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April 25-28, 2022

Hard Rock Hotel & Casino, Tulsa, OK

This is an opportunity to attend sessions on emerging topics that are practical and will make a difference to the success of your casino in your industry.


Presented by:
Oklahoma State University Spears School of Business
University of Nevada, Reno, Extended Studies


Who Should Attend?
Key directors, managers and supervisors involved in the productivity and profitability of a property which may include, data analysis of areas, oversight of projects and strategic planning.


Data Analytics or Cyber Security

    1. Data Analytics in the Gaming Industry
    2. Cyber Security


Registration Information:
$3,490 per person
Registration includes instruction, photo/holder, selected materials (handouts, shirt, mug, etc.), breakfast, break refreshments and lunch each day.

Register here


  • Agenda

    Monday, April 25
    1 p.m. - 3:30 p.m. General Session - Leading through Change in the Gaming Industry
    Presented by: Dr. Matt Bowler

    3:30 p.m. - 5 p.m. General Session - The Post Covid Change in Hospitality and Guest Service
    Presented by: Steven West

    Tuesday, April 26
    8:30 a.m. - 5 p.m. Concurrent Sessions
    Track A: Data Analytics in the Gaming Industry
    Presented by: Dr. Ramesh Sharda and Dr. Goutam Chakraborty

    Track B: The Future of Cybersecurity and Data Privacy / Developing Proactive Cybersecurity in the Gaming Industry
    Presented by: Scott Brady and Corey White

    Wednesday, April 27
    8:30 a.m. – 6:00 p.m. Strategy and Tactics via Business Simulation: Bringing it all Together
    Presented by: Dr. Goutam Chakraborty

    Thursday, April 28
    8:30 a.m. - 6 p.m. Strategy and Tactics via Business Simulation: Bringing it all Together (Continued from Wednesday)
    Presented by: Dr. Goutam Chakraborty

  • Session Descriptions

    Leading through Change in the Gaming Industry
    Presented by: Matt Bowler, Associate Professor of Management, Spears School of Business, Oklahoma State University
    Change is pervasive. Change is challenging. With the correct formula for leading and managing change, change can be exciting and profitable. This seminar introduces participants to the complexities and processes of change from the individual to the industry level. Change can come in the form of growth, restructuring, mergers, divestitures, and re-engineering. After attending this seminar, participants will understand how change affects individuals, departments, and companies.

    A New World in Hospitality
    Presented by: Steven West, Hospitality and Tourism Management, Assistant Director of University Dining Services, Oklahoma State University Post-COVID, the hospitality industry has found itself in a predicament that was never fully anticipated. There is an industry-wide lack of employees that are available and willing to work, and this is being felt across the service industry nationwide. Service industry wages are at all-time highs, all too often with less skilled line level employees. The byproduct of fewer and less skilled employees has created a hospitality industry that no longer seems to have the ability to offer “hospitality”. During COVID, in order to remain open and competitive the hospitality business had to shift to a very transactional model which focused more on the process and less on the people, altering or eliminating hospitality as we previously knew it. Learn what’s next in the hospitality industry regarding technology, service and labor in this new post COVID landscape, and how we can remain competitive, less transactional and return to being hospitable.

    Data Analytics in the Gaming Industry
    Presented by: Dr. Ramesh Sharda and Dr. Goutam Chakraborty, Spears School of Business, OSU

    Plan to attend this hands-on workshop that will have you work with data which you can model when you return to your own casino business. Casino business intelligence applications are becoming more important and historical data can help us predict analytics which assist in daily business decisions and help you foresee future behavior. Questions such as…how do you segment a market? How can you make a financial forecast based on in-house data? How do you measure a lifetime value of a guest/player? A major component is the number of customers who come on-site and the subsequent outcomes, i.e. propensity to buy additional services/products. The ability to sift through data and draw it into usable information is important for future advertising/marketing campaigns and the success of a business.

    What you will learn:
    • Demonstrate: basic forecasting
    • Short-term—weekly, monthly, quarterly
    • Long-term—annual forecast
    • Sales forecasting
    • Comparison of properties
    • Segmentation—utilizing data
    • Lifetime value strategy of guests—frequency, recency
    • Predictive model—guests/players attending property
    • How do I test player behavior?


    Strategy and Tactics via Business Simulation: Bringing it all Together
    Presented by: Dr. Goutam Chakraborty, Spears School of Business, OSU
    Decision making and teamwork are essential leadership skills. The simulation will broaden your understanding of target market selection and positioning of brands in that market, value creation in product design, cash flow planning, profitability analysis, and strategic planning
    and management. The overall experience will stimulate you to consider the effects of your decisions on the organization. A spirit of team dynamics, competition and integration of concepts learned are skills you can take back with you and apply immediately to your organizational setting.


