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Oklahoma State University
Center for Executive and Professional Development

Spears School of Business at Oklahoma State University

Building Business Acumen for Gaming

Gaming Business Acumen

 Please check back for information on next year’s Building Business Acumen for Gaming program.

February 10-13, 2013

Hard Rock Hotel & Casino Tulsa

  • Concurrent Sessions - Choice of Topics:
    • Casino Marketing Strategies
    • Agile Project Management for Casinos
    • Decision Making Using Data Analytics
  • Strategy and Tactics via Business Simulation: Bringing It All Together

A Certificate will be awarded following completion of the 30 hours of instruction offered in this program. These sessions can also be counted toward the Certificate in Gaming Management offered by the University of Nevada, Reno.

Who Should Attend

Key directors, managers and supervisors involved in the productivity and profitability of a property which may include strategic planning, promotional activities, data analysis of areas, and/or oversight of projects.


Gaming Business Acumen

View Brochure

For more information:


CEPD logo

University of Nevada, Reno, Gaming Management logo

American Gaming Association logo

Monday, February 10

Time Event
1:00 p.m. - 4:00 p.m.

VIP Player Development

Presented by: Nick Ippolito, Casino Host Sale & Casino Player Development

Tuesday, February 11

Time Event

8:30 a.m. - 5:00 p.m.

10:00 - 12:30 p.m.
12:30 - 1:30 p.m. (Lunch)
1:30 - 5:00 p.m.

Concurrent Sessions

Track A:

Decision Making Using Data Analytics

Track B:

Crisis Management

Track C:


Wednesday, February 12

Time Event
8:30 a.m. - 12:30 p.m.

Concurrent Sessions

Continuation from Tuesday

Track A:

Decision Making Using Data Analytics

Track B:

Crisis Management

Track C:

12:30 - 1:30 p.m. Lunch
1:30 - 6:00 p.m.

Strategy and Tactics via Business Simulation

Presented by: Goutam Chakraborty

Thursday, February 13

Time Event

8:30 a.m. - 6:00 p.m.

10:00 - 10:15 a.m. (Break)
11:45 a.m. - 1:00 p.m. (Lunch)
3:00 - 3:15 p.m. (Break)

Strategy and Tactics via Business Simulation


Presented by: Goutam Chakraborty
(Continued from Wednesday)

6:00 - 7:30 p.m. Reception and Certificate Presentation

VIP Player Development

Presented by: Nick Ippolito

Crisis Management

Presented by: Geary Sikich

Decision Making Using Data Analytics

Presented by: Dr. Ramesh Sharda

Plan to attend this hands-on workshop that will have you work with data which you can put to use when you return to your own casino business. Casino business intelligence and analytics applications are key issues for driving business KPIs such as customer retention, top-line revenue, bottom line profit and so on. Analysis of your historical data can help you answer questions such as… how do you segment a market? Which is the best segment to target for more revenues? How do you make a financial forecast based on in-house data? How do you measure a lifetime value of a guest/player? Which guests have more propensity to buy additional services/products? The ability to sift through data and generate insights by answering questions such as above can be used for advertising/marketing campaigns or better process management which in turn can drive the business KPIs.

What you will learn:

  • Demonstrate: basic sales revenue forecasting based on historical data
    • Short-term—weekly, monthly, quarterly
    • Long-term—annual forecast
    • Comparison of properties
  • Demonstrate: Lifetime value of guests—recency, frequency and monetary (RFM) approach
  • Demonstrate: How to segment your customer base
  • Demonstrate: Predictive model—which guests/players are likely to visit
  • Demonstrate: Testing player behavior

Decision Making Using Data Analytics and Strategy and Tactics via Business Simulation

Presented by: Dr. Goutam Chakraborty

Decision making and teamwork are essential leadership skills. The simulation will broaden your understanding of target market selection and positioning of brands in that market, value creation in product design, cash flow planning, profitability analysis, and strategic planning and management. The overall experience will stimulate you to consider the effects of your decisions on the organization. A spirit of team dynamics, competition and integration of concepts learned are skills you can take back with you and apply immediately to your organizational setting.

Goutam Chakraborty

Goutam Chakraborty, Ph.D., is the Director of MS in Business Analytics, holds the SAS Professorship, and Ralph A. and Peggy A. Brenneman Professor of Marketing at Oklahoma State University. He has held managerial positions with a subsidiary of Union Carbide, USA and with a subsidiary of British American Tobacco, UK. In addition to his academic responsibilities, he provides consulting services on issues related to developing business analytics capabilities, digital business strategy, building and managing customer relationships. Companies such as Aetna, Mercruiser, Thrifty Rent-A-Car, Berendsen Fluid Power, Globe Life Insurance, Vanguard Realtors, Hilti, Love’s Travel Stops and others have used his consulting services. He has worked with and conducted trainings at Williams, ISNetworld, and Matrix Services Company. At Oklahoma State University, he teaches business analytics, data mining and CRM applications, advanced data mining, database marketing, and marketing research to masters and Ph.D. students.

Ramesh Sharda

Dr. Ramesh Sharda is the Vice Dean for Research and Graduate Programs, Watson/ConocoPhillips Chair and a Regents Professor of Management Science and Information Systems in the Spears School of Business at Oklahoma State University. He has coauthored two textbooks (“Business Intelligence and Analytics: Systems for Decision Support,” Tenth Edition, Prentice Hall and “Business Intelligence, Analytics, and Data Science: A Managerial Perspective,” Fourth Edition, Pearson). He is a member of the editorial boards of journals such as the Decision Support Systems, Decision Sciences, and Information Systems Frontiers. He is currently serving as the Executive Director of Teradata University Network and received the 2013 INFORMS HG Computing Society Lifetime Service Award. He was inducted into the Oklahoma Higher Education Hall of Fame in 2016.

Registration Details

Registration includes instruction, photo/holder, selected materials (handouts, shirt, mug, etc.), one reception, breakfast, break refreshments and lunch each day.


  • $3,490 per person- Monday, February 10-Thursday, February 13, 2020-Entire Program
  • $2,995 per person-Tuesday, February 11-Thursday, February 13, 2020- Tuesday-Thursday only
  • $495 per person Monday, February 10- VIP Player Development presented by Nick Ippolito



Hard Rock Hotel and Casino Tulsa, 777 W Cherokee St, Catoosa, OK 74015; phone: (800) 760-6700

Hotel Room

To receive the $99/night rate, mention OSU-UNR2019.

Direct Link:

  1. Click on your direct link
  2. Select your date of arrival
  3. Click check availability
  4. On the right hand side of the page (under the rate) click view availability rooms
  5. Select your room type and click confirm.
  6. Enter your information and method of payment
  7. Click confirm reservation