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Oklahoma State University
center for executive and professional development

Spears School of Business at Oklahoma State University

3rd Annual Big Data Analytics Conference

The 4th annual Big Data Analytics Conference will be on March 8, 2018 in Oklahoma City. Please check back for more information.

February 15, 2017

Renaissance Hotel – Tulsa, Oklahoma

Includes experts from SAS Institute, Teradata, BKD LLP, Alvarez & Marsal, Pandora, Cisco, American Fidelity, and OGE Energy Corp

Have you heard about big data and wondered what it is all about and how to leverage it for your organization and career? Attend the Big Data Analytics Conference and receive answers to your questions about big data. The Big Data Analytics Conference will explore the management and strategic impact big data can have on a company or organization. This cross-industry conference brings speakers from industries throughout the region and nation to share their experience of maximizing the use of big data. Those attending the conference will learn about leading practices in using analytics in energy, finance, medical service, and retail.

Speakers and participants will explore various issues such as data capture, data management, data analysis and the strategic use of information for decision-making that drives success in business/organizations. This conference is designed for managers and professionals interested in exploring analytics applications and the processes for implementing such initiatives in your organization.

big data brochure

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Sponsorship opportunities are available.

Sponsorship Information

Wednesday, February 15, 2017

Time Event  
9:00 - 9:15 a.m.

Welcome and Introductions

Dr. Ramesh Sharda, Vice Dean, Watson Graduate School of Management, Watson/ConocoPhillips Chair and Regents Professor of MSIS, Spears School of Business, OSU

Dr. Goutam Chakraborty, Ralph A. and Peggy A. Brenneman Professor, Department of Marketing, Spears School of Business, OSU

ramesh sharda

goutam chakraborty

9:15-10:00 a.m.

Strategic Analytics: Using Aggregate Data to Drive Organizational Initiatives

This presentation will show how to use existing data at aggregate levels to answer high-level business questions. The multi-industry use case studies begin with high-level questions that a C-level executive might ask. Examples will progresses through analytic steps on how to achieve these answers. This presentation shows how one can connect the dots between detailed data on your customers and the high-level business goals of your organization.

Randy Collica, Principal Solutions Architect, SAS Institute, Oklahoma City, OK

randy collica
10:00 a.m. Break  
10:15-11:00 a.m.

Driving Action with Big Data Analytics

Focus today is shifting from simply capturing big data and discovering new insights with it to operationalizing those insights. The industrial revolution took manufacturing processes from an artisanal practice to a modern technological marvel that is able to manufacture quality items on a massive scale. The same type of revolution must happen with analytics and big data. Based on my popular book, The Analytics Revolution, this talk will address technological, organizational, and cultural points that must be considered to success in making big data actionable and operational.

Bill Franks, Chief Analytics Officer, Teradata, Atlanta, GA

bill franks
11:00-11:45 a.m.

Great Catch: Using Data Science to Keep Us Honest

With the constant evolution of fraud schemes using technology, it is time to start using technology to fight fraud. Leveraging the knowledge and skills of data analytics experts and digital forensics experts provides insight and information that increases the effectiveness of fraud prevention and detection efforts. This session will discuss the applications of data science in the area of fraud prevention and detection.

Jeremy Clopton, Big Data and Analytics Practice Leader, BKD LLP, Springfield, MO

Jeremy Clopton
11:45 a.m. Break  
Noon-1:30 p.m.

Tulsa Business Forum—“Leadership the Amazon Way” (optional)

John Rossman, Author of The Amazon Way, Former Director of Enterprise services at, and current Managing Director with Alvarez & Marsal

1:45-2:30 p.m.

Consumer Segmentation and Targeting

There are many different ways to segment and target consumers (demographic, spend-based, usage-based, psychographics, etc.). This session will discuss different types of consumer segmentation and targeting strategies and address what might be right for your business needs. There will also be a mini-case study focused on a former psychographic segmentation study that Pandora Media explored.

Andreas Lopus Cardozo, Head of Consumer Insights, Brand and Product Marketing, Pandora, San Francisco, CA

Andrea Cardozo
2:30-3:15 p.m.

Strategic Analytics Drive GTM Transformation

The transformation of a software sales motion requires end to end strategic analytics. Cisco System’s Global Virtual Sales and Customer Success organization was able to centralize the effort, maximize value for our partners and customers and create a global sales engine at scale. Take back best practices for your organization, ideas on how to invest in the skills required to achieve success and drive growth with a startup mentality (even in a large organization)!

Sarah Halley, Chief of Staff, Strategy and Planning, Commercial Enterprise Annuities & Software, Cisco, Oklahoma City, OK

Sarah Halley
3:15-4:00 p.m.

