CORTNEY NORRIS

School of Hospitality and Tourism Management
Ast Prof

365 NANCY RANDOLPH DAVIS
STILLWATER, OK 74075
Phone: 405-744-8661

cortney.norris@okstate.edu

Education

• Ph D, University of Houston, Hospitality Administration, 2022
• MBA, University of North Carolina, Marketing, 2019
• BS, Purdue University, Hospitality and Tourism Management, 2006

Publications

• Scott Taylor, Jr., Elizabeth Whalen, and Cortney Norris. " Exploring consumer's perceptions of no and low-alcohol craft beer". Journal of Consumer Marketing (Forthcoming).
• Cortney Norris, Scott Taylor, Jr., and D. Christopher Taylor. (2022). "The rise of craft distilleries and their consumer segments". International Journal of Hospitality and Tourism Administration. (23), 6, 1174-1191.
• Cortney Norris, Michelle Russen, and Scott Taylor, Jr.. (2022). "Expanding the experiential value scale to predict restaurant dining intent". Journal of Hospitality and Tourism Insights.
• Cortney Norris, Scott Taylor, Jr., and D. Christopher Taylor. (2021). "What is rogue marketing? An exploration of how hard seltzers sparked a social media phenomenon.". International Journal of Wine Business Research. .
• Jamie Levitt, Scott Taylor, Jr., and Cortney Norris. (2021). "Do local craft beverages taste better? An investigation into the halo effect.". Journal of Foodservice and Business Research .
• Cortney Norris, Scott Taylor, Jr., and D. Christopher Taylor. (2021). "Pivot! How the restaurant industry adapted during COVID-19". International Hospitality Review. (35), 2, 132-155.
• Cortney Norris, Linda Swayne, Scott Taylor, Jr., and D. Christopher Taylor. (2021). "Isn't it iconic? Brand iconicity and distilled spirits: An exploratory study. ". Journal of Foodservice Business Research. (24), 1, 19-41.

Presentations

• Fake it 'til you make it: An exploration of premium mediocre beverages
  International Council on Hotel, Restaurant and Institutional Education
  Washington, D.c. - August 2022
• Great works of art: Exploring beverage based special events at art museums
  Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
  University of Houston
  Online - January 2022
• Hold my beer: An exploration of sustainable six pack holders
  Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
  University of Houston
  Online - January 2022
• Just the tip: Exploring the tipped employee perspective
  Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
  University of Houston
  Online - January 2022
• Applying game theory to restaurant tipping behavior
  International Council on Hotel, Restaurant and Institutional Education
  online - July 2021
• Benefit segmentation and switching intentions of craft distilled spirit consumers
  International Council on Hotel, Restaurant and Institutional Education
  online - July 2021
• The downstream effect of gendered alcohol advertisements and their influence on perception and purchase intentions while dining out.
  International Council on Hotel, Restaurant and Institutional Education
  online - July 2021
• Using the experiential value scale and social value to discover independent and chain restaurant patron's values
  Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
  Online - January 2021
• What is rogue marketing?
  Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
  Online - January 2021
• An exploratory study of iconicism and its relation to distilled spirits
  Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
  Las Vegas, NV - January 2020
• The rise of micro-distilleries and their consumer segments
  Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
  Las Vegas, NV - January 2020