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Oklahoma State University
Analytics and Data Mining Programs

Spears School of Business at Oklahoma State University

Faculty - M.S. in Business Analytics (MSBAN)

Director

Goutam Chakraborty

Dr. Goutam Chakraborty, SAS Professor of Marketing Analytics and Director of MS in Business Analytics and Data Science, will serve as the primary contact faculty for this program. He has a B.Tech (Honors) in Mechanical Engineering from IIT (India), a PGCGM from IIM (India), a M.S in statistics and a Ph. D. in marketing from University of Iowa. His teaching and research interests are in the areas of descriptive and predictive analytics, text analytics, web analytics, data mining, data base marketing and marketing research.

Faculty

Tom Brown

Dr. Tom Brown, Noble Foundation Chair in Marketing Strategy and Professor of Marketing, received his MBA from Oklahoma State University and Ph.D. from University of Wisconsin (Madison). His teaching and research interests are in the areas of marketing research, causes and effects of corporate associations and the customer orientation of service workers.

Dursun Delen

Dursun Delen, Regents Professor, Department of Management Science & Information Systems

Bryan Hammer

Bryan Hammer, Assistant Professor, Department of Management Science & Information Systems

Amit Jai Kadam

Amit Jai Kadam, is an adjunct lecturer in Marketing and Director of Digital Strategy, Data and Analytics in Spark SMG where he leads a team of professionals in the use of advanced analytics in the space of digital advertising. He earned his Bachelor of Engineering from University of Mumbai, an MS in Industrial Engineering from OSU. At OSU, he teaches web analytics and digital marketing.

Venu Gopal Lolla

Dr. Venu Gopal Lolla, is an adjunct lecturer in Marketing and Software Development Staff Engineer at Dell. He earned his B.Tech in Mechanical Engineering from GVP college in India, MS and PhD in Mechanical Engineering from OSU. At OSU, he teaches using open-source software, R for analytics applications.

Miriam McGaugh

Dr. Miriam McGaugh, is a Clinical Assistant Professor in Marketing. She earned her BS in Biology from Oklahoma City University, an MS in Epidemiology from the University of Oklahoma Health Science Center, and her PhD in Educational Psychology at OSU. Dr. McGaugh teaches Base and Advanced SAS Programming. In addition, she leads Community Epidemiology & Evaluation at the Oklahoma State Department of Health.

David Ogden

David C. Ogden, is an adjunct lecturer in Marketing and Senior Manager, Analytical Consulting, SAS Institute, Inc. David assists SAS customers with business challenges focusing on a variety of data mining and predictive modeling applications, including: strategic cost & revenue management, marketing optimization, scenario analysis, and demand forecasting. He earned his BS and MS in Mathematics and Statistics from Wichita State University. At OSU, he teaches analytical models for customer lifetime value.

Jerry Rackley

Jerry Rackley brings over 30 years of professional and consulting experience to his role as Executive-in-Residence in Marketing. He is the author of Marketing Analytics Roadmap: Metrics, Methods, and Tools. He earned his Bachelor of Science from Oklahoma State University in Computer Science. At OSU, he teaches business marketing, services marketing, digital marketing and consulting in marketing analytics.

Rathindra Sarathy

Rathin Sarathy, Professor, Department of Management Science & Information Systems

Asish Satpathy

Dr. Asish Satpathy, is an adjunct lecturer in Marketing. He earned his PhD in Experimental Particle Physics from KEK, Japan and MBA in Strategy and Marketing from Univ. of California, Irvine. Asish is an entrepreneur who brings nearly 16 years of demonstrated success in data modeling, executing and managing mission critical data analytics projects in Europe (CERN), Japan (KEK) and US. (Stanford and UC, Riverside). At OSU, he teaches applications of GIS for marketing analytics.

Ramesh Sharda

Ramesh Sharda, Regents Professor, Department of Management Science & Information Systems

Atul Thatte

Atul Thatte, is an adjunct lecturer in Marketing and Director of Advanced Analytics at TXU Energy. At TXU Energy, Atul leads a team of seasoned analytics professionals to shape TXU’s analytics strategy and provide a competitive advantage through measurable applications of mathematical models. He earned his BS in Mathematics from University of Mumbai, an MS in Operations Research from Southern Methodist University. At OSU, he teaches marketing optimization.

Rick Wilson

Rick Wilson, Professor, Department of Management Science & Information Systems