Skip Navigation
Oklahoma State University

SAS® and OSU Marketing Analytics Certificate Program

What is Marketing Analytics?

It involves the use of Statistical analysis, Data mining (Machine Learning), Simulation and Optimization techniques to make better business decisions using appropriate data (numeric and non-numeric).

SAS® and OSU Marketing Analytics Certificate Program:

This program is designed to produce analytically-savvy managers who will be adept at leading teams of IT, Marketing and Strategy personnel in any organization to solve complex business problems by analyzing appropriate data. The curriculum for the program was designed in partnership with SAS®, a leading provider of marketing analytics software and services.


Any current full-time or part-time OSU MBA student or a working professional enrolled in the graduate certificate in marketing analytics (see left menu bar) is eligible to receive this certificate by completing course requirements.

Program Format:

The courses are offered both on campus and online, enabling full and part-time students or working professionals to complete the certificate requirements at their convenience. A broad range of elective courses also allows students wide flexibility to customize their course work.

Course Requirements:

Graduate students must complete at least 12 credit hours of courses, including one core course and at least three elective courses. For more information about courses, see Program Details on the left menu bar.

How do you get the SAS® and OSU Marketing Analytics certificate?

First, ensure your plan of study reflects the courses required to get this certificate. Then, after you have completed all coursework as shown in program details for the certificate you are applying for, complete the application at the following link: Your credentials will be verified and your certificate will be mailed to you.

Contact Us for More Information:

Spears School of Business Office of Graduate programs
284 Business Building, Stillwater, OK 74078
Email: , Phone: (405) 744-9000


Click here to download program brochure.