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Wednesday, March 30, 2022

Live, Virtual Session via Zoom: 9–11:30 a.m.

$25 Registration Fee


The Leadership Business Summit is comprised of three 45-minute business leadership highlights from OSU Spears School of Business faculty.


Attend and be entered into a drawing to receive one free registration to a CEPD conference or a half- priced registration for any CEPD certificate series.


Register here


  • Agenda

    9:00 – 9:05 am


    9:05 – 9:50 am
    Leading through Turmoil
    Lindsey Greco, Ph.D., Department of Management

    9:50 – 10:35 am
    What Every Leader Needs to Understand About Culture
    Jerry Rackley, MBA, School of Marketing and International Business

    10:35 – 10:45 am

    10:45 – 11:30 am
    Nurturing and Sustaining Creativity
    Jonathan Butler, Ph.D., School of Entrepreneurship

  • Topic description

    Leading through Turmoil

    Turmoil—either within or outside of an organization—is marked by intense stress, uncertainty, complexity, and disruption. Highly uncertain environments require leaders to think and behave in ways that may be unfamiliar or uncomfortable. This seminar is intended for anyone in managerial or leadership roles and covers topics and actions that are effective in times of turmoil. Learning objectives include the following:

    • Learn how to identify and prioritize potential crises

    • Learn the benefits and strategies for contingency planning

    • Understand the different types of crises

    • Learn four rules of leading in turmoil


    Upon completion of Leading Through Turmoil, you will be able to:

    • Identify potential problematic situations before they become full-blown crises

    • Develop contingency plans for foreseen and unforeseen sources of turmoil

    • Adjust their leadership practices to situations marked by high levels of uncertainty and stress


    What Every Leader Needs to Understand About Culture

    Culture is more important than strategy as a factor in an organization's success. Some organizations are very intentional about building and nurturing a healthy culture. Others pay no attention to it, failing to grasp its importance and influence. During this session, you'll hear the fundamental truths that every organization needs to know about company culture and be inspired to ensure your culture generates lift, not drag.


    Nurturing and Sustaining Creativity

    Typical creativity and innovation workshops give participants tools and exercises to spark creativity in their organizations. However, sustaining a creative organizational environment requires understanding how the creative brain works and how social and environmental factors affect creative thinking. Topics covered include how to manage brain wave patterns and networks to increase imagination, understanding and harnessing both the conscious and subconscious aspects of creativity, and how to build and sustain a corporate culture of creativity and innovation.

  • Presenters

    Jonathan Butler, Ph.D., School of Entrepreneurship
    Dr. Jonathan Butler is a School of Entrepreneurship
    Clinical Assistant Professor in the Spears School of Business. He received a doctorate in Entrepreneurship from OSU and his MBA from Missouri State University.

    Lindsey Greco, Ph.D., Department of Management
    Dr. Lindsey Greco is an Assistant Professor in the Management Department of Spears School of Business at Oklahoma State University. Her interests include counterproductive work behavior, social identity at work, and research methods; her research currently appears in the Journal of Applied Psychology and The Leadership Quarterly. Lindsey received her Ph.D. in Business Administration from the University of Iowa.

    Jerry Rackley, MBA, School of Marketing and International Business
    Jerry Rackley is Executive-in-Residence in the School of Marketing and International Business at the Spears School of Business, Oklahoma State
    University. His extensive industry marketing background includes 37 years of experience
    at some of the world’s largest companies, as well as many start-up organizations. He continues to serve as a marketing consultant, which enables him to bring a rich, current and practical marketing perspective into the classroom. Jerry is the author of Marketing Analytics Roadmap: Methods, Metrics, and Tools and co-author of Modern Marketing Principles.

  • Program policies

    Cancellation Policy: Cancellations must be received within 5 business days prior to the session. No refunds will be given after this time.

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