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Feb. 15-16, 2022

Virtual Session (livestream)

10 a.m.-Noon

 

By attending this session, athletes and administers will learn about information crucial to maximizing their opportunities for success under the new laws. In regard to personal finance, compensation is addressed, tax implications, and other important financial considerations. Also included in the session will be the marketing concepts necessary for elevating a personal brand, social media influence, and earning power. Participants will gain knowledge about the marketing theory, strategy and tactics of successful personal branding with emphasis on audience engagement, generating followers, storytelling, and methods for leveraging their position.

 

Oklahoma State University Spears School of Business instructors will help guide university and college athletic directors, assistant directors, staff, athletes, and administrators through this new opportunity for college athletes.

 

 

Who Should Attend?

Athletic Directors, Assistant Athletic Directors, Compliance Officers, College and University Administrators, College Student-Athletes

 

Registration:

Individual Registration: $350
Multiple Registration Discount: 3+: $300

 

Registration includes digital materials.

 

Student Athletes - if interested in attending this session, please contact Maci Inselman, Program Coordinator, at macis@okstate.edu or call 405-744-5208.

 

Register Now

 

  • Agenda

    Day 1 | Feb. 15, 2022 | 10 a.m.-noon

     

    10-10:45 a.m.: The Legal Side

    Participants will learn about the legal side…
    • An overview of the groundbreaking litigation and legislation enabling college athletes to capitalize on their name, image, and likeness rights
    • Permitted (and prohibited) activities covered under the laws
    • Disclosure obligations of the various state laws (including a background of these changes and discussion of the intricacies of differing state laws)
    • Options for athlete representation, including a discussion of the differences between hiring a lawyer and an agent

    John Holden, Ph.D., J.D., Assistant Professor, Department of Management, Spears School of Business, Oklahoma State University; Ph.D. Florida State University and J.D., Michigan State University

     

    10:45-11 a.m.: The Legal Side Q&A

     

    11-11:45 a.m.: Systems and Best Practices with Bryan Finch

    • Build a Strategic plan for NIL
    • Hear best practices on organizational resource allocation
    • Develop ideas to create competitive advantages with NIL

    Bryan Finch is an Associate Professor of Practice in the Spears School of Business at Oklahoma State University. Finch has led the Sports Management program at OSU since 2007. He is the past-president of the Alliance for Sport Business association. Finch's research interests include the impact of sport organizations in communities and social capital development.

     

    11:45 a.m.-Noon: Potential Financial Ramifications Q&A

     

    Day 2 | Feb. 16, 2022 | 10 a.m.-noon, 1-2 p.m.

     

    10-10:45 a.m.: Branding Best Practices and Tools: Strategies for student athletes to succeed in branding, finding deals and monetizing their NIL

    • Understand both what personal branding and being an influencer means
    • Learn what is important to advertisers and potential endorsement companies
    • Hear from current professional athletes to learn best practices
    • Conduct your own brand audit
    • Learn how to develop brand-friendly content
    • Build a plan for your reputation management

    Maribeth Kuzmeski, Ph.D., President and Owner, Red Zone Marketing, Chicago, IL; specializing in marketing, sales and persuasive communications strategies for high achieving professionals and businesses; Assistant Professor of Professional Practice, School of Marketing and International Business, Spears School of Business, Oklahoma State University; Ph.D. Oklahoma State University; MBA, The George Washington University; and B.S. Newhouse School of Public Communications, Syracuse University.

     

    10:45-11 a.m.: Marketing, Branding and Naming Concepts Q&A

     

    11-11:45 a.m.: Potential Financial Ramifications with Jake Walters

    Participants will learn about potential financial ramifications regarding…
    • Receiving compensation under the name, image, and likeness rights
    • How receiving compensation could alter student financial aid packages and the possible federal and state tax consequences
    • Financial planning students should engage in to maximize this unique opportunity and avoid common financial pitfalls

    Jake Walters, Adjunct Instructor, Department of Finance, Spears School of Business, Oklahoma State University; M.S. in Personal Financial Planning, Kansas State University, CFP®, CPA, Passed all CFA Exams; B.S. in Accounting and Finance, Ohio University

     

    11:45 a.m.-Noon: Systems and Best Practices Q&A

     

    1-2 p.m.: Panel discussion with John Holden, Jake Walters, Maribeth Kuzmeski and Bryan Finch


    Adjourn

  • Presenters

    John Holden, Assistant Professor, Department of Management, Spears School of Business, Oklahoma State University; Ph.D. Florida State University and J.D., Michigan State University

     

    Jake Walters, Adjunct Instructor, Department of Finance, Spears School of Business, Oklahoma State University; M.S. in Personal Financial Planning, Kansas State University, Passed CFA Level II Exam; CPA (inactive, Ohio), Passed CFP Exam; B.S. in Accounting and Finance, Ohio State University

     

    Maribeth Kuzmeski, President and Owner, Red Zone Marketing, Chicago, specializing in marketing, sales and persuasive communications strategies for high achieving professionals and businesses; Assistant Professor of Professional Practice, School of Marketing and International Business, Spears School of Business, Oklahoma State University; Ph.D. Oklahoma State University; MBA, The George Washington University; and B.S. Newhouse School of Public Communications, Syracuse University.

     

    Bryan Finch is an Associate Professor of Practice in the Spears School of Business at Oklahoma State University. Professor Finch has led the Sports Management Program at OSU since 2007. He is the past-president of the Alliance for Sport Business association. Professor Finch's research interests include the impact of sport organizations in communities and social capital development.

  • Program Policies

    Cancellation Policy: Cancellations must be received within 3 business days prior to the session. No refunds will be given after this time. You may transfer the registration to another person in your organization. Please contact OSU Center for Executive and Professional Development at 405-744-5208 or cepd@okstate.edu to transfer a registration.

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