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Oklahoma State University
Analytics and Data Mining Programs

Spears School of Business at Oklahoma State University

Graduate Certificate in Marketing Analytics Program

This online program is designed to help working professionals who do not want to pursue a full master’s degree yet want to enhance their marketing analytics skills by taking a set of courses online. Working professionals admitted in this program can complete the coursework in 12-18 months by taking courses online. Along with the graduate certificate in marketing analytics, students in this program will also receive the SAS® and OSU Marketing Analytics Certificate.

Gainful Employment Disclosure:


Applicants must have completed a bachelor’s degree in any field, have at least 2 years professional experience and have the equivalent of at least a 2.5/4.0 undergraduate GPA. Other students may apply for admission to the program; such applications will be reviewed by the Program Director, who may recommend admission to the Graduate College.

Program Format:

The courses are offered online enabling working professionals to complete the certificate requirements at their convenience.To take a look at how online classes are conducted, view this tutorial. A broad range of elective courses also allows students wide flexibility to customize their course work.

How do you get admitted in the Graduate Certificate in Marketing Analytics program?

For information about how to get admitted in this program click here.

Course Requirements:

Graduate students must complete a minimum of 12 credit hours of courses, including two core courses and at least two elective courses. For more information about courses click here.

How do you get the Graduate Certificate in Marketing Analytics certificate?

As soon as you are admitted into the program, work with your academic advisor (contact business office of graduate programs, call 405-744-9000) to create a plan of study (POS) that reflects the courses you intend to take based on your interests. Then in the last semester when you are completing all coursework, you must fill-in and file the certificate application by November 1 (for Fall graduation) or April 1 (for Spring or Summer graduation). This is considered a graduate diploma and the form must be filed properly by the deadline to receive it. After you complete all requirements, the graduate college will mail you your certificate to your home address on file. Typically, you will expect to receive the certificate from the graduate college about 6 weeks after your last semester of study.


Click here to download program brochure.

Contact Us for More Information:

Watson Graduate School of Management
284 Business Building
Oklahoma State University
Stillwater, OK 74078-4011
Phone: (405) 744-9000
Fax: (405) 744-7474