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Oklahoma State University
Analytics and Data Mining Programs

Spears School of Business at Oklahoma State University

History of Analytics and Data Science Programs at OSU

The Spears School of Business developed and offered one of the first analytics certificate programs in the nation. Over time, Spears Business has developed strong relationships with major analytics providers such as SAS, Teradata, IBM, and others. As you will find below, we have constantly evolved and innovated in this space to satisfy changing demands from the marketplace with various programs over many years.

In Fall 2004, MIS and Marketing departments at the Spears School of Business in OSU partnered with SAS®, a leading provider of data analysis and data mining software, to offer on-campus MS in MIS students to earn a jointly awarded “SAS® and OSU Data Mining Certificate.” The program development was spearheaded by Dr. Goutam Chakraborty, Professor (Marketing). This program has awarded about 1,000 certificates in last 15 years, making it the largest joint certificate program in partnership with SAS®.

In Fall 2007, the “Graduate Certificate in Business Data Mining” started for working professionals (via online delivery of classes) with technical background who may not want to pursue a full master’s degree yet want to acquire data mining or, analytics or data science skills by taking a series of courses online.

In Fall 2011, another new joint certificate titled “SAS® and OSU Marketing Analytics” was launched for on-campus MBA and other graduate students with non-technical background who wants to learn analytics for making better decisions without doing any programming.

In Fall 2013, the “Graduate Certificate in Marketing Analytics” was started for working professionals (via online delivery of classes) with non-technical background who may not want to pursue a full master’s degree yet want to acquire analytics skills by taking a series of courses online without doing any programming.

In Fall 2015, a new degree program “MS in Business Analytics” was started for both on-campus students and working professionals (via online delivery of classes) with technical background. The curriculum was carefully designed to be interdisciplinary and multi-platform with emphasis on both technical skills (programming and statistics) and non-technical (soft skills). At the same time MS in MIS degree program started with a specialization option in Data Science for both full-time students and working professionals.

In Fall 2017, the “Graduate Certificate in Health Care Analytics” was started for working professionals (via online delivery of classes) to develop next generation of analytics professionals who can transform “Big Data” sources into actionable knowledge and insight for the betterment of health, health care, and medicine.

In Fall 2019, OSU, has opted to create one common program (pending internal approvals) because the needs of business have evolved, along with the integration of different commercial and open source software as a common toolset for analytics/data science professionals. Therefore, “MS in Business Analytics” is merging with ”MS in MIS with Data Science option” for both full-time students and working professionals under the name of “MS in Business Analytics and Data Science.” This program will incorporate best options from both degree programs by including an integrated core set of data science experiences along with advanced analytics and soft skills trainings, while allowing the students to specialize in areas such as marketing analytics, health analytics, among others.