Discover@Spears

Read the digital version of Discover@Spears magazine.

Judging others

Why some people negatively judge those who use public assistance to buy food has more to do with how public assistance recipients feel about what they buy than more obvious considerations, according to a study co-authored by an Oklahoma State University researcher. And those biased responses often have far more impact on policy debates about welfare programs than positions driven by data.

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OSU-Tulsa assistant professor of marketing Dr. Steven Shepherd collaborated on research examining biases about people who use food stamps.

Laying a foundation

Dr. Tessa Recendes has always been fascinated with sports, both as an athlete while growing up and later working in the sports business world. After graduating from college, her interest led her to a job with Major League Soccer, where she worked in sales and community development for the professional team in Denver and later in Dallas.

Using data in diagnoses

A growing problem among hospitals across the country is “bounce back” — patients returning to the ER to be treated a second time for the same condition. Oklahoma State University data science researcher Dr. Dursun Delen collaborated this spring with an emergency room physician to study how artificial intelligence and machine learning can help solve this problem.

Deciphering incivility

Dr. Hailin Qu and his doctoral students have written several journal articles on the impact of customer and employee incivility on the hospitality industry.

Paving the way

Oklahoma State University business alumni have filled leadership positions in corporations, governments, research institutions and academia across the U.S. and even around the world. A few have risen to lead major colleges and universities. These three OSU business alums who have reached the top levels of their institution’s leadership credit Oklahoma State with their foundation for academic success.