylor, Cortney Norris, Nelson Barber, and Scott Taylor, Jr.. "Do wine flaws really matter to consumers’ intention to purchase wine – an online study". Beverages (Forthcoming).
- Scott Taylor, Jr., Elizabeth Whalen, and Cortney Norris. " Exploring consumer's perceptions of no and low-alcohol craft beer". Journal of Consumer Marketing (Forthcoming).
- Cortney Norris, Scott Taylor, Jr., and D. Christopher Taylor. (2022). "The rise of craft distilleries and their consumer segments". International Journal of Hospitality and Tourism Administration. (23), 6, 1174-1191.
- Cortney Norris, Michelle Russen, and Scott Taylor, Jr.. (2022). "Expanding the experiential value scale to predict restaurant dining intent". Journal of Hospitality and Tourism Insights.
- Cortney Norris, Scott Taylor, Jr., and D. Christopher Taylor. (2021). "What is rogue marketing? An exploration of how hard seltzers sparked a social media phenomenon.". International Journal of Wine Business Research. .
- Jamie Levitt, Scott Taylor, Jr., and Cortney Norris. (2021). "Do local craft beverages taste better? An investigation into the halo effect.". Journal of Foodservice and Business Research .
- Cortney Norris, Scott Taylor, Jr., and D. Christopher Taylor. (2021). "Pivot! How the restaurant industry adapted during COVID-19". International Hospitality Review. (35), 2, 132-155.
- Cortney Norris, Linda Swayne, Scott Taylor, Jr., and D. Christopher Taylor. (2021). "Isn't it iconic? Brand iconicity and distilled spirits: An exploratory study. ". Journal of Foodservice Business Research. (24), 1, 19-41.
Presentations
- Inclusive menu design: A DEI perspective for individuals with dietary restrictions.
APacCHRIE - Global Research Marathon
Phillipines - May 2023 - Women in the Hospitality Industry
Women in the Hospitality Industry
Republic National Distributing Company & Anthem Brewing
Oklahoma City, OK - May 2023 - Fake it 'til you make it: An exploration of premium mediocre beverages
International Council on Hotel, Restaurant and Institutional Education
Washington, D.c. - August 2022 - Great works of art: Exploring beverage based special events at art museums
Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
University of Houston
Online - January 2022 - Hold my beer: An exploration of sustainable six pack holders
Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
University of Houston
Online - January 2022 - Just the tip: Exploring the tipped employee perspective
Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
University of Houston
Online - January 2022 - Applying game theory to restaurant tipping behavior
International Council on Hotel, Restaurant and Institutional Education
online - July 2021 - Benefit segmentation and switching intentions of craft distilled spirit consumers
International Council on Hotel, Restaurant and Institutional Education
online - July 2021 - The downstream effect of gendered alcohol advertisements and their influence on perception
and purchase intentions while dining out.
International Council on Hotel, Restaurant and Institutional Education
online - July 2021 - Using the experiential value scale and social value to discover independent and chain
restaurant patron's values
Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
Online - January 2021 - What is rogue marketing?
Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
Online - January 2021 - An exploratory study of iconicism and its relation to distilled spirits
Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
Las Vegas, NV - January 2020 - The rise of micro-distilleries and their consumer segments
Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
Las Vegas, NV - January 2020
Awards and Honors
- Academic Excellence (2022)
Academic, Military, and Professional Positions
- EveningCall Daiquiri Bar, Director of Operations, 2015 - 2017
- High Roller Pizza, Restaurant General Manager/Operating Partner, 2014 - 2015
- Excalibur Hotel and Casino, Director of Beverage Operations, 2013 - 2014
- Bally's and Paris Hotel and Casino, Beverage Operations Manager, 2010 - 2013
- Bally's & Paris Hotel and Casino, Continuous Improvement/Lean Six Sigma Experience, 2008 - 2012
- Bally's & Paris Hotel and Casino, Food and Beverage Pool Operations Manager, 2008 - 2010
Courses Taught
- HTM 4263 (3 Semesters)
- HTM 4703 (1 Semester)
Semester | Course | Section | Course Title |
---|---|---|---|
Fall 2023 | HTM 4263 | Beverage Business Management | |
Spring 2023 | HTM 4263 | 24419 | Beverage Management |
Spring 2023 | HTM 4703 | 30709 | Beverage Production & Distribution |
Fall 2022 | HTM 4263 | 64758 | Beverage Management |