    The Future of Cybersecurity and Data Privacy / Developing Proactive Cybersecurity in the Gaming Industry
    Presented by Scott Brady, Partner, SVP Business Development, and Corey White, Partner and SVP, Future Point of View
    In this comprehensive full day workshop, attendees will do a deep dive into several critical areas of digital security. An increase in distributed work is creating more attack vectors for cybercriminals to exploit. Meanwhile, greater scrutiny is being placed on consumer data privacy. This is amplifying the risk that organizations in the gaming industry face. Attendees will get a look into the future of digital security including the evolution of social engineering, the rise of third-party vendor exploitation, as well as dramatic changes in consumer privacy legislation and the cybersecurity insurance market. They will gain insight into they can protect their organizations in this evolving digital landscape. In the second half of this session, attendees will learn about what a proactive cybersecurity program should look like within their organization. They will also learn, in detail, how to develop an effective incident response program. Finally, attendees will be led through a simulated real world cybersecurity incident and discover how to formulate the best response.

  • Presenters

    Dr. Matt Bowler, Spears School of Business, Oklahoma State University Matt Bowler, Ph.D., is an associate professor of management and MBA Director in the Spears School of Business at Oklahoma State University and teaches management topics, including leading change, building social capital, leadership, compensation and benefits, employee and labor relations and management skills. Dr. Bowler earned his BS in management and MBA from Missouri State University and Ph.D. in business administration from the University of Kentucky.


    Dr. Goutam Chakraborty, Spears School of Business, Oklahoma State University
    Goutam Chakraborty, Ph.D., is the Director of MS in Business Analytics and Data Science*, holds the SAS® Professorship in Marketing Analytics, and Professor of Marketing at Oklahoma State University. He has held managerial positions with a subsidiary of Union Carbide, USA and with a subsidiary of British American Tobacco, UK. In addition to his academic responsibilities, he provides consulting services on issues related to developing business analytics capabilities, digital business strategy, building and managing customer relationships. Companies such as Aetna, Mercruiser, Thrifty Rent-A-Car, Berendsen Fluid Power, Globe Life Insurance, Vanguard Realtors, Hilti, Love’s Travel Stops and others have used his consulting services. He has worked with and conducted trainings at Williams, ISNetworld, and Matrix Services Company. At Oklahoma State University, he teaches advanced business analytics, data mining and CRM applications and advanced marketing research analytics to masters and Ph.D. students.

    Dr. Ramesh Sharda, Spears School of Business, Oklahoma State University
    Dr. Ramesh Sharda is the Vice Dean for Research and Graduate Programs, Watson/ConocoPhillips Chair and a Regents Professor of Management Science and Information Systems in the Spears School of Business at Oklahoma State University. He has coauthored two textbooks (“Business Intelligence and Analytics: Systems for Decision Support,” Tenth Edition, Prentice Hall, and “Business Intelligence, Analytics and Data Science: A Managerial Perspective,” Fourth Edition, Pearson). He is a member of the editorial boards of journals such as the Decision Support Systems, Decision Sciences, and Information Systems Frontiers. He is currently serving as the Executive Director of Teradata University Network and received the 2013 INFORMS HG Computing Society Lifetime Service Award. He was inducted into the Oklahoma Higher Education Hall of Fame in 2016.

    Steven West, School of Hospitality and Tourism Management, Oklahoma State University
    West is an instructor of professional practice for the OSU School of Hospitality and Tourism Management and a former assistant director of University Dining Services. He has more than 20 years of experience working in the hospitality industry and teaching in colleges and universities around the world.


    Scott Brady, Partner and SVP of Business Development, Future Point of View, Houston, TX
    Scott Brady, Partner and SVP at Future Point of View, has been with the company for over eight years. During his tenure at FPOV, Scott has helped develop the cybersecurity practice in what it is today – not only helping clients defend their systems but also developing their strategy and risk tolerance around security. From incident response to risk analysis, Scott has extensive experience in helping organizations develop robust cybersecurity strategies. Even though FPOV has been helping clients with cybersecurity since before it was called cybersecurity, Scott has helped the company expand their service offerings and increase their client base. Scott also speaks and presents on many different topics including cybersecurity. He thrives on helping leaders build and protect their organization while helping them become better informed leaders.


    Corey White, Partner and SVP, Future Point of View, Edmond, OK
    As a partner and senior vice president at Future Point of View, Corey White is tasked with helping leaders look out into the future and anticipate how technology will impact their organizations and themselves. Corey helps lead FPOV’s cybersecurity arm where he guides leaders on the best ways to protect their organizations in an increasingly critical yet dangerous digital landscape. From building incident response playbooks, assessing organizational cybersecurity risk, and even trolling the dark web for client information, Corey has wide experience in many different facets of digital security. Corey is also an accomplished speaker who offers audiences insights into how complex innovation is dramatically altering the world we live in ways that can be both positive and negative.

  • Program Policies

    A Certificate in Building Business Acumen for Gaming will be awarded following completion of the 27 hours of instruction offered in this program. These sessions can also be counted toward the Certificate in Gaming Management offered by the University of Nevada, Reno.

    We ask for 90% attendance in the course to maintain the integrity of the program. If you are not able to complete 90%, you may be asked to write a short paper on your missing sessions, to be provided to you during the course, in order to receive your course certificate.

    Cancellation policy: Cancellations must be received within three business days prior to the session. No refunds will be given after this time. You may transfer the registration to another person in your organization. Please contact OSU Center for Executive and Professional Development at 405-744-5208 or to transfer a registration.

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