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Oklahoma State University

Graduate Certificate in Marketing Analytics

This online program is designed to help working professionals who do not want to pursue a full master’s degree yet want to enhance their marketing analytics skills by taking a set of courses online. Working professionals admitted in this program can complete the coursework in 12-18 months by taking courses online. The program requires taking courses totaling 12 credit hours of coursework, and allows for the courses to be double-counted towards a master’s degree such as MBA. The required and elective courses that can count towards your certificate are listed below:

Required Courses (6 credit hours):

  • MKTG 5733 Introduction to Marketing Analytics
  • MKTG 5743 Advanced Marketing Analytics

Elective (6 credit hours - select one of the following):

  • MKTG 5243 : Base SAS® Programming
  • BAN 5511-5561: Short 1 credit hour courses in Web Analytics, GIS Applications in Marketing Analytics, Marketing Optimization, Customer LTV Models in Analytics
  • MSIS 5633 : Business Intelligence, Tools and Techniques
  • MSIS 5303 : Prescriptive Analytics
  • Other graduate courses as approved by the program director

To Apply

Submit the Graduate College Online Application form. Required attachments include current resume, and official transcripts from each institution attended, including Oklahoma State University.

Application Deadlines

For fall admission, application must be complete by July 1 of the same year.
For spring admission, application must be complete by December 1 of the prior year.

All application materials must be submitted by the deadline in order to be reviewed for admission. Applications that are incomplete at the deadline will not be reviewed.

Tuition and Fees

Details about tuition and fees for on campus enrollment.
Details about tuition and fees for any course taken via online-learning.

How Do You Get Graduate Certificate in Marketing Analytics?

Once you are admitted into the program, work with your academic advisor to create a plan of study (POS) that reflects the courses you intend to take based on your interests. Then, in the last semester when you are completing all coursework, you must file for graduation by November 1 (for Fall graduation) or April 1 (for Spring or Summer graduation). This is considered a graduate diploma and the form must be filed properly by the deadline to receive it. After you complete all requirements, the graduate college will mail you your certificate to your home address on file. Typically, you will expect to receive the certificate from the graduate college about 6 weeks after your last semester of study.

Can You Also Get SAS® and OSU Marketing Analytics Certificate?

Yes, graduate certificate in marketing analytics candidates may also receive SAS® and OSU Marketing Analytics Certificate (depending on courses taken). For more details, visit the web page for SAS® and OSU Marketing Analytics Certificate.


For more information please contact us:

E-mail: (Program related questions only)
E-mail: (Application related questions)
Phone: (405) 744-2951