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Oklahoma State University
center for executive and professional development

Spears School of Business at Oklahoma State University

4th Annual Big Data Analytics Conference

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March 8, 2018

National Cowboy and Western Heritage Museum - Oklahoma City, OK

The OSU Big Data Analytics Conference will explore the management and strategic impact big data can have on a company or organization. This cross-industry conference brings speakers from industries throughout the region and nation to share their experience of maximizing the use of big data. Business professionals interested in exploring analytics applications and processes for implementing such initiatives in your organization should attend this conference.

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Sponsorship opportunities are available.

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Time Event
8:00 - 9:45 a.m.

Executive Management Briefing

“The Future of Innovation”

George Blankenship, former executive of Tesla Motors, Apple Computer and GAP Inc. at the National Cowboy and Western Heritage Museum (optional)

9:45 - 10:30 a.m. Networking Break
10:30 am Big Data Analytics Conference
10:40 - 10:45 a.m.


Dr. Goutam Chakraborty, Ralph A. and Peggy A. Brenneman Professor of Marketing, Director, Master of Science in Business Analytics, Spears School of Business, Oklahoma State University

10:45 - 11:45 a.m.

Determining the Economic Value of Your Big Data

Organizations struggle to fully understand the economic value of their data.  And using traditional GAAP and financial accounting techniques to value one’s data grossly under-estimates the true value of your data.  Explore some recent research from the University of San Francisco on how to leverage economic and data science principles to quantify the value of your data and use that information to optimize your organization's investments in technology and the business.

Bill Schmarzo, Chief Technology Officer, Big Data Practice, Dell EMC Services, Palo Alto, CA

11:45 - 12:45 p.m. Lunch
12:45 - 1:30 p.m.

The three essential pillars of a brand-wide customer experience

Delivering a well-orchestrated brand-wide customer experience, also known as Customer Journeys, requires three essential abilities. 

  • You have to create a logical environment to connect all the data about your customers. 
  • Across this connected data environment, you need to be able to run sophisticated multi-genre big data analytics that connect the insight about your customers. 
  • These connected analytics expose opportunities to interact with your customers, and these interactions need to be choreographed and coordinated across all customer contact/interaction channels.

We will explore how you can use your data to create and improve Customer Journeys and in turn help your company’s bottom line.

John Timmerman, Global Industry Evangelist, Teradata, Columbia, SC

1:30 - 2:30 p.m.

Panel: Creating Value with Big Data

This panel brings experts from a range of industries to provide tips/advice for how their companies are currently using big data to create value.



Tony Capucille, President, US Payments and Payroll, Heartland, Oklahoma City, OK
Kevin Decker, Director, Production Services, Chesapeake Energy Corporation, Oklahoma City, OK
Shan Kirtley, Vice President, Sales, Ditch Witch, Oklahoma City, OK
Dag Yemenu, Senior Vice President, Technical Services, ISN, Dallas, TX

2:30 - 2:45 p.m. Break
2:45 - 3:30 p.m.

Rise of the Intelligent Internet of Things – Opportunities and Challenges of Connected People, Environments, and Machines

Advances in the development of the Internet of Things, the Industrial Internet, and Event Stream Processing has created new opportunities and challenges for organizations. These opportunities and challenges include efficiently capturing, processing, and analyzing this high volume and high velocity data to support real time decision making. We will explore how as we implement these technologies for critical decision making, it is necessary to develop powerful and predictive “in-line” analytic methods. These methods will monitor, alert, and maintain the integrity and veracity of the data stream and proactively alert decision makers as to potential errors, malfunctions and/or cyber threats.

Mark Wolff, Advisory Industry Consultant, Chief Health Analytics Strategist, Health and Life Sciences Global Practice, SAS Institute, Cary, NC

3:30 - 4:30 p.m.

Panel: Big Data Infrastructure Approaches

This panel will cover issues and lessons learned in setting up an analytics infrastructure in an organization. The topics covered will include hardware, software, and cloud subscriptions used for data collection, compilation, storage, analysis, and presentations.


Dr. Ramesh Sharda, Vice Dean, Watson Graduate School of Management, Spears School of Business, Oklahoma State University


Brian Bickell, Principal, Data Practice Lead, Interworks, Oklahoma City, OK
Kathy Ball, Manager E&P Analytics and Data Science, Devon Energy, Oklahoma City, OK
Elvena Fong, Health Data Analytics Program Manager, Oklahoma State University, Center for Health Systems Innovation, Tulsa, OK
Sanjeev Taran, Senior Manager, Lead Architect, Big Data and Analytics Implementations, Deloitte, San Francisco, CA

Kathy Ball

Kathy Ball

Kathy Ball has more than twenty years in the energy industry and has focused on analytics and big data initiatives around the globe. Her forte is combining real-world problems with high-tech solutions. Kathy has experience combining the best in big data approaches alongside real-time data analytics to the latest techniques in deep learning and artificial intelligence. She is the manager of advanced analytics and data science at Devon Energy based in Oklahoma City, OK. Kathy has three patents in optimization routing with applications used around the world.

Brian Bickell

Brian Bickell

Brian Bickell is the Data Practice Lead for InterWorks – a global IT and data consultancy headquartered in Stillwater, Oklahoma. Brian has always been deeply interested in the design and optimization of systems, which is what ultimately led him to the world of business intelligence. Today, he helps organizations like Google, Nike and GE extract maximum value from their data ecosystems. With over a decade of data architecture experience and a firm understanding of virtually every major database, Brian has a unique perspective on the ever-changing Big Data landscape.