Using Big Data Analytics 

Amanda Gulino, Business Operation Manager, Strategy and Planning, Global Virtual Sales and Customer Success, Cisco Systems, Boston, MA

Mark Nance, Chief Data Officer, American Fidelity, Oklahoma City, OK

Angela Nichols, Director, IT Planning and Analytics, OGE Energy Corp, Oklahoma City, OK


Amanda Gulino

Mark Nance

Angela Nichols

4:00 p.m. Summary and Evaluation Distribution  

Ramesh Sharda

Dr. Ramesh Sharda is the Vice Dean of the Watson Graduate School of Management, Watson/ConocoPhillips Chair and Regents Professor of MSIS in the Spears School of Business at Oklahoma State University. He coauthored “Decision Support and Business Intelligence Systems” and “Business Intelligence: A Managerial Approach.” He serves as the Executive Director of Teradata University Network and received the 2013 INFORMS HG Computing Society Lifetime Service Award.

Goutam Chakraborty

Dr. Goutam Chakraborty is the Ralph A. and Peggy A. Brenneman Professor in the Department of Marketing in the Spears School of Business at Oklahoma State University. He has consulted extensively on issues related to developing digital business strategy, building and managing customer relationships, product development, and management and creation of e-business models.

Randy Collica

Randy Collica is a principal solutions architect for SAS Institute supporting the retail, communications, consumer, and media industries. His current interests are in clustering and ensemble models, missing data and imputation, and text mining techniques for use in business and customer intelligence. From 1998 to 2010, Randy was with Compaq and Hewlett-Packard as a senior business analyst using data mining techniques for customer analytics in the corporate customer intelligence department.

Bill Franks

Bill Franks is the chief analytics officer for Teradata. He provides insight on trends in the analytics and big data space. His focus is to translate complex analytics into terms that business users can understand and works with organizations to implement its analytics effectively. Bill’s work has spanned clients in a variety of industries for companies ranging in size from Fortune 100 companies to small non-profit organizations. He is also a faculty member of the International Institute for Analytics and author of Taming The Big Data Tidal Wave and The Analytics Revolution.

Jeremy Clopton

Jeremy Clopton is the big data and analytics practice leader for BKD. He has more than 10 years of experience applying data analytics in fraud prevention and detection, risk assessment and business intelligence. He is a frequent speaker on the topics of data analytics and visualization, forensic accounting, data analytics program design and the value data can bring to an organization.

Andrea Lopus Cardozo

Andrea Lopus Cardozo is the head of consumer insights for brand and product marketing at Pandora. She and her team conduct a variety of research in the U.S. and abroad including brand equity tracking, consumer segmentations, product concept testing, and ad effectiveness tracking. Previously, she spent seven years in consumer insights at Clorox supporting the international, innovation and new business teams. Andrea has an MBA in Marketing from the Wharton school at the University of Pennsylvania.

Sarah Halley

Sarah Halley leads acquisition intake and scale within the global virtual sales and customer success (GVS&CS) organization within Cisco Systems. Sarah is responsible for developing the end to end strategy and framework on how Cisco will intake new software offers and acquisitions into the GVS&CS team with the goal of ultimately mainstreaming these plays into the regions. She has been with Cisco in various enablement and strategy roles for the last six years and has strong sales, marketing, and business development background that spans over the last 16 years. Sarah is consistently recognized as a thought leader and has received numerous awards for her work within Cisco both in strategy and business development and in the area of Inclusion and Collaboration (Cisco’s diversity effort).

Amanda Gulino

Amanda Gulino is a global strategic business analyst within the global virtual sales and customer success organization at Cisco Systems. Amanda has been with Cisco for the past nineteen years and has held roles in finance and sales operations with a strong focus on data analytics. She is currently involved in the data strategy for Cisco’s software and annuity business, which totals over 4 billion of opportunity a year.

Mark Nance

Mark Nance serves as a vice president and chief data officer for American Fidelity. As CDO, he has primary responsibility for ensuring that data is leveraged as an asset, delivering both business value and competitive advantage. Focusing on grass roots data initiatives centered on colleague engagement, actionable insight and using data to fuel the journey, he has championed successful legacy data conversions and data governance implementations as well as business intelligence and big data initiatives. Mark is a founding member of the International Society of Chief Data Officers, a member of the Gartner CDO Advisory Board and the Oklahoma State University MADM Advisory Board.

Angela Nichols

Currently serving as Director of IT Planning and Analytics, Angela focuses on delivering results by combining analytics, customer experience and creative thinking. She is a key sponsor in driving change in the utility company to leverage new technology and business practices in support of enhanced customer relationships. Angela has established both a vision and roadmap for enhancing the customer’s experience, ensuring that customers are at the forefront of all the company does. Her sixteen years of experience in the energy industry include assignments in marketing, strategy and information technology. Angela received her Bachelors of Business Administration from the University of Oklahoma with a major in MIS and Marketing and her Masters of Business Administration from the University of Tulsa.




Cancellation Policy:

If a participant would like to cancel her/his registration less than 10 days prior to the conference, you are welcome to send a substitute. All guarantees have been submitted to the hotel, so refunds are not attainable. A refund is available given notification no later than 11 days prior to the conference. If you are transferring your registration to a colleague, please contact the OSU Center for Executive and Professional Development at 405-744-5208 or

For more information

For more information, contact the Center for Executive and Professional Development
Phone: 405-744-5208 | Email: