Positioning yourself well in the marketplace usually takes a little extra effort—and obtaining the Certificate in Customer Interface Excellence is no exception. The leadership of the Center for Customer Interface Excellence is committed to developing an exceptional learning opportunity for students accepted into the Certificate in Customer Interface Excellence program as well as our industry partners. And nobody comes out ahead without meaningful standards and requirements for students in the Certificate in Customer Interface Excellence program.
The process begins when a student completes the application form that can be downloaded here or obtained from the Department of Marketing office (312A Business Building). The application asks for some basic information, including work experience and on- or off-campus organization involvement. (Although work experience or organization involvement are not required to be accepted into the program, the Center directors certainly value them in their admission decisions.) In addition, the form includes two open-ended questions about your career aspirations. The application form should be completed and dropped off in person to one of the Center directors (Tom Brown, 424 Business Building, Stillwater campus; Todd Arnold, 316 North Hall, Tulsa campus) or to Sherry Roberts in the Marketing Department office (312A Business Building, Stillwater campus).
Admission decisions to the Certificate in Customer Interface Excellence program are made by the Center directors on a rolling basis. That is, applications may be submitted at any time. Once an application has been submitted, the student should expect a decision within approximately 30 days; all decisions are carefully considered by the Directors and are therefore final. Students whose applications are declined may submit a second application 12 months after the initial application submission. Note: Students must be accepted into the Certificate in Customer Interface Excellence program prior to completing the internship and internship course (MKTG 3873) and MKTG 4693. All other required and elective courses may be counted retroactively toward completion of Certificate in Customer Interface Excellence requirements.
Required Courses. There are nine (9) hours of required courses in the Certificate in Customer Interface Excellence program. We describe these courses in this section.
- MKTG 3873 Marketing/ Experience Internship (“Applied Marketing Strategies”).
At some point during your time in the program, often over the course of a summer break, you will be required to complete an internship with an approved company or organization. Many of our industry partners work with us to provide internship opportunities, but you aren’t limited to only those companies. The Student Success Center in the Spears School of Business (103 Business Building) is a terrific resource for internship opportunities; in addition, many students find opportunities on their own. Students typically enroll in MKTG 3873 during the semester following the internship. Course requirements include regular journal entries submitted during the internship and a written report. NOTE: You must receive approval in advance from the Center Director for your particular internship. Apply online for the internship here.
- MKTG 4850 Current Topics in Frontline Marketing Management I (one credit hour)
MKTG 4850 Current Topics in Frontline Marketing Management II (one credit hour)
MKTG 4850 Current Topics in Frontline Marketing Management III (one credit hour)
These one-credit-hour courses were developed with the assistance of our Industry Partner companies. The courses, which are led primarily by business executives, cover a wide variety of topics that business professionals need to know. The courses are offered one course per semester on a rotating basis and form an important part of the student experience in the Certificate in Customer Interface Excellence Program.
Recent MKTG 4850 Courses
- MKTG 4693 Marketing Strategy and Customer-Employee Interaction.
One of the unique features offered to students in the Certificate in Customer Interface Excellence program is the opportunity to take a special section of the capstone marketing strategy course designed specifically for the program. The traditional topics covered in the capstone course are presented using examples in services, retailing, and personal selling contexts.
Elective Courses. In addition to the required coursework (including the internship), you will choose six (6) additional hours from the following four courses.
- MKTG 3473 Professional Selling
- MKTG 3513 Sales Management
- MKTG 3613 Retailing Management
- MKTG 4773 Services Marketing
Paperwork to Obtain the Certificate in Customer Interface Excellence
Once you have been accepted into the Certificate in Customer Interface Excellence Program, it is important to make sure that your advisor knows that you are part of the program. S/he needs to complete a “Program Declaration” form to let the Registrar know that you are working toward completion of the Certificate in Customer Interface Excellence.
When you begin the semester in which you will graduate, you must also complete the “Application for Certificate in Customer Interface Excellence Program Completion” form, which is available from the OSU Registrar’s website, Use "Apply to Graduate" in the Student Records section of Self Service (my.okstate.edu). This form must be completed by the student and received by the Registrar’s office by whatever deadlines are in place at the time. (Currently, the deadline is the last day of finals week.)