CORTNEY NORRIS

School of Hospitality and Tourism Management
Ast Prof

365 NANCY RANDOLPH DAVIS
STILLWATER, OK 74075
Phone: 405-744-8661

cortney.norris@okstate.edu

Education

• Ph D, University of Houston, Hospitality Administration, 2022
• MBA, University of North Carolina, Marketing, 2019
• BS, Purdue University, Hospitality and Tourism Management, 2006

Publications

• Cortney Norris, Scott Taylor, Jr., and D. Christopher Taylor. (2024). "The Evolution and Impact of Distilled Spirits Regulation in the U.S". Beverages. (10), 3,
• Cortney Norris, Scott Taylor, Jr., and D. Christopher Taylor. (2024). " Hold my Beer: Consumer Perceptions of Innovative Secondary Packaging ". International Journal of Wine Business Research . (36), 2, 230-247.
• Scott Taylor, Jr., D. Christopher Taylor, and Cortney Norris. (2024). "Competition in the beer industry - From pipe dream to reality. Exploring the potential impacts of Executive Order 14036". Cornell Hospitality Quarterly . (65), 1, 59-67.
• Cortney Norris, Scott Taylor, Jr., and D. Christopher Taylor. " Just the Tip: Exploring the Tipped Restaurant Employee Perspective". International Hospitality Review .
• Cortney Norris, D. Christopher Taylor, Scott Taylor, Jr., and Michael Snipes. "Is tipping just a game? Applying game theory to restaurant tipping behavior". International Journal of Hospitality Management (Forthcoming). (114),
• D. Christopher Taylor, Cortney Norris, Matthew Bauman, and Scott Taylor, Jr.. (2023). "The museum restaurant as a destination: The influence of wine". Journal of Foodservice Business Research (Forthcoming). (9), 2, 35.
• D. Christopher Taylor, Cortney Norris, Nelson Barber, and Scott Taylor, Jr.. (2023). "Do wine flaws really matter to consumers’ intention to purchase wine – an online study". Beverages. (9), 2, 35.
• Scott Taylor, Jr., Elizabeth Whalen, and Cortney Norris. (2023). " Exploring consumer's perceptions of no and low-alcohol craft beer". Journal of Consumer Marketing . (40), 6, 625-638.
• Jamie Levitt, Scott Taylor, Jr., and Cortney Norris. (2023). "Do local craft beverages taste better? An investigation into the halo effect.". Journal of Foodservice and Business Research . (26), 1, 49-63.
• Cortney Norris, Scott Taylor, Jr., and D. Christopher Taylor. (2022). "The rise of craft distilleries and their consumer segments". International Journal of Hospitality and Tourism Administration. (23), 6, 1174-1191.
• Cortney Norris, Michelle Russen, and Scott Taylor, Jr.. (2022). "Expanding the experiential value scale to predict restaurant dining intent". Journal of Hospitality and Tourism Insights.
• Cortney Norris, Scott Taylor, Jr., and D. Christopher Taylor. (2021). "What is rogue marketing? An exploration of how hard seltzers sparked a social media phenomenon.". International Journal of Wine Business Research. .
• Cortney Norris, Scott Taylor, Jr., and D. Christopher Taylor. (2021). "Pivot! How the restaurant industry adapted during COVID-19". International Hospitality Review. (35), 2, 132-155.
• Cortney Norris, Linda Swayne, Scott Taylor, Jr., and D. Christopher Taylor. (2021). "Isn't it iconic? Brand iconicity and distilled spirits: An exploratory study. ". Journal of Foodservice Business Research. (24), 1, 19-41.

Presentations

• Pardon My Taste: Consumer Stereotypes and Behaviors Regarding Alcohol Beverages
  Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
  Houston, TX - January 2025
• Unpacking the bar: A classification of beverage service operations
  Graduate Education & Graduate Student Research Conference in Hospitality and Tourism,
  Houston, TX - January 2025
• Angel shots: Are restaurant employees prepared to intervene?
  ICHRIE
  Montreal, Canada - July 2024
• Bridging the Gap? Navigating the Industry-Academia Divide
  ICHRIE
  Montreal, Canada - July 2024
• Examining Point-of-Sale Technology in the Service Experience
  ICHRIE
  Montreal, Canada - July 2024
• Hello, I’m A Reviewer too: Navigating Service Requirements Pre-Tenure Faculty in Higher Education
  ICHRIE
  Montreal, Canada - July 2024
• Tipping through time: A review of twenty-two years of tipping research
  ICHRIE
  Montreal, Canada - July 2024
• Perceptions of Beverage Color as Influenced by Light: Students Experience Tourism and Leisure Industry Training in a University Research Study
  International Conference on Tourism & Leisure Studies
  Liverpool, Great Britain - June 2024
• To drink or not to drink: An evaluation of non-alcohol spirits-based cocktails
  SECSA CHRIE
  University of South Carolina
  Columbia, SC - March 2024
• Bridging the Gap? Navigating the Industry-Academia Divide
  WestCHRIE
  Denver, CO - February 2024
• Bridging the Gap? Navigating the Industry-Academia Divide
  EuroCHRIE
  Vienna, Austria - October 2023
• Cocktail Demonstration
  Oklahoma Indian Gaming Association (OIGA)
  Tulsa, OK - August 2023
• F&B Internal Theft: How to spot it and prevent it
  Oklahoma Indian Gaming Association (OIGA)
  Tulsa, OK - August 2023
• Inclusive menu design: A DEI perspective for individuals with dietary restrictions.
  ICHRIE - Global Research Marathon
  Phoenix, AZ - July 2023
• Inclusive menu design: A DEI perspective for individuals with dietary restrictions.
  APacCHRIE - Global Research Marathon
  Phillipines - May 2023
• Women in the Hospitality Industry
  Women in the Hospitality Industry
  Republic National Distributing Company & Anthem Brewing
  Oklahoma City, OK - May 2023
• Fake it 'til you make it: An exploration of premium mediocre beverages
  International Council on Hotel, Restaurant and Institutional Education
  Washington, D.c. - August 2022
• Great works of art: Exploring beverage based special events at art museums
  Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
  University of Houston
  Online - January 2022
• Hold my beer: An exploration of sustainable six pack holders
  Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
  University of Houston
  Online - January 2022
• Just the tip: Exploring the tipped employee perspective
  Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
  University of Houston
  Online - January 2022
• Applying game theory to restaurant tipping behavior
  International Council on Hotel, Restaurant and Institutional Education
  online - July 2021
• Benefit segmentation and switching intentions of craft distilled spirit consumers
  International Council on Hotel, Restaurant and Institutional Education
  online - July 2021
• The downstream effect of gendered alcohol advertisements and their influence on perception and purchase intentions while dining out.
  International Council on Hotel, Restaurant and Institutional Education
  online - July 2021
• Using the experiential value scale and social value to discover independent and chain restaurant patron's values
  Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
  Online - January 2021
• What is rogue marketing?
  Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
  Online - January 2021
• An exploratory study of iconicism and its relation to distilled spirits
  Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
  Las Vegas, NV - January 2020
• The rise of micro-distilleries and their consumer segments
  Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
  Las Vegas, NV - January 2020