Tony Capucille

Tony Capucille

Tony Capucille is the president of U.S. Payments and payroll services for Heartland. He joined Heartland in 2003 as a sales professional and served in a variety of influential leadership positions before taking his current position at Heartland. Mixing the experience of a seasoned sales professional with an insatiable appetite for learning, Tony is a thought leader in management, structure, and strategy of sales organizations.

Goutam Chakraborty

Goutam Chakraborty

Dr. Goutam Chakraborty is the Ralph A. and Peggy A. Brenneman Professor in the Department of Marketing in the Spears School of Business at Oklahoma State University. He has consulted extensively on issues related to developing digital business strategy, building and managing customer relationships, product development, and management and creation of e-business models.

Kevin Decker

Kevin Decker

Kevin Decker is the director of production services at Chesapeake Energy Corporation. His production services teams focus on volume quality, process, automation, artificial lift, measurement, field capture, allocation, compliance, and volume optimization/analytics. His passion is leading cross-functional teams to tackle the toughest organizational challenges head on using creativity, targeted process review, and analytical questions to find the optimal solution for the issue. Kevin has 27 years of experience at Chesapeake working in the areas of accounting, finance, affiliate services, production services, and operations data services.

Elvena Fong

Elvena Fong

Elvena Fong is the health data analytics program manager at the Center for Health Systems Innovation (CHSI). As part of her role, she is involved with supporting and managing data analytics projects on the Cerner Health Facts database, as well as outreach and training initiatives for interested partners and students. Elvena has a multidisciplinary background in IT, the life sciences, and business. After working as a bioinformatician for several years, Elvena obtained an MBA from Johns Hopkins University and transitioned over to working with healthcare data.

Shan Kirtley

Shan Kirtley

Shan Kirtley has worked for the Ditch Witch organization for more than 25 years. In 2008, he became vice president of sales and marketing, having started as a district representative and holding many roles during his tenure. An alumnus of Southeastern Oklahoma State University, he earned a Bachelor of Science in business administration. Shan is active in the underground drilling community, serving on committees for ICUEE and Common Ground Alliance.

Bill Schmarzo

Bill Schmarzo

Bill Schmarzo is the Chief Technology Officer for the big data practice for Dell EMC Services. He is responsible for setting strategy and defining the big data service offerings for Dell EMC’s big data practice and also works with organizations to identify where and how to start its big data journey. He has more than 30 years of experience in data warehousing, BI, and analytics. Bill is the author of Big Data: Understanding How Data Powers Big Business and Big Data MBA: Driving Business Strategies with Data Science.

Ramesh Sharda

Ramesh Sharda

Dr. Ramesh Sharda is the Vice Dean of the Watson Graduate School of Management, Watson/ConocoPhillips Chair and Regents Professor of MSIS in the Spears School of Business at Oklahoma State University. He coauthored “Decision Support and Business Intelligence Systems” and “Business Intelligence: A Managerial Approach.” He serves as the Executive Director of Teradata University Network and received the 2013 INFORMS HG Computing Society Lifetime Service Award.

Sanjeev Taran

Sanjeev Taran

Sanjeev Taran is a senior manager at Deloitte and lead architect for big data and analytics implementations serving several Fortune 100 clients. He has more than 25 years of data management experience including database applications, middleware technologies, distributed computing and cloud-based architectures. Currently he is helping a multinational IT and software company migrate a 600TB legacy data warehouse to a hybrid on-premise and cloud environment using HortonWorks and Azure.

John Timmerman

John Timmerman

John Timmerman is currently responsible for the global advocacy of Teradata’s Customer Journey solutions. His 27- year career with Teradata has been exemplified by the creative and innovative use of touch-point technologies to solve business problems. John’s insight spans a broad range of industries and products and he brings a global perspective to his role.

Mark Wolff

Mark Wolff

Mark Wolff is an advisory industry consultant and chief health analytics strategist at SAS. He has more than 25 years of experience in the health and life science domain as a scientist and analyst working in the U.S. and Europe. Mark’s areas of expertise at SAS include the development and application of advanced and predictive analytics in the life sciences and healthcare with particular interest in safety and outcomes.

Dag Yemenu

Dag Yemenu

Dag Yemenu is senior vice president of technical services as ISN, a leading contractor and supplier management organization headquartered in Dallas, Texas. Part of Dag’s role includes the oversight of ISN’s analytics group. Prior to his current role, he held positions in the company’s various operational groups in the U.S. and abroad.

  • Price: Big Data Analytics Conference and George Blankenship Executive Management Briefing breakfast - $335 per person
    • Big Data Analytics Conference only - $250 per person
      Group Discount: For 8 or more people in the same company:
      • Big Data Analytics Conference and George Blankenship Executive Management Briefing breakfast - $305 per person
      • Big Data Analytics Conference only - $220 per person
        (fee includes refreshments, lunch and electronic materials)
  • Conference Materials: The conference fee includes the materials in electronic format. If you would prefer a hard copy of conference materials in a binder, there is an additional fee of $15.



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Cancellation Policy

If a participant would like to cancel her/his registration less than 10 days prior to the conference, you are welcome to send a substitute. All guarantees have been submitted to the hotel, so refunds are not attainable. A refund is available given notification no later than 11 days prior to the conference. If you are transferring your registration to a colleague, please contact the OSU Center for Executive and Professional Development at 405-744-5208 or

For more information

Krysta Gilbert, Program Coordinator
Center for Executive and Professional Development
215 Business Building
Oklahoma State University
Stillwater, OK 74078-4011 USA
Telephone: 405-744-5208